What Nova TV does

Nova TV d.d. is the leading commercial television broadcaster in Croatia, operating a four-channel national television network (Nova TV, Doma TV, Mini TV, Nova World) complemented by a digital ecosystem of 13 online portals (including Dnevnik.hr for news, Gol.hr for sports, Zadovoljna.hr for lifestyle, Showbuzz.hr, Kreni Zdravo, Zimo.hr, and Forbes Hrvatska) and the Nova Plus subscription video-on-demand (SVOD) service. Founded in 2000 as Croatia's first commercial television station with a national concession, the company has held continuous market leadership in primetime viewership since 2009, with flagship news program Dnevnik Nove TV (31% share in 2025) and entertainment formats such as Supertalent (50% share), Tvoje lice zvuči poznato (41%), and MasterChef (38%) consistently leading their categories. The company is a wholly-owned subsidiary of United Group Luxembourg S.a.r.l. and holds new 20-year national broadcast concessions for Nova TV and Doma TV granted in 2025.

The business generates revenue from five primary streams: television advertising (spots and native content placements across all channels), digital advertising on the 13 web portals, content licensing (selling original drama series and entertainment format rights internationally via a dedicated content sales team), channel distribution fees from cable and satellite operators, and production services for external clients including UEFA football matches, the Wings For Life marathon, Davis Cup, and Judo Grand Prix Linz. Distribution to viewers combines direct-to-consumer broadcast (free-to-air linear TV) with self-serve digital (SVOD, portals, catch-up TV), while advertising is sold through enterprise field sales teams with downloadable pricing documents. Nova TV's value proposition for advertisers rests on dominant cross-platform reach in the Croatian market — national broadcast, 13 verticals of digital audience, SVOD subscribers, and exclusive sports rights (notably Croatian national football team matches with 57% share). Headcount is approximately 400, the company is headquartered in Zagreb, and it has been a recognized market leader for over 15 years.

Name

Nova TV

Legal name

NOVA TV d.d.

Website

https://novatv.dnevnik.hr

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Nova TV is Croatia's leading commercial television broadcaster, operating four national TV channels, 13 online news and entertainment portals, and the Nova Plus SVOD service, serving Croatian consumers with news, entertainment, drama, and sports while monetizing audience reach through advertising, content licensing, and production services.

Ownership category

akta.pro rank

Product category

Commercial Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Commercial television broadcasting
• Subscription video on demand
• Digital media advertising
• Content production services
• Online news portals

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Revenue from advertising spots and native content placements during television broadcasts across all channels
2. Digital Advertising: Online advertising on 13 web portals including display ads, native content, and sponsored articles
3. Content Sales: Selling format rights and completed series (drama series, entertainment formats) to international markets via [email protected]
4. Channel Distribution: Distribution fees from cable and satellite operators for carrying Nova TV channels
5. Production Services: Equipment rental and complete project production services for external clients including UEFA matches, Wings For Life marathon, Davis Cup, Judo Grand Prix Linz

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Nova TV is a Croatian commercial television broadcaster and multimedia platform operating four national TV channels (Nova TV, Doma TV, Mini TV, Nova World), a subscription video-on-demand service (Nova Plus), and an internet group of 13 news, sports, lifestyle, and entertainment portals. The company produces and broadcasts original news programming (Dnevnik Nove TV), entertainment formats (MasterChef, Supertalent, Tvoje lice zvuči poznato), drama series (Kumovi, U dobru i zlu), and live sports, monetizing audience reach primarily through advertising, content licensing, and channel distribution.

Product overview

Nova TV operates as a multimedia platform comprising four TV channels (Nova TV, Doma TV, Mini TV, and Nova World), a SVOD service (Nova Plus), and an internet group of 13 news and entertainment portals including Dnevnik.hr, Gol.hr, Forbes.hr, and others. The platform's core offering centers on news programming (Dnevnik Nove TV, Provjereno), entertainment shows (MasterChef, Supertalent, Tvoje lice zvuči poznato, Tko to tamo pjeva?, IN Magazin, Farma, Survivor, Cash or Trash), drama series (Kumovi, U dobru i zlu, Divlje srce), and live sports broadcasts. Additional revenue streams include advertising services, production services for external clients, and content format sales to other broadcasters. Nova TV celebrated its 25th anniversary in 2025 and holds national concessions for Nova TV and Doma TV through 2045.

Differentiator

Problem solved

Functional benefit

Brands

• Doma TV: TV channel within the Nova TV group.
• Mini TV
• Nova World
• Nova Plus
• Dnevnik.hr
• Gol.hr
• Zadovoljna.hr
• Punkufer.hr
• Showbuzz.hr
• Kreni Zdravo
• Forbes Hrvatska
• Zimo.hr
• IN Magazin
• MasterChef
• Supertalent
• Farma (Survivor)
• Tvoje lice zvuči poznato
• Tko to tamo pjeva?
• Startaj Hrvatska
• Kumovi
• U dobru i zlu
• Provjereno

Products and services

• Nova TV (Main Channel) Croatia's leading commercial television channel with national concession, broadcasting flagship news program Dnevnik Nove TV, entertainment formats, drama series, and live sports including Croatian national football team matches. Most-watched TV channel in Croatia with 31% SHR (share) for news and 50%+ for entertainment primetime.
• Doma TV Secondary TV channel within the Nova TV group sharing national concession, targeting domestic audience with general entertainment programming.
• Mini TV Thematic TV channel within the Nova TV group launched in 2008, targeting specific audience segments with dedicated advertising pricing.
• Nova World International content TV channel within the Nova TV group, part of the diversified four-channel broadcasting portfolio.
• Nova Plus SVOD Service Subscription video-on-demand streaming service offering Nova TV's program content, including original drama series, entertainment shows, and catch-up TV access across web and mobile applications.
• Advertising Services (Oglašavanje) Advertising space sales across Nova TV's four channels and 13 online portals, including native content creation, display ads, sponsored articles, and Mini TV advertising. Pricing documents available for download.
• Production Services (Produkcijski servisi) Equipment rental and complete project production services for external clients. Has produced coverage for UEFA matches, Wings For Life marathon, Davis Cup, and Judo Grand Prix Linz. Contact via [email protected].
• Content Sales (Prodaja sadržaja) Sales of Nova TV's format catalog to international broadcasters and streaming platforms, including drama series (Kumovi, U dobru i zlu), entertainment formats, and completed series. Contact via [email protected].
• Forbes Hrvatska (Online Portal) Croatian edition of Forbes magazine integrated into the Nova TV online portal group, providing business, economy, and lifestyle content for Croatian audiences.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• RTL Group: Europe's largest broadcaster (Bertelsmann) operating 60+ TV channels across Germany, France, Netherlands, and CEE including RTL Hrvatska. Comparable business model at scale; its content arm Fremantle produces many of the international formats (idol/talent franchises) that Nova TV licenses — making RTL both a competitor and supplier.
• ProSiebenSat.1 Media: Major German commercial broadcaster with advertising-funded national channels plus a streaming platform (Joyn) — a useful pan-European comparable for the broadcast-plus-SVOD-plus-portal business model Nova TV operates at Croatian scale. Demonstrates path for digital ad and SVOD monetization.
• United Group (parent) / PPF Group: United Group is the telecoms-media conglomerate that owns Nova TV d.d. directly; it also owns SBB broadband, sport Klub channels, and the Southeast European TV Nova properties. Operationally United Group provides the strategic and capital umbrella; structurally it is the closest analog to a broadcaster owner comparable to CME/PPF in CEE.

Emerging players

• Fremantle (RTL Group): Global production/distribution arm behind many of Nova TV's biggest format hits (Got Talent/SuperTalent, Your Face Sounds Familiar, Idol). Comparable as a content production and international distribution business; relevant because Nova TV's content sales arm (program.sales) is structurally similar to Fremantle's distribution model.
• Banijay Group: Largest independent international content producer, owner of Endemol Shine and many of the format franchises Nova TV licenses. Banijay's portfolio strategy (own vs. license originals, MasterChef distribution) is the most relevant template for monetizing Croatia's original drama and entertainment IP internationally.

Others

• Netflix / global SVOD competitors: Global streaming services (Netflix, Disney+, HBO Max, Paramount+) are simultaneously Nova Plus's direct competitors in the Croatian OTT market and primary buyers/licensors of Croatian original drama. The acquisition of Croatian originals by these platforms is the mechanism through which Nova TV's content export thesis is realized.

Direct peers

• TV Nova (Czech Republic) / Nova Broadcasting Group Bulgaria: Sister assets under the same United Group ownership (CME/PPF/United Group portfolio). They run the analogous CEE commercial-broadcaster model — multi-channel national network plus digital portals plus SVOD (Voyo) — and Nova TV's content, format acquisitions, and SVOD strategy are coordinated with these sister broadcasters, making them the closest operational benchmark in the portfolio.
• TVN (TVN Warner Bros. Discovery Poland): Poland's leading commercial broadcaster (TVN, TVN7, Player.pl SVOD); structurally identical to Nova TV in operating multiple national channels plus SVOD plus digital portals, monetized via advertising. Comparable scale and revenue mix make TVN a direct template for Nova TV's commercial model and growth path.
• RTL Hrvatska: Nova TV's primary direct competitor in Croatia: RTL Hrvatska is the local arm of RTL Group (Bertelsmann) and operates competing national commercial broadcast channels (RTL, RTL 2, RTL Living, RTL Crime, RTL Passion). Same business model, same advertisers, same viewer pool — they compete head-to-head for rating share, ad budgets, and content rights.
• HRT (Hrvatska radiotelevizija): Croatia's public broadcaster operating national free-to-air channels HRT 1, HRT 2, HRT 3, HRT 4. HRT is publicly funded and competes with Nova TV for audience share, sports rights (notably the Croatian national football team), and premium drama commissions — despite public funding it remains the closest audience competitor on key properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@novatv
• YouTubeyoutube.com/@NovaTV
• Facebookfacebook.com/NovaTV.hr
• Xx.com/novahr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova TV