Heat & Glo

What Heat & Glo does

Heat & Glo is a 50-year-old US-based fireplace manufacturer founded in 1975 by brothers Ron and Dan Shimek in Minnesota and now operating as a brand under Hearth & Home Technologies. The company designs and sells gas, electric, and wood-burning fireplaces for indoor and outdoor residential use, spanning a product range from $1,019 electric inserts to $12,357 premium see-through gas units, and organizes its offering across multiple sub-brands including SimpliFire for electric fireplaces, Outdoor Lifestyles for outdoor gas and wood models, and Stellar by Heat & Glo for premium/custom installations. Its technology platform is built around several patented proprietary systems: Direct-vent Technology (invented 1987 and recognized as a top-25 residential construction breakthrough), FireBrick ceramic firebox (1995), IntelliFire ignition with Wi-Fi and voice control, SafeSurface Glass (2015), PowerFlow flexible venting (2015), Heat Management for TV-above-fireplace installations, and Digital Spark flame simulation for electric models.

The company's revenue model is hardware sales of fireplaces distributed exclusively through authorized channels: a nationwide network of more than 1,200 independent local dealers providing consultation, sales, and professional installation, 29 company-owned Fireside Hearth & Home retail stores, and a structured ProAdvantage Trade Program for builders and contractors. Consumer-facing demand is generated through the company's website, social media channels (Facebook, Instagram, Pinterest), earned media including features on HGTV's Rock the Block and trade publications such as Builder Magazine, and the 2019 International Builders' Show 'Best Indoor Living Product' recognition. The two primary customer segments are individual homeowners installing fireplaces during new construction or renovation, and builders/contractors specifying products for residential projects, with EPA-certified wood models and Energy Pro 93%-efficiency gas certification providing the regulatory backbone of the product line. Geographic operations cover the United States and Canada.

Name

Heat & Glo

Legal name

Heat & Glo

Website

https://heatnglo.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heat & Glo is a 50-year-old US fireplace manufacturer under Hearth & Home Technologies that designs gas, electric, and wood fireplaces, distributing them through 1,200+ authorized dealers and 29 company-owned Fireside Hearth & Home retail stores to homeowners, builders, and contractors across the US and Canada.

Ownership category

akta.pro rank

Product category

Residential Fireplaces and Hearth Products

NAICS

Industrial Process Furnace and Oven Manufacturing (333994)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Gas fireplaces
• Electric fireplaces
• Wood burning fireplaces
• Outdoor fireplaces
• Hearth products

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Fireplace Product Sales: Heat & Glo generates revenue primarily through the sale of gas, electric, and wood fireplaces through a network of authorized dealers and retail stores. Products range from entry-level models at $1,019 to premium units exceeding $12,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Heat & Glo designs, manufactures, and distributes a complete line of gas, electric, and wood-burning fireplaces for indoor and outdoor residential applications. The company sells its products through a network of more than 1,200 authorized dealers and 29 Fireside Hearth & Home retail stores across the United States and Canada, while also offering custom premium lines under the Stellar by Heat & Glo brand and electric fireplaces under the SimpliFire brand.

Product overview

Heat & Glo is a comprehensive fireplace manufacturer offering gas, electric, and wood-burning fireplaces for indoor and outdoor applications. The product portfolio includes linear and traditional gas fireplaces (Mezzo, Primo II, Cosmo, True, Twilight, Escape, Fortress, Lanai, Courtyard, Vesper), wood-burning fireplaces (Castlewood, Cottagewood, Villawood), and electric fireplaces (Inception, Forum, Scion, Allusion Platinum, Built-In, Electric Insert). The company operates under Hearth & Home Technologies and offers products through a network of 1,200+ authorized dealers and 29 Fireside Hearth & Home stores. Key technologies include proprietary IntelliFire ignition and app control, Direct-vent Technology, FireBrick ceramic firebox, SafeSurface glass, and Digital Spark flame technology.

Differentiator

Problem solved

Functional benefit

Brands

• Stellar by Heat & Glo: Premium/custom fireplace brand featuring Enlight Collection products including linear gas fireplaces, see-through fireplaces, and custom configurations for luxury installations.
• SimpliFire
• Outdoor Lifestyles

Products and services

• Lanai Outdoor Gas Fireplace Rust-resistant stainless steel outdoor gas fireplace with ribbon flames across crushed glass, available in 48\", 60\", or 72\" widths with single-sided or double-sided configurations designed for patios, terraces, and open-air living spaces.
• Twilight See-Through Gas Fireplace Indoor/outdoor see-through gas fireplace enabling fire enjoyment from either side with venting flexibility and optional windows above the fire for expanded fireside views.
• Twilight Modern See-Through Gas Fireplace First indoor/outdoor gas fireplace with artistic flames rising through crushed glass, requiring no chimney or venting, featuring contemporary design and IntelliFire Touch controls.
• Fortress See-Through Gas Fireplace Stainless steel see-through gas fireplace sealed for weather resistance, built to blend outdoor and indoor relaxation environments.
• Escape See-Through Gas Fireplace Premium see-through gas fireplace with a large opening and bold flames, featuring anti-reflective glass that reduces glare by 89% over ceramic glass and two-sided viewing.
• Mezzo Indoor Gas Fireplace Linear indoor gas fireplace with clean design and end-to-end ribbon flames, featuring heat management for TV placement above, available in 36\", 48\", 60\", and 72\" widths.
• Primo II Indoor Gas Fireplace Premium linear indoor gas fireplace with built-in heat management for safe TV installation above, customizable interior panels, fire bed materials, and hand-painted logs, available in 48\", 60\", and 72\" widths.
• Courtyard Outdoor Gas Fireplace Best-selling outdoor gas fireplace under the Outdoor Lifestyles brand featuring IntelliFire ignition system, drain pan protection, and nostalgic appearance, available in 36\" and 42\" models.
• Vesper Outdoor Gas Fireplace Ventless outdoor gas fireplace with stainless-steel construction that requires no venting or chimney, featuring a 27\" tall opening in 36\" or 42\" widths with realistic log sets.
• Castlewood Outdoor Wood Fireplace Impressive outdoor wood-burning fireplace with a 38-inch tall firebox, open-hearth design with no glass, and safety-ensured brick construction.
• Cottagewood Outdoor Wood Fireplace Open-hearth outdoor wood-burning fireplace for gathering spaces, extending the outdoor season with cozy warmth and crackling fire ambiance.
• Villawood Outdoor Wood Fireplace Open-hearth outdoor wood-burning fireplace with masonry look and snap-and-crackle wood fire experience for decks, patios, or outdoor kitchens.
• SimpliFire Inception Electric Fireplace Premium electric fireplace featuring proprietary Digital Spark Technology with a 36-inch flame viewing area, multiple customizable fire backdrops, built-in sound effects, LED ember bed, accent lighting, and remote/app/voice control.
• SimpliFire Forum Outdoor Electric Fireplace Outdoor electric fireplace designed to withstand long sun exposure and weather, eliminating the need for propane tanks or gas lines, available in 43\" and 55\" widths with four flame colors and adjustable brightness.
• SimpliFire Scion Linear Electric Fireplace Linear electric fireplace with minimal design, 16\" tall glass, no visible heaters, Wi-Fi control, nine flame effects, over 100 color combinations, and authentic crackling fire sounds.
• SimpliFire Allusion Platinum Electric Fireplace Modern wall-mounted or fully recessable electric fireplace with four flame and 13 ember-bed color choices, available in 50\", 60\", and 72\" widths.
• SimpliFire Built-In Electric Fireplace Masonry-style electric fireplace with textured log set and flame height adjustments for traditional ambiance with electric convenience, available in 30\" and 36\" widths.
• SimpliFire Electric Insert Electric fireplace insert that converts existing fireplaces into eco-friendly heating with multifunction remote, thermostat, and adjustable heat, fitting wood fireplace openings or framed openings in 25\", 30\", and 35\" widths.
• Stellar by Heat & Glo Premium Fireplace Line Premium and custom fireplace brand featuring the Enlight Collection with luxury linear gas fireplaces, see-through fireplaces, and custom configurations for high-end residential and commercial installations.

Quantifiable outcome

• 93% efficiency certified as furnace (Energy Pro, 2012)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Western FireplacenotableChannel Partner/ Reseller/ Distributor · 19 May 2023Western Fireplace served as the trade partner for Heat & Glo's participation in HGTV's Rock the Block Season 4. Western Fireplace provided and installed Heat & Glo products including Mezzo, Lanai, Primo, Cosmo, Twilight, Slimline, 6000 Modern, and True gas fireplaces for the competition homes valued at $1.9 million each in Berthoud, Colorado.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heatilator: A sister brand under Hearth & Home Technologies (Heat & Glo's parent), Heatilator manufactures gas, wood, and electric fireplaces for residential applications. It is the most directly comparable peer, sharing parent infrastructure, distribution, and product category with Heat & Glo.
• Majestic Fireplaces: Another Hearth & Home Technologies sister brand, Majestic produces gas, wood, and electric fireplaces for indoor and outdoor residential use. Direct overlap with Heat & Glo's product portfolio across fuel types and dealer-channel distribution.
• Napoleon Fireplaces (Wolf Steel): Canadian manufacturer of premium gas, electric, and wood fireplaces selling across North America through a similar authorized dealer model. Competes directly with Heat & Glo across price points and product categories.
• Regency Fireplace Products: Manufacturer of gas, wood, and pellet fireplaces and inserts sold through a North American dealer network. Direct competitor to Heat & Glo in mid-range and premium residential fireplace segments.
• Dimplex (Glen Dimplex Group): Leading manufacturer of electric fireplaces and heating products with global distribution. Directly competes with Heat & Glo's SimpliFire brand in the electric fireplace category and overlaps in hearth innovation.
• Travis Industries (Fireplace Xtrordinair / Lopi): Family-owned manufacturer of high-efficiency gas, wood, and pellet fireplaces including premium brands Fireplace Xtrordinair and Lopi. Competes in the premium indoor fireplace segment where Heat & Glo also competes with Primo II and Escape lines.
• Quadra-Fire: A Hearth & Home Technologies sister brand specializing in pellet and wood-burning stoves and fireplaces. Overlap with Heat & Glo's wood-burning lines in fuel category and shared distribution channels.

Emerging players

• Modern Flames: An emerging electric fireplace specialist known for premium linear electric designs. Competes directly with Heat & Glo's SimpliFire Scion and Inception electric fireplace lines in the premium wall-mount segment.

Regional players

• Valor Fireplaces (Miles Industries): Canadian manufacturer of high-efficiency gas fireplaces sold primarily through North American dealers. Direct product overlap with Heat & Glo's gas fireplace lines but more geographically concentrated.

Broad incumbents

• HNI Corporation: The publicly-traded parent of Hearth & Home Technologies (Heat & Glo's parent). Operates a broader hearth and home products portfolio alongside office furniture. Provides context on Heat & Glo's corporate ownership and segment scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeatandGlo
• LinkedInlinkedin.com/company/heat-n-glo
• Instagraminstagram.com/heatnglofireplaces
• Xx.com/heatandglo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heat & Glo