What Modern Flames does

Modern Flames, founded in 2008/2009 in Phoenix, Arizona by Kris Richardson and Tom Foy, designs and engineers premium electric fireplaces for residential and commercial environments. The portfolio is anchored by two technology platforms: a virtual LCD-based lineup (Orion V2 Traditional, Multi, and Slim) that displays pre-authored multi-dimensional flame visuals with adaptive brightness and an LED-based lineup (Redstone, Landscape Pro, Spectrum) targeting traditional inserts, linear installations, and ultra-slim minimalist applications. Proprietary features include Heliovision and Multi-Dimensional Flame Technology, Hybrid-FX flame layering for the Redstone series, TruWood handcrafted log sets, integrated Bluetooth audio, PTC ceramic heating up to 10,000 BTUs, and the Modern Flames+ mobile app with over-the-air flame updates alongside Alexa and Google Home voice control. The company has secured multiple patents in flame color, speed, and display technology. A 10-person in-house engineering team in Phoenix (under Director of Engineering Jim Nolton) handles the full design-to-certification pipeline.

The business model is wholesale hardware distribution through a 1,200+ authorized dealer network across North America, supplemented by European and Australian distribution partners and an authorized online dealer ecosystem covering more than a dozen specialty e-commerce sites. Unit pricing spans $2,299-$2,799 for Landscape Pro Slim/Multi entry SKUs, $4,279-$4,999 for Orion V2 configurations, and higher for fully accessorized installations, with quote-based custom installations for commercial projects. Revenue is complemented by recurring attach revenue from accessories including TruWood Premium Timber log sets, Studio Suites mantel packages, and the Allwood Media Wall System. Modern Flames is a privately held subsidiary of RPG Brands, the diversified Richardson-family enterprise that also owns Arizona Fireplaces and AF Distributors, enabling close alignment with the parent group's distribution and installation capabilities.

Customer segments include residential homeowners seeking ambiance and supplemental heating, the commercial and hospitality sector (Delta Air Lines, Marriott, Hyatt, Holiday Inn, Wendy's, SoFi Stadium, DaVita), and architects, designers, and builders who specify premium modern linear fireplaces for high-end residential and commercial projects. Distribution is primarily indirect through channel partners and dealers; event-driven demand generation runs through the National Hardware Show, HPBExpo, and the International Builders Show. The company has been named to the Inc. 5000 list for eight consecutive years and holds an estimated 42% North American market share in electric fireplaces.

Name

Modern Flames

Legal name

Modern Flames

Website

https://modernflames.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Flames designs premium electric fireplaces (LCD and LED platforms) for residential and commercial customers, distributing through 1,200+ North American dealers plus European and Australian partners, with smart-home, app, and audio integrations across the Orion V2, Redstone, Landscape Pro, and Spectrum lines.

Ownership category

akta.pro rank

Product category

Electric Fireplaces

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Electric fireplaces
• Linear fireplaces
• Flame technology
• Fireplace inserts
• Wall mounted fireplaces

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Electric Fireplace Sales: Primary revenue from selling electric fireplace units across multiple series including Orion, Redstone, Landscape Pro, and Spectrum. Products sold through dealer network and online channels as one-time hardware purchases.
2. Accessories and Add-ons: TruWood Premium Timber upgrade kits, wall kits (Studio Suites, Allwood Media Wall System), and trim options sold as accessories to complement fireplace purchases.
3. Dealer/Channel Network: Products distributed through 1,200+ dealer locations across North America plus distribution partners in Europe and Australia

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Modern Flames designs, engineers, and manufactures premium electric fireplaces for residential and commercial environments, built on proprietary LCD virtual flame (Orion V2) and LED flame (Redstone, Landscape Pro, Spectrum) technology platforms. Products are sold as standalone fireplace units and complementary accessories (TruWood log sets, wall kits) through a 1,200+ dealer network across North America and international distribution partners in Europe and Australia.

Product overview

Modern Flames offers a comprehensive portfolio of electric fireplaces consisting of two main technology platforms: LCD virtual flame technology (Orion V2 series) and LED flame technology (Redstone, Landscape Pro, and Spectrum series). The Orion V2 line includes three models (Traditional, Multi, and Slim) featuring next-generation LCD displays with 24 flame options, adaptive brightness, premium Bluetooth audio, and PTC ceramic heating up to 8,500 sq ft. The LED-based products include the Redstone series for traditional fireplace inserts, Landscape Pro Multi/Slim for linear installations with RGB color options and optional outdoor rating, and Spectrum Slimline for ultra-slim applications. Accessories include TruWood Premium Timber handcrafted log sets and wall systems (Studio Suites mantels and Allwood media walls). All products integrate with smart home platforms (Alexa/Google Home) and are controlled via the Modern Flames+ mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• TruWood Premium Timber: Handcrafted, handpicked, and individually charred premium timber log sets for Modern Flames electric fireplaces. The ultimate log set upgrade offering unparalleled realism and visual impact.

Products and services

• Orion V2 Traditional Virtual electric fireplace featuring next-generation LCD technology with 24 multi-dimensional flame options, adaptive brightness, immersive audio with Bluetooth streaming, and PTC ceramic heating up to 8,500 sq ft coverage. Available in 26", 30", 36", 42", and 54" sizes with built-in clean face, self-trimming, or retrofit replacement installation.
• Orion V2 Multi Virtual electric fireplace with built-in clean-face design configurable as single-sided, left corner, right corner, or bay installation. Features a deeper firebox for full-sized lit log sets, next-generation LCD technology, and premium audio. Available in 52", 60", 76", 100", and 120" sizes.
• Orion V2 Slim Virtual electric fireplace engineered for 2x6 wall applications with self-trimming finish and built-in clean-face kit. Features multi-dimensional flame technology, premium audio, and authentic TruWood log set. Available in 52", 60", 76", and 100" sizes starting at $4,479.
• Redstone Series Traditional electric fireplace featuring Hybrid-FX flame technology that maximizes flame height in an enlarged vertical viewing area up to 29". Available as slide-in insert or wall mounted in 26", 30", 36", 42", and 54" sizes with 5,000 BTU heater, orange lit log set, adjustable flame speed, and multi-color ember bed/downlighting.
• Landscape Pro Multi Versatile electric LED fireplace with built-in, wall mount, or multi-sided installation options. Features 15" high viewing angle, RGB color spectrum for flames, downlighting, and ember bed, plus optional outdoor rating. Available in 44", 56", 68", 80", 96", and 120" sizes with 5,000 or 10,000 BTU heater, starting at $2,799.
• Landscape Pro Slim Electric LED fireplace designed for mounting alongside TVs to create sleek entertainment centers. Features ultra-slim profile, multi-colored downlight, and RGB color options. Available in 44", 56", 68", 80", and 96" sizes with adjustable flame speed and multi-color ember bed, starting at $2,299. Approved for indoor and outdoor use.
• Spectrum Slimline Ultra-slim minimalist electric fireplace with sleek design, 15" high viewing angle, adjustable flame speed, and multi-colored downlight. Available in 50", 60", 74", and 100" sizes with 10 independently controlled colors for flames, downlighting, and ember bed.
• TruWood Premium Timber Handcrafted, handpicked, and individually charred real wood log set upgrade for Modern Flames electric fireplaces. Features authentic bark and charred split for realistic appearance. Eco-friendly sustainable choice designed to complement Orion, Landscape Pro, and Redstone series fireplaces.
• Studio Suites Mantel Package Premium wall mount mantel specifically designed for Orion Multi and Landscape Pro Multi fireplaces. Available in Weathered Walnut, Driftwood Gray, Coastal Sand, or white paint grade finishes. Provides a finishing touch for fully-featured electric fireplaces.
• Allwood Media Wall System Premium wall-mounted entertainment center system designed for 60" Spectrum Slimline or Orion Slim fireplaces, ideal for rentals or condos. Unit is 10 ft wide by 7'10" high with two optional side walls and 8 adjustable shelves. Available in Weathered Walnut, Driftwood Gray, Coastal Sand, or paint-grade finishes.

Quantifiable outcome

• Electric fireplaces convert nearly 100% of energy into heat vs. 30-40% for gas/wood fireplaces
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bespoke Fireplaces (UK)coreStrategic or Co-development Partner · 23 August 2024Bespoke Fireplaces from the UK, pioneers of incorporating real wood into electric fireplaces, collaborated with Modern Flames to inspire and guide the development of TruWood Premium Timber product line. The company's owner visited Phoenix to share expertise.
• RPG BrandscoreOthersParent company of Modern Flames, founded by Don Richardson and now led by sons Keith and Kris Richardson. Also includes Arizona Fireplaces and AF Distributors.
• North American Dealer NetworkcoreChannel Partner/ Reseller/ Distributor1,200+ authorized dealer locations across North America providing sales, installation, and support services for Modern Flames products
• European and Australian Distribution PartnersminorChannel Partner/ Reseller/ DistributorDistribution partners in Europe and Australia expanding Modern Flames' global reach beyond North America
• Chip Wade / WadeWorks CreativeminorStrategic or Co-development PartnerHGTV star and designer Chip Wade used Modern Flames products in The Perch at Pinhoti Peak project in Georgia mountains, featuring Orion Slim and Multi units both indoors and outdoors

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dimplex: Dimplex is the long-standing pioneer of electric heating and flame-effect products. It sells electric fireplaces across residential and commercial channels globally, directly competing with Modern Flames on visual technology, distribution, and premium positioning. Both firms push the frontier of realistic electric flame effects without combustion.
• Napoleon Fireplaces: Napoleon manufactures a broad lineup including electric fireplaces alongside gas and wood units. It competes head-to-head with Modern Flames in the premium residential and builder channels and shares dealer/specifier relationships in North America.
• Amantii: Amantii is a focused electric fireplace manufacturer offering linear, insert, and outdoor-rated models with strong e-commerce presence. It targets the same modern, design-forward buyer as Modern Flames and frequently appears in dealer showrooms alongside Modern Flames products.
• SimpliFire: SimpliFire is a brand of Hearth & Home Technologies (HNI Corporation) focused exclusively on electric fireplaces for residential and light commercial use. It competes directly on linear and traditional formats through the same dealer and builder networks.
• Touchstone Home Products: Touchstone markets wall-mounted and recessed electric fireplaces primarily through online channels. It targets the modern, value-to-mid residential buyer that overlaps with Modern Flames' entry-level Landscape Pro series.
• Real Flame: Real Flame sells electric fireplaces, fireplace inserts, and outdoor fire features through specialty retailers and e-commerce. It overlaps with Modern Flames on premium residential installation and shares the same architects/designers persona.
• Sierra Flame: Sierra Flame (by Cast Industries) markets high-end linear and traditional electric fireplaces with a focus on indoor/outdoor use and premium finishes. It competes directly with Modern Flames' Landscape Pro and Orion lines in the design/build trade channel.

Broad incumbents

• Hearth & Home Technologies: Hearth & Home Technologies (a subsidiary of HNI Corporation) owns Heatilator, Heat & Glo, Quadra-Fire, and SimpliFire. As the largest hearth manufacturer in North America, it competes broadly with Modern Flames via gas/wood brands and its SimpliFire electric line, with deeper dealer/service infrastructure.

Emerging players

• MagikFlame: MagikFlame is a smaller electric fireplace brand emphasizing holographic flame visuals. It competes for the same premium residential buyer seeking realistic flame effects, with a narrower product line than Modern Flames.
• PuraFlame: PuraFlame sells electric fireplaces and fireplace inserts primarily through Amazon and online channels. It overlaps with Modern Flames' entry-level residential offerings and appeals to the same digital-first buyer Modern Flames targets indirectly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moder_flames

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Flames