BRITA (Germany)

What BRITA (Germany) does

BRITA SE is a German, privately held water-filtration and beverage-preparation company founded in 1966 by Heinz Hankammer in Taunusstein, Germany, and still led by the founder's family (CEO Markus Hankammer, alongside board members Stefan Jonitz and Dr. Rüdiger Kraege). The company invented the table-top water filter and remains the dominant household name in German water filtration, marketing a portfolio that spans filter jugs (Tischwasserfilter Glas, Style Essential, Style eco, Flow), under-sink and faucet-mounted filters (3-Wege-Küchenarmatur, mypure P1, ON TAP, P 3000-S, P 1000, A 1000), water sparkling devices (sodaONE, sodaTRIO, sodaTRIO pro), smart filter bottles acquired via the 2024 LARQ deal (BRITA LARQ iQ, LARQ Essential, LARQ Filter-Trinkflasche), and a premium YOURCE appliance line (YOURCE pro select, YOURCE pro top, YOURCE cool) for sparkling, cooled, and filtered water at the kitchen tap.

The underlying technology combines activated carbon and ion-exchange filtration to reduce chlorine, limescale, lead, copper, pesticides, herbicides, hormones, and micro-contaminants (PFAS) in tap water; flagship cartridges are the MAXTRA PRO family (PURE PERFORMANCE and EXTRA KALKSCHUTZ variants) with the proprietary BRITA Smart Light and BRITA MEMO indicators, plus higher-capacity P-series under-sink cartridges and the 5-stage ON TAP V-MF cartridge that claims up to 99.99% bacteria reduction. The myBRITA app ties the hardware together via Bluetooth, Apple Health integration, hydration tracking, and predictive filter-replacement reminders, while a 30+ year cartridge recycling program and over a decade of renewable-energy production underpin the sustainability narrative.

BRITA earns money through three interlocking revenue streams: one-time hardware sales across a 22.99-1,599.99 EUR price ladder, recurring cartridge subscriptions via the BRITA Filter Spar-Abo (up to 25% savings, auto-delivery), and a subscription-free CO2 cylinder exchange service (BRITA and YOURCE CO2 boxes at 27.99 and 34.99 EUR per 4 cylinders). Go-to-market combines direct-to-consumer e-commerce (brita.de), a flagship retail store, and a dedicated B2B sales motion targeting offices, hospitality, vending, catering, and fine dining with PURITY C iQ professional filters and rent/buy water dispensers.

Name

BRITA (Germany)

Legal name

BRITA SE

Website

https://brita.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BRITA SE is a German, family-owned water-filtration company (founded 1966) that designs, manufactures, and sells filter pitchers, cartridges, sparkling water makers, smart filter bottles, and premium kitchen dispensers to households and to commercial customers such as offices, cafes, and bakeries.

Ownership category

akta.pro rank

Product category

Consumer Water Filtration Products

SIC

Beverages (2080)

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industries

Countertop Water Filtration Systems (CRAJAJAC), Under-Sink Water Filtration Systems (CRAJAJAD), Replacement Filter Cartridges & Consumables (CRAJAJAH), Refrigerator & Ice Maker Water Filters (CRAJAJAF)

Keywords

• Water filtration products
• Consumer water filter pitchers
• Sparkling water makers
• Professional water dispensers
• Water filter cartridges

Headquarters

HQ city

Taunusstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of water filter pitchers/jugs, water dispensers, sparkling water makers, kitchen faucets with filters, and filter bottles. Includes consumer countertop filters, under-sink systems, and YOURCE premium appliances.
2. Filter Cartridge Subscriptions (Spar-Abo): Recurring filter replacement cartridges delivered via subscription model. Offers up to 25% savings vs. one-time purchase. Filter cartridges need replacement every 4 weeks to 1 year depending on model.
3. CO2 Cylinder Exchange Service: Exchange box service for CO2 cylinders used in sparkling water makers. No subscription commitment - customer determines exchange timing. BRITA CO2 box: 4 cylinders for 27.99 EUR plus deposit. YOURCE CO2 box: 4 cylinders for 34.99 EUR plus deposit.
4. B2B Professional Solutions: Water dispensers for offices and commercial establishments, professional-grade filters for cafes, bakeries, vending machines, catering, and fine dining. Includes PURITY C iQ professional filters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BRITA designs, manufactures, and sells water filtration products for households and commercial customers. Its portfolio includes table-top filter pitchers (Tischwasserfilter), MAXTRA PRO filter cartridges, sparkling water makers (sodaONE/sodaTRIO), kitchen faucets with integrated filtration, premium YOURCE dispensers and faucets, smart BRITA LARQ filter bottles, and CO2 cylinder exchange consumables. The company also runs a dedicated B2B line of professional water dispensers and PURITY C iQ filters for offices, cafés, bakeries, vending, catering, and fine dining.

Product overview

BRITA is a German water filtration and beverage preparation company offering a comprehensive portfolio of consumer and professional products. The core product lines include table water filter jugs (Tischwasserfilter) in glass, plastic, and bio-based materials (Glas, Style Essential, Style eco, Flow), kitchen faucets with integrated filtration (3-Wege-Küchenarmatur, mypure P1, ON TAP), premium YOURCE kitchen systems (pro select kitchen faucet, pro top water dispenser, cool home dispenser), water sparkling devices (sodaONE, sodaTRIO, sodaTRIO pro), smart filter bottles (BRITA LARQ iQ, LARQ Essential), and filter cartridges (MAXTRA PRO, P series, A series, MicroDisc). Products are supported by the myBRITA app platform for smart device management, Apple Health integration, and the BRITA Filter Spar-Abo subscription service. The portfolio spans water filtration, carbonation, hot water dispensing, and portable filtered bottles, unified by replaceable filter cartridge technology and shared sustainability messaging around reducing plastic bottle waste.

Differentiator

Problem solved

Functional benefit

Brands

• YOURCE: Premium product line for sparkling, filtered, and still water, including the YOURCE pro select kitchen faucet and YOURCE pro top water dispenser.
• BRITA LARQ
• BRITA MAXTRA PRO
• BRITA Cube
• BRITA Water Academy
• OHLALAQUA

Products and services

• Tischwasserfilter Glas (Glass Water Filter Pitcher) Borosilicate glass tabletop water filter pitcher for households that want filtered tap water with visual filter-status indication; uses MAXTRA PRO cartridges and reduces chlorine, lead, copper and other impurities.
• Style Essential / Style Essential XL Water Filter Pitcher Entry-level plastic water filter pitcher with easy filter change mechanism for households seeking affordable filtered tap water; XL variant serves families with higher consumption.
• Style eco Water Filter Pitcher Sustainably produced water filter pitcher made from bio-based plastics for environmentally conscious households.
• Flow Filter Station 5.2-liter total capacity filter station with tap dispenser for households and families with high filtered-water consumption.
• 3-Wege-Küchenarmatur (3-Way Kitchen Faucet with Filter) Replacement kitchen faucet that delivers filtered BRITA water, hot and cold regular tap water from a single fixture for households wanting in-line filtration.
• ON TAP Pro V-MF Faucet-Mounted Water Filter Tool-free faucet-mounted filter with 5-stage filtration providing up to 99.99% bacteria reduction and digital remaining-capacity display, for households wanting point-of-tap filtration.
• YOURCE pro select Premium Kitchen Faucet Premium kitchen faucet delivering sparkling, cooled, filtered and regular tap water with multiple temperatures and carbonation levels; includes P 3000-S or A 1000 filter and cooling/carbonation unit.
• YOURCE pro top Premium Water Dispenser Premium countertop water dispenser providing sparkling, filtered, cooled/heated and regular tap water with selectable carbonation; connects to YOURCE CO2 cylinder exchange.
• YOURCE cool Home Water Dispenser Compact home water dispenser combining filtration, carbonation and heating for households wanting all-in-one on-demand hot, cold and sparkling filtered water.
• sodaONE Sparkling Water Maker Entry-level home sparkling water maker for households wanting on-demand carbonated water at an accessible price point using standard CO2 cylinders.
• sodaTRIO / sodaTRIO pro Sparkling Water Makers Mid-range (sodaTRIO) and premium stainless-steel (sodaTRIO pro) sparkling water makers with selectable carbonation levels (light, medium, strong) using glass and stainless-steel bottles.
• BRITA LARQ iQ Smart Filter Bottle Smart portable filter water bottle with UV-C self-cleaning, Bluetooth connectivity, hydration tracking and smart drinking reminders via the myBRITA app.
• BRITA LARQ Essential / LARQ Filter-Trinkflasche Filter Bottles Compact portable filter water bottles with UV-C self-cleaning and BRITA Purity Filtration for on-the-go hydration.
• MAXTRA PRO Filter Cartridges (PURE PERFORMANCE / EXTRA KALKSCHUTZ) Replacement filter cartridges for all BRITA table water filter pitchers and many other BRITA systems, available in PURE PERFORMANCE and EXTRA KALKSCHUTZ (50% better limescale reduction) variants.
• P 3000-S / P 1000 / A 1000 Under-Sink Filter Cartridges Replacement under-sink filter cartridges designed for higher-consumption households using YOURCE pro select/top systems or 3-way BRITA faucets, with capacity variants for different water-hardness regions.
• ON TAP V-MF / ON TAP V Filter Cartridges Replacement cartridges for ON TAP and ON TAP Pro faucet filters providing 4- or 5-stage filtration reducing chlorine, metals, bacteria and taste-disturbing substances.
• BRITA CO2 Tauschbox (CO2 Cylinder Exchange Box) Pay-as-you-go CO2 cylinder exchange service for owners of BRITA sparkling water makers, providing 4 full cylinders and accepting 4 empty cylinders per exchange.

Quantifiable outcome

• 8 billion plastic water bottles saved per year (goal by 2030)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• DHLminorChannel Partner/ Reseller/ DistributorBRITA uses DHL as its primary shipping and logistics partner for delivering products to customers through their e-commerce channel.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BWT (Best Water Technology): European-headquartered water-technology company offering pitcher filters, under-sink systems, and professional water optimization directly comparable to BRITA's consumer and B2B portfolios.
• SodaStream (PepsiCo): Leading at-home sparkling water maker brand with CO2 cylinder exchange, directly competing with BRITA's sodaONE/sodaTRIO and YOURCE sparkling portfolio.
• Philips Water (Philips Avent water filtration): Consumer pitcher and faucet-mount water filtration systems under the Philips brand, overlapping BRITA's pitcher, ON TAP, and under-sink categories.
• PUR (Helen of Troy): Major North American pitcher and faucet-mount filtration brand with MAXION filter technology, a direct competitor in household pitcher and under-sink filtration.
• ZeroWater: Pitcher water filtration specialist using multi-stage ion-exchange filters, competing head-on with BRITA's MAXTRA PRO pitcher lineup.

Broad incumbents

• Culligan: Established water-treatment company with consumer and commercial filtration, dispensers, and service — comparable B2B professional water business to BRITA's PURITY C iQ line.
• A. O. Smith Corporation: Global water-heating and treatment manufacturer with residential filtration and under-sink systems, an incumbent in the broader water-quality category.
• Pentair: Diversified water-treatment company spanning residential and commercial filtration; comparable on professional and under-sink filtration solutions.
• 3M Purification: Industrial and consumer water filtration products through 3M's purification division, overlapping BRITA's under-sink, professional, and replacement-cartridge categories.

Emerging players

• LARQ (pre-acquisition reference): UV-C self-cleaning smart bottle brand now owned by BRITA; relevant as a comparable in the emerging smart/connected bottle hydration-tracking segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BRITAGmbH
• Facebookfacebook.com/brita.deutschland
• LinkedInde.linkedin.com/company/brita-se
• Instagraminstagram.com/brita.deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRITA (Germany)