Vie de France

What Vie de France does

Vie de France Yamazaki, Inc. operates as two integrated businesses under a single corporate entity headquartered in Vienna, Virginia. The foodservice division produces a full line of European-inspired pastries, croissants, breads, and desserts, which are sold frozen and distributed through a national network of foodservice distributors using a regional direct sales force (East, West, and National Accounts) and an EDI backbone (AS2/X12 standards via Inovis) that processes approximately 65% of net sales. The retail division operates three differentiated store concepts (Vie de France Bakery, Fast and Fresh, and full-service Bakery-Café) serving pastries, sandwiches, soups, salads, and full French-bistro dinner menus to consumers in the Mid-Atlantic region, with corporate and private catering ordered through location managers or online via the ezCater partnership.

Customer segments span B2B (restaurants, hotels, hospitality operators, grocery in-store bakery programs, and educational institutions) and B2C (individual consumers at retail locations, plus corporate accounts for catering). Revenue mechanics combine recurring distributor/wholesale volume from frozen bakery products with transactional retail sales and event-based catering revenue; pricing is not publicly disclosed but catering carries a 10% delivery charge (minimum $10), and corporate accounts are available.

The company markets through organic channels (Facebook, YouTube, email newsletter, corporate website) with no mobile application and no disclosed AI/ML capability. Operating as a private firm with 1,001-5,000 employees and a founding reference to 1971, Vie de France maintains a stable but geographically narrow retail footprint (with Potomac, MD and Kensington, MD as the only specifically named locations in the source data) balanced by a national B2B distributor reach.

Name

Vie de France

Legal name

Vie de France Yamazaki, Inc.

Website

https://viedefrance.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vie de France Yamazaki, Inc. is a U.S.-based food manufacturer and retailer that produces frozen European-inspired pastries, croissants, breads, and desserts for national foodservice distribution while operating a small chain of bakery-café retail concepts serving consumers and corporate catering clients.

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Baked Goods Retailers (445291), Special Food Services (7223)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Dessert Cafes (Coffee + Desserts) (THAFADAH), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Frozen bakery products
• European-style pastries
• Bakery-café operations
• Foodservice distribution
• In-store bakery programs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Foodservice Bakery Products: Foodservice bakery division generates revenue through sale of frozen European-inspired pastries, croissants, breads, and desserts to business customers (restaurants, hotels, institutions) via a network of foodservice distributors. Products are sold frozen and delivered door-to-door.
2. Retail Bakery-Café Operations: Retail Bakery-Café division operates physical locations serving pastries, sandwiches, soups, and salads directly to consumers. Also generates catering revenue through corporate and private event orders placed through location managers or online via ezCater.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vie de France Yamazaki, Inc. operates as two companies in one: a national foodservice bakery producing a full line of European-inspired pastries, croissants, breads, and desserts—all sold frozen and delivered door-to-door through a vast network of foodservice distributors—and a retail company that operates Bakery-Cafés serving sweet goods alongside sandwiches, soups, and salads directly to consumers. The company also runs an in-store bakery program and provides catering services for corporate and private events.

Product overview

Vie de France Yamazaki, Inc. operates as two interconnected businesses: a national foodservice bakery producing European-inspired pastries, croissants, breads and desserts sold frozen through foodservice distributors, and a retail bakery-café division operating three distinct concepts (Vie de France Bakery, Fast and Fresh, and Bakery-Café) serving fresh baked goods, sandwiches, soups and salads. The company also offers professional catering services through its retail locations and an online ordering platform via ezCater, as well as an in-store bakery program for third-party retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodservice Bakery Products (frozen European-inspired bakery line) National foodservice bakery manufacturing a full line of European-inspired pastries, croissants, breads, and desserts. Products are sold frozen and delivered door-to-door to business customers (restaurants, hotels, institutions, grocers) through a national network of foodservice distributors, with EDI-enabled ordering handling roughly 65% of net sales.
• In-Store Bakery Program Program providing in-store bakery setup and ongoing support for third-party retail locations (e.g., grocery/market operators) that want to offer Vie de France branded fresh-baked goods and prepared foods within their stores.
• Catering Services Professional catering offering targeting corporate and private events — executive breakfasts, luncheons, conferences, office parties, receptions, and private parties. Orders are taken through retail location managers and through the ezCater online ordering platform (https://www.ezcater.com/brand/pvt/vie-de-france).
• Vie de France Bakery (store concept) Retail bakery concept where customers can see baking take place throughout the day; serves fresh baked pastries and breads, plus sandwiches, soups and salads. Operated at the Potomac, MD location (10146 River Rd.).
• Fast and Fresh (store concept) Quick-service retail concept combining Vie de France bakery items with a fast-casual café menu of sweet goods, breads, soups, quiche, salads and sandwiches. Operated at the Kensington, MD location (5218 Nicholson Ln., White Flint Plaza).
• Bakery-Café (full-service store concept) Full-service Bakery-Café concept combining a neighborhood bakery with a sit-down casual French bistro — coffee, croissants, and a full dinner menu. One of three distinct retail formats offered by Vie de France.

Quantifiable outcome

• 65% of net sales processed via EDI, enabling efficient B2B order processing

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• ezCaterminorChannel Partner/ Reseller/ DistributorVie de France partners with ezCater for online catering ordering, allowing customers to place catering orders through the ezCater platform. This partnership extends the company's catering reach by providing an additional online ordering channel for corporate and private event catering.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ViedeFrance1
• Facebookfacebook.com/vie-de-france-231674480270580
• Xx.com/viedefranceinc
• LinkedInlinkedin.com/company/vie-de-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vie de France