Old Mill Brick
Old Mill Building Products (dba Old Mill Brick) designs, patents, and sells a patented mesh-mounted thin brick system (Brickwebb) plus stone veneer and Panel+ wall products via DTC e-commerce, serving DIY homeowners, contractors, and architects across the United States.
- Company typePrivate
- Founded2007
- HeadquartersRiverton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Old Mill Brick does
Old Mill Building Products, doing business as Old Mill Brick, is a privately held American manufacturer and direct-to-consumer retailer of thin brick and architectural stone veneer systems, founded in 2007 and headquartered in American Fork, Utah. The company designs, patents, and sells engineered wall systems built around real clay thin brick and stone veneer, anchored by the Brickwebb patented mesh-mounted thin brick system that enables fast, DIY-friendly installation for interior and exterior applications across residential, commercial, and hospitality projects nationwide. Its portfolio includes Brickwebb sheets (running bond and herringbone), thin brick singles and corners, stone ledger panels under the Old Mill Accents sub-brand, the Panel+ engineered wall system, Brick Bond adhesive, and sample kits, organized into themed collections (Downtown Classics, Heritage, Harmony, Luxe, Industrial Loft, Rustic Lodge, Outdoor Living, X-One).
The business operates a product-led, direct-to-consumer go-to-market through a company-owned Shopify e-commerce storefront at shop.oldmillbuildingproducts.com on a one-time product purchase model, with trade pricing referenced for contractors and builders. Marketing is executed via organic social (Facebook, Instagram, Pinterest, YouTube), email newsletters offering 10% off first purchase, a project inspiration gallery, and customer testimonials highlighting DIY and contractor use cases. Customers are segmented across three primary personas — DIY homeowners, professional contractors and builders, and architects specifying materials — with no named enterprise accounts and revenue distributed across a long tail of small individual and SMB transactions. The company has raised at least one funding round from Assurance Mezzanine Fund (February 2018), operates with a small 1–10 person team, and has no disclosed parent company or institutional cap table.
Old Mill Brick firmographics
Firmographics- Name
- Old Mill Brick
- Legal name
- Old Mill Building Products
- Website
- https://oldmillbrick.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Old Mill Building Products (dba Old Mill Brick) designs, patents, and sells a patented mesh-mounted thin brick system (Brickwebb) plus stone veneer and Panel+ wall products via DTC e-commerce, serving DIY homeowners, contractors, and architects across the United States.
- Ownership category
- akta.pro rank
Old Mill Brick industry classification
Industry- Product category
- Thin Brick and Stone Veneer Building Materials
- NAICS
- Other Building Material Dealers (44418), Concrete Block and Brick Manufacturing (327331)
- SIC
- Structural Clay Products (3250), Cut Stone & Stone Products (3281), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industry
- Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)
Keywords
Where Old Mill Brick is headquartered
LocationHeadquarters
- HQ city
- Riverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Mill Brick business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Thin Brick and Stone Products: Direct product sales of thin brick (singles, corners, Brickwebb sheets), stone ledger panels, adhesives, grout, and installation accessories. One-time product purchases for construction and renovation projects serving residential, commercial, and hospitality markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Old Mill Brick product offering
Product offeringCore offering
Old Mill Brick designs, manufactures, and sells real clay thin brick products (Brickwebb mesh-mounted sheets, thin brick singles, and corners), stone ledger panels, and the Panel+ engineered wall system, complemented by Brick Bond masonry adhesive, grout, and samples. Products are sold direct-to-consumer through a Shopify storefront with trade pricing available for contractors, serving residential, commercial, and hospitality projects nationwide in the United States.
Product overview
Old Mill Building Products offers a portfolio of engineered wall systems centered on real clay thin brick and architectural stone finishes. The core product line includes Brickwebb (the patented mesh-mounted thin brick system enabling rapid installation), Thin Brick Singles & Corners (individual pieces for flexible design), Stone Ledger Panels (architectural stone veneer), and the Panel+ System (engineered wall panel system). These are complemented by Brick Bond Adhesive and Samples. Products are organized into named collections (Downtown Classics, Heritage, Harmony, Luxe, Industrial Loft, Rustic Lodge, Outdoor Living, X-One) serving residential, commercial, and hospitality projects nationwide. The company positions itself as simplifying authentic material installation since 2007, targeting architects, builders, contractors, and DIYers.
Differentiator
Problem solved
Functional benefit
Brands
- Brickwebb: Patented mesh-mounted thin brick system for fast, easy, high-quality installation applicable to interior and exterior projects
- Old Mill Accents
- Panel+ System
Products and services
- Brickwebb
Companies that use Old Mill Brick
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Old Mill Brick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Old Mill Brick partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Old Mill Brick competitors and assessment
Company assessmentDirect peers
- Eldorado Stone: Eldorado Stone (now part of Westlake Royal Building Products) is a leading manufactured stone veneer brand for interior and exterior applications. Comparable to Old Mill because its stone veneer profile and thin brick product lines overlap with Old Mill's Stone Ledger Panels and Brickwebb in residential and hospitality design-driven projects.
- Coronado Stone Products: Coronado Stone Products manufactures manufactured stone veneer and thin brick veneer for residential and commercial applications. Comparable to Old Mill because its stone ledger panels and thin brick veneer products serve the same architectural specification, DIY remodel, and contractor channels.
- Cultured Stone (Westlake Royal Building Products): Cultured Stone by Westlake Royal is a major manufactured stone veneer brand sold through dealers and home centers nationwide. Comparable to Old Mill because it competes in the same stone veneer and architectural cladding category for interior accent walls, fireplaces, and exterior facades.
- Brick-It: Brick-It is a thin brick installation system provider that supplies mesh-mounted and panelized thin brick products for interior and exterior applications. Directly comparable to Old Mill Brick because it sells competing pre-assembled thin brick formats to the same DIY homeowner and contractor customers.
Broad incumbents
- Acme Brick Company: Acme Brick (Berkshire Hathaway subsidiary) is a major US brick manufacturer and retailer distributing brick, thin brick, and masonry products. Comparable to Old Mill because it sells thin brick into overlapping residential and commercial channels, though from a broader full-brick portfolio.
- Glen-Gery Corporation: Glen-Gery is a large US brick and masonry products manufacturer offering clay brick, thin brick, and stone veneer. Comparable to Old Mill Brick because it sells thin brick and masonry veneer into overlapping residential and commercial construction channels, though as a full-line broad incumbent rather than a thin-brick specialist.
- General Shale: General Shale is one of North America's largest brick and masonry solutions manufacturers, offering thin brick among other masonry products. Comparable because it serves the same architects, builders, and contractors specifying thin brick veneer for residential and commercial projects, competing on similar use cases.
- Belden Brick Company: Belden Brick is a US clay brick manufacturer producing face brick, thin brick, and pavers. Comparable because its thin brick product line competes directly with Old Mill's Brickwebb and Thin Brick Singles in the residential and light commercial veneer market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Old Mill Brick social profiles
Digital presenceOld Mill Brick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Mill Brick leadership team
Management profileNumber of profiles
Old Mill Brick funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Mill Brick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Mill Brick
What does Old Mill Brick do?
Old Mill Brick designs, manufactures, and sells real clay thin brick products (Brickwebb mesh-mounted sheets, thin brick singles, and corners), stone ledger panels, and the Panel+ engineered wall system, complemented by Brick Bond masonry adhesive, grout, and samples. Products are sold direct-to-consumer through a Shopify storefront with trade pricing available for contractors, serving residential, commercial, and hospitality projects nationwide in the United States.
Is Old Mill Brick a public or private company?
Old Mill Brick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Old Mill Brick founded?
Old Mill Brick was founded in 2007. It employs 1 to 10 people.
Where is Old Mill Brick based?
Old Mill Brick is headquartered in Riverton, United States, in the North America region.
How does Old Mill Brick make money?
One revenue line is on record: thin Brick and Stone Products.
Who are Old Mill Brick's main competitors?
Direct peers on record are Eldorado Stone, Coronado Stone Products, Cultured Stone (Westlake Royal Building Products) and Brick-It. Broad incumbents are Acme Brick Company, Glen-Gery Corporation, General Shale and Belden Brick Company.
Does Old Mill Brick have an API?
No public API is recorded for Old Mill Brick.
What industry is Old Mill Brick in?
Old Mill Brick's product category is Thin Brick and Stone Veneer Building Materials. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of CRAIAEAF, Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone). Its NAICS code is 44418 and its SIC code is 3250.