Window to the Womb
Window to the Womb is the UK's leading private pregnancy ultrasound brand, operating 53 franchised clinics offering diagnostic scans, gender determination, 4D imaging, and NIPT blood tests to expectant parents nationwide.
- Company typePrivate
- Founded2003
- HeadquartersStockport, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Window to the Womb does
Window to the Womb is the UK's leading dedicated private pregnancy ultrasound scanning brand, operating a nationwide network of 53 franchised clinics across England, Scotland, Wales and Northern Ireland from a registered base in Stockport. Founded in 2003, the company delivers a diagnostic-first portfolio of services spanning early pregnancy scans (viability, dating and reassurance from 6 weeks), fetal well-being checks, gender determination, 4D bonding imaging, growth and presentation scans, and NIPT blood tests, all performed by qualified medical sonographers in CQC-regulated clinics. Its underlying technology is conventional 2D diagnostic ultrasound and 4D real-time imaging, with a digital delivery layer comprising the MyScan app (iOS and Android), a WooCommerce gift voucher storefront, and a CRM stack (Mailchimp, Mandrill, MessageBird).
The business operates an asset-light franchise model. Franchisees pay a £25,000 + VAT initial fee and a £1,500 + VAT monthly royalty, while the franchisor and its wholly-owned subsidiaries — firstScan Limited (blood tests, NIPT, women's health), Firstscan Health Limited (general health ultrasound) and Window to the Womb Retail Limited (The Parent Room membership club) — operate sister brands and shared digital platforms. End-customer revenue is purely transactional, with scan packages priced at £70–£149 and NIPT packages at £275–£495, augmented by add-ons such as prints, heartbeat bears, gender reveal items and gift vouchers. Marketing is multi-channel, combining organic social (Instagram, TikTok, Facebook), SEO-optimised content, and email/SMS funnels, and the company has begun extending the customer journey upstream through a fertility telehealth partnership with Plan Your Baby. No external equity funding, M&A, or AI/technology platform investments are evidenced in the available data.
Window to the Womb firmographics
Firmographics- Name
- Window to the Womb
- Legal name
- Window to the Womb (Franchise) Limited
- Website
- https://windowtothewomb.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Window to the Womb is the UK's leading private pregnancy ultrasound brand, operating 53 franchised clinics offering diagnostic scans, gender determination, 4D imaging, and NIPT blood tests to expectant parents nationwide.
- Ownership category
- akta.pro rank
Window to the Womb industry classification
Industry- Product category
- Diagnostic Pregnancy Ultrasound Services
- NAICS
- Diagnostic Imaging Centers (621512), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)
- akta.pro secondary industries
- Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB)
Keywords
Where Window to the Womb is headquartered
LocationHeadquarters
- HQ city
- Stockport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices59 records
Markets served
Window to the Womb business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Pregnancy Ultrasound Scans: One-time fee per scan appointment across a range of packages from early pregnancy (6 weeks) through to 4D imaging (34 weeks). Revenue is transactional per visit, with upsell opportunities for additional prints, heartbeat bears, gender reveal items, and HDlive upgrades.
- Blood Testing Services (firstPeek & NIPT): Blood test services including firstPeek early gender blood test (from 7 weeks, £131-£140) and Non-Invasive Prenatal Testing (NIPT) packages (from 10 weeks, £275-£495). Tests referred to third-party laboratories with results returned within 7 days for firstPeek.
- Gift Vouchers: Pre-paid gift vouchers for all scan packages sold via e-commerce on the company website. E-vouchers emailed upon purchase; postal vouchers available. Gift vouchers serve as both a revenue stream and a marketing/distribution channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Early Pregnancy Scan (Viability/Dating/Reassurance) - from 6 to 14+6 weeks |
| Unit Pricing | Pay-as-you-go | firstPeek Early Gender Blood Test - from 7 weeks |
| Unit Pricing | Pay-as-you-go | NIPT Standard - from 10 weeks |
| Unit Pricing | Pay-as-you-go | NIPT Advanced - from 10 weeks |
| Unit Pricing | Pay-as-you-go | NIPT Absolute/Premium - from 10 weeks |
| Unit Pricing | Pay-as-you-go | Fetal Well-being Scan - from 15 to 42 weeks |
| Unit Pricing | Pay-as-you-go | Gender Scan + Fetal Well-being - from 15 to 23 weeks |
| Unit Pricing | Pay-as-you-go | Gender Reveal Scan + Fetal Well-being - from 15 to 23 weeks |
| Unit Pricing | Pay-as-you-go | Standard 4D Scan + Fetal Well-being - from 24 to 34 weeks |
| Unit Pricing | Pay-as-you-go | Premium 4D Scan + Fetal Well-being - from 24 to 34 weeks |
| Unit Pricing | Pay-as-you-go | Growth & Presentation Scan - from 26 to 42 weeks |
| Unit Pricing | Pay-as-you-go | Baby Scan Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Plan Your Baby Fertility Consultations - exclusive for Window to the Womb customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Window to the Womb product offering
Product offeringCore offering
Window to the Womb provides private diagnostic-first pregnancy ultrasound scanning services through a franchise network of 53+ clinics across the UK. The service spans 2D and real-time 4D imaging from 6 to 42 weeks, plus firstPeek early gender blood tests and Non-Invasive Prenatal Testing (NIPT), delivered by fully qualified medical sonographers with NHS referral pathways where required.
Product overview
Window to the Womb is the UK's leading nationwide private baby scan clinic network operating over 50 franchised clinics. The offering is a coordinated portfolio of pregnancy ultrasound scan services spanning early pregnancy (viability, dating, reassurance scans from 6 weeks), gender determination (blood tests from 7 weeks, ultrasound scans from 15 weeks), NIPT blood testing (from 10 weeks), fetal well-being assessments (15-42 weeks), 4D imaging (24-34 weeks), and growth/presentation scans (26-42 weeks). Supporting the core scan services are two companion platforms: The Parent Room (an exclusive membership app with personalized content, offers, and rewards) and the MyScan App (for accessing and storing scan images and movies). The company also offers gift vouchers for all scan packages and partners with firstScan for early pregnancy scans, NIPT, and women's health services. All scans include diagnostic health checks performed by qualified medical Sonographers and are CQC-regulated.
Differentiator
Problem solved
Functional benefit
Brands
- firstScan: Sister brand offering blood tests, NIPT (Non-Invasive Prenatal Testing), gynaecological scans, early gender blood tests, and general health scans conducted by fully qualified medical sonographers.
- firstScan Health
- The Parent Room
- MyScan
Products and services
- Early Pregnancy Scans (Viability, Dating, Reassurance) Diagnostic-first early pregnancy ultrasound scans from 6 to 14+6 weeks (Viability Scan £100 from 6–10 weeks including transvaginal option; Dating Scan £100 from 8–12 weeks; Reassurance Scan £100 from 12–14+6 weeks) for expectant mothers, including a limited diagnostic report and photo prints.
- Specialist Early Pregnancy Scans Specialist early ultrasound scans from 6 to 14+6 weeks targeted at IVF pregnancies, recurrent miscarriage history and previous ectopic pregnancies, with transvaginal option before 10 weeks and clinical-grade diagnostic reporting.
- firstPeek Early Gender Blood Test Non-ultrasound early gender blood test from 7 weeks providing 99% gender accuracy with results within 7 days, with optional supplementary early pregnancy ultrasound for dating. Packages priced from £131–£140 (blood test only) with optional add-ons.
- Non-Invasive Prenatal Testing (NIPT) Three tiers of non-invasive prenatal blood testing from 10 weeks — NIPT Standard (detects Down's, Edwards' and Patau's syndromes; £285 blood test only / £385 with ultrasound), NIPT Advanced (£320 / £420) and NIPT Absolute/Premium with microdeletion coverage (£399 / £495) — for expectant parents seeking early genetic screening.
- Fetal Well-being Scan Diagnostic well-being ultrasound scan from 15 to 42 weeks (£70) confirming single/multiple pregnancy, heartbeat, placenta position, brain and abdominal contents, with digital report via MyScan App.
- Gender Scan + Fetal Well-being Combined gender determination and fetal well-being scan from 15 to 23 weeks (£80) with 99.9% gender accuracy, free rescan if gender cannot be confirmed, free 4D peek, two photo prints and digital images via MyScan App.
- Gender Reveal Scan Gender reveal ultrasound package from 15 to 23 weeks (£100) with 99.9% gender accuracy, gender reveal item, free 4D peek, £10 off voucher for a subsequent 4D scan, and two photo prints.
- Standard 4D Scan + Fetal Well-being Real-time 4D bonding scan from 24 to 34 weeks (£120) including well-being check, diagnostic report, photo prints and optional upgrades, with optimal imaging at 26–30 weeks.
- Premium 4D Scan + Fetal Well-being Extended premium 4D package from 24 to 34 weeks (£149) with well-being report, prints, scan movie, six photo-quality prints and full digital images via MyScan App.
- Growth & Presentation Scan Late-pregnancy scan from 26 to 42 weeks (£85) with head, abdominal circumference and femur length measurements, estimated fetal weight in grams, detailed well-being report via MyScan App and two medium photo prints (two-week interval required from any NHS growth scan).
- Women's Health Scans (via firstScan) Range of gynaecological and women's health ultrasound scans delivered through the sister brand firstScan at selected clinics, conducted by fully qualified medical sonographers.
- Baby Scan Gift Vouchers Pre-paid gift vouchers (£25 Multiple Pregnancy supplement to £149 4D Premium) redeemable against any scan package at any UK clinic, sold online as e-vouchers (emailed on purchase) or postal vouchers.
- Plan Your Baby Fertility Consultations Exclusive fertility consultations for WTTW/firstScan customers delivered through partner Plan Your Baby: Senior Fertility Nurse consultation up to 30 minutes (£39) and Expert Fertility Doctor consultation 1 hour (£125) including medical history review, tailored treatment options and detailed personalised report, booked via Calendly.
Quantifiable outcome
- Over 100,000 babies scanned; over 1 million babies introduced to parents since 2003
- +4 more outcomes
Companies that use Window to the Womb
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Window to the Womb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Window to the Womb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plan Your BabyminorWindow to the Womb has partnered with Plan Your Baby, a leading fertility telehealth service, to offer exclusive fertility consultations to Window to the Womb and firstScan customers. Two consultation options are offered: Consultation with a Senior Fertility Nurse (up to 30 minutes, £39) and Consultation with Expert Fertility Doctor (1 hour, £125). Plan Your Baby provides fertility assessments, non-invasive treatments, IVF support, IUI, egg freezing, and pregnancy monitoring. Bookings are made via Calendly links on the Window to the Womb website.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Window to the Womb competitors and assessment
Company assessmentDirect peers
- Ultrasound Direct: Ultrasound Direct (formerly Babybond) is the largest UK private pregnancy and women's health ultrasound clinic network, operating multiple regional clinics offering gender, 4D, and NIPT scan packages — directly competing with Window to the Womb across the same pregnancy journey, same customer base, and same CQC-regulated diagnostic scanning model.
- Peek a Baby: Peek a Baby is a UK private pregnancy ultrasound clinic specializing in early gender scans, 4D bonding scans, and NIPT blood tests across multiple locations — competing head-to-head with WTTW in the same product categories, same gestational windows, and at similar price points.
- The Birth Company: The Birth Company is a private clinic offering pregnancy ultrasound scans, women's health ultrasound, and NIPT packages to UK expectant mothers, with a similar diagnostic-first focus, same gestational stage products (gender, 4D, well-being), and similar direct-to-consumer pricing model as Window to the Womb.
- The Fetal Medicine Centre: The Fetal Medicine Centre is a London-based specialist private practice offering fetal ultrasound, NIPT, and prenatal diagnostics delivered by consultant-led specialists — competing in the same UK private pregnancy scanning market, particularly at the premium, diagnosis-led end where WTTW also positions itself.
- Bumps & Beyond Private Baby Scans: Bumps & Beyond is an independently operated UK private baby scan clinic offering gender scans, 4D scans, and early reassurance scans — a smaller regional competitor of the same direct-to-consumer pregnancy scan model, comparable in product but smaller in geographic reach than WTTW's 53-clinic network.
Broad incumbents
- Natera: Natera is a US-based genetic testing company offering Panorama NIPT and related prenatal diagnostics — not a direct UK scan competitor, but a broad incumbent in the NIPT category that WTTW resells through its firstPeek and NIPT packages. Represents a parallel channel and potential partner/threat for WTTW's genetic screening upsell funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks4 records
Key highlights6 records
Customer concentration
Window to the Womb social profiles
Digital presenceWindow to the Womb compliance and trust
Trust signalCompliance1 record
Window to the Womb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Window to the Womb leadership team
Management profileNumber of profiles
Window to the Womb subsidiaries and ownership
Company hierarchySubsidiaries3 records
Window to the Womb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Window to the Womb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Window to the Womb
What does Window to the Womb do?
Window to the Womb provides private diagnostic-first pregnancy ultrasound scanning services through a franchise network of 53+ clinics across the UK. The service spans 2D and real-time 4D imaging from 6 to 42 weeks, plus firstPeek early gender blood tests and Non-Invasive Prenatal Testing (NIPT), delivered by fully qualified medical sonographers with NHS referral pathways where required.
Is Window to the Womb a public or private company?
Window to the Womb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Window to the Womb founded?
Window to the Womb was founded in 2003. It employs 251 to 500 people.
Where is Window to the Womb based?
Window to the Womb is headquartered in Stockport, United Kingdom, in the Europe region.
How does Window to the Womb make money?
Three revenue lines are on record. Private Pregnancy Ultrasound Scans are the primary driver. The others are blood Testing Services (firstPeek & NIPT) and gift Vouchers.
Who are Window to the Womb's main competitors?
Direct peers on record are Ultrasound Direct, Peek a Baby, The Birth Company, The Fetal Medicine Centre and Bumps & Beyond Private Baby Scans. Natera is listed as a broad incumbent.
Does Window to the Womb have an API?
No public API is recorded for Window to the Womb.
What industry is Window to the Womb in?
Window to the Womb's product category is Diagnostic Pregnancy Ultrasound Services. Its primary akta.pro industry code is HLAFAKAL, Prenatal & Maternal-Fetal Diagnostic Imaging Centers, with a secondary code of HLAAALAJ, Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening). Its NAICS code is 621512 and its SIC code is 8011.