Peek A Baby

What Peek A Baby does

Peek A Baby is a family-owned, privately held ultrasound service business operating two retail storefronts in Modesto (3500 Sisk Rd, Suite C) and Fresno (349 E Shaw Ave), California, serving expectant parents across Northern and Central California since 2006. The company provides elective, non-diagnostic keepsake 3D, 4D, and 5D-HD ultrasound sessions, gender determination services, and early DNA-based gender testing, targeting consumers who want visual bonding experiences and shareable keepsakes beyond the black-and-white 2D imaging available through standard prenatal care.

The core technology is the GE Voluson E8 HD Live ultrasound machine, which the company uses to offer 4D live color imaging with real-time fetal movement capture and, since 2019, 5D-HD Live rendering on large high-definition screens. Sessions are delivered in rooms that accommodate up to 10 guests, with live-stream video to the customer's phone included free on packages priced at $89 or above. Certified sonographers operate the equipment and the company offers courtesy repeat sessions when image quality is insufficient.

Revenue is generated entirely through per-session package pricing, ranging from the Heartbeat Peek at ~$55 (sale) to the Super Peek at ~$130 (sale), plus add-ons including heartbeat bears ($43-$50), photo prints, $25 twins fees, and $149 standalone DNA gender tests. The business does not accept health insurance, reflecting its elective positioning. Distribution is direct-to-consumer through the two storefronts and Acuity Scheduling online booking, supported by local word-of-mouth, doctor and midwife referrals, an active Facebook presence, promotional discounts, and a celebrity testimonial from America's Next Top Model contestant Lluvy. The company claims 19 consecutive years as the best 3D ultrasound center in Modesto.

Name

Peek A Baby

Legal name

Peek A Baby

Website

https://peekababy.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Peek A Baby is a family-owned 3D/4D/5D-HD ultrasound center operating two retail storefronts in Modesto and Fresno, California, serving expectant parents across Northern and Central California with elective, non-diagnostic keepsake ultrasound packages and gender testing since 2006.

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

• 3D ultrasound services
• Prenatal imaging
• Keepsake ultrasound
• Pregnancy ultrasound
• Fetal imaging services

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ultrasound Session Packages: Core revenue from tiered ultrasound session packages ranging from basic 5-minute heartbeat sessions to 30-minute comprehensive 3D/4D/5D-HD imaging sessions. Packages include various durations, image types, and included features like digital photo delivery and live streaming.
2. DNA Gender Testing: Optional DNA testing service to determine baby gender as early as 6 weeks into pregnancy, priced at $149 standalone or $139 as an add-on to any package, with results delivered via email the next day.
3. Add-On Products and Services: Additional revenue from optional purchases including 14-inch heartbeat bears ($42.99-$49.99), photo prints (4x6 at $5, 5x7 at $10, wallet sizes at $15), and live stream upgrades for packages that don't include it ($15).
4. Twins Scanning Fee: $25 additional fee applied to any package when scanning twins due to increased difficulty and time required to photograph both babies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Peek A Baby is a family-owned and operated elective ultrasound center that provides 3D/4D/5D-HD keepsake prenatal imaging sessions for expectant parents. Founded in 2006, the business operates two studios in Modesto and Fresno, California, using GE Voluson E8 ultrasound equipment to deliver non-diagnostic bonding experiences, gender determination, and keepsake photos and videos.

Product overview

Peek A Baby is a family-owned 3D/4D/5D-HD ultrasound center operating two locations in Northern California (Modesto and Fresno) since 2006. The company offers a tiered package structure centered around GE Voluson E8 ultrasound technology, ranging from basic Heartbeat Peek sessions (5-minute 2D) to comprehensive Super Peek packages (30-minute multi-dimensional imaging). Core offerings include gender determination services, real-time video streaming to phones, and keepsake products like heartbeat bears. The company positions itself as a non-diagnostic keepsake ultrasound service, distinct from medical prenatal care, and serves expectant parents throughout Northern and Central California.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D/4D/5D-HD Ultrasound Session Packages Tiered elective prenatal ultrasound packages (Heartbeat Peek, Gender Peek, Sneak Peek, Brief Peek, Full Peek, Super Peek) delivered in 3D, 4D, or 5D-HD using GE Voluson E8 equipment. Designed for expectant parents seeking bonding, gender reveal, and keepsake imagery rather than diagnostic assessment.
• DNA Gender Test Standalone early-gender DNA blood test offered as an alternative or complement to ultrasound-based gender determination, available as an add-on to a session or independently.
• Heartbeat Bear Plush bear keepsake that captures the baby's heartbeat recording during the ultrasound session, offered as an add-on retail item for expectant parents.
• Live Stream Video Remote live-streaming of the ultrasound session so family members who cannot attend in person can watch the scan in real time, sold as a session add-on.

Quantifiable outcome

• 19 consecutive years as Modesto's best 3D ultrasound center
• +2 more outcomes

Named customers5 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• General Electric (GE)coreTechnology or IntegrationPeek A Baby exclusively uses GE Voluson E8 HD Live ultrasound machines, positioning this as the only true state-of-the-art 3D/4D ultrasound equipment. The company claims to be the first in the area to offer GE's 5D-HD Live technology. GE Voluson E series is described as the world's best 3D/4D ultrasound machine with proprietary frame speed technology for real-time movement capture.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Others

• Acuity Scheduling (Squarespace): Online appointment scheduling platform integrated by Peek A Baby for booking. Not a peer but an infrastructure provider whose product capabilities and pricing affect conversion and operational efficiency.
• GE Healthcare (Voluson): Manufacturer of the Voluson E8 ultrasound platform on which Peek A Baby's service depends. Not a competitor but a critical upstream supplier whose product roadmap and pricing directly shape Peek A Baby's capability set and capex.

Broad incumbents

• Mothercare: Large multi-category retailer serving expectant and new parents with apparel, gear, and services. Comparable end customer (expectant parents) but a much broader portfolio; useful analog for category-level demand drivers rather than direct competitor.

Direct peers

• First Peek Ultrasound: US keepsake ultrasound studio offering 2D/3D/4D elective prenatal imaging with gender determination and heartbeat keepsakes. Highly comparable in service definition and pricing structure.
• Window to the Womb: UK-based chain of keepsake 3D/4D ultrasound studios offering elective, non-diagnostic prenatal imaging and gender determination packages. Direct peer in business model, service mix, and target customer (expectant parents seeking keepsake imagery).
• Womb Window 4D Ultrasound: US keepsake ultrasound provider offering elective 3D/4D imaging, gender determination, and heartbeat packages. Comparable service menu and D2C booking flow.
• Precious Glimpse Ultrasound: Elective 3D/4D keepsake ultrasound boutique serving expectant parents with tiered packages and family-friendly viewing rooms. Directly comparable operating model.
• Baby's First Images: US keepsake 3D/4D ultrasound studio providing elective prenatal imaging, gender checks, and heartbeat keepsakes. Directly comparable service catalog and D2C appointment model.
• Early Images Ultrasound: US-based elective 3D/4D ultrasound studio offering similar tiered keepsake packages, gender determination, and heartbeat add-ons. Closely aligned service mix and target customer.

Emerging players

• Sneak Peek Clinical DNA Test (Gateway Genomics): Direct-to-consumer early gender DNA test usable at home from 6 weeks, overlapping with Peek A Baby's $149 DNA Gender Test add-on. Comparable on the elective DNA gender line, but delivered at-home rather than in-center.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeekABabyModesto
• Xx.com/PeekABaby3D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peek A Baby