Local Pros
Local Pros is a South African online home services marketplace, founded in 2015 and based in Gauteng, that connects homeowners with local service providers through a web-based booking platform. It operates with a small team of 11-50 employees.
- Company typePrivate
- Founded2015
- HeadquartersGauteng, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Local Pros does
Local Pros is a private, for-profit company headquartered in Gauteng, South Africa, founded in 2015. According to its firmographic profile, it operates as an online home services marketplace that allows users to book service providers through its website (localpros.co.za). The company functions as a two-sided intermediary between homeowners seeking home services and the local tradespeople or contractors who supply them.
The company's stated product is an online booking platform for home services, positioning it within the South African segment of the global home services marketplace vertical. Its underlying technology stack, platform architecture, and any proprietary matching or scheduling components are not documented in the available input — the firm's own web content was not retrievable beyond a verification/loading screen, and the technology and api_details fields are empty. The firm operates with a small team of 11-50 employees, consistent with an early- or growth-stage marketplace that has not yet scaled headcount significantly.
Local Pros' revenue mechanics are not disclosed in the input. No pricing models, publicly disclosed pricing, take-rate, subscription structure, or advertising/lead-generation revenue are available. Customer segments (consumer vs. enterprise, residential vs. commercial) and segmentation approach are unspecified. No named customers, select customer logos, marketing channels, distribution channels, or partnerships are documented. As a result, the business model cannot be characterized beyond the general marketplace framing: a platform that monetizes the transaction between demand (homeowners booking services) and supply (local service providers), with the precise mechanism — commission, subscription, lead fee, or hybrid — unverified.
Local Pros firmographics
Firmographics- Name
- Local Pros
- Website
- https://localpros.co.za
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Local Pros is a South African online home services marketplace, founded in 2015 and based in Gauteng, that connects homeowners with local service providers through a web-based booking platform. It operates with a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Where Local Pros is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Local Pros business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Local Pros product offering
Product offeringCore offering
Local Pros operates an online home services marketplace that lets consumers find and book local service professionals through its website. The platform aggregates home service providers into a single online booking destination aimed at homeowners in South Africa, with the core flow being discover-and-book via localpros.co.za.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Pros online home services marketplace
Companies that use Local Pros
Customer profileIdeal customer profiles1 record
Local Pros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Local Pros partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Local Pros competitors and assessment
Company assessmentBroad incumbents
- Angi (formerly Angie's List / HomeAdvisor): Largest publicly traded home services marketplace in North America. Operates a directly comparable lead-generation marketplace model connecting homeowners with local pros, though at significantly greater scale and capital intensity than Local Pros.
- Hippo.co.za: South African home and property services comparison/marketplace platform with a much broader offering across insurance, moving, and home maintenance. An incumbent in the South African home services ecosystem that Local Pros would compete with for the same consumer mindshare.
- Bidvest Home Services: Part of the broader Bidvest group in South Africa with offerings in property and home-related services. Represents the kind of large, diversified incumbent that can bundle home services offerings and pressure small, single-category marketplaces.
Direct peers
- Thumbtack: Online marketplace where users find and book local professionals for home services, projects, and events. Closely mirrors Local Pros's self-serve online booking model, though Thumbtack operates at much larger scale and across the United States.
- TaskRabbit: Online and mobile marketplace that matches freelance labor with local demand, including significant overlap in home services categories such as handyman, cleaning, and assembly. Operates a near-identical booking flow to what Local Pros describes on its website.
- Aweh: South African on-demand services marketplace offering home services, cleaning, and similar categories. Directly competes with Local Pros in the same geography and overlapping service verticals.
- Home+ (South Africa): South African home services platform connecting homeowners with verified service providers. Directly comparable in terms of geography (South Africa), target customer (homeowners), and marketplace-based service aggregation.
Regional players
- HomeStars: Canadian home services marketplace that connects homeowners with reviewed local pros. Comparable two-sided marketplace model to Local Pros, operating in a different geography (Canada) with a similar SMB-pro and homeowner target customer base.
- Sweepsouth: South African home cleaning services platform that has expanded into broader home services. Comparable both in geography (South Africa) and in building a managed marketplace for home-related services, though historically more focused on cleaning.
- ServiceMarket: Online marketplace for booking home services in the UAE and surrounding region. Comparable marketplace model and self-serve online booking approach, but operating in the Middle East rather than Southern Africa.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Local Pros social profiles
Digital presenceLocal Pros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Pros leadership team
Management profileNumber of profiles
Local Pros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Pros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Pros
What does Local Pros do?
Local Pros operates an online home services marketplace that lets consumers find and book local service professionals through its website. The platform aggregates home service providers into a single online booking destination aimed at homeowners in South Africa, with the core flow being discover-and-book via localpros.co.za.
When was Local Pros founded?
Local Pros was founded in 2015. It employs 11 to 50 people.
Where is Local Pros based?
Local Pros is headquartered in Gauteng, South Africa, in the Africa region.
Who are Local Pros's main competitors?
Broad incumbents on record are Angi (formerly Angie's List / HomeAdvisor), Hippo.co.za and Bidvest Home Services. Direct peers are Thumbtack, TaskRabbit, Aweh and Home+ (South Africa). Regional players are HomeStars, Sweepsouth and ServiceMarket.
Does Local Pros have an API?
No public API is recorded for Local Pros.