Liva Insurance

What Liva Insurance does

Liva Insurance Company (شركة ليبا للتأمين) is a Saudi joint stock company headquartered in Riyadh that operates as a multi-line cooperative insurer serving individual consumers in Saudi Arabia. The company was established in January 2009 under Council of Ministers Resolution No. (5) and Royal Decree No. (M/2), with founding shareholders including Royal & Sun Alliance Insurance (Middle East) (50.07%) and Riyad Bank (19.92%); 30% of shares were offered to the public, and the company is listed on the Saudi Tadawul exchange under ticker 8280. It was rebranded from Al Alamiya for Cooperative Insurance Company to Liva Insurance in November 2023.

Liva's core product suite comprises four lines: Motor Insurance (third-party and comprehensive, with agency repairs, GCC driving coverage, and a No Claims Discount up to 60%), Travel Insurance (Schengen, Holiday, and Executive tiers, with emergency medical coverage up to US$1,000,000), Home Insurance (Bronze, Silver, Gold, and Platinum tiers covering buildings up to SAR 5,000,000 and contents), and Personal Accident Insurance. These core products are supported by a suite of digital service modules including online quote generation, online policy renewal, online claims submission portals for each line, a VAT refund claim feature for motor customers, and a Roadside Assistance add-on.

The company operates a digital-first, direct-to-consumer go-to-market model: customers can quote, purchase, renew, and claim through the livainsurance.sa website 24/7, supported by WhatsApp, call center, and three physical branches (Riyadh headquarters and claims center, Jeddah, Al Khobar). The platform integrates with Najm for motor claims, Absher for identity verification, and the National Information Center for personal and vehicle data, embedding Liva into mandatory government-led insurance workflows. Revenue is generated through collected insurance premiums on annual billing cycles, with pricing quote-based and tiered by coverage.

Name

Liva Insurance

Legal name

Liva Insurance Company

Website

https://livainsurance.sa

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liva Insurance is a Saudi-listed multi-line cooperative insurer (Tadawul: 8280) headquartered in Riyadh, serving individual consumers with motor, travel, home, and personal accident insurance distributed through a digital-first self-serve platform and three branch offices.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524), Other Insurance Funds (52519)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Motor insurance
• Travel insurance
• Home insurance
• Personal accident insurance
• Cooperative insurance

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Liva Insurance generates revenue through collected insurance premiums from motor (car), travel, home, and personal accident insurance policies. The company operates as a cooperative insurance company in Saudi Arabia, collecting premiums from policyholders and paying out claims based on policy terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Liva Insurance is a Saudi multi-line cooperative insurance company underwriting and distributing motor, travel, home, and personal accident insurance policies to individual consumers in Saudi Arabia. The company operates a digital-first model enabling online quote generation, policy purchase, renewal, and claims submission through its website, supported by branch offices in Riyadh, Jeddah, and Al Khobar and a call center. It collects premiums from policyholders and pays out claims in accordance with policy terms under SAMA regulatory oversight.

Product overview

Liva Insurance (previously Al Alamiya for Cooperative Insurance Co.) is a Saudi multi-line insurance company offering a portfolio of core insurance products and digital service modules. The core product suite comprises Motor Insurance, Travel Insurance, Home Insurance, and Personal Accident Insurance, each available in multiple coverage tiers. These core products are supplemented by digital add-on modules including an online quote and purchase platform, digital claims portals (for motor third-party, comprehensive, travel, and home claims), a VAT refund claim feature, and a Roadside Assistance service. All products and services are accessible through a unified digital platform at livainsurance.sa, with rebranding from Al Alamiya completed on November 7, 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Insurance Vehicle insurance product for individual consumers in Saudi Arabia offering third-party liability and comprehensive coverage options, including agency repairs, GCC geographical extension, roadside assistance, windscreen protection, personal accident benefits, and temporary rent-a-car add-ons.
• Travel Insurance Travel insurance for individual consumers with three coverage tiers (Schengen, Holiday, Executive) covering emergency medical expenses up to USD 1,000,000, trip cancellation, travel delay, baggage delay, personal liability, legal expenses, and optional winter sports and golf covers. Single-trip policies cover up to 180 days; annual multi-trip policies cover up to 62 days per trip.
• Home Insurance Home insurance for individual property owners and renters across Saudi Arabia with four tiered plans (Bronze, Silver, Gold, Platinum) covering buildings, contents, personal possessions, valuables, and personal liability. Building coverage ranges from SAR 500,000 to SAR 5,000,000 across tiers, with sub-limits for single articles, valuables, and alternative accommodation.
• Personal Accident Insurance Personal accident insurance for individuals aged 18-65 covering accidental injury and mishaps, excluding hazardous activities, pre-existing medical conditions, and pregnancy-related claims.

Quantifiable outcome

• No Claims Discount up to 60% for motor insurance policies
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Al Etihad Cooperative Insurance: Saudi cooperative insurer providing motor, medical, and general insurance. A close structural and product-mix peer to Liva operating in the same regulatory environment with similar target customer segments.
• Bupa Arabia for Cooperative Insurance: A leading Saudi cooperative insurer specializing in health and medical insurance with growing P&C offerings. Competes with Liva in the Saudi multi-line retail insurance market and serves individual consumers via similar distribution models.
• Gulf Union Cooperative Insurance: Saudi cooperative insurer focused on motor, property, and casualty insurance. Comparable to Liva in product scope, regulatory positioning, and competitive set within the Saudi P&C market.
• Amana Cooperative Insurance: Saudi cooperative insurance company providing motor, health, and general insurance products. Directly comparable to Liva as a multi-line Saudi cooperative insurer with overlapping customer segments.
• Walaa Cooperative Insurance: Saudi cooperative insurance company offering motor, medical, property, and casualty products. Comparable to Liva as a multi-line Saudi cooperative insurer competing in the same retail and SME segments.
• SALAMA Cooperative Insurance: Saudi cooperative insurer offering motor, health, and general insurance products. Comparable in product mix, regulatory framework, and target market to Liva Insurance.
• Malath Cooperative Insurance and Reinsurance: Saudi cooperative insurer offering motor, health, property, and engineering insurance. Directly comparable given its multi-line product portfolio and shared cooperative insurance structure; Liva had a recent (expired) MOU with Malath for a potential merger.
• Tawuniya (The Company for Cooperative Insurance): The largest cooperative insurance company in Saudi Arabia, offering motor, health, and general insurance products to individuals and corporates. Tawuniya is the most directly comparable peer to Liva given the shared cooperative insurance structure and overlapping product portfolio in the Saudi market.
• Arabian Shield Cooperative Insurance: Saudi cooperative insurer offering motor, medical, and property insurance. A scale and product-mix peer to Liva operating in the same Saudi retail insurance market.

Broad incumbents

• AXA (parent of Royal & Sun Alliance): Global insurance leader and ultimate parent of Royal & Sun Alliance (Liva's 50.07% shareholder). Comparable as a broad incumbent in the global P&C insurance space, and relevant given Liva's access to AXA/RSA underwriting expertise and product frameworks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liva_saudi
• Facebookfacebook.com/liva.saudi
• Instagraminstagram.com/liva.saudi
• LinkedInlinkedin.com/company/al-alamiya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liva Insurance