ORIX Auto Infrastructure Services

What ORIX Auto Infrastructure Services does

ORIX Auto Infrastructure Services, legally ORIX Corporation India Limited, is a private Indian subsidiary of Japan's ORIX Corporation that delivers fleet leasing, vehicle subscription, and mobility services to both corporate clients and individual consumers. Founded in 1995 and headquartered in Andheri, India with 501-1000 employees, the company operates a portfolio spanning rentals, self-drive options, EV rentals, end-to-end fleet management, vehicle leasing, and lending. Its underlying technology is an integrated fleet management platform that bundles vehicle tracking, maintenance scheduling, insurance administration, road tax compliance, and EV integration into a single recurring monthly payment structure, accessible to enterprise clients via a login-enabled digital portal.

The company's revenue model is built primarily on subscription and recurring contracts, with additional usage-based revenue from short-term rentals and self-drive services. Distribution runs through two complementary channels: a B2B white-label OEM partnership model—most visibly the Kia Subscribe program powered by ORIX infrastructure across 14 major Indian cities covering Sonet, Seltos, Carens, and EV6 models—and a direct digital platform for individual and SMB customers. Pricing for Kia Subscribe ranges from ₹17,999 to ₹1.29 lakh per month over 12-60 month tenures with no down payment, bundling all-inclusive service components.

Strategically, ORIX positions itself as the operational backbone for OEMs seeking to offer vehicle subscription products without building in-house leasing capabilities, while simultaneously serving direct corporate and consumer demand for flexible vehicle access. The combination of Japanese parent brand credibility, OEM-embedded distribution, and bundled service architecture defines its competitive positioning in the Indian mobility market.

Name

ORIX Auto Infrastructure Services

Legal name

ORIX Corporation India Limited

Website

https://orixindia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ORIX Auto Infrastructure Services is the Indian subsidiary of Japan's ORIX Corporation, providing fleet leasing, vehicle subscription, rentals, and mobility solutions to corporate clients and individual consumers across 14 major Indian cities, including white-label infrastructure for the Kia Subscribe program.

Ownership category

akta.pro rank

Product category

Fleet Management and Vehicle Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

OEM / Captive Car Subscription Programs (THADACAA)

akta.pro secondary industries

Subscription Fleet Operations & Remarketing Providers (THADACAN), Auto & Vehicle Leasing (Personal Use) (FSAKANAA), EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)

Keywords

• Fleet management services
• Vehicle leasing solutions
• Corporate mobility services
• Vehicle subscription programs
• EV fleet solutions

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fleet Leasing and Management Services: Long-term vehicle leasing and fleet management services to corporate clients, bundling vehicles with maintenance, insurance, and operational support into recurring revenue contracts.
2. Vehicle Subscription Programs: Short-term vehicle subscription programs (12-60 months) for consumers and businesses, with all-inclusive monthly payments covering vehicle, taxes, insurance, and maintenance. Revenue generated through monthly subscription fees from partnerships with OEMs like Kia.
3. Mobility and Rental Services: Self-drive rentals, everyday commutes, and luxury travel solutions for individuals and businesses, generating revenue through per-use or recurring rental fees.
4. Leasing and Lending: Financial services including vehicle leasing and lending products for businesses and individuals, generating interest and fee income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ORIX Auto Infrastructure Services delivers vehicle leasing, fleet management, mobility and rental solutions, and lending services to corporate clients and individual consumers across India. The company also operates as a white-label subscription infrastructure partner to OEMs such as Kia India, enabling vehicle subscription programs bundled with maintenance, insurance, and road taxes in a single monthly payment.

Product overview

ORIX Auto Infrastructure Services offers a comprehensive mobility platform combining vehicle rental, fleet management, leasing, and lending solutions. The core product portfolio includes Mobility Solutions (encompassing rentals, self-drive options, EVs, and end-to-end fleet management) alongside Leasing and Lending services. The company positions itself as delivering smart, flexible solutions spanning from mobility to leasing and lending, serving both individuals and businesses across India. The product ecosystem integrates vehicle subscription partnerships (such as with Kia India) to extend availability across major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Leasing and Management Services Long-term vehicle leasing and end-to-end fleet management services for corporate clients, bundling vehicles with maintenance, insurance, road taxes, and operational support into recurring revenue contracts.
• Kia Subscribe Vehicle Subscription Program White-label vehicle subscription program (12-60 month tenures) for consumers and businesses, with all-inclusive monthly payments covering vehicle, road taxes, maintenance, and insurance with no down payment.
• Mobility and Rental Services Self-drive rentals, everyday commute vehicles, and luxury travel solutions offered to individuals and businesses through per-use or recurring rental fees.
• Vehicle Leasing and Lending Financial services including vehicle leasing and lending products for businesses and individuals, generating interest and fee income as part of the broader mobility-to-leasing-and-lending offering.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Kia IndiacoreStrategic or Co-development Partner · 30 August 2024ORIX Auto Infrastructure Services partnered with Kia India to power the 'Kia Subscribe' vehicle subscription program. ORIX provides the leasing infrastructure enabling Kia to offer short-term vehicle subscriptions for Sonet, Seltos, Carens, and EV6 models with all-inclusive monthly payments covering maintenance, insurance, and road taxes. The service is available across 14 major Indian cities.
• ALD Automotive Pvt LtdcoreStrategic or Co-development Partner · 30 August 2024Kia India signed an MoU with ALD Automotive Pvt Ltd alongside the ORIX partnership to support the Kia Subscribe vehicle subscription program across India. ALD Automotive is a global fleet management and mobility solutions provider.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Zoomcar: India's pioneer self-drive car rental and subscription platform serving individuals and businesses across multiple cities. Directly comparable on consumer-facing car subscription and self-drive rental offerings.
• Myles Cars (Carzonrent): Indian self-drive car rental and subscription operator serving both consumer and corporate customers. Comparable in subscription product design and target market overlap with ORIX's B2C mobility offerings.
• ALD Automotive India: Global fleet management and mobility solutions provider that signed an MoU with Kia India alongside ORIX to support the Kia Subscribe program. Directly comparable as an OEM-anchored fleet and subscription infrastructure player in the Indian market.
• Revv (by Hyundai Motor Group / SmartDrive): Indian car subscription platform offering self-drive rentals and monthly subscription models for individuals and businesses. Directly comparable subscription product structure and target customer segment.
• Quiklyz (Mahindra Finance): Mahindra Finance's vehicle subscription platform offering new and used car subscriptions to individuals and corporates. Comparable as an OEM-backed subscription operator in India competing for the same customer pool.
• Eco Mobility: Indian corporate and personal car rental/subscription operator with a fleet focused on employee transportation and individual mobility needs. Comparable on subscription and corporate fleet management offerings.

Broad incumbents

• Avis India: Established car rental and leasing operator in India serving both consumer and corporate fleet needs. Comparable as a broad incumbent in the rental and operating-lease space ORIX operates in.
• LeasePlan India: Global fleet management and leasing company with India presence, now part of Ayvens. Comparable as a broad incumbent offering operating leases and fleet management to Indian enterprises.
• Ayvens (formerly ALD Automotive / LeasePlan): Global leader in full-service vehicle leasing and fleet management formed from the merger of ALD Automotive and LeasePlan. Comparable as the global incumbent that ORIX competes against on large enterprise fleet management contracts.

Emerging players

• Hyundai Motor India Subscription: Hyundai Motor India's vehicle subscription initiatives for the Indian market. Comparable as another major OEM building subscription programs that compete for the same OEM-partner opportunity as ORIX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OrixIndia-246957895351812
• LinkedInlinkedin.com/company/orix-auto-infrastructure-services-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORIX Auto Infrastructure Services