What Falls & Co. does

Falls & Co. is a privately held, founder-owned full-service marketing communications agency headquartered in Cleveland, Ohio. Founded in 1989 by Rob Falls as a partnership between a Detroit-based public relations firm and a Cleveland-based advertising agency, the firm has operated for 36+ years and maintains a staff of 101-250 employees. The agency serves both B2B and B2C clients across local, regional, national, and global markets through an integrated service offering that spans brand strategy, advertising and creative, digital growth marketing, public relations and communications, research, video production, corporate communications, employer brand and employee experience consulting, and 24/7 crisis communications.

The firm generates revenue through professional services engagements, retainer arrangements, project fees, and media buying markups across 12+ industry verticals, including building products, consumer products, energy, manufacturing, healthcare, education, hospitality, and nonprofit. Notable client relationships include Marathon (energy), Parker Hannifin (manufacturing/energy), Vitamix (consumer products), Cleveland State University (education), and Energy Harbor (energy). Falls & Co.'s global reach is enabled through its position as the longest-serving member of PROI (Public Relations Organization International), a network of 88 independent agencies spanning 65 countries and 7,000+ staff, allowing multinational client execution while retaining Cleveland-based strategic leadership.

The agency's competitive positioning rests on a 600+ industry award portfolio, Forbes Top 100 Marketing Communications Firms recognition, and proprietary capabilities including AI-assisted personalization, predictive modeling, advanced analytics, and influencer intelligence integrated into campaign workflows. Underlying technology is primarily third-party AI tooling applied to behavioral targeting, media planning, and content optimization rather than proprietary models. Ownership remains concentrated with founder Rob Falls (Chairman, Founder & CEO), and the firm operates with no disclosed institutional investors, parent company, or external funding.

Name

Falls & Co.

Legal name

Falls & Co.

Website

https://fallsandco.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Falls & Co. is a privately held, founder-owned full-service marketing communications agency based in Cleveland, Ohio, serving B2B and B2C clients across 12+ industry verticals with integrated services spanning brand strategy, advertising, digital growth, PR, research, and video production.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Marketing communications services
• Integrated advertising agency
• Brand strategy consulting
• Public relations firm
• Digital growth marketing

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Communications Services: Full-service agency providing a comprehensive suite of marketing and communications services including brand strategy, advertising, digital growth marketing, PR & communications, research, and video production. Revenue is generated through professional services engagements, retainer arrangements, project fees, and media buying markups. Services are offered to B2C and B2B clients across local, regional, national, and global markets.
2. Crisis Communications & Reputation Management: Specialized crisis communications services including vulnerability analysis, media policy development, spokesperson training, and real-time monitoring. Provided as discrete engagements or retainer arrangements for organizations requiring ongoing reputation management counsel.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Falls & Co. is a full-service strategic marketing communications agency that delivers integrated services spanning brand strategy, advertising and creative, digital growth marketing, public relations and communications, market research, and video production. The firm serves B2B and B2C clients across local, regional, national, and global markets through professional services engagements, retainer arrangements, project fees, and media buying markups.

Product overview

Falls & Co. is a strategic marketing communications agency that offers an integrated suite of services organized around two main divisions: Marketing Communications and Corporate Communications. The Marketing Communications division includes core service offerings: Advertising & Creative, Brand Strategy, Digital Growth Marketing, PR + Communications, Research, and Video Production. Additionally, the agency provides specialized practices including Employer Brand & Employee Experience consulting and Radio Advertising services. The agency operates across multiple industry verticals including Building Products, Consumer Products, Construction & Real Estate, Economic Development, Education, Energy/Oil & Gas/Mining, Financial & Professional Services, Health Care & Medical, Hospitality/Restaurants/Hotels, Manufacturing, and Nonprofit. The agency does not offer a software product but rather provides professional services across these disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communications

Quantifiable outcome

• $10.8 million National Park Service grant and $5 million matching grant from Mandel Foundation secured for Irishtown Bend Park through brand unification campaign
• +3 more outcomes

Named customers26 records

Segments12 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• PROI (Public Relations Organization International)coreStrategic or Co-development PartnerFalls & Co. is the longest-serving member of PROI, described as the largest group of independent (and most ambitious) entrepreneurial communications firms in the world, with 88 agencies across 65 countries and more than 7,000 staff members. PROI enables global reach for clients by combining local market knowledge and connections with strategic, budget, and timeline oversight from the lead agency. As business owners within the network, member agencies bring passion and problem-solving capabilities to client needs worldwide.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Marcus Thomas LLC: Cleveland-headquartered, independently owned full-service advertising and marketing agency of comparable size and service mix (advertising, digital, PR, media). Direct Midwestern independent competitor with similar client verticals and integrated offering.
• Doner: Southfield, Michigan-based independent full-service advertising agency with a similar automotive/manufacturing heritage and integrated creative, digital, and media capabilities. Closely comparable on regional client mix and independent agency structure.
• GSD&M: Austin-based independent full-service agency (legacy independent, now part of Omnicom) known for integrated advertising, brand strategy, and digital work for major brands. Comparable on service breadth, vertical depth, and senior client relationships.
• RPA: Santa Monica-based independent full-service advertising agency providing creative, media, and digital services to major consumer and B2B brands. Comparable as a long-tenured independent agency with a similar integrated service offering.
• BVK: Milwaukee-headquartered independent full-service agency with strong healthcare, consumer, and B2B verticals. Comparable Midwestern independent peer with similar integrated creative, digital, and media capabilities.
• Carmichael Lynch: Minneapolis-based creative agency (now part of IPG) with a heritage of independent full-service work for major consumer and B2B brands. Comparable on integrated creative strength and brand-building credentials.
• The Richards Group: Dallas-based independent full-service agency (founded 1976, now part of Deloitte Digital) known for integrated advertising, brand strategy, and digital work for major consumer brands. Comparable as a long-tenured independent-style full-service agency.

Broad incumbents

• Ketchum: Global public relations and communications agency (part of Omnicom) with a deep corporate communications, brand marketing, and crisis communications practice. Overlaps with Falls & Co.'s Corporate Communications division and crisis helpline offering.
• VMLY&R: Global full-service creative, digital, and brand experience agency within WPP offering advertising, brand strategy, commerce, and PR. Comparable on the integrated marketing communications offering but at vastly greater global scale.

Emerging players

• Mekanism: Independent creative agency focused on brand storytelling, content, and integrated campaigns for challenger and growth-stage brands. Comparable on creative-led brand work and integrated digital/social offering, though typically serving a different end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FallsandCo
• Facebookfacebook.com/FallsandCompany
• LinkedInlinkedin.com/company/fallsandco
• Instagraminstagram.com/fallsandcompany
• TikToktiktok.com/@fallsandco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falls & Co.