Mekanism
Mekanism is a full-service creative and media agency serving enterprise consumer brands across North America, combining AI-powered content production, integrated media planning/buying, and proprietary measurement to deliver award-winning campaigns with quantified business outcomes.
- Company typePrivate
- Founded2003
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Mekanism does
Mekanism is a full-service creative and media agency founded in 2003 and headquartered in San Francisco, with additional offices in New York, Seattle, Los Angeles, Toronto (Canadian regional HQ), Montreal, and Vancouver. The agency operates as the flagship U.S. creative and media brand within Plus Company, a global challenger network of forward-thinking creative agencies, and serves enterprise and mid-market consumer brands across verticals that include airlines, technology, financial services, food and beverage, fitness, healthcare, retail, and travel. The disclosed client roster includes Alaska Airlines, NBA, Charles Schwab, Peloton, Jose Cuervo, Amazon, McDonald's, Ben & Jerry's, Lenovo, LendingTree, WHOOP, Amtrak, Frida Mom, and Dropbox.
The agency's product stack centers on a "Soul & Science" methodology combining emotional storytelling with data-driven optimization. Core capabilities include AI Superstudio (an in-house generative AI content studio producing video, image, and multimodal assets using tools such as Veo3), Mekanism Media (a full-service media planning and buying division covering TV, digital video, social, programmatic, OOH, and influencer), AIOS (a proprietary measurement and attribution platform with autonomous decision-making and predictive analytics via "Synthetic Customers"), a Real-Time Decision Engine for media activation, and the award-winning Soul & Science Podcast hosted by co-founder and CEO Jason Harris. The agency maintains compliance with COPPA, CCPA/CPRA, GDPR data-transfer terms, and state-level U.S. privacy laws.
Revenue is generated through professional services delivered on retainer agreements, project-based engagements, and integrated campaign packages with custom pricing tailored to client scope. Distribution is direct-to-enterprise via a new business outreach team, industry events (including Advertising Week New York), referrals, and an owned media presence (podcast, Substack, LinkedIn, Instagram, and PR coverage in Adweek and Ad Age). The agency is privately held under the Plus Company umbrella, with no external institutional funding disclosed.
Mekanism firmographics
Firmographics- Name
- Mekanism
- Legal name
- Mekanism
- Website
- https://mekanism.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mekanism is a full-service creative and media agency serving enterprise consumer brands across North America, combining AI-powered content production, integrated media planning/buying, and proprietary measurement to deliver award-winning campaigns with quantified business outcomes.
- Ownership category
- akta.pro rank
Mekanism industry classification
Industry- Product category
- Creative and Media Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Marketing Transformation & Change Management (MPAAAFAO), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)
Keywords
Where Mekanism is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Mekanism business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Creative and Media Services: Full-service agency revenue derived from strategic consultation, creative development, integrated media planning and buying, campaign production, and analytics services. Services are delivered through retainer agreements, project-based engagements, and integrated campaign packages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Mekanism product offering
Product offeringCore offering
Mekanism is a full-service creative and media agency that develops integrated advertising campaigns by combining emotional storytelling ("Soul") with data-driven insights ("Science"). The agency delivers end-to-end services spanning brand strategy, creative development, media planning and buying, content production (including AI-generated content through its AI Superstudio), influencer strategy, and analytics/measurement powered by its proprietary AIOS attribution platform, primarily for enterprise and mid-market consumer brands.
Product overview
Mekanism is a modern creative agency organized around 'Soul & Science' principles, combining emotional storytelling with data-driven solutions. The core offering consists of AI Superstudio (in-house AI content creation studio), Mekanism Media (full-service media buying and planning), and Soul & Science (strategy, ideation, engagement, and impact services). AIOS is their proprietary measurement and attribution platform. The agency also offers a podcast, workshops, and is part of the Plus Company global network. Services span strategy, ideation, integrated media planning and buying, content development, influencer activation, and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Mekanism Media: Full-service media buying and planning division offering integrated media planning, audience strategy, performance marketing, and data analytics across television, digital video, radio, social, display, programmatic, and outdoor channels.
- Mekanism AI Superstudio
- Soul & Science Podcast
Products and services
- Integrated Creative and Advertising Services End-to-end creative and advertising services including brand architecture and strategy, business and portfolio strategy, product pipelines and innovation, research and insights, integrated campaign development, and brand design for enterprise consumer brands.
- AI Superstudio In-house studio of AI-content directors, creators, editors, animators, and creative technologists that uses generative AI to produce high-quality, high-speed, cost-efficient video, image, and multimedia content for social, digital, and traditional advertising campaigns.
- Mekanism Media Full-service media buying and planning division offering integrated media planning and buying, audience analysis, full-funnel strategy, multi-platform social execution, influencer strategy, programmatic buying, and performance marketing across television, digital video, radio, social, display, programmatic, and outdoor channels.
- AIOS (AI Infused Operating System) Proprietary AI-powered measurement and attribution platform that transforms complex data into actionable intelligence, powering audience segmentation, analytics, predictive modeling via Synthetic Customers, and a Real-Time Decision Engine for agile campaign optimization.
- Soul & Science Workshops Workshop engagements that help client teams define brand ambitions, uncover singular problems, and develop a roadmap of high-impact opportunities, delivered as part of the agency's strategic consultation services.
Quantifiable outcome
- 191% increase in new accounts for Charles Schwab (2017-2021)
- +7 more outcomes
Companies that use Mekanism
Customer profileNamed customers22 records
Segments1 record
Ideal customer profiles2 records
Mekanism technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature4 records
Mekanism partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Creator AuthorityminorB2B-focused influencer marketing agency founded by Brendan Gahan (creator economy veteran who previously built and sold Epic Signal to Mekanism). Joined LinkedIn Marketing Partner Program to help B2B brands launch influencer campaigns. Partnership reflects growing role of creators in B2B purchasing decisions.
- Camp JeffersoncoreCanadian creative agency that merged with Mekanism and Jungle to form Mekanism Canada. The merger aims to harness combined creative and media capabilities across North America to drive measurable growth for brand marketers. This represents a significant expansion of Mekanism's Canadian presence and capabilities.
- Jungle (Canadian Agency)coreCanadian creative agency that merged with Mekanism and Camp Jefferson to form Mekanism Canada. The merger creates a fully integrated mid-sized agency combining creative and media capabilities across North America.
- Plus CompanycorePlus Company is an entrepreneurial network of forward-thinking creative agencies. Mekanism is the flagship U.S. creative & media agency within this network. When needed, Mekanism taps specialized partner agencies to assemble bespoke, integrated teams that drive unparalleled results globally.
- Creative AllianceminorMekanism is a founding member of the Creative Alliance, a coalition of 100+ of the nation's top creative and marketing agencies who donate their services for the good of the country. Initiative focused on using advertising and media influence to effect positive social change.
- New York School of DesignminorFashion school partnered with Amtrak on the 'Trak Suits initiative - a design contest challenging students to create fashion inspired by the new Acela fleet, culminating in a runway show and limited-edition ready-to-wear collection.
- NetflixminorNetflix partnership for Cupcake Vineyards Love is Wine campaign - first-time use of actual Love Is Blind sets for any brand partnership. The collaboration generated 19M+ organic video views and sold out product within 24 hours.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Mekanism competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent creative agency known for full-service campaigns and culturally resonant brand work for enterprise consumer clients. Closely comparable in business model, target customer (major consumer brands), and integrated creative + media offering.
- Anomaly: Independent creative agency with a similar founder-led culture and focus on building brands through non-traditional advertising. Comparable size, similar client profile (enterprise consumer brands), and similar integrated campaign approach.
- Wieden+Kennedy: Premier independent creative agency with a similar integrated model and major consumer brand portfolio. Highly comparable in creative reputation, full-service delivery, and award-winning campaign work.
- Mother: Independent creative agency network with a similar full-service model and reputation for culturally impactful work. Comparable client roster and creative-led approach to integrated campaigns.
- Droga5: Creative agency (part of Accenture Song) known for high-profile integrated campaigns for major consumer brands. Closely comparable in creative reputation, integrated service offering, and Fortune 500 client roster.
- Pereira O'Dell: San Francisco-based independent creative agency of comparable size serving major consumer brands with integrated creative + media work. Closely comparable in geographic base, scale, and service offering.
- GUT Agency: Independent creative agency with similar founder-led culture and reputation for award-winning integrated work. Comparable in size, business model, and enterprise brand client focus.
- Joan Creative: Independent creative agency offering integrated brand work for major consumer clients. Comparable in business model and creative-led positioning, though slightly smaller in scale.
Broad incumbents
- R/GA: Larger digital and creative agency (part of IPG) with technology-enabled marketing services. Comparable in offering tech-forward creative work for enterprise brands, but part of a much larger holding company portfolio.
- VMLY&R: Global creative agency network within WPP offering integrated brand and customer experience work. Comparable in serving major consumer brands with full-service campaigns, but as part of a much broader portfolio of services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mekanism social profiles
Digital presenceMekanism compliance and trust
Trust signalCompliance4 records
Mekanism financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mekanism leadership team
Management profileNumber of profiles
Profiles4 records
Mekanism subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mekanism funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mekanism M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mekanism
What does Mekanism do?
Mekanism is a full-service creative and media agency that develops integrated advertising campaigns by combining emotional storytelling ("Soul") with data-driven insights ("Science"). The agency delivers end-to-end services spanning brand strategy, creative development, media planning and buying, content production (including AI-generated content through its AI Superstudio), influencer strategy, and analytics/measurement powered by its proprietary AIOS attribution platform, primarily for enterprise and mid-market consumer brands.
Is Mekanism a public or private company?
Mekanism is a private company. It is classified as corporate owned and is currently operating.
When was Mekanism founded?
Mekanism was founded in 2003. It employs 101 to 250 people.
Where is Mekanism based?
Mekanism is headquartered in San Francisco, United States, in the North America region.
How does Mekanism make money?
One revenue line is on record: creative and Media Services.
Who are Mekanism's main competitors?
Direct peers on record are 72andSunny, Anomaly, Wieden+Kennedy, Mother, Droga5, Pereira O'Dell, GUT Agency and Joan Creative. Broad incumbents are R/GA and VMLY&R.
Does Mekanism have an API?
No public API is recorded for Mekanism.
What industry is Mekanism in?
Mekanism's product category is Creative and Media Agency Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAFAO, Marketing Transformation & Change Management. Its NAICS code is 541810 and its SIC code is 7311.