Country Racing Victoria

What Country Racing Victoria does

Country Racing Victoria is the peak governing body for country Thoroughbred horse racing in the state of Victoria, Australia, coordinating a federated network of approximately 63-66 affiliated racing clubs that collectively host roughly 450 race meetings per year. Founded in 1879 and headquartered in Melbourne/Flemington, the organization operates as a private body under Racing.com Media Pty Ltd and functions as the umbrella coordinating entity for clubs that run independently with their own boards and committees. The organization's footprint is concentrated in regional (non-metropolitan) Victoria, positioning it as the accessible, community-anchored counterpart to metropolitan racing venues such as Flemington, Moonee Valley, and Caulfield.

The product surface is centered on live race-day events at individual clubs, expanded by signature country cup events (e.g., bet365 Mildura Cup, bet365 Marma Cup, Great Western Steeplechase, Picklebet Jack Maher Classic). Supporting products include a video content platform for event highlights and interviews, online ticketing per club, corporate and individual hospitality packages, and annual/seasonal memberships. The disclosed core technology is minimal and explicitly classified as not applicable, with the digital footprint (country.racing.com, club-specific ticketing URLs, Racing.com media partnership) functioning as a marketing and commerce layer rather than a technology platform.

Country Racing Victoria monetizes via four streams: racecourse admission ($0-$15 general, often free for children), hospitality packages ($50-$1,400+ per person for dining, marquees, and corporate events), sponsorship revenue (led by bet365 as Premier Partner alongside TAC, Sportsbet, HYGAIN, Pan Pacific Melbourne, and Picklebet), and recurring memberships. Distribution is direct-to-consumer through 66 physical racecourse venues, club-specific online ticketing, and membership programs. The organization reports contributing over $750 million annually to the Victorian economy, sustaining 8,300 full-time regional jobs, and accounting for nearly half of the state's $1.5 billion Thoroughbred Racing industry output. Customer segments split across general public/families, corporate and business clients, racing enthusiasts, horse owners and trainers, and regional communities for whom the racing calendar serves as an economic and social anchor.

Name

Country Racing Victoria

Legal name

Racing.com Media Pty Ltd

Website

https://country.racing.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Racing Victoria is the peak governing body for Thoroughbred horse racing in regional Victoria, Australia. It coordinates 63-66 affiliated clubs running roughly 450 race meetings annually and serves general racegoers, corporate clients, and regional communities.

Ownership category

akta.pro rank

Product category

Thoroughbred Horse Racing Events

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

Keywords

• Thoroughbred horse racing
• Country racing events
• Race day hospitality
• Racing club memberships
• Country racing Victoria

Headquarters

HQ city

Flemington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Racecourse Admission: Ticket sales for general admission to race meetings across 66 clubs, with varying price points from free to $15 for standard entry.
2. Hospitality Packages: Dining packages, marquee bookings, and corporate event packages ranging from $50 to $1,400, offering reserved seating, meals, and premium viewing experiences.
3. Sponsorships: Partnership revenue from major sponsors including bet365 as Premier Partner, TAC road safety initiatives, and club-level sponsors like HYGAIN, Pan Pacific Melbourne, and Sportsbet.
4. Memberships: Annual and seasonal memberships for racing clubs offering privileged access, discounts, and exclusive race day benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Country Racing Victoria coordinates and delivers live thoroughbred horse racing events at 66 affiliated country racing clubs across regional Victoria, Australia, running approximately 450 race meetings per year. The organization sells general admission tickets, on-course hospitality and dining packages, corporate race day experiences, and club memberships directly to racegoers and corporate clients. Its parent entity, Racing.com Media Pty Ltd, operates the official website (country.racing.com) and video content platform that promotes events and distributes race coverage.

Product overview

Country Racing Victoria operates as a governing body managing a network of 64-66 country racing clubs across regional Victoria, delivering live thoroughbred horse racing events, country cup carnivals, and hospitality experiences. The organization offers its racing events calendar, video content coverage, and various sponsorship and hospitality packages through its digital platform. The core product consists of race day events at individual clubs, supported by an integrated calendar system and video media content.

Differentiator

Problem solved

Functional benefit

Products and services

• Country Racing Events Live thoroughbred horse racing events held at 66 country racing clubs across regional Victoria, featuring various race formats including jumps racing and synthetic track racing, with general admission and ticketed access available to the general public.
• Country Cups

Quantifiable outcome

• $750 million annual contribution to Victorian economy
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered premier partner, core partner, major sponsor, supporting partner, governing body and naming rights sponsor.

• bet365premier partnerGTM or Marketing Partnerbet365 is a premier partner of Country Racing Victoria, providing major sponsorship across racing events and clubs throughout regional Victoria. As proud supporters of Country Racing, bet365 continues its support of racing through this partnership.
• TAC (Transport Accident Commission)core partnerGTM or Marketing PartnerTAC partners with Country Racing Victoria to ensure all race-goers get to and from the track safely. TAC supports funding of shuttle buses at some country racing venues as part of road safety initiatives.
• HYGAINmajor sponsorGTM or Marketing PartnerHYGAIN is a major sponsor of Country Racing Victoria, supporting 11 country clubs throughout Victoria. The company is a horse feed and nutrition brand 'Feeding Champions Since 1983'.
• Pan Pacific Melbournesupporting partnerGTM or Marketing PartnerPan Pacific Melbourne supports over 20 events across country Victoria and is a proud ambassador of country racing and Fashions on the Field events.
• Sportsbetmajor sponsorGTM or Marketing PartnerSportsbet provides race naming rights and sponsorship for multiple country racing clubs including Ballarat, Bendigo, and Wangaratta.
• Racing.comcore partnerGTM or Marketing PartnerRacing.com is the primary media partner providing race coverage, form guides, live streaming, and promotional content for Country Racing Victoria events.
• Racing Victoriagoverning bodyStrategic or Co-development PartnerRacing Victoria is the governing body for thoroughbred racing in Victoria that oversees and regulates country racing alongside metropolitan racing.
• Picklebetnaming rights sponsorGTM or Marketing PartnerPicklebet sponsors the Picklebet Jack Maher Classic Race Day at Wodonga, providing naming rights and betting partnership for this prestige event.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/country_racing
• Facebookfacebook.com/CountryRacingVictoria
• LinkedInlinkedin.com/company/country-racing-victoria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Racing Victoria