Gameplay Interactive
Gameplay Interactive (GPI) is a private iGaming content developer (founded 2013, 51-100 employees) that designs slots, dice, and Mahjong games featuring a Provably Fair transparency system, licensing them to a global network of iGaming operators under a B2B2C distribution model.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Gameplay Interactive firmographics
Firmographics- Name
- Gameplay Interactive
- Website
- https://gameplayint.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gameplay Interactive (GPI) is a private iGaming content developer (founded 2013, 51-100 employees) that designs slots, dice, and Mahjong games featuring a Provably Fair transparency system, licensing them to a global network of iGaming operators under a B2B2C distribution model.
- Ownership category
- akta.pro rank
Gameplay Interactive industry classification
Industry- Product category
- iGaming Software
- NAICS
- Other Gambling Industries (71329), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Gameplay Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- iGaming Game Licensing: Gameplay Interactive develops casino-style games (slots, dice games, Mahjong) and distributes them through a network of partnered operators. Revenue is generated through licensing arrangements with operators who integrate GPI games into their platforms for end-user access.
Go-to-market motion1 record
Distribution channels1 record
Gameplay Interactive product offering
Product offeringCore offering
Gameplay Interactive develops casino-style iGaming games—including slots, dice, and Mahjong titles—and distributes them through a global network of partnered iGaming operators. Its portfolio features colorful visuals, simple mechanics, varied betting levels, and a Provably Fair transparency system that allows verification of game outcomes. The company does not sell directly to end users; revenue is generated through licensing arrangements with operator platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweet Secret A Smart Games iGaming title with colorful visuals and simple gameplay involving betting on final outcomes, featuring a Provably Fair system for transparency and player trust. Distributed to end users via GPI's network of partnered iGaming operators.
- Victory Kick A 3x3 reel iGaming slot title featuring multipliers up to x9, maximum payout potential of x2,500, three bet levels, and fixed 9 paylines with a default RTP of 96.50%. Licensed to iGaming operators.
- Color Sic Bo A colorful, fast-paced version of the classic Sic Bo dice game designed for increased engagement and ease of play, with quick rounds and visual appeal. Distributed via GPI's network of partnered operators.
- Push Tiles Mahjong A fast-paced peer-to-peer Mahjong game based on luck and quick decision-making in which players bet and receive two tiles, with the highest total winning the round. Distributed via GPI's network of partnered operators.
Quantifiable outcome
- Victory Kick game features max payout potential of x2,500 with default RTP of 96.50%
Companies that use Gameplay Interactive
Customer profileSegments1 record
Ideal customer profiles1 record
Gameplay Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gameplay Interactive competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: Pragmatic Play is one of the largest iGaming content studios, producing slots, live casino, and bingo distributed through a global operator network. It is the most directly comparable peer to GPI given the overlapping B2B licensing model, slot-led portfolio, and multi-vertical content strategy.
- Evolution Gaming: Evolution is a leading iGaming content provider specializing in live dealer casino and slots, distributing through global operators. It is a direct peer given its focus on casino game publishing and operator-led distribution, and it is a benchmark for the live dealer segment GPI references.
- NetEnt: NetEnt (now part of Evolution) develops and licenses online slot and casino games to operators worldwide. It is a direct peer to GPI based on its slot publishing model and global B2B operator distribution.
- Play'n GO: Play'n GO is a Swedish iGaming studio producing slots and table games licensed to operators globally. It is directly comparable to GPI given the similar slot-and-table game publishing model and operator-led distribution.
- Habanero: Habanero is a mid-sized iGaming content supplier offering slots, table games, and video poker to operators in regulated markets. It is a direct peer to GPI given the comparable slot/table game portfolio and B2B licensing model.
- Yggdrasil Gaming: Yggdrasil develops and licenses online slots and casino content to operators globally. It is directly comparable to GPI as a slot-led studio focused on innovative mechanics and operator distribution.
- Relax Gaming: Relax Gaming provides slots, table games, and aggregator services to iGaming operators. It is a direct peer to GPI given its B2B content licensing model and focus on operator-led distribution.
- Booming Games: Booming Games is an iGaming studio producing slots and casino games distributed through global operators. It is a direct peer to GPI in scale, slot-led content focus, and B2B licensing approach.
Broad incumbents
- Microgaming: Microgaming is a long-established iGaming software provider offering slots, table games, and a large progressive jackpot network to operators globally. It is a broad incumbent peer given its much larger scale and broader portfolio relative to GPI's focused slot/dice/mahjong offering.
- Playtech: Playtech is a large diversified iGaming technology supplier offering casino, sports betting, and platform solutions. It is a broad incumbent peer to GPI given its portfolio breadth and presence across adjacent verticals (platform, sportsbook) that GPI's short description references.
Market position
Customer concentration
Gameplay Interactive social profiles
Digital presenceGameplay Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gameplay Interactive leadership team
Management profileNumber of profiles
Gameplay Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gameplay Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gameplay Interactive
What does Gameplay Interactive do?
Gameplay Interactive develops casino-style iGaming games—including slots, dice, and Mahjong titles—and distributes them through a global network of partnered iGaming operators. Its portfolio features colorful visuals, simple mechanics, varied betting levels, and a Provably Fair transparency system that allows verification of game outcomes. The company does not sell directly to end users; revenue is generated through licensing arrangements with operator platforms.
Is Gameplay Interactive a public or private company?
Gameplay Interactive is a private company. It is classified as unknown and is currently operating.
When was Gameplay Interactive founded?
Gameplay Interactive was founded in 2013. It employs 51 to 100 people.
How does Gameplay Interactive make money?
One revenue line is on record: iGaming Game Licensing.
Who are Gameplay Interactive's main competitors?
Direct peers on record are Pragmatic Play, Evolution Gaming, NetEnt, Play'n GO, Habanero, Yggdrasil Gaming, Relax Gaming and Booming Games. Broad incumbents are Microgaming and Playtech.
Does Gameplay Interactive have an API?
No public API is recorded for Gameplay Interactive.
What industry is Gameplay Interactive in?
Gameplay Interactive's product category is iGaming Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 71329 and its SIC code is 7990.