ASW Group

What ASW Group does

ASW Group is a privately held German industrial conglomerate headquartered in Wasserburg am Bodensee that designs, develops, manufactures, and commissions complex special machines, tooling, and stamped and deep-drawn components. The group operates through five core subsidiaries: ASW-Maschinenbau (special machines for automotive interiors, automotive seals, and bespoke automotive equipment), ASW-Haller GmbH (stamping and forming technology plus contract manufacturing), ASW-Krayer GmbH (sheet-metal forming dating back over 100 years, processing 700–1,000 tons of steel annually into ~3,000 different parts at thicknesses of 0.2–10 mm), ASW-Karg Wire Technology (technical wire knits, metal meshes, and wire-stranding plant engineering), and OPUS GmbH (mold construction and engineering). The group is led by founder Markus Weber and operates a six-site footprint across Germany (Wasserburg, Langenargen, Ellingen, Schönau), Romania (Timișoara), Belarus (Minsk), and the United States (Canton, Michigan), with a stated headcount in excess of 200 (careers page indicates approximately 300).

The technology stack centers on custom-engineered automation cells — standardized robot welding cells built around Kuka robots and Fronius welding sources, servo-axis stamping cells with four servo axes and eight tool positions (supporting up to three pneumatic and two hydraulic actuators per modular interface), modular transfer lines, and proprietary Cutline machines for processing automotive seal profiles. ASW Krayer runs a press park of approximately 30 machines including eccentric and hydraulic presses up to 4,000 kN, supplemented by a 400-ton hydraulic press and a 400-ton servo press with coil feeding and three-axis transfer. ASW-Haller has compounded its CNC capacity since 2018 with Hermle C42 machining centers, a Grob G552 horizontal-spindle machining center, DMG DMU 65 FD mill-turn equipment, Fanuc Robocut wire EDM, and Mitutoyo and Hexagon metrology assets. Surface and heat treatment services are delivered through a partner network, allowing the group to offer complete solutions rather than isolated sub-processes.

Revenue is generated primarily through project-based contracts for custom special machinery and tooling (engineered-to-order), the sale of stamped and deep-drawn parts to commercial-vehicle and industrial customers, and contract manufacturing (Lohnfertigung) that lets SME customers access ASW's machine park without upfront tooling investment. Go-to-market is direct enterprise field sales targeting German and European automotive OEMs, Tier-1 suppliers, and commercial vehicle manufacturers; the website offers a direct inquiry channel ([email protected]). Long-tenured customer relationships — MTU since 1927, ZF since 1930, Maschinenfabrik Weingarten since 1931, Hahn & Kolb since 1933, and Kramer Werke since 1958 — provide a recurring revenue base, while the 2025 achievement of IATF 16949:2016 certification positions the group to access higher-tier automotive accounts. Group-wide ISO 9001:2015, IATF 16949:2016, ISO 14001:2015, and AEO certifications serve as the compliance backbone for this industrial customer base.

Name

ASW Group

Legal name

ASW Group

Website

https://aswgroup.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ASW Group is a privately held German industrial conglomerate of approximately 300 employees that designs, manufactures, and commissions special machines, tooling, and stamped/deep-drawn components primarily for European automotive OEMs, Tier-1 suppliers, and commercial vehicle manufacturers.

Ownership category

akta.pro rank

Product category

Special Machine and Tool Manufacturing

NAICS

Metalworking Machinery Manufacturing (33351), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Vehicle Body-in-White & Structural Assemblies Manufacturing (IMACAGAG)

akta.pro secondary industry

Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

Keywords

• Special machine manufacturing
• Stamping and forming technology
• Automotive manufacturing equipment
• Tool and die construction
• Contract metal fabrication

Headquarters

HQ city

Wasserburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Special Machine Construction and Tool Manufacturing: ASW Group develops, constructs, manufactures, and assembles complex special machines and tools including complete electrical equipment. Revenue is generated through project-based engineering, construction, and manufacturing services for custom machinery and tooling solutions.
2. Stamped and Deep-Drawn Parts Production: Supplier of stamped parts and deep-drawn components for the commercial vehicle industry. Annual processing of 700-1000 tons of sheet metal into approximately 3000 different parts. Services include contract manufacturing (Lohnfertigung) for small to medium series.
3. Contract Manufacturing (Lohnfertigung): Contract manufacturing services for stamping and cutting using internal machine park. Customers receive finished parts on schedule with guaranteed quality without initial investment.
4. Assembly and Integration Services: Assembly, commissioning, automation, and service offerings for special machines. Full service from project conception through final installation and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ASW Group designs, develops, constructs, manufactures, and assembles complex special machines and tools, including complete electrical equipment, for the automotive and commercial vehicle industries. Through its subsidiaries (ASW-Maschinenbau, ASW-Haller, ASW-Krayer, ASW-Karg, OPUS), the group also produces stamped and deep-drawn parts, wire meshes, and molds, and provides contract manufacturing services for small to medium production series.

Product overview

ASW Group is a manufacturing conglomerate headquartered in Wasserburg am Bodensee, Germany, comprising multiple subsidiaries that develop, construct, manufacture, and assemble complex special machines and tools. The group operates through five main subsidiaries: ASW-Maschinenbau specializes in special machines for automotive interiors (adhesive systems, joining/fitting systems, coating/lamination, assembly lines), automotive seals (injection molding cells, stamping cells, sawing cells, cutting machines, bracket machines, transfer lines), and automotive special machines (forming machines, robot welding cells, benders). ASW-Haller GmbH provides stamping and forming technology including special machines for stamping, notching, bending, cutting, and forming operations plus contract manufacturing services. ASW-Krayer GmbH is a specialist in sheet metal forming technology producing stamped and deep-drawn parts from steel sheets with surface/heat treatment capabilities. ASW-Karg Wire Technology manufactures technical wire knits and metal meshes with plant engineering for wire processing. OPUS GmbH provides mold making and engineering services. The subsidiaries serve primarily the commercial vehicle industry and automotive sector, with locations in Germany (Wasserburg, Langenargen, Ellingen), Romania (Timisoara), Belarus (Minsk), and the USA (Canton, MI).

Differentiator

Problem solved

Functional benefit

Products and services

• Special Machines for Automotive Interiors Special machines developed and manufactured for automotive interior applications, including portal adhesive systems, robot adhesive systems, joining and fitting systems for intarsia, coating and lamination systems, and assembly lines. Targeted at automotive OEMs and tier suppliers.
• Special Machines for Automotive Seals Specialized production cells for automotive sealing applications, including injection molding cells, stamping cells, sawing cells, bracket machines, loading and unloading cells, transfer lines, and stamping-forming machines (Cutline machines). For automotive seal manufacturers.
• Automotive Special Machines (Hydraulic Forming, Robot Welding, Servo Bending) Special machines for automotive applications including hydraulic forming machines, standardized modular robot welding cells, and servo benders for automated stretch bending of profiles with support. Designed for automotive OEMs and tier suppliers.
• Stamping and Forming Special Machines (ASW-Haller) Special machines for stamping, notching, bending, cutting, and forming operations, using cold forming technology with high-performance materials. Produces small tools and dies. Targeted at industrial manufacturers.
• Stamped and Deep-Drawn Parts (ASW-Krayer) Stamped, drawn, and pressed parts manufactured from steel sheets (0.2 to 10mm thickness), with annual processing of 700-1000 tons into approximately 3,000 different high-quality parts. Includes assemblies and surface/heat treatment services. Operates approximately 30 eccentric and hydraulic presses up to 4000 kN. For commercial vehicle and industrial customers.
• Technical Wire Knits, Metal Meshes and Wire Processing Plants (ASW-Karg) Manufactures technical wire knits and metal meshes, and provides plant engineering for wire, stranding, and twisting technology. For industrial customers.
• Mold Making and Engineering Services (OPUS GmbH) Provides mold and tool construction (Formenbau) and engineering services, complementing the group's special machine manufacturing and stamping operations.
• Contract Manufacturing (Lohnfertigung) Contract manufacturing services for stamping and cutting using the company's internal machine park, providing finished parts with guaranteed quality for small and medium production series without customer capital investment in tooling. Targeted at SMEs.
• Small Tools and Dies (Kleinwerkzeuge) Small tools and dies produced by ASW-Haller for various stamping and forming applications.
• ASW-America Inc. - North American Special Machine Support Provides automotive interior, automotive seal, and automotive special machine products and services, with sales and support at the North American facility in Canton, MI, USA.

Quantifiable outcome

• Annual processing of 700-1000 tons of sheet metal into approximately 3000 different precision parts
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Soft-a-tec GmbHcoreStrategic or Co-development PartnerSoft-a-tec specializes in automation, electrical, and software engineering. ASW Maschinenbau was founded by Markus Weber, who is also co-founder and partner of Soft-a-tec since 2005. The two companies collaborate on integrated solutions combining special machine construction with automation and software capabilities, enabling seamless product development. ASW Group actively recruits for Soft-a-tec positions.
• Karg GmbH (ASW-Karg Wire Technology)coreStrategic or Co-development PartnerKarg GmbH operates as ASW-Karg Wire Technology within the ASW Group. The company specializes in technical wire knits, metal meshes, and plant construction for wire, stranding, and closing technology. Part of the group structure providing complementary manufacturing capabilities.
• OPUS GmbH (ASW-OPUS)coreStrategic or Co-development PartnerOPUS GmbH operates as ASW-OPUS within the group, specializing in mold construction (Formenbau) and engineering services. Complements the group's special machine manufacturing and stamping operations.
• Andreas Brendle ConsultingminorImplementation/ SI/ Consulting PartnerListed as a partner company providing consulting services to the ASW Group network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schuler Group: German press-manufacturing and automation specialist serving automotive and commercial-vehicle stamping. Closely comparable to ASW Krayer's deep-drawing and ASW-Maschinenbau's special-machine work in the automotive stamping supply chain.
• TRUMPF: German global leader in machine tools and automation for sheet-metal processing. Highly comparable to ASW-Haller and ASW-Krayer stamping/forming technology and to ASW-Maschinenbau's automation/special-machine competencies.
• GROB-WERKE: German manufacturer of CNC machining centers and automated production systems serving automotive and industrial customers. Directly comparable to ASW-Haller's CNC/automation investments and ASW-Maschinenbau's automated special-machine cells.
• INDEX-Werke: German CNC turning-machine and automation-system specialist. Comparable to ASW's CNC machining-center investments and automation/special-machine engineering capability.
• FFG Werke (FFG Europe): German machine-tool and special-machine group with automotive industry exposure. Closely comparable as a European Mittelstand peer serving automotive and industrial OEMs with custom machine tools.

Broad incumbents

• KUKA: German global automation/robotics incumbent. ASW integrates KUKA robots into welding cells (per Schweisszelle product) and competes for adjacent automation work, but KUKA operates at much broader scale across automotive and general industry.
• SMS group: German plant-engineering and special-machine incumbent for metallurgical and forming industries. Comparable to ASW's plant-engineering and special-machine business at a much larger scale and broader industrial scope.
• Liebherr: Large German industrial group with components, machine tools, and automation divisions. Overlaps with ASW in special-machine manufacturing and structural component supply, particularly for off-highway and commercial-vehicle customers.

Emerging players

• Kirchhoff Automotive: German Tier-1 supplier of complex metal-formed structural and crash components to global automotive OEMs. Comparable to ASW-Krayer in deep-drawn/stamped parts for commercial vehicles and automotive applications.
• Muhr und Bender: German specialist in stamped, deep-drawn, and roll-formed components for automotive and commercial-vehicle applications. Direct overlap with ASW-Krayer's stamped and deep-drawn parts business for engine and structural components.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASW Group