ToBe2

What ToBe2 does

ToBe (legal name ToBe), founded in 2015 and headquartered in Hod Hasharon, Israel, develops the HiveMaster precision beekeeping platform — an integrated IoT system comprising an in-hive sensing and gas-phase automated treatment device, an annual consumable cartridge, a beekeeper-facing mobile and web dashboard, and BeeBot AI for decision support. The platform targets the Varroa destructor and Tropilaelamps mite threats that drive roughly 50% annual colony mortality in commercial apiculture, delivering precise acaricide gas treatments inside hives using approximately 90% less active compound than conventional strip treatments while achieving 95–99% efficacy, with residue levels (0.014–0.016 mg/kg) well below regulatory limits. The system's architecture combines ruggedized in-hive hardware, low-power long-range IoT with optional satellite connectivity, automated firmware-driven treatment protocols, and cloud-based AI that adapts dosing to hive and environmental conditions. Field validation has been completed in Florida (Wonderful Bees, 80,000 colonies), Israel (Kibbutz Dan Apiary, 4,500 colonies), and Thailand (Burapha University Tropilaelaps study), with third-party residue testing at Intertek (Germany) and honey-quality testing by Eurofins. The business model combines hardware unit sales with recurring annual consumable cartridges and an implied SaaS / dashboard subscription, distributed through direct enterprise field sales to commercial beekeeping operations; pricing is not publicly disclosed and is structured as quote-based contracts. ToBe's commercial footprint currently spans Israel, Thailand (Southeast Asia pilot), the United States (pending EPA approval), and Taiwan (manufacturing), with the U.S. entry gated by an EPA application submitted in May 2025 via regulatory partner Exponent, and a dedicated certified assembly line in Taiwan qualified in March 2025 to support global-scale manufacturing. Investors and backers named on the company's 'Visionary and Committed Partners' page include Copia, ICA, FEAT Investments, and the Israel Innovation Authority (רשות החדשנות).

Name

ToBe2

Legal name

ToBe

Website

https://tobe.green

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ToBe (Israel, founded 2015) builds the HiveMaster precision beekeeping platform — an IoT device with gas-phase Varroa/Tropilaelamps mite treatment, AI-driven decision support, and annual consumable cartridges — for large commercial beekeeping operations globally.

Ownership category

akta.pro rank

Product category

Precision Beekeeping / Smart Apiculture Hardware

NAICS

Apiculture (11291), Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Bee Health Management & Treatments (Mite/Disease Control Products & Services) (AFAEAHAK)

akta.pro secondary industry

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)

Keywords

• Precision beekeeping platform
• Varroa mite treatment
• In-hive IoT device
• Automated hive monitoring
• Commercial apiary solutions

Headquarters

HQ city

Hod Hasharon

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HiveMaster Hardware Device: Sale of the HiveMaster IoT in-hive device — a durable, field-ready hardware unit installed in hives. The device is sold as a one-time hardware purchase.
2. Consumable Treatment Cartridges: Annual consumable cartridges provide one year of automated gas-phase Varroa and Tropilaelaps treatments. Cartridges are replaced annually per hive, generating recurring revenue from consumables.
3. Software & AI Dashboard (SaaS): Web app and BeeBot AI provide real-time monitoring, treatment management, team operations, and AI-driven recommendations. Revenue likely includes a software/SaaS component accessible via mobile app and web dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

ToBe develops and sells the HiveMaster precision beekeeping platform — an in-hive IoT device that combines multi-sensor hive monitoring, automated gas-phase delivery of acaricide treatments via a one-year consumable cartridge, and AI-driven decision support (BeeBot AI) accessible through a mobile app and web dashboard. The platform targets commercial beekeepers managing hundreds to tens of thousands of colonies and is sold as hardware plus recurring annual consumables and SaaS subscription.

Product overview

ToBe offers the HiveMaster precision beekeeping platform — a single unified system comprising three integrated components: (1) an in-hive hardware device with sensors and an automated gas-phase treatment dispenser using a one-year consumable cartridge; (2) a beekeeper-facing mobile app providing real-time hive health monitoring, treatment status, alerts, and scheduling; and (3) a web-based dashboard with AI decision support (BeeBot AI) that analyzes large-scale hive and environmental data to generate actionable recommendations, optimize treatment protocols, and enable remote planning and team management. The platform is designed for commercial-scale beekeeping operations and is currently expanding from Israel into the U.S. and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• HiveMaster: Proactive precision beekeeping platform featuring in-hive sensing, automated treatment device, AI-based data analysis, and beekeeper dashboard for hive monitoring and management.

Products and services

• HiveMaster Precision Beekeeping Platform An integrated precision beekeeping platform for commercial-scale beekeepers combining an in-hive IoT device (multi-sensor monitoring, automated gas-phase Varroa and Tropilaelaps treatment via a one-year consumable cartridge), BeeBot AI decision support, and a mobile app / web dashboard for real-time hive health monitoring, remote treatment management, and team operations.

Quantifiable outcome

• 50% reduction in colony losses
• +6 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EurofinscoreStrategic or Co-development Partner · 1 June 2025ToBe partnered with Eurofins, a global leader in scientific testing, to launch a multi-state field trial in the United States in 2025. The study is designed to demonstrate how HiveMaster supports increased honey yields and enhanced honey quality meeting the strictest industry benchmarks, with Eurofins overseeing the honey quality testing component.
• ExponentminorImplementation/ SI/ Consulting PartnerToBe worked with Exponent as its regulatory partner for the EPA application submission. Exponent is a regulatory consulting firm providing expertise in federal regulatory compliance for the U.S. market entry process. The full EPA application was officially submitted with Exponent's support.
• Israeli Ministry of AgriculturecoreStrategic or Co-development PartnerToBe collaborated with the Israeli Ministry of Agriculture and leading commercial beekeepers to conduct a field study evaluating HiveMaster's gas-based Varroa treatments during the honey flow in Israel. The study, conducted at two apiaries in Nitzanim and Dalia, demonstrated residue-free honey production and mid-season treatment feasibility with regulatory-quality residue analysis at Intertek Laboratories in Germany.
• Burapha University (BUU)coreStrategic or Co-development PartnerToBe partnered with Burapha University (BUU) in Bangsaen, Thailand to conduct a pilot study evaluating HiveMaster's gas-based treatments against Tropilaelaps mites. This was the first-ever fumigation trial for Tropilaelaps control. BUU students and staff supported sampling and mite drop logging throughout the 15-day trial, which achieved approximately 90% efficacy.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BeeHero: Israeli precision beekeeping startup deploying in-hive IoT sensors and AI analytics for commercial beekeepers and pollination services. Directly comparable to HiveMaster in its IoT-in-hive sensor approach and target customer of commercial beekeepers, though BeeHero focuses on pollination optimization rather than active mite treatment.
• ApisProtect: Ireland-based company using in-hive sensors and machine learning to monitor hive health for commercial beekeepers. Directly comparable technology stack and target customer, though without ToBe's automated gas-phase treatment delivery capability.
• Arnia Remote Hive Monitoring: UK-based precision beekeeping company offering remote hive monitoring sensors and analytics for beekeepers. Comparable in-hive sensor + cloud dashboard architecture for commercial apiary management.

Broad incumbents

• Vita Bee Health: Major global supplier of Varroa mite treatments including Apiguard (thymol gel) and other honeybee health products. Serves the same commercial beekeeper customer base with established chemical treatment products that ToBe's HiveMaster competes against directly.
• Bayer (Bee Health / Apivar): Bayer's Apivar amitraz strips are the incumbent Varroa treatment referenced in ToBe's comparative field trials. As one of the largest agrochemical companies globally, Bayer sets the price-performance benchmark that HiveMaster must beat on efficacy and total cost of ownership.
• Dadant & Sons: One of the largest U.S. beekeeping equipment and supply manufacturers, offering hive components, tools, and chemical treatments. Relevant as a broad incumbent in the beekeeping supply channel that ToBe may need to partner with or compete against for U.S. distribution.

Regional players

• Betterbee: U.S.-based beekeeping supply retailer and equipment manufacturer serving hobbyist and commercial beekeepers. Comparable as a U.S. beekeeping equipment and supply channel, though not focused on IoT or precision treatment technology.

Emerging players

• Pollenity: Bulgarian precision beekeeping company (formerly Mellifera) developing IoT hive monitoring and analytics tools. Comparable emerging player targeting the same digital transformation of commercial beekeeping with sensor-based platforms.
• Hivelogiq: Precision beekeeping technology provider offering hive monitoring and data analytics for commercial beekeepers. Comparable emerging player in the IoT-enabled commercial beekeeping space, though narrower in scope than ToBe's automated treatment capability.
• NOD Apiary Products: Manufacturer of formic acid-based Varroa treatments (Formic Pro) and other honeybee health products. Comparable emerging challenger in the Varroa treatment market with differentiated chemistry but no IoT or automation layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=XnhHJ8peMW4
• LinkedInlinkedin.com/company/tobe-influencing-innovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToBe2