What Last Tour does

Last Tour is a Spain-based private company headquartered in Bilbao that designs and produces music and event promotions for brands. Founded in 2002, the firm operates in the music and live events sector as a boutique agency offering promotional services that connect brands with audiences through music-driven experiences, with a workforce of 11-50 employees.

The company is structured as a for-profit private entity with no disclosed parent company, subsidiary, or public ticker. Its core service offering — branded music and event promotion — is documented in the firm's own short description, though detailed product portfolios, pricing structures, customer segmentation, and go-to-market motion are not disclosed in available sources. The official website (lasttour.org) returns a verification/loader page rather than substantive corporate content, indicating limited public-facing informational depth and constraining the ability to verify operating scope beyond the firm's self-description.

Leadership consists of Yurdana Valtierra as Chief Executive Officer and Alfonso Santiago as President. No further information about funding rounds, capital structure, technology stack, third-party validation (awards, certifications, or partnerships), customer logos, or historical strategic transactions is available in the provided dataset, materially constraining deeper competitive or financial assessment.

Name

Last Tour

Website

https://lasttour.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Last Tour is a Bilbao, Spain-based private company founded in 2002 that designs and produces music and event promotions for brands, operating with 11-50 employees under CEO Yurdana Valtierra and President Alfonso Santiago.

Ownership category

akta.pro rank

Product category

Live Music Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Music event production
• Live event promotion
• Concert production services
• Brand event marketing
• Festival organization

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Last Tour designs and produces music and event promotions for brands. The company creates live music experiences and event activations on behalf of its clients, handling creative direction and production for brand-sponsored music events. Its work focuses on translating brand objectives into produced live music and event formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Music and event promotion design and production End-to-end service of designing and producing music-driven events and promotions for brand clients, with the company handling creative direction and live execution.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Sonar (Advanced Music): Barcelona-based electronic-music festival organizer and year-round live-event promoter. Comparable to Last Tour as a Spanish live-music promoter organizing ticketed events and developing brand partnerships, with a similar focus on festival IP and artist booking.
• Festival Cruïlla: Barcelona-based independent music festival organizer. Comparable to Last Tour as a smaller Spanish festival/event promoter with a similar brand-sponsorship business model and Iberian geographic focus, though concentrated on a single festival rather than year-round touring.
• Mad Cool Festival: Madrid-based multi-day music festival and concert promoter. Comparable to Last Tour as a Spanish concert/festival promoter serving the Iberian market with brand-sponsored live events, but operating from Madrid rather than Bilbao and concentrated in a single flagship festival format.

Direct peers

• C3 Presents: US-based independent concert and festival promoter producing Lollapalooza and other major festivals. Directly comparable to Last Tour as an independent promoter combining music-event production with brand sponsorship sales, with similar revenue model and operational profile as a non-venue-owning promoter.
• Primavera Sound: Barcelona-headquartered music festival organizer and concert promoter. Directly comparable to Last Tour as a Spanish live-music promoter running brand-sponsored events and tour-presenting activities, with a similar Iberian geographic footprint and a focus on music-festival IP and artist routing.

Broad incumbents

• Live Nation Entertainment: The world's largest live-entertainment company, operating global concert promotion, ticketing, and venue management. Comparable to Last Tour as a competing concert promoter seeking the same artist touring cycles and brand sponsorships, but with vastly greater scale, owned venues, and exclusive touring frameworks.
• AEG Presents: Global concert promotion and live-event division of Anschutz Entertainment Group. Directly competes with Last Tour for artist touring rights and brand-sponsored events in European markets, but operates at substantially larger scale across multiple continents and venues.
• CTS Eventim: European live-entertainment and ticketing platform with concert promotion and venue operations across multiple countries. Adjacent comparable to Last Tour as a European promoter-via-ticketing platform competing for artist routing and brand-sponsored events in Spain, but with continental scale and platform economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/lasttourint
• Facebookfacebook.com/lasttournet
• LinkedInlinkedin.com/company/last-tour

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Last Tour