What Medmastery does

Medmastery is an online clinical education platform founded in 2014 by Franz Wiesbauer, MD MPH, an associate professor of Internal Medicine at the Medical University of Vienna, and headquartered in Salzburg, Austria. The company delivers video-based courses, case-based workshops, and interactive quizzes covering 17+ medical specialties through a web platform and native iOS/Android applications. Pro members can earn 450+ CME credits recognized worldwide via ACCME (AMA PRA Category 1 Credits for US physicians) and EACCME (ECMEC credits valid in 20+ European countries) accreditations. Content is produced with 57-89 expert faculty members drawn from tier-one institutions including NHS, Duke, Baylor College of Medicine, Scripps, Weill Cornell Medicine, and the Medical University of Vienna.

The underlying technology stack is a video-centric learning management system with bite-sized lessons (under 6 minutes), interactive quizzes, 243+ real-world workshop cases, CME credit tracking, certificate generation, and an institutional admin dashboard for group progress monitoring. The platform supports four languages (English, German, French, Spanish) and is complemented by a free content ecosystem including a Magazine (647+ articles), Podcasts (Cardiology Digest and The Medmastery Show), Clinical Guides, and Webinars used as top-of-funnel acquisition channels.

Medmastery operates a dual go-to-market: a self-serve PLG funnel for individual clinicians (Basic $349/yr or Pro $449/yr annual subscriptions, with a 30-day money-back guarantee and a freemium first-chapter trial) paired with a dedicated enterprise sales motion ([email protected]) for Group/Institutional licensing at 25% off base pricing with volume discounts starting at two seats. Customer segments span practicing physicians (primary), advanced practice providers, medical students, residency programs and universities, and nurses/paramedics. The company is bootstrapped and founder-controlled, with no disclosed institutional investment, and has been recognized by the Comenius EduMedia Medal (2013, 2017) and the British Medical Association Book Awards (2017).

Name

Medmastery

Legal name

Medmastery GmbH

Website

https://medmastery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Medmastery is a Salzburg-based online learning platform that delivers video courses, case-based workshops, and accredited CME content to practicing physicians, advanced practice providers, medical students, and residency programs worldwide, supported by a faculty from tier-one medical institutions.

Ownership category

akta.pro rank

Product category

Healthcare Continuing Medical Education (CME) E-Learning

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Online medical education
• Clinical skills training
• Continuing medical education
• CME accredited courses
• Healthcare e-learning

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscriptions (Basic): Annual or monthly subscription providing unlimited access to all courses and workshops without CME credits. Features 30-day money-back guarantee.
2. Individual Subscriptions (Pro): Premium tier with all Basic features plus CME credits for completed courses and workshops. Higher price point than Basic tier.
3. Group/Institutional Licensing: Volume-based licensing for institutions (residency programs, universities, hospitals). Discounts start at 2 licenses with pricing varying by group size. Includes complimentary owner account and full content access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Medmastery operates an online clinical skills learning platform that delivers video-based courses and case-based workshops to healthcare professionals, covering 17+ medical specialties with 140+ accredited courses. Pro subscribers earn 450+ CME credits (AMA PRA Category 1 and EACCME/ECMEC) recognized in the USA, EU, and 20+ European countries, while institutions license multi-seat Group memberships with admin dashboards for residency programs and universities.

Product overview

Medmastery is a unified online clinical education platform providing video-based courses, case-based workshops, and accredited CME content for healthcare professionals. The core offering consists of the Medmastery Platform hosting 140+ courses and 26 workshops across 17+ medical specialties, supplemented by free resources including a Magazine (647+ articles), Podcasts (Cardiology Digest, Medmastery Show), and Clinical Guides (12 guides). Pro members can earn 450+ CME credits recognized worldwide. Institutional Group Memberships offer organizational subscriptions with learner tracking dashboards for residency programs and universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Medmastery Platform (Individual Subscription) Online clinical skills learning platform providing video-based courses, case-based workshops, and accredited CME content to healthcare professionals worldwide. Available via Basic (courses and workshops only) and Pro (with CME credits and priority support) subscription tiers on a monthly or annual billing cadence.
• Clinical Skills Courses Video-based clinical skills courses covering 17+ medical specialties including Cardiology, Pulmonary, Ultrasound, Nephrology, Emergency Medicine, and Imaging. 122+ courses delivered in bite-sized lessons under 6 minutes, designed to be completed in under 5 hours with interactive quizzes, fact sheets, and handbooks.
• Case-Based Workshops Interactive case-based workshops providing 243+ real-world clinical practice scenarios for hands-on diagnostic and treatment skill development. 26 workshops across the Medmastery catalog reinforce learning through applied decision-making practice.
• Institutional Group Membership Volume-based institutional subscription for residency programs, universities, hospitals, and healthcare organizations. Includes 25% off base pricing starting at 2 licenses, a complimentary owner account, a 14-day trial (up to 5 licenses), and a dedicated admin dashboard to add/remove members, track learner progress, and monitor completion rates.

Quantifiable outcome

• 21% of paying members report Medmastery helped them save at least one life
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AMBOSS: AMBOSS is a directly comparable clinical knowledge and learning platform for physicians and medical students, offering interactive study tools, clinical decision support, and CME-aligned content sold via individual and institutional subscriptions.
• BMJ Learning: BMJ Learning is BMJ's flagship CME platform for healthcare professionals, providing accredited online modules covering a broad range of clinical specialties — directly overlapping with Medmastery's core CME value proposition.
• Lecturio: Lecturio is an online medical education platform offering video lectures, question banks, and clinical concept coverage to medical students and clinicians, overlapping with Medmastery's video-based specialty courses and case workshops.
• Osmosis (Elsevier): Osmosis, now part of Elsevier, provides video-based medical education and clinical learning content for students and professionals, serving a similar individual-plus-institutional learner base as Medmastery.
• Picmonic: Picmonic offers visual, mnemonic-based study and retention tools for medical and healthcare students, overlapping with Medmastery's case-based, bite-sized video teaching methodology for clinical learners.

Broad incumbents

• UpToDate (Wolters Kluwer): UpToDate is the dominant clinical decision support resource for physicians and includes CME-eligible learning modules; it overlaps with Medmastery's clinician audience and CME offering but is a much broader reference tool.
• AudioDigest (Wolters Kluwer): AudioDigest is an established CME provider offering accredited audio lectures across specialties to physicians, competing for the same individual clinician CME wallet as Medmastery's Pro subscription.

Emerging players

• Hippo Education: Hippo Education produces audio and video CME content for primary care and emergency clinicians, addressing a similar clinician learner base with an emphasis on practical, on-the-go clinical learning.
• EB Medicine: EB Medicine publishes evidence-based clinical resources and CME activities for emergency medicine and urgent care practitioners, overlapping with several of Medmastery's specialty course offerings.
• Pri-Med: Pri-Med provides continuing medical education to primary care clinicians through online and live-event programming, addressing a similar clinician audience with complementary CME formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medmastery

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medmastery