What 12 Panel Now does

12 Panel Now is a privately held, family-owned US manufacturer and distributor of rapid drug testing products, headquartered in a 220,000 sq. ft. warehouse in Boynton Beach, Florida. The company sells a portfolio of more than 350 test variations organized around four core formats — multi-panel urine test cups (5–28 panels, sold under the proprietary Serenity brand), multi-panel and single-panel dip cards (1–19 panels), single-panel test strips, and oral swab saliva tests — plus supporting accessories such as the FentaScan digital fentanyl analyzer, EtG alcohol metabolite tests, adulteration detection panels, harm-reduction fentanyl powder test kits, COVID-19 antigen tests, and specimen collection supplies. All products are based on lateral flow immunoassay (LFA) chemistry and produce results in approximately five minutes at a claimed 99% accuracy, with select configurations carrying FDA 510(k) clearance, CLIA waiver, and DOT approval for use in regulated clinical and workplace settings.

The product line is differentiated less by chemistry (which is industry-standard) and more by panel breadth — covering over 30 substances including legacy NIDA-5 drugs, prescription opioids, and a deep bench of emerging substances such as fentanyl, xylazine, K2/K3/K4 synthetic cannabinoids, tianeptine (ZAZA), psilocybin, GHB, and LSD — and by scale economics. The company self-describes as the largest drug test supplier in the US, maintains more than 3 million cups in inventory, and operates a fulfillment capacity of up to 500,000 cups per day with same-day shipping on orders placed before 3 PM EST. A 10% price-match guarantee and manufacturer-direct unit pricing as low as $0.25–$0.89 per test underpin a cost-leadership positioning.

Revenue is generated through a multi-channel go-to-market: direct B2B/B2C e-commerce on 12panelnow.com, a phone-driven enterprise sales team covering wholesale and government accounts, a dedicated wholesale division (Slash Medical), a blind drop-shipping program for resellers, and full private-label/OEM manufacturing for distributors, clinics, and laboratories. Customer segments span employers and DOT-regulated industries, courts and probation/corrections, addiction treatment and MAT clinics, healthcare facilities, federal/state/local government, distributors/resellers, and individual consumers. Pricing is volume-tiered with free shipping on qualifying bulk orders and custom quotes for container-direct purchasing, consistent with a low-margin, high-throughput commodity consumables model.

Name

12 Panel Now

Legal name

12 Panel Now

Website

https://12panelnow.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

12 Panel Now is a privately held, family-owned US manufacturer and online retailer of rapid urine and saliva drug testing products, selling more than 350 test variations under its Serenity brand to employers, courts, treatment centers, government agencies, distributors, and consumers.

Ownership category

akta.pro rank

Product category

Drug Testing Products

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Drug-of-Abuse & Toxicology Rapid Tests (Urine/saliva panels) (HLAHAOAG)

Keywords

• Drug testing products
• Urine drug screening
• Workplace drug testing
• Point-of-care diagnostics
• Forensic use only tests

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Drug Testing Products - B2B/B2C Sales: Direct sales of drug test cups, dip cards, oral swabs, and test strips to employers, healthcare providers, government agencies, treatment centers, and individuals. Unit-based pricing with volume discounts.
2. Wholesale and Bulk Orders: Container-direct and warehouse-order fulfillment for large-volume buyers including distributors, government agencies, and multi-location enterprises. Deeply discounted pricing for bulk quantities.
3. Private Label and OEM Manufacturing: Custom branding and packaging services for distributors, clinics, and testing companies launching their own branded product lines. Manufacturing capability for custom panel configurations.
4. Drop Shipping Services: Blind drop shipping fulfillment where products ship directly to resellers' customers without manufacturer branding on invoices or packaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

12 Panel Now manufactures and distributes rapid urine-based drug testing products under its proprietary Serenity brand, including multi-panel test cups (5–28 panels), single-panel and multi-panel dip cards, single-panel test strips, and oral swab drug tests. The line covers more than 30 substances including standard drugs of abuse plus emerging substances such as fentanyl, xylazine, K2/K3/K4, tianeptine (ZAZA), kratom, GHB, LSD, and psilocybin, with built-in specimen-integrity features (temperature strips, adulteration panels). Products are sold to employers, healthcare facilities, government agencies, courts and treatment programs, distributors, and individual consumers, with CLIA-waived/FDA-cleared options for clinical point-of-care use.

Product overview

12 Panel Now is a USA-based manufacturer and supplier of rapid drug testing products under the Serenity brand, offering a portfolio of over 350 test variations. The core product line is organized around four primary format types: (1) multi-panel urine test cups (5–28 panels), the flagship Serenity Drug Test Cup format; (2) single-panel and multi-panel dip cards (1–19 panels); (3) single-panel test strips (40+ configurations); and (4) oral swab (saliva) tests (1–14 panels). The product portfolio is differentiated by panel count, with cups spanning from basic 5-panel configurations (AMP, COC, THC, PCP, OPI) up to ultra-comprehensive 28-panel cups detecting over 30 substances including emerging drugs (fentanyl, xylazine, tianeptine/ZAZA, K2/K3/K4 synthetic cannabinoids, psilocybin, GHB). Key regulatory designations include CLIA-waived/FDA 510(k)-cleared configurations and forensic-use-only products. Supporting offerings include the FentaScan digital fentanyl analyzer, EtG alcohol metabolite tests, adulteration detection panels, harm-reduction powder fentanyl test kits, COVID-19 tests, and specimen collection supplies. The company also provides OEM manufacturing and private-label programs for resellers and distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Serenity Cup: Proprietary brand of drug test cups manufactured by 12 Panel Now. The Serenity brand is recognized for high quality and precision in drug testing solutions including test cups, dip cards, test strips, and oral swabs.
• FentaScan

Products and services

• Serenity Drug Test Cup Flagship multi-panel urine drug screening cup under the Serenity brand, available in configurations from 5 to 28 panels, detecting standard drugs (AMP, COC, THC, OPI, PCP, BZO, BAR, MET, MDMA, MTD, OXY, BUP), emerging substances (FEN, EtG, KRA, K2, XYL, TCA, TRA, GAB, TIA), and adulterants (Specific Gravity, pH, Creatinine). Customers include employers, treatment centers, courts, and government agencies.
• Single Panel Drug Test Strip Single-panel urine dip test strips for targeted detection of one specific substance per strip, including LSD, KRA, TIA, GAB, K2, DXM, FEN (1/10/20 ng/mL), XYL, PSy, ETG, HCG, and more, with results in 5 minutes and bulk pricing as low as $0.29 per strip.
• Multi-Panel Dip Card Multi-panel dip card format drug testing devices spanning 1 to 19 panels, combining multiple substance detections in a single card using lateral flow immunoassay technology, with configurations covering standard drugs plus expanded panels for FEN, ETG, KRA, K2, GAB, TRA, KET, and 3 adulterants.
• Oral Swab Drug Test Pen-style saliva/oral fluid drug test swabs for non-invasive screening, available in configurations from 1 to 14 panels, detecting substances including THC, COT, FYL, ALC, AMP, COC, MET, OPI/MOR, PCP, OXY, BZO, BAR, BUP, FEN, K2, KET, NFEN, and PPX, with the swab placed between cheek and gum for 3–5 minutes and results read in 5–10 minutes total.
• FentaScan Fentanyl Analyzer CLIA-waived and FDA-approved digital fentanyl analyzer (CPT Code 80306QW) provided free with purchase of 25 or 50 fentanyl dip cards, delivering a digital readout for fentanyl test results with enhanced precision over visual-only reading of lateral flow strips, usable with FEN and FEN 1 ng/mL test configurations.
• Fentanyl Test Strips Single-panel fentanyl detection strips available at multiple cutoff levels (1 ng/mL CLIA-waived and FDA-approved, 10 ng/mL, and 20 ng/mL Forensic Use Only), plus harm-reduction powder testing strips at 10 ng/mL for water-based substance checking, and a Fentanyl Harm Reduction Powder Test Kit containing strips, mix cup, and pipet, with bulk pricing as low as $0.25 per test.
• EtG Alcohol Tests Ethyl Glucuronide (EtG) detection products in both strip and multi-panel cup formats, enabling alcohol consumption detection for up to 80 hours post-consumption, with EtG integrated as a panel in many multi-panel cups (12–28 panels) and available as a standalone single-panel dip card or strip at 500 ng/mL cutoff.
• Specialized Single-Analyte Dip Cards Single-panel dip cards for substances not detectable on standard multi-panel cups, including GHB (10 ng/mL, 4–8 hr detection), LSD (50 ng/mL, 1–5 day detection), Tianeptine/ZAZA (500 ng/mL), Xylazine (1000 ng/mL), Psilocybin (500 ng/mL), and K2/K3/K4 synthetic cannabinoids (50/10/25 ng/mL), all Forensic Use Only with results in 5 minutes.
• Harm Reduction / Fentanyl Powder Test Kit Solution-based fentanyl powder testing products designed for harm reduction settings, allowing users to test powdered substances for fentanyl contamination before ingestion; includes individual strips and a complete kit format with mix cup and pipet, with bulk pricing as low as $0.25 per test.
• Urine Specimen Cups & Lab Supplies Collection and specimen handling supplies including economy 90 ml urine specimen cups from $0.10 each, vacuum cups, vacuum tubes, and disposable nitrile gloves, sold to support the core drug testing workflow.
• Private Label / OEM Manufacturing Custom panel configuration services, OEM manufacturing, and full private label programs for distributors, clinics, laboratories, and large accounts, enabling buyers to specify drug panel combinations, branding, and packaging for resale or institutional use under their own brand.

Quantifiable outcome

• 99% accuracy across all drug test products
• +5 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Slash Medical (Wholesale Division)coreChannel Partner/ Reseller/ DistributorSlash Medical is 12 Panel Now's dedicated wholesale division serving distributors and resellers. The partnership provides scalable OEM and private label solutions for drug testing products with competitive wholesale pricing, blind drop shipping, and partner portal access for order tracking and commission management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CLIAwaived Inc. Direct online peer selling CLIA-waived rapid diagnostic tests including drug test cups, dip cards, and strips to similar employer, healthcare, and government customers with comparable unit-based pricing and bulk/wholesale programs.
• BTNX Inc. Canadian manufacturer of rapid lateral flow diagnostic tests including multi-panel drug test cups and strips; directly competes on product format, panel count range, and private-label/OEM manufacturing programs.
• ACON Laboratories: Global manufacturer of rapid diagnostic tests including urine drug screen cups, dip cards, and oral fluid tests; competes head-to-head on multi-panel configurations, FDA 510(k) cleared SKUs, and private-label supply.
• Express Diagnostics Int'l (DrugCheck): US-based manufacturer of DrugCheck brand drug test cups, dip cards, and oral swabs; directly comparable multi-panel product line and target customer base of employers, courts, and treatment centers.
• Confirm Biosciences: Specialty manufacturer of rapid drug testing products including urine and oral fluid devices serving employers, healthcare, and law enforcement; comparable panel range and B2B/wholesale distribution model.
• Atlas Medical: Manufacturer and distributor of rapid diagnostic tests including drug of abuse urine panels, dip cards, and multi-drug cups; comparable product breadth and OEM/private-label capabilities.
• Premier Biotech: US-based manufacturer of rapid drug testing cups and oral fluid devices; comparable multi-panel product line and similar employer/healthcare/government customer focus.

Broad incumbents

• Wondfo Biotech: Large Chinese diagnostic manufacturer offering a broad lateral flow portfolio including multi-panel drug test cups; competes on scale-driven pricing across the same POCT drug-of-abuse category.
• Abbott (Diagnostics): Global diagnostics leader with broad toxicology, immunoassay, and rapid POCT portfolios including clinical drug screening; poses a competitive threat if it expands into commodity multi-panel cup/strip formats.

Emerging players

• Psychemedics Corporation: Specialty toxicology lab focused on hair-based drug testing; uses third-party rapid test devices for screening and represents an adjacent, downstream customer and competitive alternative in workplace drug testing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/11678706
• Xx.com/12panelnow

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12 Panel Now