Fit2go

What Fit2go does

Fit2go GmbH is an Austrian frozen-meal producer founded in 2020 by Julian and headquartered in Linz, with a production kitchen in Vienna and a registered office in Pucking. The company manufactures and ships high-protein, flash-frozen fitness meals to individual consumers and corporate clients across Austria. Its primary customer segments are fitness-focused individual consumers seeking convenient, macro-controlled nutrition and B2B corporate customers — businesses, sports clubs, and fitness studios — procuring employee meal programs, with secondary reach into professional sports teams (e.g., FC Blau-Weiß Linz).

Fit2go's product portfolio spans approximately 46 SKUs, including customizable meal boxes in 6-, 12-, and 18-meal sizes, themed sub-brand boxes targeting weight loss (Abnehm Box), muscle building (Aufbau Box), vegetarian (Veggi Box), and gluten-free (Glutenfreie Box) preferences, plus a protein-ice dessert line (Mango, Erdbeer, Schoko 2-packs). The central technical differentiator is a flash-freezing preparation method that locks in nutrients immediately after cooking, yielding a 12-month shelf life and 7-minute reheat time, with 50–60g protein per meal. Meals are produced with regionally sourced Austrian meat and packaged in 100% plastic-free bio-paper containers. Sales are conducted exclusively through the company's own Shopify storefront (no public API), with order management routed through Billbee.

Revenue is generated through two channels. D2C individual meal box sales use volume-tier pricing of €9.49–€10.49 per meal, with free shipping on orders over €50 within Austria. B2B corporate catering requires a minimum 80-unit order per delivery, with subscription-style recurring delivery available and free freezer hardware installed on customer sites. The go-to-market combines product-led e-commerce (Shopify storefront, Facebook and Instagram presence, sample boxes at €53.90, free-trial Probier Box at €59.94) with a dedicated B2B field sales motion offering consultation meetings and whitepapers. Payment processing spans Klarna, PayPal, Shop Pay, Apple Pay, Google Pay, and major card networks including Visa, Mastercard, American Express, Maestro, and Union Pay.

Name

Fit2go

Legal name

Fit2go GmbH

Website

https://fittogo.at

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit2go GmbH is an Austrian frozen-meal producer founded in 2020 that sells high-protein, flash-frozen fitness meals to consumers and corporate clients across Austria via a Shopify storefront and B2B catering division serving 200+ businesses.

Ownership category

akta.pro rank

Product category

Frozen Prepared Meals

NAICS

Special Food Services (7223), Ice Cream and Frozen Dessert Manufacturing (311520), Caterers (722320)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Frozen meal delivery
• High-protein meals
• Meal prep service
• Corporate catering
• Fitness nutrition

Headquarters

HQ city

Pucking

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Meal Box Sales: Direct-to-consumer sales of frozen pre-prepared meals through e-commerce. Customers purchase customizable meal boxes (6, 12, or 18 meals) with mix-and-match options. One-time purchase model with repeat customer potential.
2. B2B Corporate Catering: Corporate meal programs for businesses, sports clubs, and fitness studios. Minimum order of 80 units per delivery. Recurring subscription model available for regular corporate deliveries.
3. Protein Ice Products: Sale of protein ice products (2-packs) as complementary snacks/desserts alongside main meal offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fit2go produces, flash-freezes, and ships ready-made high-protein fitness meals across Austria, sold primarily as customizable meal boxes in 6, 12, and 18-meal sizes alongside curated themed boxes (weight-loss, muscle-building, vegetarian, gluten-free) and protein ice desserts. Orders are taken through a Shopify storefront for individual consumers, while a separate B2B division provides recurring employee meal programs to businesses, sports clubs, and fitness studios with a minimum 80-unit order, free freezer hardware, and free delivery.

Product overview

Fit2go is a frozen meal delivery service offering a portfolio of pre-made, high-protein fitness meals produced in Austria. The core offering consists of customizable meal boxes in three sizes (6, 12, and 18 meals) alongside themed sub-brand boxes — the Abnehm Box (weight loss), Aufbau Box (muscle building), Veggi Box (vegetarian), and Glutenfreie Box (gluten-free). The High Protein Box (Bestseller Box) and Probier Box serve as the primary curated offerings. Individual single meals are available for add-on purchase. The product range extends to protein ice desserts (Mango, Erdbeer, and Schoko flavors) sold in 2-packs. The company also operates a B2B corporate catering division (Betriebsverpflegung) serving over 200 Austrian companies with dedicated freezer hardware, free delivery, and a 12-month shelf-life guarantee. All meals are shock-frozen immediately after preparation, delivered frozen, and prepared in 7 minutes via microwave, oven, or pan. The platform is powered by Shopify with no public API offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Meal Boxes (6er, 12er, 18er)
• Probier Box
• High Protein Box (Bestseller Box)
• Musterpaket (Sample Box)
• Abnehm Box (Fit2go Mix)
• Aufbau Box (Vorteilspaket)
• Veggi Box (Chicken-Box)
• Glutenfreie Box (Fitness-Klassiker)
• Protein Ice 2-Pack (Mango)
• Protein Ice 2-Pack (Strawberry)
• Protein Ice 2-Pack (Chocolate)
• Betriebsverpflegung (Corporate Meal Program)

Quantifiable outcome

• 12-month shelf life through flash-freezing technology
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MuscleChef: UK-based frozen performance-nutrition meal delivery brand targeting athletes and fitness-focused consumers with high-protein ready meals. Direct comparable on niche positioning, frozen DTC model, and protein-per-meal claim.
• Fitness Food Factory: German-based ready-to-eat fitness meal brand offering high-protein, calorie-controlled meals via DTC and B2B. Closest DACH comparable in niche, product format, and target customer.
• Prep'd: UK frozen healthy meal delivery service with chef-prepared, nutritionist-designed meals shipped frozen nationwide. Comparable on frozen DTC model, multi-meal boxes, and health-focused positioning.
• Gusto Organic: UK frozen organic ready-meal brand with DTC delivery and B2B channels. Comparable on frozen-prepared-meal DTC model and emphasis on quality/sustainable ingredients.
• Cook: UK frozen ready-meal producer with strong B2B corporate catering arm alongside DTC sales. Comparable on frozen-meal product format and dual B2B/DTC go-to-market motion.

Regional players

• MyFoodStyle: Austrian meal-prep delivery brand offering chef-prepared fresh meals via subscription. Regional competitor with overlapping customer base but focused on fresh (not frozen) meals — useful for in-Austria competitive benchmarking.

Broad incumbents

• Foodspring: German fitness-nutrition brand with a broad portfolio of supplements, protein powders, and meal products. Incumbent in the same performance-nutrition category with much larger brand awareness and DTC reach — competitive for the same fitness-focused customer wallet.
• HelloFresh: Largest meal-kit operator globally with DACH operations and growing ready-to-eat prepared meals line. A scaled incumbent that overlaps on convenience-meals occasion, even if the model (fresh kits vs. frozen DTC) differs.

Emerging players

• Fitnessbrothers: German DTC brand offering high-protein snacks, meals, and supplements targeted at fitness enthusiasts. Partial overlap on the high-protein fitness occasion; emerging direct competitor in adjacent product formats.
• Daily Protein: European DTC brand offering protein-enriched meals and snacks for fitness-oriented consumers. Emerging peer intersecting Fit2go's category from a different angle (snacks/functional foods vs. full meals).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fit2gomeals
• Instagraminstagram.com/fit2go.meals
• LinkedInlinkedin.com/company/fit-to-go-meals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit2go