Prep'd
Prep'd is an Oklahoma-based meal prep company founded in 2016 that prepares and sells fresh, macro-balanced healthy meals through three retail locations, e-commerce, and local delivery, serving health-conscious individual consumers with no membership requirement.
- Company typePrivate
- Founded2016
- HeadquartersYukon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prep'd does
Prep'd is a Yukon, Oklahoma-based meal prep company founded in 2016 by owner Jason Lee, operating a hybrid physical-retail and direct-to-consumer e-commerce model. The company prepares fresh, macro-balanced meals daily in a commercial, health-code-compliant kitchen, then distributes them through three stocked refrigerator retail locations across the Oklahoma City and Tulsa metros (Yukon, North OKC, and Broken Arrow), a Shopify-based online storefront, and a local delivery service covering a 25-mile radius around each store. Menu offerings include ready-made breakfast, lunch, and dinner meals with customizable protein portions (4oz, 6oz, 8oz), carbohydrate, and vegetable sides, plus specialized Keto, Gluten-Free, and Custom Meal collections, Food by the Pound bulk ingredient sales, digital gift cards ranging from $10 to $400, Subscribe & Save recurring subscriptions at 5% off, and a Prep'd Rewards loyalty points program. Per-meal price points range from $7.90 (e.g., Chicken Quesadilla) to $14.40+ (e.g., Caribbean Shrimp with Orzo Pasta), with bulk proteins priced by the pound ($15.95–$25.00/lb) and a tiered delivery fee structure.
The customer base consists entirely of health-conscious individual consumers — including busy professionals, fitness practitioners, diabetics, and weight-loss-focused customers — with no enterprise or institutional accounts. Marketing is driven by Instagram (@prepdnorthokc), email/SMS programs, Google reviews, and community word-of-mouth. The company employs 11–50 staff across its three Oklahoma locations, is privately held with no disclosed venture funding, and operates a Shopify-based e-commerce platform with no public-facing API or AI/ML capabilities disclosed. The competitive positioning emphasizes no-membership-required immediate purchase, 2-minute microwave preparation, 7-day-a-week availability, 6-day refrigerated / 30-day frozen shelf life, and full local distribution versus both home-kitchen meal prep services and national online competitors.
Prep'd firmographics
Firmographics- Name
- Prep'd
- Legal name
- Prep'd
- Website
- https://prepd.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prep'd is an Oklahoma-based meal prep company founded in 2016 that prepares and sells fresh, macro-balanced healthy meals through three retail locations, e-commerce, and local delivery, serving health-conscious individual consumers with no membership requirement.
- Ownership category
- akta.pro rank
Prep'd industry classification
Industry- Product category
- Meal Prep Services
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)
- akta.pro secondary industries
- Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Prep'd is headquartered
LocationHeadquarters
- HQ city
- Yukon
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Prep'd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ready-made meal sales: Individual meal purchases from stocked retail fridges or online ordering. Meals are prepared fresh daily by professional chefs in commercial kitchens. Customers can buy single meals or stock up for the week.
- Subscription meals (Subscribe & Save): Recurring meal subscriptions offering 5% discount. Customers select frequency and fulfillment preferences at checkout, with default settings applying to all future orders unless updated.
- Food by the pound: Bulk ingredient sales by the pound including proteins, carbohydrates, and vegetables for customers who want to supplement their meal prep or create their own combinations.
- Gift cards: Digital gift cards sold in denominations from $10 to $400, delivered via email and/or text message.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meal purchases with portion customization |
| Unit Pricing | Pay-as-you-go | Food by the pound bulk options |
| One time/ perpetual license | Pay-as-you-go | Digital gift cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Prep'd product offering
Product offeringCore offering
Prep'd prepares and sells fresh, macro-balanced healthy meals cooked daily by professional chefs in commercial kitchens. Customers can buy ready-made meals directly from stocked refrigerators at retail locations in Oklahoma, order customized meals online for pickup, or have them delivered locally. The company also offers specialty diet meals (keto, gluten-free), bulk food by the pound, digital gift cards, and a recurring subscription option with a 5% discount.
Product overview
Prep'd is a meal prep company operating as a single unified product (a Shopify-based e-commerce platform for ready-made healthy meals) with no modular architecture. The core offering consists of freshly prepared, macro-balanced meals available for in-store purchase or online ordering with pickup or local delivery. The product portfolio includes: Ready-Made Meals (breakfast, lunch/dinner) as the primary offering; specialized Diet-Specific Meals (Keto, Gluten-Free); a Custom Meals module for build-your-own portion control; Food by the Pound for bulk ingredient purchases; Digital Gift Cards for gifting; Subscription Meal Plans with recurring delivery options; Local Delivery Service for home delivery; and Prep'd Rewards loyalty program. All meals are prepared in a commercial kitchen, comply with health codes, and feature nutrition labeling. The company operates multiple retail locations in Oklahoma (Broken Arrow/Tulsa, Yukon, and North OKC) with delivery available within 25 miles.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready-Made Meals Fully prepared, macro-balanced meals cooked fresh daily by professional chefs and stocked in retail refrigerators or ordered online. Available in small and large portions with customizable carbohydrate and vegetable sides.
- Breakfast Meals Ready-made breakfast offerings including breakfast hashes, bowls, pancakes, and burritos with protein-rich ingredients, available for in-store purchase or online ordering.
- Lunch & Dinner Meals Midday and evening meal options featuring proteins like chicken, beef, shrimp, turkey, and fish with various carbohydrate and vegetable pairings for in-store or online purchase.
- Keto Meals Low-carbohydrate meal options designed for ketogenic diets, featuring high protein content with minimal carbs (typically under 10g per meal).
- Gluten-Free Meals Meals prepared without gluten-containing ingredients, intended for customers with gluten sensitivities or celiac disease.
- Custom Meals Build-your-own meal options allowing customers to select specific protein portions (4oz, 6oz, or 8oz), carbohydrates, and vegetables to meet individual nutritional goals.
- Food by the Pound Bulk protein, carbohydrate, and vegetable options sold by weight (e.g., grilled chicken at $15.95/lb, ground turkey at $18.75/lb, jasmine rice at $6.00/lb) for customers who want to prepare their own meal combinations or supplement pre-made meals.
- Digital Gift Cards Email and SMS delivered gift cards available in preset denominations of $10, $25, $50, $100, $150, $200, $225, $250, and $400 for gifting healthy meals.
- Subscription Meal Plans (Subscribe & Save) Recurring meal delivery or pickup service allowing customers to schedule regular orders with a 5% Subscribe & Save discount, with flexible skip, pause, or cancellation options and customizable frequency and fulfillment preferences.
Quantifiable outcome
- 2-minute meal preparation time
- +3 more outcomes
Companies that use Prep'd
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Prep'd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prep'd partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Prep'd competitors and assessment
Company assessmentDirect peers
- Eat Fit Go: Healthy grab-and-go prepared meal retailer with multiple storefronts. Very close comparability in the refrigerated grab-and-go retail model and macro-balanced, ready-to-heat meal positioning that Prep'd also uses.
- Territory Foods: Regional chef-prepared meal delivery with a hybrid DTC and subscription model. Comparable in chef-driven, macro-balanced meals and regional delivery approach, mirroring Prep'd's fresh-prepped, locally distributed model.
- Trifecta: Organic prepared meal delivery service with macro-conscious positioning. Direct peer in the meal-prep category, with a national subscription model and a similar focus on portion-controlled, nutrition-labeled meals.
- CookUnity: Chef-prepared fresh meal delivery subscription. Overlaps in the prepared-meal category with a focus on fresh, customizable, portioned meals, though oriented to chef-rotating menus rather than macro-tracking.
- Snap Kitchen: Regional chain of stores selling freshly prepared, healthy ready-to-eat meals. Closely comparable retail storefront model with stocked refrigerated grab-and-go meals targeted at health-conscious consumers.
- Factor (formerly Factor 75): Subscription-based prepared fresh meals shipped nationwide. Most directly comparable in product (chef-prepared, macro-balanced, ready-to-heat) and target customer (health-conscious, time-poor), differing primarily in national direct-to-consumer shipping vs. Prep'd's local retail-plus-delivery model.
Regional players
- Muscle Maker Grill: Healthy fast-casual franchise focused on macro-conscious, protein-forward meals. Comparable in the fitness/health-conscious customer overlap and portion-controlled positioning, though franchise restaurants rather than packaged meals.
Broad incumbents
- Sunbasket: Meal kit and prepared meal service with broader national reach. Comparable in healthy-meal positioning and dietary-specific offerings (keto, paleo), though the primary model is meal kits rather than fully prepared meals.
- CAVA: Fast-casual Mediterranean chain with healthy, customizable bowls. Comparable in healthy, build-your-own meal positioning and rapid prep, though in a dine-in/takeout restaurant format rather than packaged meal retail.
- Sweetgreen: Fast-casual chain focused on healthy, fresh, customizable bowls. Adjacent in the fresh, healthy, on-the-go positioning and includes macro-conscious offerings, but operates sit-down/quick-service restaurants rather than fridge-based retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prep'd social profiles
Digital presencePrep'd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prep'd leadership team
Management profileNumber of profiles
Profiles1 record
Prep'd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prep'd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prep'd
What does Prep'd do?
Prep'd prepares and sells fresh, macro-balanced healthy meals cooked daily by professional chefs in commercial kitchens. Customers can buy ready-made meals directly from stocked refrigerators at retail locations in Oklahoma, order customized meals online for pickup, or have them delivered locally. The company also offers specialty diet meals (keto, gluten-free), bulk food by the pound, digital gift cards, and a recurring subscription option with a 5% discount.
Is Prep'd a public or private company?
Prep'd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prep'd founded?
Prep'd was founded in 2016. It employs 11 to 50 people.
Where is Prep'd based?
Prep'd is headquartered in Yukon, United States, in the North America region.
How does Prep'd make money?
Four revenue lines are on record. Ready-made meal sales are the primary driver. The others are subscription meals (Subscribe & Save), food by the pound and gift cards.
Who are Prep'd's main competitors?
Direct peers on record are Eat Fit Go, Territory Foods, Trifecta, CookUnity, Snap Kitchen and Factor (formerly Factor 75). Muscle Maker Grill is listed as a regional player. Broad incumbents are Sunbasket, CAVA and Sweetgreen.
Does Prep'd have an API?
No public API is recorded for Prep'd.
What industry is Prep'd in?
Prep'd's product category is Meal Prep Services. Its primary akta.pro industry code is CRAHAJAC, Prepared Meal Delivery (Fresh, Ready-to-Heat), with a secondary code of CRADADAM, Refrigerated Prepared Meals (Chilled Ready Meals). Its NAICS code is 311991 and its SIC code is 2090.