AppInChina
AppInChina is a Beijing-based B2B advisory and services firm founded in 2013 that helps foreign apps, SaaS products, games, and physical goods companies navigate regulatory compliance, distribution, and marketing to enter the Chinese market.
- Company typePrivate
- Founded2013
- HeadquartersBeijing, China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AppInChina does
AppInChina is a Beijing-headquartered, private B2B professional services firm founded in 2013 that helps foreign apps, SaaS products, games, and physical goods companies enter and operate in the Chinese market. The firm runs three core service lines: Publishing (regulatory compliance, government approvals, and distribution through Chinese app stores), Promotion (marketing across China-specific channels including WeChat, Douyin, Baidu, and RedNote), and Physical Products (import management and e-commerce distribution for foreign consumer goods brands). Its named client base spans consumer apps (Duolingo, Uber), media (The Economist), telecom tools (Ookla, Speedtest), insurance (Chubb), retail (Selfridges, Stadium Goods), sports (Amer Sports), and education (Busuu, Duke), with partnerships across AWS, Microsoft Azure, Tencent Cloud, Splitmetrics, and the Shanghai Data Exchange.
In parallel with its services practice, AppInChina maintains a suite of market intelligence indices covering Chinese app stores, games, LLMs, cloud providers, social media platforms, and devices — most recently extending into VR storefronts and domestic large language model tracking. The firm operates with a small team (1-10 employees) out of China World Tower B in Chaoyang District, Beijing, and holds memberships in the EU Chamber of Commerce in China, the British Chamber of Commerce in China, CBBC, and EICN, which function as referral channels into European and UK corporate buyers.
Revenue is generated through bespoke professional services engagements priced on a custom-quote basis rather than via publicly disclosed rate cards or subscriptions; this project-based model ties revenue to active engagement flow rather than recurring contracts. Distribution is primarily direct B2B sales, augmented by the firm's chamber memberships and cloud partner co-marketing. Leadership is composed of Founder Shlomo Freund, Co-founder and CEO Rich Bishop, and COO Sally Wang.
AppInChina firmographics
Firmographics- Name
- AppInChina
- Legal name
- AppInChina Inc.
- Website
- https://appinchina.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AppInChina is a Beijing-based B2B advisory and services firm founded in 2013 that helps foreign apps, SaaS products, games, and physical goods companies navigate regulatory compliance, distribution, and marketing to enter the Chinese market.
- Ownership category
- akta.pro rank
AppInChina industry classification
Industry- Product category
- China Market Entry Services
- NAICS
- Professional, Scientific, and Technical Services (54), Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310), Services-Management Services (8741)
- akta.pro primary industry
- Developer Distribution & App Release Platforms (BPAMADAF)
- akta.pro secondary industries
- Mobile Game Publishing & App Game Stores (BPAMAKAB), Game & In-App Content Stores (BPAMADAC)
Keywords
Where AppInChina is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
AppInChina business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Publishing Services: Fees for publishing apps, games, and SaaS products in China with full compliance and government approvals through local partnerships. Includes technical and cultural localization, and distribution through China's top app stores and platforms.
- Promotion Services: Fees for market research, targeted advertising, social media management, ASO, SEO, and LLMO optimization through China-specific channels like WeChat, Douyin, Baidu, and RedNote.
- Physical Products Services: Fees for importing physical products to China, building digital storefronts on major e-commerce platforms, and distribution through offline retail networks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AppInChina product offering
Product offeringCore offering
AppInChina provides end-to-end China market entry and distribution services for foreign app, SaaS, and game companies. Their three core service lines include Publishing (app/game/SaaS publishing with compliance, government approvals, and distribution through 400+ Chinese app stores), Promotion (China-specific marketing through WeChat, Douyin, Baidu, RedNote with ASO/SEO optimization), and Physical Products (import management, e-commerce storefronts, and offline retail distribution). They also offer market intelligence indices, regulatory databases, and a client dashboard platform.
Product overview
AppInChina is a Chinese market entry and distribution partner offering a platform of three core services: Publishing (app, game, and SaaS distribution across Chinese app stores with compliance and government approvals), Promotion (China-specific marketing through WeChat, Douyin, Baidu, RedNote with ASO/SEO optimization), and Physical Products (import management and e-commerce distribution). The company also provides an extensive market intelligence suite including multiple vertical indexes tracking app stores, game stores, apps, WeChat mini programs, mobile games, device brands, cloud providers, social media platforms, LLMs, and VR stores. Supporting tools include a China Tech Stack Tester, site testing utility, Game License Database, and government policy translations. Clients access these services through a dashboard platform.
Differentiator
Problem solved
Functional benefit
Brands
- China Game License Database: A database tool for searching all game license approvals in China in English, updated monthly.
- China Tech Stack Tester
- China LLM Index
Products and services
- Publishing Service End-to-end publishing service that enables foreign companies to legally publish apps, games, and SaaS products in China with full regulatory compliance, government approvals (including ICP licenses, software copyright certificates, and game licenses), technical and cultural localization, and distribution through China's top app stores and platforms.
- Promotion Service China-specific marketing and promotion service for brands, apps, and SaaS products through channels including WeChat, Douyin, Baidu, and RedNote. Includes market research, targeted advertising, social media management, ASO (App Store Optimization), SEO, and LLMO optimization.
- Physical Products Service Service for importing physical products to China, building digital storefronts on major Chinese e-commerce platforms, and distribution through offline retail networks with full compliance and import management.
- AppInChina Dashboard Client dashboard platform for managing app publishing projects, monitoring app store presence across Chinese stores, and accessing IP protection tools to track and address unauthorized distribution.
Companies that use AppInChina
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles2 records
AppInChina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AppInChina partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered select tier partner.
- AWSselect tier partnerAWS Select Tier Partner providing cloud infrastructure support for clients deploying apps and services in China.
- Microsoft AzureOfficial cloud partner for deploying applications in the Chinese market.
- Tencent CloudOfficial Tencent Cloud partner providing cloud infrastructure solutions for China market.
- SplitmetricsASO (App Store Optimization) partnership for app promotion services.
- Shanghai Data ExchangePartnership for data-related services and compliance in the Chinese market.
- Economist Intelligence Corporate NetworkMembership in EICN providing access to market intelligence and business networking in China.
- European Union Chamber of Commerce in ChinaChamber membership providing networking and market intelligence for European companies in China.
- British Chamber of Commerce in ChinaChamber membership providing networking and market intelligence for British companies in China.
- China Britain Business CouncilCBBC membership supporting UK-China business relations and trade.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AppInChina competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AppInChina social profiles
Digital presenceAppInChina financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppInChina leadership team
Management profileNumber of profiles
Profiles3 records
AppInChina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppInChina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppInChina
What does AppInChina do?
AppInChina provides end-to-end China market entry and distribution services for foreign app, SaaS, and game companies. Their three core service lines include Publishing (app/game/SaaS publishing with compliance, government approvals, and distribution through 400+ Chinese app stores), Promotion (China-specific marketing through WeChat, Douyin, Baidu, RedNote with ASO/SEO optimization), and Physical Products (import management, e-commerce storefronts, and offline retail distribution). They also offer market intelligence indices, regulatory databases, and a client dashboard platform.
Is AppInChina a public or private company?
AppInChina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppInChina founded?
AppInChina was founded in 2013. It employs 1 to 10 people.
Where is AppInChina based?
AppInChina is headquartered in Beijing, China, in the Asia region.
How does AppInChina make money?
Three revenue lines are on record. Publishing Services are the primary driver. The others are promotion Services and physical Products Services.
Does AppInChina have an API?
No public API is recorded for AppInChina.
What industry is AppInChina in?
AppInChina's product category is China Market Entry Services. Its primary akta.pro industry code is BPAMADAF, Developer Distribution & App Release Platforms, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 54 and its SIC code is 7310.