SplitMetrics
SplitMetrics is an AI-driven mobile app growth platform serving 800+ app businesses worldwide with Apple Ads automation (Acquire), mobile A/B testing (Optimize), ASO tooling (App Radar), and an agentic AI layer (Iris) built on proprietary ad-spend intelligence.
- Company typePrivate
- Founded2016
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SplitMetrics does
SplitMetrics Inc. is a privately held Delaware corporation (founded 2014-2016 depending on source) headquartered in Dover, Delaware, that operates an AI-driven mobile app growth platform primarily serving mobile app publishers, mobile game developers, and real-money gaming and finance operators. The company manages $730M+ in ad spend for 800+ app businesses worldwide (1,000+ customers including the App Radar customer base) and employs 160+ experts across offices that include Warsaw, Poland. Its core products include SplitMetrics Acquire (Apple Search Ads automation and optimization), SplitMetrics Optimize (mobile A/B testing), App Radar by SplitMetrics (App Store Optimization), SplitMetrics Intelligence (an AI layer unifying paid and organic data), and the Iris AI Agent (an agentic AI system for natural-language querying, accessible via Acquire and Slack). Iris is powered by a proprietary orchestration layer combining Claude Sonnet 4 LLMs with internal data covering 3M+ keywords, 2M+ monitored apps across 70 app store regions, and $2B in ad spend insights.
The company's business model is a hybrid SaaS-plus-services approach. Revenue derives from recurring subscriptions across Acquire, Optimize, App Radar, and Intelligence/Iris, distributed through both a self-serve product-led growth motion (7-day free trial, online signup) and an enterprise field-sales motion (Book a Demo CTA, managed services). SplitMetrics Agency layers professional services on top — including Fully-Managed ASO, Fully-Managed Apple Ads, and an Ultimate App Growth Suite — capturing larger share-of-wallet from enterprise customers such as Babbel, Skyscanner, Glovo, Wargaming, Flo, Rakuten Viber, and Exness. Pricing is not publicly disclosed; enterprise tiers are quote-based and self-serve tiers run on monthly subscription billing. The go-to-market leverages a multi-channel content engine (blog, benchmark reports, App Growth Week, G2 reviews) and benefits from official Apple Search Ads Partner status and AppsFlyer Premier Partner 2025 recognition.
From an operational and governance perspective, SplitMetrics maintains GDPR and CCPA compliance, ISO 27001 and SOC 2 alignment (as displayed on the Iris product page), and holds certifications including DPA frameworks. The company is led by CEO Maksim Kamiankou and is backed by no disclosed institutional investors, having funded its operations and a seven-figure acquisition of App Radar (Austrian ASO platform, November 2023) without reported external funding rounds beyond early 2015 and 2018 entries. The 2023 acquisition and 2026 Iris AI Agent launch mark the two most significant strategic inflection points in its history.
SplitMetrics firmographics
Firmographics- Name
- SplitMetrics
- Legal name
- SplitMetrics Inc.
- Website
- https://splitmetrics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SplitMetrics is an AI-driven mobile app growth platform serving 800+ app businesses worldwide with Apple Ads automation (Acquire), mobile A/B testing (Optimize), ASO tooling (App Radar), and an agentic AI layer (Iris) built on proprietary ad-spend intelligence.
- Ownership category
- akta.pro rank
SplitMetrics industry classification
Industry- Product category
- Mobile App Marketing Software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industries
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL), Mobile BI (HDAEAMAI)
Keywords
Where SplitMetrics is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SplitMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Subscription-based access to SplitMetrics Acquire, Optimize, App Radar, and Intelligence platforms. Customers pay recurring fees based on selected plan tier. Free trial period available before subscription commitment.
- Agency Services: Managed services including Fully-Managed ASO, Fully-Managed Apple Ads, and Ultimate App Growth Suite. Professional services engagement with dedicated experts.
- AI Agent Premium Features: Iris AI Agent provides advanced intelligence features. The platform connects account data with real-time market context, competitor signals, and time-aware analysis across campaigns, keywords and ASO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial Period |
| Subscription | Monthly | Enterprise Plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SplitMetrics product offering
Product offeringCore offering
SplitMetrics provides a SaaS ecosystem for mobile app growth, combining Apple Search Ads automation (SplitMetrics Acquire), on-device A/B testing (SplitMetrics Optimize), App Store Optimization (App Radar by SplitMetrics), AI-driven recommendations (SplitMetrics Intelligence with the proprietary Iris AI Agent), and managed services (SplitMetrics Agency). Its products are used by 800+ app businesses to manage over $730M in ad spend, automate campaign creation, run store listing experiments, and monitor 2M+ apps across 70 app store regions.
Product overview
SplitMetrics is an AI-driven mobile app growth platform built around four interconnected core products: SplitMetrics Acquire (Apple Ads automation and optimization), SplitMetrics Optimize (mobile A/B testing and product page experimentation), App Radar by SplitMetrics (ASO and organic app growth, acquired from Austrian startup App Radar), and SplitMetrics Intelligence (the AI layer that unifies data across the platform). Under SplitMetrics Intelligence sits Iris, an AI agent accessible within Acquire and via Slack that provides natural language querying, account auditing, competitor intelligence, and ROI-backed recommendations by drawing on SplitMetrics' proprietary data ($2B in ad spend, 3M+ keywords, 2M+ monitored apps). SplitMetrics Agency provides fully managed execution services (ASO, Apple Ads, custom product pages) as an overlay to the self-serve platform. The combined ecosystem serves 800+ app businesses managing $730M+ in ad spend across gaming, real-money gaming, finance, and general app verticals.
Differentiator
Problem solved
Functional benefit
Brands
- SplitMetrics Acquire: Platform to automate and optimize Apple Ads campaigns at scale
- SplitMetrics Optimize
- SplitMetrics Intelligence
- Iris
- SplitMetrics Agency
- App Radar by SplitMetrics
Products and services
- SplitMetrics Acquire Apple Search Ads automation and management platform that provides intelligent campaign creation, keyword harvesting, creative testing, and performance analytics for app marketers running Apple Ads campaigns. Positioned as a more granular, agile, and advanced alternative to the native Apple Search Ads interface.
- SplitMetrics Optimize Mobile A/B testing and on-device experimentation platform enabling app marketers and product growth teams to run App Store and Play Store listing experiments, including screenshots, icons, and metadata, to increase install conversion rates.
- App Radar by SplitMetrics App Store Optimization and app intelligence platform providing keyword optimization, store metadata tools, competitor tracking, and ASO analytics for app developers, indie teams, and SMB app businesses.
- SplitMetrics Intelligence (Iris AI Agent) AI-driven Apple Ads and ASO recommendations product, anchored by the proprietary Iris AI Agent, that delivers data-backed guidance on keyword selection, campaign optimization, and store listing improvements to mobile growth teams.
- SplitMetrics Agency Managed services arm of SplitMetrics offering outsourced Apple Search Ads management, ASO execution, and mobile user acquisition services led by the company's team of 160+ mobile growth experts.
Quantifiable outcome
- Cut cost per acquisition by 55%
- +6 more outcomes
Companies that use SplitMetrics
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
SplitMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
SplitMetrics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AppsFlyercoreAppsFlyer Premier Partner 2025 status enabling deeper integrations, smarter optimizations, and greater success in competitive mobile market. SplitMetrics leverages Premier Partner status to grow businesses with better integrations and optimization capabilities.
- App RadarcoreSplitMetrics acquired Austrian app marketing platform App Radar in a seven-figure deal, creating a large AI-driven app marketing platform. The combined platform serves over 1,000 customers across multiple regions offering UA, ASO, and data analytics services targeting Europe, North America, and APAC.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SplitMetrics competitors and assessment
Company assessmentDirect peers
- AppTweak: App Store Optimization (ASO) platform offering keyword tracking, competitor analysis, and ASO tools for app publishers. Directly competes with the App Radar by SplitMetrics product in the same ASO category.
- MobileAction: ASO and app intelligence platform providing keyword research, ad intelligence, and app store analytics. Directly comparable to SplitMetrics' ASO and market intelligence offerings, particularly against the App Radar brand.
- TheTool: ASO and app growth platform offering keyword optimization, competitor analysis, and app store intelligence tools. Overlaps with App Radar and SplitMetrics Intelligence in the ASO category, serving indie and mid-market app publishers.
- Sensor Tower: Mobile market intelligence and ASO platform offering app store data, keyword tracking, and competitive insights across 70+ countries. Directly comparable to SplitMetrics' market intelligence and App Radar offerings and serves a similar app publisher and game studio customer base.
- data.ai (formerly App Annie): Mobile market intelligence platform providing app analytics, market data, and advertising insights. Closely comparable to SplitMetrics Intelligence and App Radar across the same app publisher and enterprise customer segments.
Broad incumbents
- Singular: Mobile attribution, marketing analytics, and ETL platform serving app marketers with ROI measurement and creative analytics. Comparable to SplitMetrics' data and analytics value proposition within a broader attribution portfolio.
- AppsFlyer: Mobile measurement and attribution platform with broad analytics, SKAdNetwork support, and market intelligence. A Premier Technology Partner of SplitMetrics but also a broad incumbent that competes for the same enterprise marketing budgets with a wider portfolio.
- Moloco: Machine learning-powered programmatic ad platform for mobile user acquisition and monetization. Comparable as an ML-driven mobile UA platform with broader portfolio reach than SplitMetrics' Apple Ads specialization.
- Adjust: Mobile measurement and attribution platform offering analytics, fraud prevention, and increasingly ASO/automation features. Comparable to SplitMetrics as a mobile marketing stack incumbent with broader portfolio breadth.
- AppLovin: Mobile ad tech and monetization platform with AXON, SparkLabs, and increasingly AI-powered UA tools. A broad incumbent in mobile advertising whose expansion into AI-driven user acquisition overlaps with SplitMetrics Acquire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SplitMetrics social profiles
Digital presenceSplitMetrics compliance and trust
Trust signalCompliance5 records
SplitMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SplitMetrics leadership team
Management profileNumber of profiles
Profiles3 records
SplitMetrics subsidiaries and ownership
Company hierarchySubsidiaries1 record
SplitMetrics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SplitMetrics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SplitMetrics
What does SplitMetrics do?
SplitMetrics provides a SaaS ecosystem for mobile app growth, combining Apple Search Ads automation (SplitMetrics Acquire), on-device A/B testing (SplitMetrics Optimize), App Store Optimization (App Radar by SplitMetrics), AI-driven recommendations (SplitMetrics Intelligence with the proprietary Iris AI Agent), and managed services (SplitMetrics Agency). Its products are used by 800+ app businesses to manage over $730M in ad spend, automate campaign creation, run store listing experiments, and monitor 2M+ apps across 70 app store regions.
Is SplitMetrics a public or private company?
SplitMetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SplitMetrics founded?
SplitMetrics was founded in 2016. It employs 101 to 250 people.
Where is SplitMetrics based?
SplitMetrics is headquartered in Wilmington, United States, in the North America region.
How does SplitMetrics make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are agency Services and AI Agent Premium Features.
Who are SplitMetrics's main competitors?
Direct peers on record are AppTweak, MobileAction, TheTool, Sensor Tower and data.ai (formerly App Annie). Broad incumbents are Singular, AppsFlyer, Moloco, Adjust and AppLovin.
Does SplitMetrics have an API?
No public API is recorded for SplitMetrics.
What industry is SplitMetrics in?
SplitMetrics's product category is Mobile App Marketing Software. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFAJAL, App Store Optimization (ASO) & Organic App Growth. Its NAICS code is 54181 and its SIC code is 7311.