What Plasticity Centers does

Plasticity Centers (also operating as Plasticity Brain Centers) is a private, Denver-headquartered functional neurology clinic founded in 2015 that delivers non-invasive, drug-free neurological rehabilitation programs built on neuroplasticity principles. The company treats patients with post-concussion syndrome, concussion, vestibular disorders, dysautonomia, stroke, headaches and migraines, cerebral palsy, autism, ADHD/dyslexia, cognitive challenges, Parkinson's disease, and early Alzheimer's; patients travel to its two premier U.S. clinics in Highlands Ranch, Colorado and Orlando, Florida from across the country and internationally. Its core clinical program is a 5-day immersive intensive that combines comprehensive diagnostic testing (Video-Oculography, C3-Logix cognitive testing, CAPS posturography, Saccadometry, autonomic testing) with multi-modal therapy (Single/Multi-Axis Rotational Therapy delivered via the proprietary MARC chair, photobiomodulation, hyperbaric oxygen therapy, Dynavision D2 hand-eye coordination training, rhythmic movement therapy, and primitive reflex integration), followed by a home program and final neurological review.

Plasticity Centers operates a fully cash-pay, direct-to-consumer model as a non-participating provider with all insurance companies, providing patients with superbills for out-of-network reimbursement. Pricing is opaque and quote-based, varying by patient diagnostics and customized treatment plans, with bundled per-program pricing typical of the 5-day intensive structure. The go-to-market is patient-led with a free 15-minute phone consultation intake, supplemented by patient and healthcare-provider referral channels, broad organic social presence (YouTube, Facebook, Instagram, X), podcast appearances, published clinical studies, and patient testimonial content marketing. Strategic technology partnerships with Avant Wellness (laser/PBM), Dynavision International (D2 device), and Vielight (transcranial PBM) extend the in-clinic modality stack, while internal investment in advanced equipment totals approximately $2 million.

The leadership team comprises Dr. Derek Barton (Co-Founder, CEO, and Chairman; Clinic Director - Orlando), Dr. Shaun Kornfeld (Clinic Director - Denver, since 2019), Katie Milam (Patient Care Specialist and Director), with clinical, marketing, and administrative support staff across both locations. The company documents over 2,000 transformative patient outcomes and reports a 92% efficacy figure among concussion patients, anchoring its marketing on outcome evidence rather than insurance-aligned credentialing. Ownership appears founder/physician-led with no disclosed venture or private equity backing.

Name

Plasticity Centers

Legal name

Plasticity Centers

Website

https://plasticitycenters.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Plasticity Centers is a private, Denver-headquartered functional neurology clinic operating 5-day, cash-pay, non-invasive neurological rehabilitation programs for concussion, vestibular, dysautonomia, stroke, and neurodegenerative patients across its two U.S. clinics in Colorado and Florida.

Ownership category

akta.pro rank

Product category

Neurological Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Neurorehabilitation Centers (HLAFAFAH)

akta.pro secondary industries

Vestibular Rehabilitation & Balance Therapy (HSADAIAF), Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

Keywords

• Neurological rehabilitation services
• Functional neurology treatment
• Concussion care programs
• Vestibular rehabilitation therapy
• Brain injury treatment

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Treatment Services: Plasticity Centers operates on a private pay (cash-pay) basis. They are non-participating providers with any insurance company. Treatment costs vary based on individual diagnostic testing and customized treatment plans. Superbill receipts are provided to patients for potential insurance reimbursement. The 5-day intensive program structure allows for bundled service pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Plasticity Centers operates neurological rehabilitation clinics delivering non-invasive, drug-free brain training based on neuroplasticity principles. Its core offering is a structured three-step program—Comprehensive Neurological Assessment, Targeted Neurological Treatment, and Final Neurological Review with a personalized home program—delivered primarily through an intensive 5-day immersive treatment model at its Colorado and Florida clinics. Treatment is customized per patient and employs advanced modalities including vestibular rehabilitation via the MARC rotational chair, photobiomodulation, hyperbaric oxygen therapy, oculomotor and cognitive diagnostics, and primitive reflex integration.

Product overview

Plasticity Brain Centers is a neurological rehabilitation clinic offering a comprehensive, multi-modal treatment platform built around functional neurology principles. The core offering consists of a 3-step process: Comprehensive Neurological Assessment (using technologies including Oculomotor Assessment/VOG, C3-Logix, CAPS Posturography, Saccadometry, and Autonomic Testing), followed by Targeted Neurological Treatment (applying therapeutic technologies such as Vestibular Rehabilitation via the MARC chair, Photobiomodulation, Hyperbaric Oxygen Therapy, Hand-Eye Coordination Training via Dynavision D2, Rhythmic Movement Therapies, and Primitive Reflex Integration), and concluding with a Final Neurological Review and Home Program. The company operates physical clinic locations in Colorado and Florida, offering a 5-day immersive treatment program designed to achieve measurable outcomes in patients with concussion, vestibular disorders, developmental challenges, and neurodegenerative conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Plasticity Brain Centers A cutting-edge neurological rehabilitation clinic offering non-invasive, drug-free brain training founded on neuroplasticity principles, providing customized treatment programs for patients with brain injuries and neurological disorders.
• Comprehensive Neurological Assessment Initial evaluation process including medical history review, advanced diagnostics (cognitive and eye movement testing), neurological evaluations, vital function assessment, and reaction time measurement to develop personalized treatment plans for patients with neurological conditions.
• Targeted Neurological Treatment Program Implementation of advanced non-invasive therapies including vestibular rehabilitation, photobiomodulation, hyperbaric oxygen therapy, and other modalities with ongoing progress evaluation and real-time treatment adjustment. Delivered as a 5-day immersive intensive program with personalized home program follow-up.
• Vestibular Rehabilitation (SMART/MARC) Vestibular therapy using Single/Multi-Axis Rotational Therapy (SMART) delivered through the proprietary Multi-Axis Rotational Chair (MARC), providing calculated rotational stimulation in pitch, yaw, and roll directions for patients with vestibular dysfunction and balance disorders.
• Hyperbaric Oxygen Therapy (HBOT) Non-invasive treatment involving immersion in a specially designed chamber pressurized greater than earth's atmosphere to increase oxygen saturation in the brain, promoting healing and recovery in neurological conditions.
• Photobiomodulation (Low Level Laser Therapy) Non-invasive transcranial light therapy using visible and near-infrared wavelengths to stimulate ATP production, improve cerebral oxygenation, and promote neurogenesis and anti-inflammatory effects for patients with neurological conditions.
• Oculomotor Assessment (Video-Oculography) Diagnostic system using video technology equipped with infrared cameras mounted in goggles to record and analyze eye movements, tracking pupil center during movements to assess complex neural networks associated with cognition, behavior, and spatial orientation.
• C3-Logix Cognitive Assessment Tablet-based cognitive testing platform including Trail Making A/B, Digit Symbol Matching, simple and choice reaction time tests, and Standard Assessment of Cognition to measure processing speed, psychomotor function, and neurocognitive state.
• CAPS Posturography Balance and stability assessment tool combining user-friendly software with a self-leveling, three-component force platform with 0.1mm accuracy, recognized by the International Society for Posture and Gait Research.
• Saccadometry Non-invasive eye movement evaluation technology that analyzes saccades (fast eye movements) by measuring latency, amplitude, and velocity to assess brain function and neural pathway integrity.
• Autonomic Testing Blood pressure and vital sign measurement across different body positions to evaluate autonomic nervous system function, vestibular-sympathetic reflexes, and cardiovascular regulation during postural changes.
• Primitive Reflex Integration Therapy program designed to facilitate the transition from automatic brainstem reflex responses to cortically controlled responses, helping rebuild neural pathways for proper sensory-motor development in patients with retained primitive reflexes.
• Rhythmic Movement Therapies Sensory-motor entrainment therapies that use rhythm and repetition to synchronize neurological systems, incorporating computer-controlled interactive timing technologies for improved sensory-motor entrainment.
• Hand-Eye Coordination Training (Dynavision D2) Neuro-visual training using the Dynavision D2 device to assess and improve reaction times, accuracy, and speed of movements by processing visual information and coordinating visual cues with motor responses.

Quantifiable outcome

• 92% of concussion patients are helped by Plasticity's approach
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Avant WellnesscoreTechnology or IntegrationPartner for advanced laser technology. Avant Wellness creates the most advanced and affordable lasers to make innovative photobiomodulation technology accessible to more people and radically transform their ability to heal.
• Dynavision InternationalcoreTechnology or IntegrationManufacturer of the cutting-edge Dynavision D2 device used for neuro-visual training protocols and exercises. The D2 software provides unique customization and individually tailored drills developed in real-time without recurring software fees. Used by sports professionals and healthcare practitioners alike.
• VielightcoreTechnology or IntegrationLeader in transcranial-intranasal brain photobiomodulation technology. Combines science and engineering to develop unique photobiomodulation devices with the goal of improving quality of life through continuous innovation in delivery of light energy into the brain and inner systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CognitiveFX: CognitiveFX operates a clinical model treating post-concussion syndrome and TBI with multi-modal, non-invasive therapies including neurofeedback, HBOT, and cognitive therapy. Highly comparable in patient profile, treatment intensity, and cash-pay positioning to Plasticity Centers.
• Cerebrum Health Centers: Cerebrum Health Centers is a functional neurology clinic treating concussions, TBI, dysautonomia, and cognitive decline using similar non-invasive, multi-modality protocols. Closely mirrors Plasticity's clinical methodology, conditions treated, and direct-to-consumer cash-pay model.
• Carrick Brain Center: Founded by Dr. Frederick Carrick, the pioneer of the Carrick Institute training referenced by Plasticity's clinical team. Treats complex neurological cases using functional neurology and is both a direct clinical peer and a thought-leadency source for Plasticity's protocols.
• Northoak Clinic (Functional Neurology): Functional neurology practice treating TBI, concussion, vestibular disorders, and neurodevelopmental conditions using multi-modal rehabilitation. Comparable in clinical scope, niche patient base, and specialized diagnostic technology to Plasticity Centers.
• NeuroSolution Center of Atlanta: Functional neurology clinic offering non-invasive rehabilitation for concussion, vestibular disorders, dysautonomia, and developmental conditions. Direct peer in clinical methodology and patient population to Plasticity Centers.

Emerging players

• Brain Balance Center: National network offering non-invasive, drug-free programs for children with ADHD, autism, dyslexia, and other neurodevelopmental challenges. Comparable in patient segment overlap (neurodevelopmental disorders) and cash-pay model, but focused on pediatric developmental rather than acute neurological rehab.
• Hyperbaric Medical Solutions: Multi-clinic HBOT provider treating TBI, PTSD, and neurological conditions. Overlaps with Plasticity's modality stack (HBOT, photobiomodulation) and patient conditions, though treatment philosophy is hyperbarics-led rather than functional neurology-driven.
• Re:Healthify / Recept Health: Emerging functional medicine and neurology provider offering personalized, multi-modal brain and body rehabilitation. Comparable in cash-pay, protocol-driven care for complex neurological cases, though smaller scale than Plasticity.

Broad incumbents

• Amen Clinics: Amen Clinics is a broader brain-health and psychiatric network using SPECT imaging and integrative care for TBI, ADHD, dementia, and mood disorders. Comparable in brain-health brand-building and concierge cash-pay positioning, though it operates a wider service portfolio beyond functional neurology.

Regional players

• Integrative Brain Health: Functional neurology and integrative rehab clinic operating in select U.S. markets with comparable multi-modality treatment programs. Similar peer offering but smaller footprint than Plasticity and not a national brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlasticityDrs
• YouTubeyoutube.com/@Plasticity
• Facebookfacebook.com/PlasticityCenters
• Instagraminstagram.com/plasticitydrs
• LinkedInlinkedin.com/company/plasticity-centers

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plasticity Centers