DDI Media

What DDI Media does

DDI Media, legally Drury Displays, Inc., is a family-owned outdoor and digital advertising company founded in 1984 and headquartered in St. Louis, Missouri. The company operates 1,600+ billboard faces across six Midwestern and Mid-South states (Missouri, Illinois, Indiana, Iowa, Mississippi, Tennessee), split between 1,500+ static faces and 53+ digital billboards, alongside premium 'spectacular' units with extensions, lighting, and 3D elements. Its core product set includes Digital Billboards, Static Billboards, Billboard Spectaculars, and a complimentary in-house design service (DDI Media Design) bundled with rentals. Landowner Services is offered as a support function to secure and manage new billboard sites. The go-to-market is a sales-led, field-based motion with Account Executives owning geographic territories, supported by inside sales, a self-service 'Find Billboards' search tool, and a National Advertising Sales channel that extends the company's reach to all 50 U.S. states and Canada.

In 2016, DDI Media launched its Digital Marketing Solutions division, extending the business into programmatic advertising, Connected TV/OTT, streaming audio, contextual advertising, private marketplaces, native content, geo-fencing, retargeting, social display, and political digital marketing. The division is built on a Demand Side Platform with access to 45,000+ audience segments from 40+ data providers and 2,000+ cookieless private marketplace segments, integrated with supply partners including Hulu, Pandora, Sharethrough, and identity providers TransUnion (TruAudience) and LiveRamp. Revenue is generated primarily through advertising rentals and programmatic spend across both physical inventory and digital channels, with quote-based pricing, multi-year contracts, and complimentary creative services. Customers span local businesses, statewide accounts, national brands, and agencies across verticals including automotive, education, healthcare, real estate, recruitment, and political/cause marketing.

Name

DDI Media

Legal name

Drury Displays, Inc.

Website

https://ddimedia.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

DDI Media is a family-owned outdoor and digital advertising company operating 1,600+ billboard faces across six Midwestern states, serving local, statewide, and national advertisers. Founded in 1984, it pairs a regional billboard footprint with a DSP-driven digital marketing platform launched in 2016.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industry

Demand-Side Platforms (DSP) (BPAMALAB)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital marketing solutions
• Programmatic advertising
• Connected TV advertising

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Billboard Advertising Rentals: DDI Media generates revenue through renting billboard advertising space including static billboards, digital billboards, and billboard spectaculars to local businesses and national brands. The company offers inventory across Missouri, Illinois, Indiana, Iowa, Mississippi, and Tennessee marketplaces.
2. Digital Marketing Solutions: Revenue from digital advertising services including programmatic advertising, streaming television (CTV/OTT), streaming audio, contextual advertising, native content, geo-fencing, retargeting, social display, and political digital marketing since 2016.
3. Creative Services: Complimentary design services included with billboard rentals. The company also offers artwork creation and design services for billboards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DDI Media operates a portfolio of outdoor billboard advertising and digital marketing solutions for advertisers across the Midwest and nationally. They own and lease 1,600+ billboard faces (53+ digital, 1,500+ static) across Missouri, Illinois, Indiana, Iowa, Mississippi, and Tennessee, complemented by a Digital Marketing Solutions division offering programmatic advertising, Connected TV/OTT, streaming audio, geo-fencing, contextual, native, and retargeting campaigns managed through a proprietary Demand Side Platform with 45,000+ audience segments.

Product overview

DDI Media operates a dual-platform advertising portfolio combining outdoor billboard advertising with digital marketing solutions. The core billboard offering includes Digital Billboards (LED displays with dynamic content rotation), Static Billboards (traditional printed faces), and Billboard Spectaculars (premium static boards with extensions, lighting, and 3D elements). With over 1,600 billboard faces across Missouri, Illinois, Indiana, Iowa, Mississippi, and Tennessee, DDI provides complementary design services through DDI Media Design (complimentary with all advertising). The Digital Marketing Solutions division (launched 2016) extends reach through programmatic advertising, Streaming Television (Connected TV/OTT), Streaming Audio, Contextual Advertising, Private Marketplaces & Whitelists, Native Content, Geo-Fencing & Conquesting, Retargeting & Look-A-Like, Social Display, and Political Digital Marketing—all managed through a proprietary DSP with access to 45,000+ audience segments and delivered via campaign management and reporting tools. Support services include Find Billboards (location search), Landowner Services (property partnerships), and Design Specs & Templates.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Billboards Electronic LED-based billboard displays featuring dynamic content capabilities with the ability to rotate multiple advertisements, change messaging based on schedule or time of day, and deliver prompt creative turnaround. Available in DDI Media's inventory of 53+ digital units across the Midwest.
• Static Billboards Traditional printed billboard faces providing constant visibility and brand awareness. DDI operates 1,500+ static faces across the Midwest in various standard sizes for advertisers seeking persistent presence.
• Billboard Spectaculars Premium static billboards enhanced with extensions, special lighting, and 3D elements to create high-impact, landmark advertising placements that capture driver attention. Designed for advertisers seeking differentiated, eye-catching outdoor placements.
• DDI Media Design

Quantifiable outcome

• 53+ digital billboards and 1,500+ static faces available for market coverage
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• TruAudience by TransUnion (TAP)coreTechnology or IntegrationTruAudience by TransUnion provides audience identification capabilities that can be added to campaigns. The product requires at least 3,000 unique users engaging with a client's website. It provides demographics and behaviors of website visitors and enables lookalike audience development. TAP uses people-based audience pools and leverages LiveRamp IDs for cookie-less audience activation.
• SharethroughcoreTechnology or IntegrationSharethrough is an omnichannel supply side platform that specializes in native advertising placements. DDI Media partners with Sharethrough to access native inventory that promotes confidence in brands. Sharethrough research indicates an 18% lift in purchase intent from native ads compared to banner ads and 8.8x higher click-through rates.
• Multiple Data Providers (40+)coreTechnology or IntegrationDDI Media leverages data from over 40 providers to deliver audiences that are custom built for each client. These providers enable behavioral targeting, demographic separation, and unique audience segments across their DSP platform.
• Leading Data Providers (Geo-Fencing)coreTechnology or IntegrationDDI Media has multiple partnerships with leading data providers that allow device targeting to reach very specific locations for geo-fencing, hyper-local radius, and conquesting campaigns.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators with approximately 350,000+ billboard and transit displays across the country. Directly competes with DDI Media in the OOH/static and digital billboard rental market with overlapping inventory geography in several Midwest states.
• Outfront Media: Major U.S. out-of-home advertising company operating billboards, transit, and digital place-based media across more than 30 markets. Competes head-to-head with DDI Media for both regional and national OOH budgets and increasingly for digital/CTV extensions.
• Adams Outdoor Advertising: Regional U.S. outdoor advertising company operating static and digital billboards across multiple Midwest and Mid-South markets. Closely comparable to DDI in footprint, customer mix (local and regional advertisers), and bundled creative services.

Broad incumbents

• Clear Channel Outdoor Holdings: Global OOH operator with one of the largest static and digital billboard inventories worldwide, plus airports, transit, and place-based media. Overlaps with DDI's core billboard rental business and provides a national-scale competitor that national advertisers may select instead of a regional operator.
• The Trade Desk: Largest independent demand-side platform for programmatic advertising across CTV, audio, display, and video. Competes directly with DDI's DSP offering for advertisers' digital and connected-TV budgets at materially greater scale.

Regional players

• Fairway Outdoor Advertising: Regional outdoor advertising operator focused on the Southeastern U.S., operating static and digital billboards. Comparable to DDI as a mid-size, regional OOH competitor with a similar mix of local advertiser clientele.

Emerging players

• Blip (Blip Billboards): Digital out-of-home advertising platform that programmatically connects advertisers with billboard operators' digital inventory. Competes with DDI's Digital Solutions DSP offering on the CTV/display-targeting side and represents the digital-first OOH model DDI is moving toward.
• Intersection: Digital out-of-home media company operating digital displays in transit hubs, airports, and urban environments, with a programmatic OOH platform. Comparable as a tech-enabled OOH/place-based media competitor pushing programmatic buying of physical and digital displays.
• StackAdapt: Self-serve programmatic DSP offering multi-channel advertising including native, display, video, CTV, and audio. Comparable as a mid-market DSP alternative competing for the same advertiser budgets DDI targets through its digital solutions stack.

Others

• Geopath: Non-profit OOH audience measurement organization providing ratings and analytics for U.S. out-of-home advertising. Comparable as an ecosystem participant whose audience data and measurement standards underpin DDI's outdoor advertising value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ddimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDI Media