Enmarket

What Enmarket does

Enmarket, legally Enmark Stations, Inc., is a privately held convenience store and fuel retailer operating 133 owned locations across Georgia, South Carolina, and North Carolina. The company was founded in 1964 in Savannah, Georgia as Interstate Stations by Robert Demere, was renamed Enmark Stations in 1990, and rebranded as Enmarket in 2015 to reflect an expanded fresh-food and foodservice offering alongside its fuel business. The chain was historically controlled by Robert H. Demere, Jr. as a subsidiary of Colonial Group, Inc. and was acquired by Nouria Energy in March 2025, becoming Nouria's Southeast market entry.

The core offering is a bundled fuel-plus-foodservice proposition. Fuel products — including unleaded, midgrade, premium, ethanol-free Superblu, and E-85 — are sold through a proprietary filtration system branded Double Filtered Fuels, which filters gasoline to 10 microns and uses aqua filters to prevent moisture contamination. In-store operations include The Eatery and The Eatery Express made-to-order and grab-and-go concepts, Mooz Frozen Yogurt, Leopold's Ice Cream, coffee, roller grill, and standard convenience assortments, with Marketwash car wash and Amazon Locker pickup available at select sites.

Revenue is generated through per-gallon fuel sales, per-transaction in-store and foodservice purchases, car wash fees, and recurring/transactional revenue from the Enjoy Rewards loyalty program, the EnPay premium payment feature powered by Zipline, the Business Advantage fleet card for commercial customers, and the Cash Card prepaid product. Distribution is exclusively via company-owned physical retail nodes supplemented by an iOS/Android mobile app for contactless payment, digital coupons, and loyalty management. Customer segments are primarily individual consumers in the Southeast, with a secondary fleet/SMB segment served through Business Advantage. Matt Clements serves as President under Nouria Energy ownership.

Name

Enmarket

Legal name

Enmark Stations, Inc.

Website

https://enmarket.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Enmarket operates 133 company-owned convenience stores and gas stations across Georgia, South Carolina, and North Carolina, selling fuel (including its proprietary Double Filtered Fuels), fresh and grab-and-go food, car wash services, and loyalty programs to individual consumers and business fleet customers in the Southeast.

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations (4571)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Convenience store retail
• Fuel retail services
• Foodservice and snacks
• Fleet card programs
• Loyalty rewards programs

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales: Sale of gasoline and diesel fuels through company-owned gas stations. Offers unleaded, midgrade, premium, ethanol-free (Superblu), and E-85 fuels. Revenue generated per gallon sold at pump.
2. In-Store Retail and Foodservice: Sale of convenience items, prepared foods from The Eatery and The Eatery Express, coffee, roller grill items, frozen yogurt (Mooz), and ice cream (Leopold's). Includes grab-and-go options, made-to-order meals, and packaged goods.
3. Car Wash Services: Revenue from car wash operations through Marketwash brand, offering in-bay and tunnel wash options at various locations.
4. Loyalty and Payment Programs: Revenue supported through Enjoy Rewards loyalty program that drives repeat customer visits and fuel purchases. Business Advantage Fleet Card and Cash Card programs generate transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Enmarket operates 133 company-owned convenience stores and gas stations across Georgia, South Carolina, and North Carolina, selling gasoline and diesel through its proprietary Double Filtered Fuels system along with prepared food under The Eatery and The Eatery Express brands, packaged convenience items, coffee, frozen yogurt, ice cream, and car wash services via the Marketwash brand. Revenue is generated through per-gallon fuel sales, in-store retail and foodservice transactions, car wash fees, and supporting loyalty and fleet card programs (Enjoy Rewards, EnPay, Business Advantage Card, Cash Card).

Product overview

Enmarket operates 133 convenience stores and gas stations across Georgia, South Carolina, and North Carolina as a fourth-generation family-owned company. The core offering includes fuel products (gasoline, diesel, ethanol-free Superblu) through their Double Filtered Fuels system with an unconditional guarantee, complemented by fresh food service through The Eatery and The Eatery Express brands. The product portfolio centers on a loyalty ecosystem comprising the Enjoy Rewards program (earning 20 points per dollar in-store, 5 points per gallon), the EnPay premium payment feature powered by Zipline for enhanced fuel discounts, Business Advantage fleet cards for commercial customers, and Cash Cards for prepaid gift purchases. Additional offerings include Mooz Frozen Yogurt, Leopold's Ice Cream, roller grill items, Amazon Lockers at select locations, EV charging at some sites, and the Marketwash car wash brand. The Enmarket mobile app enables loyalty management, digital coupons, mobile payment, and store location services.

Differentiator

Problem solved

Functional benefit

Brands

• The Eatery: Enmarket's own restaurant serving made-to-order food with fresh ingredients, including daily specials, chicken, fish, specialty hot sides, and desserts.
• The Eatery Express
• Mooz Frozen Yogurt Bar
• Marketwash
• Enjoy Rewards
• EnPay
• Double Filtered Fuels
• Superblu

Products and services

• Enjoy Rewards Program Enmarket's customer loyalty program allowing members to earn 20 points per dollar spent in-store and 5 points per gallon on fuel purchases, redeemable for fuel discounts.
• EnPay
• Enmarket Business Advantage Card
• Enmarket Cash Card
• Enmarket Mobile App
• The Eatery
• The Eatery Express
• Double Filtered Fuels
• Superblu Ethanol-Free Fuel
• Mooz Frozen Yogurt Bar
• Marketwash Car Wash
• Enmarket Grab & Go

Quantifiable outcome

• $1 off per gallon maximum fuel discount available through Enjoy Rewards program
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• RaceTrac: RaceTrac operates a comparable regional chain of company-owned convenience stores and gas stations across the Southeastern U.S., with a similar emphasis on fresh food, proprietary fuel brands, and loyalty programs — making it the closest direct analog to Enmarket.
• Parker's Kitchen: Parker's Kitchen is a fast-growing privately held Southeast convenience/fuel chain with strong foodservice and loyalty positioning, directly competing for the same regional consumer and overlapping geographic footprint with Enmarket.
• Wawa: Wawa is a regional convenience retailer with a renowned foodservice program, mobile app-based loyalty (Wawa Rewards), and fuel at many locations — directly comparable in operating model and customer experience priorities.
• Sheetz: Sheetz is a privately held regional chain of convenience stores and gas stations famous for made-to-order food, proprietary fuel offers, and a strong loyalty/app ecosystem — a direct operator-comparable to Enmarket across most revenue streams.
• QuikTrip: QuikTrip is a large, privately held regional c-store and fuel chain with company-operated stores, foodservice, and an in-house fuel quality program — competing for the same regional commuter/traveler customer base as Enmarket.
• Royal Farms: Royal Farms is a Mid-Atlantic/Southeast regional chain of convenience stores and gas stations with a strong fresh-food and proprietary-rotisserie program, directly comparable in scale, geography, and foodservice-led positioning.

Broad incumbents

• Circle K (Alimentation Couche-Tard): Circle K is the global c-store banner of Couche-Tard, one of the largest convenience and fuel retailers in the world, competing broadly in the same convenience/fuel/loyalty categories across all of Enmarket's geographies at much greater scale.
• 7-Eleven: 7-Eleven is the largest U.S. convenience chain and operates fuel, foodservice, and 7Rewards loyalty at scale, serving as a broad incumbent competitor across Enmarket's markets.
• Arko Corp (GPM Investments): Arko Corp operates one of the largest U.S. convenience/fuel retail portfolios through GPM Investments, with overlapping regional banners, fuel supply scale, and loyalty programs that overlap with Enmarket's offerings.

Emerging players

• Pilot Flying J: Pilot Flying J is a major travel-center/truck-stop chain with adjacent c-store/fuel/foodservice offerings — competing with Enmarket for road-trip and high-volume fuel customers along Southeast corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/enmarketenjoy
• YouTubeyoutube.com/channel/UC9lpCthiN1eNO-NQOknum8A
• Facebookfacebook.com/enmarketstations
• LinkedInlinkedin.com/company/enmarket-stations
• Instagraminstagram.com/enmarket

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enmarket