Simon Eye Associates
Simon Eye Associates is a private optometric practice operating 11 retail locations across Delaware, Pennsylvania, and Maryland, providing comprehensive eye exams, prescription eyewear, contact lenses, pediatric eye care, and Optomap retinal imaging to individual consumers and families.
- Company typePrivate
- Founded1987
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Simon Eye Associates does
Simon Eye Associates is a private optometric practice founded in 1987 by Dr. Charles J. Simon in Wilmington, Delaware. The company operates 11 retail eye care locations across Delaware, Pennsylvania, and Maryland, offering comprehensive eye exams, prescription eyewear (frames and lenses), contact lenses, pediatric eye care, Optomap ultra-widefield retinal imaging, and LASIK consultations. The practice claims the largest frame selection in Delaware and Pennsylvania and the largest contact lens prescribing and supply operation in Delaware, with branded inventory spanning Oakley, Gucci, Ray-Ban, Prada, Tom Ford, and others.
The business model combines professional service fees (eye exams and medical eye care, typically covered by vision and medical insurance) with retail revenue from eyewear and contact lens sales. Core diagnostic technology includes the Optomap ultra-widefield retinal imaging device, which captures more than 82% of the retina in a single image and stores results digitally for year-over-year comparison. Distribution runs primarily through 11 physical locations, supplemented by e-commerce channels for contact lens reorders (simon.myclstore.com) and eyewear (shop.simoneye.com). Patient acquisition is driven by community outreach, local SEO, word-of-mouth referrals, and broad insurance network participation across 12+ plans including VSP, EyeMed, Aetna, Cigna, Highmark BCBS Delaware, and Medicare Part B. CareCredit financing is accepted for patient payment flexibility.
Customer segments include individual consumers and families, pediatric patients (with specialty services such as CVI assessments and myopia control), and senior patients requiring age-related disease management. Marketing relies on a content blog, community sponsorships (UD Basketball, American Heart Association Heartwalk, Special Olympics, school screenings), local SEO, and patient testimonials. The practice is privately held with no disclosed parent company, private equity backing, or institutional investors in the available data.
Simon Eye Associates firmographics
Firmographics- Name
- Simon Eye Associates
- Legal name
- Simon Eye Associates
- Website
- https://simoneye.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simon Eye Associates is a private optometric practice operating 11 retail locations across Delaware, Pennsylvania, and Maryland, providing comprehensive eye exams, prescription eyewear, contact lenses, pediatric eye care, and Optomap retinal imaging to individual consumers and families.
- Ownership category
- akta.pro rank
Simon Eye Associates industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (456130), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Simon Eye Associates is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Simon Eye Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Eye Exams and Medical Eye Care: Comprehensive eye exams and medical eye care services for patients of all ages, diagnosing and managing eye diseases including glaucoma, cataracts, macular degeneration, and other conditions. Revenue generated through service fees, often covered by vision and medical insurance.
- Eyewear Sales (Frames and Lenses): Sale of prescription eyeglass frames and lenses. Carries large selection of branded eyewear including Oakley, Gucci, Ray-Ban, Coach, Tom Ford, Oliver Peoples, Kate Spade, Nike, Michael Kors, Maui Jim, and luxury brands. Offers single vision, progressive, Eyezen, Crizal, and Shamir lenses. Also sells non-prescription sunglasses and protective eyewear.
- Contact Lens Sales: Sale and distribution of contact lenses. Simon Eye is the largest prescriber and supplier of contact lenses in Delaware. Offers Acuvue, Biofinity, Dailies Total 1, Precision1, My Day, MiSight, and Clariti brands. Provides competitive pricing, generous rebates, and free shipping on six months or more worth of lenses. All unopened boxes can be exchanged within 1 year if prescription changes.
- Specialty Diagnostic Services: Optomap retinal scanning is offered as a premium diagnostic service, typically not covered by insurance. Also provides pediatric specialty eye care, myopia control programs, and LASIK consultation with referrals to preferred providers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Simon Eye Associates product offering
Product offeringCore offering
Simon Eye Associates is a private optometric practice that provides comprehensive eye exams, diagnoses and manages eye diseases, and dispenses prescription eyewear and contact lenses. The practice operates 11 retail locations across Delaware, Pennsylvania, and Maryland and offers specialty services including pediatric eye care, Optomap retinal imaging, and LASIK consultation and referral.
Product overview
Simon Eye Associates operates as an eye care practice offering a unified set of vision care services across 11 locations in Delaware, Pennsylvania, and Maryland. The core offering centers on comprehensive eye exams, prescription eyewear (glasses and contact lenses), and specialty services including pediatric eye care, Optomap retinal scanning, and LASIK consultations. The company carries an extensive portfolio of frame brands (Oakley, Gucci, Ray-Ban, Prada, and others) and lens products (single vision, progressive, Crizal, Eyezen, and Shamir). No SaaS platform or modular software architecture is present; this is a traditional healthcare services operation.
Differentiator
Problem solved
Functional benefit
Companies that use Simon Eye Associates
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Simon Eye Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Simon Eye Associates partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CareCreditminorSimon Eye accepts CareCredit financing, allowing patients to pay for eye care services and products with flexible payment options. CareCredit is a health, wellness, and beauty credit card.
- Insurance Providers NetworkcoreSimon Eye accepts a wide range of vision and medical insurance plans including Aetna, Cigna, Eyemed, Highmark BCBS Delaware, Highmark Health Options, Medicare Part B, NVA, Railroad Medicare, Superior Vision, United Healthcare, Vision Benefits of America (VBA), and Vision Service Plan (VSP) to maximize patient coverage.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Simon Eye Associates competitors and assessment
Company assessmentDirect peers
- MyEyeDr. Large multi-state optometry group practice offering comprehensive eye exams, eyewear, and contact lenses across the Mid-Atlantic and Southeastern US. Competes directly with Simon Eye for insured patients and broad-retailer frame selection, with overlapping insurance networks and similar service mix.
- LensCrafters: National optical retailer owned by EssilorLuxottica offering comprehensive eye exams, designer frames, and contact lenses inside mall and storefront locations. Directly competes with Simon Eye on frame assortment, insurance acceptance (notably VSP and EyeMed), and walk-in retail optical service.
- Visionworks: National optical retail chain offering eye exams, prescription glasses, and contact lenses with broad insurance plan acceptance. Directly competes with Simon Eye for insured patients in the Mid-Atlantic, with similar service and product mix.
- America's Best Contacts & Eyeglasses: High-volume discount optical chain offering eye exams bundled with multi-pair eyeglasses and contact lenses. Competes with Simon Eye on the value end of the retail optical market and accepts many of the same insurance plans.
- Pearle Vision: National optical retail chain providing eye exams, eyewear, and contact lenses with franchise-owned locations. Competes with Simon Eye for insured walk-in and family patients across suburban US markets.
Broad incumbents
- Warby Parker: DTC-born eyewear brand offering prescription glasses, contact lenses, and eye exams through both online channels and physical retail stores. Competes with Simon Eye primarily on price and convenience of eyeglasses and contact lens fulfillment, and increasingly on in-person eye exams where its stores overlap Simon Eye's footprint.
Emerging players
- Target Optical: Optical retail operated inside Target stores, offering eye exams and a curated frame selection. Offers lower-overhead neighborhood convenience that overlaps with Simon Eye's suburban retail positioning in towns where both have presence.
- Costco Optical: In-warehouse optical department offering low-cost eye exams, frames, and contact lenses to club members. Competes with Simon Eye on price, particularly on contact lens refills and basic eyewear, for cost-conscious consumers.
Regional players
- Chester County Eye Care: Independent multi-location ophthalmology and optometry practice serving Chester and Delaware Counties in Pennsylvania. Directly competes with Simon Eye's Glen Mills office for the same western-suburban and Delaware County patient base.
- Delaware Ophthalmology Consultants: Multi-location ophthalmology practice in Delaware offering medical and surgical eye care alongside optometric services. Overlaps with Simon Eye's medical eye care and cataract/LASIK co-management scope inside the same Delaware market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Simon Eye Associates social profiles
Digital presenceSimon Eye Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simon Eye Associates leadership team
Management profileNumber of profiles
Profiles1 record
Simon Eye Associates funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simon Eye Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simon Eye Associates
What does Simon Eye Associates do?
Simon Eye Associates is a private optometric practice that provides comprehensive eye exams, diagnoses and manages eye diseases, and dispenses prescription eyewear and contact lenses. The practice operates 11 retail locations across Delaware, Pennsylvania, and Maryland and offers specialty services including pediatric eye care, Optomap retinal imaging, and LASIK consultation and referral.
Is Simon Eye Associates a public or private company?
Simon Eye Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simon Eye Associates founded?
Simon Eye Associates was founded in 1987. It employs 101 to 250 people.
Where is Simon Eye Associates based?
Simon Eye Associates is headquartered in Wilmington, United States, in the North America region.
How does Simon Eye Associates make money?
Four revenue lines are on record. Eye Exams and Medical Eye Care is the primary driver. The others are eyewear Sales (Frames and Lenses), contact Lens Sales and specialty Diagnostic Services.
Who are Simon Eye Associates's main competitors?
Direct peers on record are MyEyeDr., LensCrafters, Visionworks, America's Best Contacts & Eyeglasses and Pearle Vision. Warby Parker is listed as a broad incumbent. Emerging players are Target Optical and Costco Optical. Regional players are Chester County Eye Care and Delaware Ophthalmology Consultants.
Does Simon Eye Associates have an API?
No public API is recorded for Simon Eye Associates.
What industry is Simon Eye Associates in?
Simon Eye Associates's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.