Woolley & Wallis

What Woolley & Wallis does

Woolley & Wallis is an independent UK estate agency, chartered surveying, and auctioneering firm founded in 1884 and headquartered in Salisbury, England. The firm is structured as a limited liability partnership (Woolley & Wallis LLP), is privately held with no parent company or external investment, and operates with 101-250 employees. It runs a 10-office network across southern England (Salisbury, Fordingbridge, Lymington, Marlborough, Mere, Ringwood, Romsey, Shaftesbury, Winchester, and London), serving residential owners and buyers, landlords, farmers and rural landowners, commercial property clients, and survey/valuation customers across Wiltshire, Hampshire, Dorset, and London.

The firm's core products span seven revenue streams: residential sales commissions (0.75% sole agency with an 8-week minimum instruction period and £200,000 minimum property value), lettings and property management, commercial sales/lettings/valuations, RICS-accredited building surveys and valuations (including Building Survey Level 3, Home Survey Level 2, and drone surveys), in-house planning and development consultancy covering rural, residential, and commercial planning, farm and rural services (farm agency, equestrian, rural valuation, natural capital, renewables, ELMS, telecoms), and property auctions. The technology stack is a standard property services platform: a website with property search, online instant valuation tool, letting calculator, listings on Rightmove, On the Market, and Zoopla, plus an in-house podcast and INSPIRE magazine. There is no proprietary AI/ML capability, no app, and no public API.

The business model is commission- and fee-based across distributed, transaction-driven SMB and mid-market customers. The firm relies on traditional high-street offices for face-to-face service, complemented by digital marketing channels and a £250 Refer a Friend scheme. It holds RICS, ARLA, NAEA, TPO, and Guild of Property Professionals credentials, with a fully current RICS Client Money Certificate 2025-2026 and Professional Indemnity Insurance 2025-26, providing regulated consumer protection. The GTM motion is enterprise-style field sales through experienced local agents conducting valuations, accompanied viewings, and negotiations across interconnected offices.

Name

Woolley & Wallis

Legal name

Woolley & Wallis LLP

Website

https://w-w.co.uk

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

101–250 employees

Short description

Woolley & Wallis is an independent UK estate agency, chartered surveying, and auctioneering firm (LLP) founded in 1884, operating 10 offices across southern England. It provides residential sales, lettings, farm and rural, commercial, planning, surveying, and auction services to homeowners, landlords, rural owners, and commercial clients in Wiltshire, Hampshire, Dorset, and London.

Ownership category

akta.pro rank

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Sales Commission: Commission-based fees for residential property sales, with a promotional offer of 0.75% for sole agency with 8-week minimum instruction period and £200,000 minimum property value.
2. Lettings Fees: Fees for property letting and management services including tenant find, fully-managed service, credit checks, references, and inventory preparation.
3. Commercial Property Services: Commercial sales, lettings, valuations, and development services for commercial properties.
4. Survey and Valuation Fees: RICS and ISVA accredited chartered surveyor services including building surveys, home surveys, valuations, and drone surveys.
5. Planning & Development Consultancy: Professional planning and development services including planning applications, appraisals, appeals, and development site marketing.
6. Farm & Rural Services: Specialist rural property services including farm agency, equestrian properties, rural valuations, and land management.
7. Auctions: Property auction services for residential and commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Woolley & Wallis is an independent firm of estate agents, chartered surveyors and auctioneers founded in 1884. The firm provides residential sales, lettings, commercial property, farm & rural, planning & development consultancy, surveys & valuations, and property auction services through a network of ten interconnected offices across Wiltshire, Hampshire, Dorset, and London.

Product overview

Woolley & Wallis is an independent estate agent firm offering a multi-service property platform covering residential sales, lettings, farm and rural, commercial, and planning services. The core offering consists of property sales and lettings across Wiltshire, Hampshire, and Dorset, supported by specialist divisions for surveying (RICS-accredited Building Surveys, Home Surveys, Drone Surveys, Valuations), planning consultancy, and property auctions. The firm operates through ten offices and provides both residential and commercial property services, with an in-house planning team for residential and rural development matters.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Estate agent services for buying and selling residential properties across Wiltshire, Hampshire, and Dorset, including market appraisals, property marketing, accompanied viewings, and sales negotiation through 10 office locations.
• Lettings Property letting and management services including tenant finding, full management service, credit checks, references, and inventory preparation across Dorset, Hampshire, and Wiltshire.
• Farm & Rural Specialist rural property services including farm agency, equestrian properties, rural valuations, farm finance, natural capital advice, telecoms, renewables, tenancy advice, environmental land management schemes, and rural estate management.
• Commercial Commercial property services covering sales, lettings, valuations, property management, commercial planning, and landlord & tenant advice for business owners, commercial investors, and developers.
• Planning & Development In-house planning consultancy services for residential, rural, and commercial development including site appraisals, planning applications, appeals, viability studies, site assembly, and affordable housing negotiations.
• Surveys & Valuations RICS-accredited chartered surveying services including Building Survey Level 3, Home Survey Level 2, Limited Building Reports, Drone Surveys, and formal Red Book Valuations for property buyers and owners.
• Property Auctions Auction services for residential and commercial properties, providing an alternative sales channel for sellers and acquisition opportunities for buyers.

Quantifiable outcome

• Number one estate agents in Salisbury

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• The Guild of Property ProfessionalscoreChannel Partner/ Reseller/ DistributorMembers of The Guild, the UK's premium estate agency network. Provides marketing benefits, professional standards compliance, and access to a network of premium estate agents. The Guild is described as 'the UK's premium estate agency network' and W&W offices are Members of this network.
• ARLA (Association of Residential Lettings Agents)coreOthersARLA supports UK letting agents for a more trusted and successful property industry. W&W is a proud member, obligated to comply with conduct and membership rules.
• NAEA (National Association of Estate Agents)coreOthersNAEA supports estate agents, commercial agents, auctioneers and valuers for a more trusted and successful property industry. W&W is a proud member maintaining high professional standards.
• RICS (Royal Institution of Chartered Surveyors)coreOthersRICS provides the standard for over 130,000 members and candidates operating in land, real estate, construction and infrastructure globally. The firm is regulated by RICS, set qualifications, and independently regulate chartered professionals and firms.
• TPO (The Property Ombudsman)coreOthersTPO is a government-approved scheme providing independent redress for disputes between consumers and property agents. W&W is a member providing additional consumer protection and dispute resolution.
• RightmovecoreGTM or Marketing PartnerMajor UK property portal used by W&W for marketing properties. Properties are promoted on Rightmove, On the Market, and Zoopla as well as associated websites and social media platforms.
• ZooplacoreGTM or Marketing PartnerMajor UK property portal used by W&W for marketing properties across residential, commercial, and rural categories.
• On the MarketcoreGTM or Marketing PartnerUK property portal used by W&W for property marketing to reach prospective buyers and tenants.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Winkworth: UK franchised estate agency network with a strong London and southern England presence. Comparable to W&W on geographic focus and residential sales/lettings, but operates a franchise model rather than branch-owned.
• Humberts: UK estate agency with a heritage country-house and rural focus. Comparable to W&W on traditional estate agency, rural expertise, and chartered surveying credentials, with overlap in southern English markets.

Direct peers

• Bidwells: UK property consultancy with residential, commercial, rural, and planning expertise focused on the Oxford-Cambridge arc and East Anglia. Comparable to W&W's farm & rural plus planning-led model, though concentrated in different regions.
• Carter Jonas: UK chartered surveying and estate agency firm with a strong regional office network across rural and residential markets. Closely comparable to W&W on multi-discipline surveying, planning, and rural services.
• Strutt & Parker: Premium UK estate agency and chartered surveying firm, now part of the BNP Paribas Real Estate group, with a strong rural/residential franchise in southern and eastern England. Highly comparable to W&W's farm & rural, planning, and residential mix.
• Jackson-Stops: Long-established UK estate agency and chartered surveying firm with a country-house and rural focus across multiple English regions. Directly comparable to W&W on heritage brand, rural/residential mix, and surveying credentials.
• Hamptons: Premium UK estate agency and lettings business with a southern England concentration. Closely comparable to W&W on residential sales/lettings, with similar affluent suburban and country markets.

Broad incumbents

• Connells Group: Large UK estate agency and property services group with extensive branch network and financial services arm. Comparable as a competitor in residential sales/lettings across the same southern markets as W&W, but at much greater scale.
• Knight Frank: Global real estate consultancy with a strong UK residential, commercial, and rural agency presence. Comparable to W&W across the multi-discipline property platform but operating at much larger scale and international reach.
• Savills: Global real estate services firm with a UK-centric residential, commercial, rural, and planning advisory business. Closely comparable to W&W's full-service offering, but with a significantly broader geographic and capital footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/woolleywallis/?hl=en
• Xx.com/WoolleyWallisEA
• Facebookfacebook.com/WoolleyWallisSalisbury

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woolley & Wallis