Premier Aquatic Services
Premier Aquatic Services is a privately held aquatic facility management and lifeguard services firm in Aliso Viejo, California, operating across Southern California, Arizona, and Utah to provide full-service pool operations, lifeguard staffing, swim lessons, and health-and-safety training to HOAs, hotels, cities, YMCAs, and private clubs.
- Company typePrivate
- Founded2011
- HeadquartersAliso Viejo, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Premier Aquatic Services does
Premier Aquatic Services LLC, operating under the trade names Premier Aquatics and SwimOC, is a privately held aquatic facility management and lifeguard services company founded in 2011 and headquartered in Aliso Viejo, California. The company delivers full-service aquatic operations to commercial and residential facility owners — including HOAs, hotels, cities, YMCAs, and private clubs — covering programming, administration, mechanical systems, chemical care, budgeting, and regulatory compliance. It also provides certified lifeguard staffing (Pool Lifeguards, Pool Monitors, Gate Monitors), Learn-to-Swim instruction through its Premier Swim Academy sub-brand, and CPR/first-aid/emergency response training through Premier Health & Safety, with credentials issued via American Red Cross and StarGuard Elite.
The core technology footprint is operational rather than software-platform: proprietary Learn-to-Swim curriculum, certified instructor pipelines, internal portals (Employee Portal, Manager Portal), and a J-1 Visa Program that recruits international lifeguards at $17/hour to address seasonal staffing shortages. Premier runs three branded service lines (Premier Swim Academy, Premier Health & Safety, The Pool Pros) and maintains active facility engagements across Southern California, Arizona, and Utah, with named references including Hyatt, Courtyard Marriott, Howard Johnson, SAMLARC, City of Covina, and YMCA of Greater Whittier.
Revenue is generated through managed-services contracts for facility operation, professional-services billing for lifeguard staffing (private events priced at a $185 minimum for one guard for three hours, with $50/hour per additional guard), recurring consumer swim tuition, and one-time health & safety course registrations. The go-to-market motion is sales-led — direct outreach to facility managers, HOAs, hotel operators, and city officials — supplemented by event-driven consumer marketing for private bookings. No external funding has been disclosed; leadership consists of founder Dan Berzansky (Owner/President) and COO Ryan Larson, and the firm operates with 51–100 employees across 14+ active locations.
Premier Aquatic Services firmographics
Firmographics- Name
- Premier Aquatic Services
- Legal name
- Premier Aquatic Services LLC
- Website
- https://swimoc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Premier Aquatic Services is a privately held aquatic facility management and lifeguard services firm in Aliso Viejo, California, operating across Southern California, Arizona, and Utah to provide full-service pool operations, lifeguard staffing, swim lessons, and health-and-safety training to HOAs, hotels, cities, YMCAs, and private clubs.
- Ownership category
- akta.pro rank
Premier Aquatic Services industry classification
Industry- Product category
- Aquatic Facility Management Services
- SIC
- Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)
- akta.pro secondary industries
- Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Aquatic Centers & Swimming Facilities (MPAKAEAF), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
Keywords
Where Premier Aquatic Services is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Premier Aquatic Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Facility Management: Comprehensive aquatic facility operations including programming, administration, mechanical systems, chemical care, and budgeting for HOAs, hotels, cities, and private clubs.
- Lifeguard Staffing: Professional Pool Lifeguard, Pool Monitor, and Gate Monitor services available seasonally or year-round. Also staffs private events, large-scale gatherings, and media productions.
- Swim Lessons: Learn-to-Swim programs for every age and skill level, integrating water safety education. Instructors certified in CPR/AED & First Aid.
- Health & Safety Courses: CPR, first-aid, and emergency response training for individuals, businesses, and organizations through Premier Health & Safety. Lifeguard certification courses via American Red Cross and StarGuard Elite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Private Event Lifeguard minimum booking |
| Unit Pricing | Pay-as-you-go | Extra time or staff |
| Other | Pay-as-you-go | Rush booking fee |
| Other | Pay-as-you-go | J-1 Visa Lifeguard Position |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Premier Aquatic Services product offering
Product offeringCore offering
Premier Aquatic Services is a service-based aquatic management company that delivers full-service pool facility management, certified lifeguard staffing, CPR/first-aid training, and learn-to-swim instruction for HOAs, hotels, cities, private clubs, and individual consumers across Southern California, Arizona, and Utah. Core offerings include facility operations (programming, administration, mechanical and chemical care), seasonal and year-round lifeguard staffing, and proprietary swim programs through the Premier Swim Academy sub-brand.
Product overview
Premier Aquatic Services is a service-based aquatic management company offering a portfolio of integrated services rather than a unified software platform. The core offerings include Facility Management (full-service aquatic operations for HOAs, hotels, cities, and private clubs), Lifeguard Staffing (certified staff for ongoing and event-based needs), Health & Safety Courses (CPR/AED/First Aid training via American Red Cross and StarGuard Elite), and Swim Lessons (proprietary Learn-to-Swim programs through Premier Swim Academy). Additional offerings include a J-1 Visa Program for international lifeguards, Private Event Lifeguards for one-time occasions, and internal portals (Employee Portal and Manager Portal) for operational management. The company also maintains partner brands including The Pool Pros and operates Premier Health & Safety as a dedicated training brand.
Differentiator
Problem solved
Functional benefit
Brands
- Premier Swim Academy: Swim lesson programs offered by the company
- Premier Health & Safety
- The Pool Pros
Products and services
- Facility Management Comprehensive aquatic facility operations covering programming, administration, mechanical systems, chemical care, and budgeting for HOAs, hotels, cities, and private clubs.
- Lifeguard Staffing Professional Pool Lifeguard, Pool Monitor, and Gate Monitor services available seasonally or year-round, including staffing for private events, large-scale gatherings, and media productions.
- Health & Safety Courses Expert-led CPR, first-aid, and emergency response training for individuals, businesses, and organizations, including American Red Cross and StarGuard Elite certification courses.
- Swim Lessons Proprietary Learn-to-Swim programs integrating essential water safety education for infants to adults, led by instructors trained in the Premier Swim Academy curriculum and certified in CPR/AED and First Aid.
- Private Event Lifeguards Lifeguard services for private parties and events at backyard pools or client-chosen locations, with a $185 minimum deposit covering one guard for three hours and $50/hour per additional guard or time.
- J-1 Visa Lifeguard Program International student program offering J-1 visas for work as lifeguards in Orange County, California, with compensation at $17/hour up to 40 hours/week and $25.50/hour overtime.
- Premier Swim Academy Proprietary swim instruction brand offering a structured learn-to-swim curriculum for all ages and skill levels, integrating water safety education.
- Premier Health & Safety Dedicated training brand delivering CPR, first aid, and emergency response certification courses for individuals and organizations.
Quantifiable outcome
- Isolating pool from home with barrier can reduce child's risk of drowning by 83%
Companies that use Premier Aquatic Services
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Premier Aquatic Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Premier Aquatic Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Safer 3 Water Safety FoundationcorePremier Aquatic Services has partnered with the Safer 3 Water Safety Foundation, a nonprofit dedicated to saving lives through water safety education and drowning prevention. The partnership focuses on educating families about the three elements of drowning: water, people, and response through Safer Water, Safer Kids, and Safer Response programs. Premier supports the foundation's mission and believes every adult responsible for a child should be certified in CPR, AED use, and First Aid.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Premier Aquatic Services competitors and assessment
Company assessmentDirect peers
- British Swim School: Franchised swim instruction brand with a parallel learn-to-swim curriculum and water-safety-first positioning; competes for consumer swim lesson share in Premier's geographies.
- American Pool Enterprises: One of the largest U.S. pool management and lifeguard staffing companies, serving HOAs, hotels, municipalities and clubs across multiple states — directly comparable to Premier's core facility management and lifeguard offering.
- Jeff Ellis & Associates: Specialty aquatic safety management and lifeguard staffing firm with similar municipal, commercial and HOA client base; competes head-to-head in lifeguard certification and pool operations.
- Pool Management Group: Regional pool management and lifeguard staffing company serving HOAs and municipalities; comparable operating model and customer mix to Premier's facility management arm.
- SafeSplash Swim School: Franchised learn-to-swim school brand targeting infants through adults; directly overlaps Premier Swim Academy's swim lesson curriculum and consumer-facing instructional business.
- Aqua-Tots Swim Schools: Franchised swim school with proprietary curriculum and structured lesson progression; overlaps with Premier Swim Academy at the consumer learn-to-swim tier.
Emerging players
- Sunsational Swim School: In-home and community-pool private swim lesson provider operating across multiple U.S. markets; partially overlaps Premier's private event and consumer lesson offerings.
- Big Blue Swim School: PE-backed, fast-growing franchised swim school focused on curriculum and instructor training; an emerging competitive threat to Premier Swim Academy's consumer swim lesson market.
Regional players
- Emler Swim School: Established learn-to-swim school with a multi-state footprint, particularly strong in the South and Midwest; competes for household swim lesson demand with similar age-segmented curriculum.
Broad incumbents
- YMCA of the USA: The national YMCA network operates aquatic facilities across the U.S., running its own swim lessons and lifeguard staffing — partly a customer of Premier (e.g., YMCA of Greater Whittier) and partly a competitor in swim instruction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Premier Aquatic Services social profiles
Digital presencePremier Aquatic Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Aquatic Services leadership team
Management profileNumber of profiles
Profiles2 records
Premier Aquatic Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Aquatic Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Aquatic Services
What does Premier Aquatic Services do?
Premier Aquatic Services is a service-based aquatic management company that delivers full-service pool facility management, certified lifeguard staffing, CPR/first-aid training, and learn-to-swim instruction for HOAs, hotels, cities, private clubs, and individual consumers across Southern California, Arizona, and Utah. Core offerings include facility operations (programming, administration, mechanical and chemical care), seasonal and year-round lifeguard staffing, and proprietary swim programs through the Premier Swim Academy sub-brand.
Is Premier Aquatic Services a public or private company?
Premier Aquatic Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Aquatic Services founded?
Premier Aquatic Services was founded in 2011. It employs 51 to 100 people.
Where is Premier Aquatic Services based?
Premier Aquatic Services is headquartered in Aliso Viejo, United States, in the North America region.
How does Premier Aquatic Services make money?
Four revenue lines are on record. Facility Management is the primary driver. The others are lifeguard Staffing, swim Lessons and health & Safety Courses.
Who are Premier Aquatic Services's main competitors?
Direct peers on record are British Swim School, American Pool Enterprises, Jeff Ellis & Associates, Pool Management Group, SafeSplash Swim School and Aqua-Tots Swim Schools. Emerging players are Sunsational Swim School and Big Blue Swim School. Emler Swim School is listed as a regional player. YMCA of the USA is listed as a broad incumbent.
Does Premier Aquatic Services have an API?
No public API is recorded for Premier Aquatic Services.
What industry is Premier Aquatic Services in?
Premier Aquatic Services's product category is Aquatic Facility Management Services. Its primary akta.pro industry code is THAAABAL, Water Safety, Lifeguarding & Training Services (Staffing, Certification), with a secondary code of EDAOAMAJ, Lifeguard, Water Rescue & Aquatic Safety Training. Its SIC code is 8744.