The Pool Management Group
- Company typePrivate
- Founded1983
- HeadquartersRoswell, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
The Pool Management Group firmographics
Firmographics- Name
- The Pool Management Group
- Legal name
- The Pool Management Group
- Website
- https://poolmanagementgroup.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
The Pool Management Group industry classification
Industry- Product category
- Commercial Pool Management Services
- NAICS
- Management of Companies and Enterprises (55111)
- akta.pro primary industry
- Water Testing & Chemical Balancing (HSAIALAB)
- akta.pro secondary industries
- Pool Opening & Seasonal Startup (HSAIALAD), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH)
Keywords
Where The Pool Management Group is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pool Management Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commercial Pool Management Services: Recurring service contracts with commercial pool owners including HOAs, country clubs, municipalities, swim clubs, and aquatic facilities. Services include pool management, lifeguard staffing, pool cleaning, water chemistry maintenance, repairs and renovations. Revenue is generated through annual/multi-year service contracts with commercial clients.
- Pool Repair & Renovation: Project-based revenue from pool repairs, renovations, and construction projects at commercial facilities. Part of turnkey services offered to maintain and enhance pool value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom commercial pool management contracts |
Go-to-market motion2 records
Distribution channels17 records
Marketing channels9 records
The Pool Management Group product offering
Product offeringCore offering
The Pool Management Group is the headquarters organization for 17 locally branded commercial pool management companies operating across 9 US states. The company delivers turnkey commercial pool management services including lifeguard staffing, pool cleaning, water chemistry maintenance, regulatory compliance, and pool repairs/renovations to HOAs, country clubs, municipalities, swim clubs, and aquatic facilities under multi-year B2B contracts.
Product overview
The Pool Management Group is a service-based pool management company operating a platform-plus-locations model. It functions as the headquarters and operational driver for 17 regional pool management companies across 9 US states. The core offerings are: (1) Pool Management & Lifeguard Services — comprehensive commercial pool management including staffing, supervision, training, and operations; (2) Pool Service & Maintenance — professional cleaning customized to facility needs; and (3) Pool Repair & Renovation — maintenance and enhancement services. Supporting these are proprietary technology modules including PoolVision (reporting software that auto-emails pool condition reports with photos and chemistry readings) and a National Online Training Platform (cloud-based training with videos, animations, and testing for lifeguards, supervisors, and pool technicians). The company also offers proprietary training programs like Body On The Bottom™. The regional sub-brands (Aquatic Management of Austin, Houston, Charlotte, Indianapolis; Carolina Pool Management; Chicagoland, Cincinnati, Coastal, Columbus, Dayton Pool Management; Greater Nashville, Greater Raleigh, Kentuckiana, San Antonio Pool Management; SwimAtlanta Pool Management) serve local commercial pool clients including HOAs, municipalities, swim clubs, and country clubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Management & Lifeguard Services Comprehensive commercial pool management and lifeguard services including pool opening/closing duties, staffing, supervision, training, payroll, and complete swimming pool operations and maintenance for commercial pool owners.
- Pool Service & Maintenance Professional pool service and cleaning customized to each facility's unique needs and schedule, with advanced technology for proactive problem-solving, provided to commercial pool clients.
- Pool Repair & Renovation Repairs and renovations to maintain and enhance swimming pool value and patron experience at commercial aquatic facilities, including major repairs and renovations.
Quantifiable outcome
- 6,000 distressed swimmers assisted by lifeguards in one summer season
- +2 more outcomes
Companies that use The Pool Management Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
The Pool Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Pool Management Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OmnifycoreDuring COVID-19 pandemic, The Pool Management Group enlisted and guided Omnify in modifying their existing online reservation platform to serve the unique needs of commercial pools and HOAs. This partnership enabled poolisopen.org scheduling technology to help keep commercial swimming pools open and safe during the pandemic. The collaboration resulted in rapid platform deployment during an unprecedented time.
- Aquatic Safety Research GroupcoreCustomers of each Pool Management Group company receive expertise from internationally renowned Safety Advisors Dr. Tom Griffiths and the Aquatic Safety Research Group team. Dr. Griffiths serves as President and has been named one of the 'Power 25- Top 25 most powerful aquatics professionals in the World' by Aquatics International Magazine. The partnership provides advanced safety training methodologies and drowning prevention techniques including the Body On The Bottom™ program.
- Original WatermenminorPartnership for lifeguard branding and professional attire. Lifeguards proudly wear Original Watermen logo/uniforms as part of professional presentation standards.
- American Red CrosscoreAll lifeguards across The Pool Management Group are American Red Cross certified. The company also developed proprietary advanced training on top of Red Cross standards, including techniques for drowning prevention that go beyond standard Red Cross curriculum.
- CignaminorTransparency in Coverage Rule compliance partner. Cigna machine readable files are made available in response to the federal Transparency in Coverage Rule, including negotiated service rates and out-of-network allowed amounts.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
The Pool Management Group competitors and assessment
Company assessmentDirect peers
- American Pool Enterprises: One of the largest commercial pool management companies in the U.S., serving municipalities, country clubs, HOAs and hotels with lifeguard staffing, maintenance, and renovation. Directly comparable in services, customer segments, and geographic model to PMG.
- Jeff Ellis & Associates: Long-established commercial pool management and aquatic safety firm providing lifeguard services, risk management, and pool operations to HOAs, clubs, and municipalities. Direct competitor in commercial pool management with overlapping safety-focused positioning.
- Premier Aquatics Services: Commercial pool management and aquatic facility operator serving HOAs, hotels, and municipalities with lifeguard staffing, maintenance, and renovations. Comparable operating model and customer mix in select overlapping Sun Belt markets.
Broad incumbents
- ASP - America's Swimming Pool Company: Franchise-based pool service company providing residential pool maintenance, repairs, and renovations across the U.S. Comparable in service delivery (cleaning, chemistry, repairs) but skewed residential rather than commercial, making it a broader incumbent rather than a head-to-head rival.
- Pool Corporation: Largest wholesale distributor of swimming pool supplies, equipment, and related products in the world (NASDAQ: POOL). Adjacent to PMG's market — sells the chemicals and equipment PMG consumes — but does not provide pool management services.
- Leslie's: Largest direct-to-consumer pool and spa care retailer in the U.S. (NASDAQ: LESL), offering chemicals, equipment, and some service. A broader incumbent serving pool owners rather than commercial operators, but overlapping in chemistry and maintenance consumables.
- Pinch A Penny: Franchise-based retail chain specializing in pool and spa supplies, chemicals, and equipment across the Sun Belt. Adjacent to PMG's customer geography but focused on retail/DIY rather than outsourced commercial management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Pool Management Group social profiles
Digital presenceThe Pool Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pool Management Group leadership team
Management profileNumber of profiles
Profiles11 records
The Pool Management Group subsidiaries and ownership
Company hierarchySubsidiaries17 records
The Pool Management Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pool Management Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pool Management Group
What does The Pool Management Group do?
The Pool Management Group is the headquarters organization for 17 locally branded commercial pool management companies operating across 9 US states. The company delivers turnkey commercial pool management services including lifeguard staffing, pool cleaning, water chemistry maintenance, regulatory compliance, and pool repairs/renovations to HOAs, country clubs, municipalities, swim clubs, and aquatic facilities under multi-year B2B contracts.
Is The Pool Management Group a public or private company?
The Pool Management Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pool Management Group founded?
The Pool Management Group was founded in 1983. It employs 1,001 to 5,000 people.
Where is The Pool Management Group based?
The Pool Management Group is headquartered in Roswell, United States, in the North America region.
How does The Pool Management Group make money?
Two revenue lines are on record. Commercial Pool Management Services are the primary driver. The others are pool Repair & Renovation.
Who are The Pool Management Group's main competitors?
Direct peers on record are American Pool Enterprises, Jeff Ellis & Associates and Premier Aquatics Services. Broad incumbents are ASP - America's Swimming Pool Company, Pool Corporation, Leslie's and Pinch A Penny.
Does The Pool Management Group have an API?
No public API is recorded for The Pool Management Group.
What industry is The Pool Management Group in?
The Pool Management Group's product category is Commercial Pool Management Services. Its primary akta.pro industry code is HSAIALAB, Water Testing & Chemical Balancing, with a secondary code of HSAIALAD, Pool Opening & Seasonal Startup. Its NAICS code is 55111.