Trident Insurance Group
Trident Insurance Group is a Perth-based insurance brokerage offering 16 product lines and 9 specialty schemes. Founded in 1994, it serves commercial enterprises, small businesses, NDIS providers, marine/yacht clubs, and regional Western Australia through 30+ insurer relationships.
- Company typePrivate
- Founded1994
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Trident Insurance Group does
Trident Insurance Group is a privately held insurance brokerage and risk management firm headquartered in Mt Hawthorn, Perth, Western Australia, founded in 1994 and operating for over 30 years. The company arranges insurance policies on behalf of clients and earns commissions from a panel of over 30 insurance providers. Its client base spans large specialised commercial enterprises, small businesses, and individual consumers across home, contents, and motor lines, with particular depth in niche and high-risk Western Australian industries including marine and yacht clubs, construction and scaffolding, resource/mining, NDIS-registered providers, not-for-profits, strata/property managers, and regional cyclone-exposed areas.
The firm's product portfolio comprises 16 insurance solutions (construction, cyber liability, directors & officers, home & contents, IT liability, management liability, marine business, medical malpractice, NDIS provider, professional indemnity, property, public & products liability, strata, trade credit, transit & cargo, workers compensation, and legal expenses) supported by 9 pre-packaged specialty schemes tailored to niche verticals. Technology infrastructure is limited to standard brokerage tooling: a website-based online claims lodgement portal covering motor, property, liability, and injury claims; sum insured calculators; and online quote request forms for cyber and marine liability. No proprietary AI/ML systems, APIs, SDKs, or data platforms are disclosed.
The business model is commission-based and sales-led. Quotes are customised per client risk profile on an annual billing cadence, with no standardised pricing published. Go-to-market relies on direct client engagement via phone, email, and online quote requests, supported by content marketing (website blog, news & insights), social media presence (LinkedIn, Facebook, Instagram, Twitter), and quarterly in-person visitations to regional Western Australia. Revenue is generated through insurance broking commissions across diversified commercial, SMB, and personal line segments, with no disclosed anchor-client dependence and no public revenue reporting.
Trident Insurance Group firmographics
Firmographics- Name
- Trident Insurance Group
- Legal name
- Trident Insurance Group Pty Ltd
- Website
- https://tridentinsurance.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trident Insurance Group is a Perth-based insurance brokerage offering 16 product lines and 9 specialty schemes. Founded in 1994, it serves commercial enterprises, small businesses, NDIS providers, marine/yacht clubs, and regional Western Australia through 30+ insurer relationships.
- Ownership category
- akta.pro rank
Trident Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Marine Specialty (Hull/P&I/Cargo) (FSAJAGAJ), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)
Keywords
Where Trident Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Trident Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Broking Commissions: Trident Insurance Group generates revenue as an insurance broker by arranging insurance policies on behalf of clients. The company earns commissions from insurers based on the policies placed. They work with multiple insurance providers to secure competitive coverage for clients across various industries and risk categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based customised insurance programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Trident Insurance Group product offering
Product offeringCore offering
Trident Insurance Group is an insurance brokerage that arranges insurance policies for clients by placing coverage with over 30 different insurance providers. The firm offers a portfolio of 16 general insurance solutions (e.g., construction, cyber liability, workers compensation, professional indemnity, property, public liability) and 9 specialty schemes tailored for niche industries such as marine, scaffolders, resource industry, NDIS providers, yacht and boat clubs, cleaners, and regional Western Australia. Services include risk management consulting, claims advocacy, and tailored quote-based insurance programs for both commercial clients and individual consumers.
Product overview
Trident Insurance Group is an insurance brokerage offering a comprehensive portfolio of insurance products and specialty schemes. The core offering consists of 16 insurance solutions covering construction, cyber liability, directors & officers, home & contents, IT liability, management liability, marine business, medical malpractice, professional indemnity, property, public & products liability, strata insurance, trade credit, transit & cargo, workers compensation, and legal expenses. Additionally, the company operates 9 specialty schemes tailored for niche industries including cleaners, dry cleaners, marine liability, not for profit organisations, regional Western Australia, resource/mining industry, scaffolders, and yacht & boat clubs. The company provides claims management services through online lodgement portals for motor vehicle, property, liability, and injury claims. Quote request tools are available for cyber and marine liability insurance products. The firm has been providing insurance broking and risk management solutions for over 30 years from Perth, Western Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Insurance Insurance coverage tailored for the construction industry, addressing specific risks faced by construction businesses.
- Cyber Liability Insurance Protection against financial losses from cyberattacks, data breaches, and network security incidents.
- Directors & Officers Liability Insurance Coverage protecting company directors and officers from personal liability arising from business decisions and actions.
- Home & Contents Insurance Insurance coverage for high-value homes and their contents against damage, theft, and other risks.
- IT Liability Insurance Coverage for technology companies and IT professionals against liability claims related to their services.
- Management Liability Insurance Protection for business owners and managers against liability claims including employment practices, statutory liability, and crime.
Quantifiable outcome
- 200+ yacht and boat clubs insured across Australia under the Trident Yacht Club Scheme
- +2 more outcomes
Companies that use Trident Insurance Group
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles5 records
Trident Insurance Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trident Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cystic Fibrosis Western Australia (CFWA)minorTrident Insurance Group has maintained a partnership with Cystic Fibrosis WA for 15 years, supporting their annual 65 Roses Day fundraising initiative. Staff members participate by purchasing roses with proceeds donated to the charity. The company received a Long Service Award from CFWA in recognition of their ongoing commitment.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Trident Insurance Group competitors and assessment
Company assessmentDirect peers
- Steadfast Group: Largest Australian and New Zealand general insurance broker network, distributing through member brokers. Directly comparable as a broker aggregator whose members compete with Trident for the same small-commercial and specialty accounts.
- AUB Group: ASX-listed Australian insurance broker network and equity participant in regional brokerages. Highly comparable as a network of specialty and generalist insurance brokers across Australia, directly competing for the same SME and mid-market commercial clients.
- PSC Insurance Group: ASX-listed Australian specialty insurance broker with strong niche and wholesale expertise. Comparable to Trident in serving hard-to-place specialty risks and complex commercial accounts through specialist brokers.
- Honan Insurance Group: Privately held Australian mid-market and specialty insurance broker with strong verticals in construction, hospitality, and professional services. Directly comparable as a specialty-focused, privately owned Australian broker competing for similar commercial clients.
- Ausure: Australian broker network underwriting on behalf of chosen insurers with regional broker members. Comparable to Trident as an aggregator of regional Australian brokers placing commercial and personal lines with multiple carrier partners.
- Insurance House: Australian insurance broker focused on SMEs and commercial clients across multiple states. Comparable to Trident as a privately held multi-line broker arranging property, liability, motor, and specialty covers through insurer partnerships.
Broad incumbents
- Marsh: Global insurance broker and risk advisor with a substantial Australian operation. Comparable as a broker serving commercial clients, though at significantly larger scale and broader capability than Trident's regional specialty focus.
- Aon: Global insurance and reinsurance broker with a large Australian practice. Comparable as a commercial insurance intermediary, but operates at enterprise and large-corporate scale well above Trident's SME and mid-market niche.
- Arthur J. Gallagher & Co. Global insurance broker and risk management services firm with Australian retail and wholesale operations. Comparable as a multi-line commercial broker, though with significantly broader geographic and product reach than Trident.
Emerging players
- BizCover: Australian insurtech digital broker focused on small-commercial and personal-lines comparison. Comparable as a competing distribution channel for the commoditised SME lines (cyber, public liability, motor, property) that Trident also writes, but does not serve Trident's hard-to-place specialty risks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trident Insurance Group social profiles
Digital presenceTrident Insurance Group compliance and trust
Trust signalCompliance1 record
Trident Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trident Insurance Group leadership team
Management profileNumber of profiles
Profiles3 records
Trident Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trident Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trident Insurance Group
What does Trident Insurance Group do?
Trident Insurance Group is an insurance brokerage that arranges insurance policies for clients by placing coverage with over 30 different insurance providers. The firm offers a portfolio of 16 general insurance solutions (e.g., construction, cyber liability, workers compensation, professional indemnity, property, public liability) and 9 specialty schemes tailored for niche industries such as marine, scaffolders, resource industry, NDIS providers, yacht and boat clubs, cleaners, and regional Western Australia. Services include risk management consulting, claims advocacy, and tailored quote-based insurance programs for both commercial clients and individual consumers.
Is Trident Insurance Group a public or private company?
Trident Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trident Insurance Group founded?
Trident Insurance Group was founded in 1994. It employs 11 to 50 people.
Where is Trident Insurance Group based?
Trident Insurance Group is headquartered in Perth, Australia, in the Oceania region.
How does Trident Insurance Group make money?
One revenue line is on record: insurance Broking Commissions.
Who are Trident Insurance Group's main competitors?
Direct peers on record are Steadfast Group, AUB Group, PSC Insurance Group, Honan Insurance Group, Ausure and Insurance House. Broad incumbents are Marsh, Aon and Arthur J. Gallagher & Co.. BizCover is listed as an emerging player.
Does Trident Insurance Group have an API?
No public API is recorded for Trident Insurance Group.
What industry is Trident Insurance Group in?
Trident Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAJAGAJ, Marine Specialty (Hull/P&I/Cargo). Its NAICS code is 52421 and its SIC code is 6411.