Ausure
Ausure is an Australian insurance broking network founded in 1996 that connects 250+ Authorised Representative brokers across 109+ locations with 150+ insurers via its Steadfast Group affiliation, serving SMBs, farmers, tradespeople, and individuals.
- Company typePrivate
- Founded1996
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Ausure does
Ausure is an Australian insurance broking network founded in 1996 and headquartered in Brisbane. It operates through a network of more than 250 Authorised Representative (AR) brokers across 109+ locations, supported by regional directors in every state and territory and over 500 personnel nationally. The company's core product is intermediation: matching Australian consumers, businesses, farmers, and tradespeople with insurance coverage from a panel of 150+ national and international insurers accessed through its Steadfast Group affiliation. Its product portfolio spans business insurance (public liability, professional indemnity, cyber, management liability, workers compensation, commercial motor, trade credit, strata, and industry-specific covers), farm and agriculture insurance (crop, livestock, property, machinery, hobby farm, vineyard and orchard, environmental), and personal insurance lines.
The technology platform combines the Insight broker management system with Steadfast's Cooperative Trading Platform (SCTP) for quoting, placement, and renewals, alongside an AI-enabled tool called Insurebot and payment integrations (BPAY, MerchantSuite, DEFT). Ausure holds AFSL No. 238433 and subscribes to the 2022 Insurance Brokers Code of Practice. The business earns revenue primarily through insurance commissions (0-38% of premium, with about 80% passed to advisers), supplemented by broker fees and premium funding commissions of up to 4% from partners including Elantis, Hunter Premium Funding, Arteva, Attvest, and IQumulate. Sydney-based management including CEO Scott McCarthy and a broader leadership team oversee distribution, technology, claims, and compliance functions, while Steadfast Group provides strategic backing as a major shareholder.
Ausure firmographics
Firmographics- Name
- Ausure
- Legal name
- Ausure Pty Ltd
- Website
- https://ausure.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ausure is an Australian insurance broking network founded in 1996 that connects 250+ Authorised Representative brokers across 109+ locations with 150+ insurers via its Steadfast Group affiliation, serving SMBs, farmers, tradespeople, and individuals.
- Ownership category
- akta.pro rank
Ausure industry classification
Industry- Product category
- Insurance Broking Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Ausure is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Ausure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commission: Ausure receives commission from insurers as a percentage of the premium paid (excluding taxes, charges, and levies). Commission percentage ranges from 0% to 38% depending on the insurer and policy type. Adviser commission typically 80% of the commission received.
- Broker Fees: Additional broker fees may be charged depending on the complexity of services provided. An additional broker fee may be charged to process policy cancellations.
- Premium Funding Commission: When premium funding is arranged through providers such as Elantis, Hunter Premium Funding, Arteva, Attvest, or IQumulate, Ausure and representatives receive up to 4% commission on the amount financed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Commission-based insurance broker model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Ausure product offering
Product offeringCore offering
Ausure is an Australian insurance broking network that distributes business, farm, personal, and specialty insurance products through a national network of more than 250 Authorised Representative brokers operating from 109+ locations. The company connects brokers and end clients to over 150 insurers and underwriting agencies via integrated platforms (Insight and SCTP), and provides full claims advocacy, premium funding options, and risk assessment support across commercial, agricultural, trades, and personal lines.
Product overview
Ausure is an Australian insurance broker network and financial services company operating since 1996. The core offering is a network platform that connects Authorised Representatives (insurance brokers) with access to over 150 national and international insurers. The product portfolio spans three main categories: Business Insurance (including Business Package, Public Liability, Professional Indemnity, Cyber, Trades/Tradies, Management Liability, Commercial Motor, Trade Credit, Workers Compensation, Business Interruption, Transit, Strata, and industry-specific covers), Farm and Agriculture Insurance (Farm Insurance Package, Crop, Livestock, Property, Liability, Machinery, Hobby Farm, Vineyard & Orchard, and Environmental covers), and Personal Insurance offerings. The platform is underpinned by integrated technology systems — Insight and SCTP (Steadfast Complex Transaction Platform) — which brokerages use for quoting, placement, and renewals. Ausure also provides premium funding through partners (Elantis, Hunter Premium Funding, Arteva, Attvest, IQumulate) and operates the M&M Insurance Podcast as a brand extension for broker education. The Authorised Representative Network spans over 109 locations with more than 500 personnel, supported by regional directors across all Australian states and territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Package Insurance Comprehensive bundled insurance combining multiple policies into a single package, providing protection against property damage, liability claims, theft, and business interruption for Australian businesses.
- Public Liability Insurance Coverage for businesses against legal claims by third parties for bodily injury, property damage, or financial losses resulting from negligence, including legal expenses and compensation.
- Professional Indemnity Insurance Protection for professionals against claims alleging breach of professional duty, including professional negligence, misleading conduct, defamation, intellectual property breaches, and privacy violations.
- Cyber Insurance Coverage for financial losses, legal expenses, and recovery costs from hacking, data theft, ransomware attacks, and network disruptions, including data breach response and business interruption.
- Tradies Insurance Insurance solutions for tradespeople covering public liability, tool insurance, personal accident, commercial motor, income protection, and trade credit.
- Management Liability Insurance Protection for directors, officers, and senior executives against legal costs, regulatory investigations, and compensation claims arising from mismanagement, wrongful acts, or breaches of duty.
- Commercial Motor & Fleet Insurance Coverage for business vehicles including cars, trucks, vans, and specialty vehicles against accidents, theft, and damage, supporting both single vehicles and large fleets.
- Trade Credit Insurance Protection against non-payment by customers due to insolvency, protracted default, or political events, ensuring businesses receive payment for goods and services.
- Mobile Plant & Equipment Insurance Coverage for mobile machinery including excavators, bulldozers, and agricultural equipment against damage, theft, and breakdowns.
- Transit Insurance Protection for goods in transit by road, rail, sea, or air against damage, loss, or theft during transportation.
- Workers Compensation Insurance Coverage for employees who suffer work-related injuries or illnesses, covering medical expenses, rehabilitation, and lost wages, with requirements varying by Australian state.
- Business Interruption Insurance Financial protection against disruptions halting operations, covering ongoing expenses such as rent, utilities, and payroll, as well as lost income.
- Farm Insurance Package Comprehensive bundled policy for agricultural operations covering property, liability, machinery, livestock, and other farm-specific risks.
- Crop Insurance Protection for farmers against losses from natural disasters, adverse weather, pests, diseases, and other crop production risks, covering lost income and input costs.
- Livestock Insurance Coverage for livestock against death, theft, or accidental injury from natural disasters, diseases, and other unforeseen events.
- Farm Property Insurance Comprehensive coverage for farm buildings, machinery, equipment, livestock facilities, and other structures against fire, theft, vandalism, natural disasters, and accidental damage.
- Farm Liability Insurance Protection against legal liabilities from accidents, injuries, or property damage occurring on the farm premises, covering third-party claims and legal expenses.
- Farm Vehicle and Machinery Insurance Coverage for farm vehicles and equipment including tractors, harvesters, and implements against accidents, theft, vandalism, and damage.
- Hobby Farm Insurance Specialised coverage for small-scale agricultural properties operated for personal use rather than commercial purposes.
- Vineyard & Orchard Insurance Specialised coverage for growers of grapes, fruits, and nuts against weather-related damage, pests, diseases, and crop-specific risks.
- Environmental and Pollution Insurance Coverage for liabilities and costs associated with pollution incidents or environmental damage from farming activities, including cleanup costs and third-party claims.
- Small Business Insurance Tailored insurance solutions for small businesses across Australia, covering conventional and emerging service businesses.
- Strata Insurance Coverage for commercial and residential strata properties including offices, retail spaces, units, and shared common areas against fire, theft, vandalism, and public liability claims.
- Aviation Insurance Coverage for aircraft damage, third party liability, passenger injury, and third party property damage claims for aviation businesses.
- Hospitality Insurance Insurance for hospitality and retail venues covering product liability, tax audit, management liability, machinery breakdown, glass, cyber, workers compensation, and theft.
- Retail Trade Insurance Insurance for retail businesses including product recall liability, cyber threats, business interruption, and coverage for products sold to customers.
- Claims Management Services Full-service claims management including 24/7 emergency make-safe repairs through Johns Lyng Group, RPF, and Ambrose Construction Group, advocacy throughout the claims process, and direct insurer liaison.
- Premium Funding Financing option allowing clients to spread insurance premium payments over time rather than paying annually upfront, arranged through partner funders Elantis, Hunter Premium Funding, Arteva, Attvest, and IQumulate.
- Authorised Representative Network Partnership Insurance broker network supporting Authorised Representatives across Australia with flexible service models (Supported, Serviced, Combined), integrated systems (Insight + SCTP), broking operations, claims support, compliance, marketing, and strategic planning across 109+ locations with over 500 personnel.
Quantifiable outcome
- Claims processed with full advocacy and management on behalf of clients
- +2 more outcomes
Companies that use Ausure
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles5 records
Ausure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Ausure partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered key, supporting and core.
- AllianzkeyKey insurance partner providing coverage options for business, farm, and personal insurance. Listed as one of Ausure's strategic key partners.
- QBEkeyKey insurance partner providing commercial and personal insurance products. Listed as one of Ausure's strategic key partners.
- CGU (Commonwealth General Union)keyKey insurance partner providing various insurance products. Listed as one of Ausure's strategic key partners.
- ChubbkeyKey insurance partner providing commercial and specialty insurance products. Listed as one of Ausure's strategic key partners.
- NTI (National Transport Insurance)keyKey insurance partner specialising in transport and logistics insurance. Listed as one of Ausure's strategic key partners.
- ZurichkeyKey insurance partner providing commercial and personal insurance products. Listed as one of Ausure's strategic key partners.
- DUAL AustraliakeyKey insurance partner providing specialist insurance products. Listed as one of Ausure's strategic key partners.
- SafetyCultureCaresupportingTraining partner supporting business capability and growth through safety and workplace culture training solutions.
- Market LanesupportingTraining partner supporting business capability and growth.
- UAA (Underwriting Agencies of Australia)supportingTraining partner supporting business capability and growth for underwriting agencies.
- Point InsurancesupportingTraining partner providing insurance training and professional development.
- SCTP (Steadfast Cooperative Trading Platform)coreIntegrated technology platform provided through Steadfast partnership for quoting, placement and renewals workflows. Reduces re-keying, improves consistency, and provides access to broad insurer panel and product suite.
- Insight SystemcoreCore technology system integrated with SCTP for broking workflows including quoting, placement, and renewals.
- Newcastle KnightssupportingProfessional sporting club sponsorship (NRL). Partnership supports community engagement and brand visibility through sports marketing.
- Melbourne City FCsupportingProfessional football club sponsorship (A-League Men and Women). First year of partnership in 2025/26 season, providing brand visibility through match attendance and digital channels.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Ausure competitors and assessment
Company assessmentBroad incumbents
- Steadfast Group: Steadfast is the largest insurance broker network in Australia and New Zealand and a major shareholder of Ausure. As a publicly listed parent/sister network, it directly competes for AR relationships and provides the platform, insurer panel, and capital that Ausure relies on.
- Aon Australia: Aon is one of the largest global insurance and reinsurance brokers with a substantial Australian presence, competing with Ausure for corporate, commercial, and specialty insurance placements across the same customer verticals.
- Marsh Australia: Marsh is a global broker serving large and mid-market Australian commercial clients, competing directly with Ausure's commercial and specialty insurance offerings, particularly in complex and larger premium accounts.
- Arthur J. Gallagher (Australia): Gallagher is a global insurance brokerage and risk management firm with operations in Australia, competing for commercial and specialty insurance broking accounts through a similar broker-led model.
Direct peers
- PSC Insurance Group: PSC is an ASX-listed Australian insurance broker network that builds and acquires stakes in brokerages, mirroring Ausure's multi-broker network model. It competes directly for AR and specialist broker talent across Australia.
- Honan Insurance Group: Honan is a privately held Australian insurance broker network operating across commercial, professional, and personal lines with multiple offices. It competes directly with Ausure for SME and mid-market clients and AR-aligned brokers.
- Mackillop Group: Mackillop Group is an Australian-aligned insurance broker network servicing commercial and personal lines, operating a similar multi-broker AR model and competing with Ausure for regional and SME customers.
- BJS Insurance Group: BJS Insurance Group is a privately held Australian insurance broker network offering commercial and personal insurance, competing directly with Ausure's AR-led distribution model in regional and metropolitan markets.
- EBM Insurance & Risk: EBM Insurance is a privately held Australian insurance broker network with regional offices and a multi-vertical book, comparable to Ausure's distributor-led model and customer base across business, farm, and personal lines.
Emerging players
- BizCover: BizCover is an Australian digital-first insurance broker targeting SME customers with online quote comparison. It competes with Ausure's SME and tradies segments by offering a lower-cost, self-serve alternative to traditional broker-led service.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ausure social profiles
Digital presenceAusure compliance and trust
Trust signalCompliance3 records
Ausure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ausure leadership team
Management profileNumber of profiles
Profiles13 records
Ausure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ausure M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ausure
What does Ausure do?
Ausure is an Australian insurance broking network that distributes business, farm, personal, and specialty insurance products through a national network of more than 250 Authorised Representative brokers operating from 109+ locations. The company connects brokers and end clients to over 150 insurers and underwriting agencies via integrated platforms (Insight and SCTP), and provides full claims advocacy, premium funding options, and risk assessment support across commercial, agricultural, trades, and personal lines.
Is Ausure a public or private company?
Ausure is a private company. It is classified as corporate owned and is currently operating.
When was Ausure founded?
Ausure was founded in 1996. It employs 101 to 250 people.
Where is Ausure based?
Ausure is headquartered in Brisbane, Australia, in the Oceania region.
How does Ausure make money?
Three revenue lines are on record. Insurance Commission is the primary driver. The others are broker Fees and premium Funding Commission.
Who are Ausure's main competitors?
Broad incumbents on record are Steadfast Group, Aon Australia, Marsh Australia and Arthur J. Gallagher (Australia). Direct peers are PSC Insurance Group, Honan Insurance Group, Mackillop Group, BJS Insurance Group and EBM Insurance & Risk. BizCover is listed as an emerging player.
Does Ausure have an API?
No public API is recorded for Ausure.
What industry is Ausure in?
Ausure's product category is Insurance Broking Services. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 5242 and its SIC code is 6411.