Equify Financial
Equify Financial is an independent specialty finance company that provides equipment financing, leasing, working capital, debt restructuring, factoring, and asset-based lending to middle-market businesses across 13 capital-intensive industries in the United States, with ticket sizes up to $30 million.
- Company typePrivate
- Founded2011
- HeadquartersFort Worth, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Equify Financial does
Equify Financial is an independent, privately held specialty finance company founded in 2011 by Pat Hoiby and headquartered in Fort Worth, Texas. The company provides equipment financing, equipment leasing, working capital, debt restructuring, factoring, and asset-based lending to middle-market businesses in capital-intensive industries including construction, transportation, energy/oilfield services, manufacturing, agriculture, forestry, marine, mining, aviation, material handling, warehouse distribution, waste management, and machine tools. Its underwriting model emphasizes relationship-driven evaluation with flexible credit criteria outside traditional bank guidelines, supporting ticket sizes ranging from application-only financings up to $500K-$750K through structured solutions up to $30 million.
The product platform is organized around collateral-based lending against heavy equipment and related assets. Core products include purchase-money equipment loans and leases (including Section 179 tax-advantaged structures), revolving equipment-backed lines of credit, debt consolidation and refinancing (claiming up to 30% monthly payment reduction), and working capital facilities. Two specialized divisions extend the platform: Equify Business Funding (a 2024-launched division offering factoring, accounts receivable finance, and asset-based lending) and Risk Solutions (insurance products for financed equipment). Distribution combines regional field sales representatives, an online application portal with 24-hour approval cycles, and a dealer-embedded financing program launched in 2026 enabling point-of-sale financing through heavy equipment dealers.
Equify's business model is asset-based specialty lending: it originates loans and leases, earns net interest income and fees on the resulting portfolio, and sources funding through a combination of equity and institutional debt capital, including a $100 million capital facility from JPMorgan Chase closed in January 2026. Since founding, the company reports securing nearly $3 billion in working capital for more than 1,400 businesses. Technology is described as a collateral-based lending platform with relationship-driven underwriting; there is no disclosed AI/ML infrastructure, public API, or proprietary data flywheel. Leadership includes alumni of Associates Commercial Corp, Financial Federal Credit, CitiCapital, Citigroup, and Wells Fargo Capital Finance.
Equify Financial firmographics
Firmographics- Name
- Equify Financial
- Legal name
- Equify Financial
- Website
- https://equifyfinancial.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Equify Financial is an independent specialty finance company that provides equipment financing, leasing, working capital, debt restructuring, factoring, and asset-based lending to middle-market businesses across 13 capital-intensive industries in the United States, with ticket sizes up to $30 million.
- Ownership category
- akta.pro rank
Equify Financial industry classification
Industry- Product category
- Equipment Financing
- NAICS
- Sales Financing (52222), Sales Financing (522220), Credit Intermediation and Related Activities (522)
- SIC
- Finance Lessors (6172), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where Equify Financial is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equify Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Equipment Loans: Purchase money loans for new and used heavy equipment, providing up to 100% funding with customized interest rates and down payment options. Terms are tailored to customer needs and equipment valuation.
- Equipment Leasing: Lease agreements requiring zero or minimal up-front capital investment, with flexible payment structures and options to return, extend, or purchase equipment at lease end. Benefits include tax deductions under Section 179 of the US Tax Code.
- Equipment Revolver: Revolving line of credit backed by equipment and commercial real estate assets. Customers can draw, repay, and redraw funds as needed, paying interest only on outstanding balances.
- Debt Restructuring: Consolidation and renegotiation of existing equipment loans into simplified single loans, potentially reducing monthly payments by up to 30% while improving cash flow.
- Accounts Receivable Financing / Factoring: Equify Business Funding division provides factoring services where they purchase outstanding receivables at a discount, providing immediate cash flow to businesses waiting for customer payments.
- Asset-Based Lending: Working capital loans secured by accounts receivable or inventory, allowing businesses to leverage receivables or inventory for access to capital without selling assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Application-Only Equipment Financing up to $500,000 |
| One time/ perpetual license | Monthly | Dealer Financing Program up to $750,000 |
| Hybrid | Multi-year contract | Working Capital up to $30 million |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Equify Financial product offering
Product offeringCore offering
Equify Financial is an independent specialty finance company providing equipment loans, equipment leasing, revolving equipment-backed credit lines (Equipment Revolver), debt restructuring, and working capital solutions for middle-market businesses in capital-intensive industries. Through its Equify Business Funding division, it also offers factoring, accounts receivable financing, and asset-based lending, while its Risk Solutions arm provides insurance for financed equipment. The company serves as a direct lender rather than a broker, originating loans and leases collateralized by heavy equipment.
Product overview
Equify Financial is an independent commercial finance company offering a platform of collateral-based lending solutions centered on equipment financing, leasing, and working capital. The core product suite includes Equipment Financing, Equipment Leasing, Equipment Revolver (revolving credit lines), Debt Restructuring, and Working Capital Solutions. The company operates specialized divisions including Equify Business Funding (providing Factoring, Accounts Receivable Finance, and Asset Based Lending) and Risk Solutions (insurance offerings). A key product is the Dealer Financing Program, an application-only financing solution for heavy equipment dealers. The portfolio spans from one-time equipment purchases to complex structured finance transactions, serving industries including construction, transportation, energy, manufacturing, forestry, mining, aviation, marine, material handling, waste management, and agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- Equify Business Funding: A division of Equify Financial specializing in factoring, accounts receivable finance, and asset-based lending services for working capital solutions.
Products and services
- Equipment Financing
Quantifiable outcome
- Save up to 30% on monthly payments through debt restructuring
- +2 more outcomes
Companies that use Equify Financial
Customer profileNamed customers10 records
Segments14 records
Ideal customer profiles3 records
Equify Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equify Financial partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights6 records
Equify Financial competitors and assessment
Company assessmentDirect peers
- Taycor Financial: Taycor Financial is a direct equipment financing lender for SMB and mid-market businesses, offering loans and leases for new and used equipment across industries including construction, transportation, and manufacturing — overlapping closely with Equify's core verticals and ticket sizes.
- Currency Financial: Currency Financial provides equipment financing, leasing, and working capital loans to small and mid-sized businesses across the U.S., serving the same customer profiles (construction, transportation, manufacturing) as Equify with a similar relationship-driven underwriting model.
- Stearns Bank: Stearns Bank operates an equipment finance division providing loans and leases for commercial equipment to businesses nationwide, with comparable middle-market focus and similar product set including working capital and equipment-secured lending.
- AP Equipment Financing: AP Equipment Financing is a non-bank equipment finance company providing loans and leases for commercial equipment, with a vendor/dealer channel model that parallels Equify's emerging Dealer Financing Program.
Broad incumbents
- CIT Group (now First Citizens): CIT Group historically operated one of the largest U.S. commercial equipment finance businesses serving middle-market borrowers across multiple verticals; now part of First Citizens, it remains a benchmark incumbent for products and verticals Equify targets.
- DLL (De Lage Landen): DLL is a global vendor finance and equipment leasing company serving agriculture, construction, transportation, and industrial equipment markets, offering a broader product suite and global footprint than Equify but competing for the same equipment financing customers.
- Wells Fargo Equipment Finance: Wells Fargo's equipment finance division provides loans, leases, and financing solutions for commercial equipment across industries overlapping Equify's verticals, leveraging lower cost of capital from deposits but generally requiring more documentation than Equify.
- JPMorgan Equipment Finance: JPMorgan's equipment finance business is both a capital partner to Equify and a competitor in commercial equipment financing; it serves larger mid-market and enterprise customers across transportation, industrial, and other verticals where Equify also originates.
- Tokyo Century USA: Tokyo Century is a global equipment leasing and finance company with U.S. operations serving aviation, transportation, industrial, and IT equipment customers — a broad incumbent offering scale-driven competition to Equify in select verticals.
Emerging players
- Falcon Equipment Leasing: Falcon Equipment Leasing is a smaller specialist equipment finance company focused on commercial equipment leasing and loans for mid-market customers, with overlapping verticals and product set to Equify but smaller scale and narrower geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Equify Financial social profiles
Digital presenceEquify Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equify Financial leadership team
Management profileNumber of profiles
Profiles10 records
Equify Financial subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equify Financial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equify Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equify Financial
What does Equify Financial do?
Equify Financial is an independent specialty finance company providing equipment loans, equipment leasing, revolving equipment-backed credit lines (Equipment Revolver), debt restructuring, and working capital solutions for middle-market businesses in capital-intensive industries. Through its Equify Business Funding division, it also offers factoring, accounts receivable financing, and asset-based lending, while its Risk Solutions arm provides insurance for financed equipment. The company serves as a direct lender rather than a broker, originating loans and leases collateralized by heavy equipment.
Is Equify Financial a public or private company?
Equify Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equify Financial founded?
Equify Financial was founded in 2011. It employs 51 to 100 people.
Where is Equify Financial based?
Equify Financial is headquartered in Fort Worth, United States, in the North America region.
How does Equify Financial make money?
Six revenue lines are on record. Equipment Loans are the primary driver. The others are equipment Leasing, equipment Revolver, debt Restructuring, accounts Receivable Financing / Factoring and asset-Based Lending.
Who are Equify Financial's main competitors?
Direct peers on record are Taycor Financial, Currency Financial, Stearns Bank and AP Equipment Financing. Broad incumbents are CIT Group (now First Citizens), DLL (De Lage Landen), Wells Fargo Equipment Finance, JPMorgan Equipment Finance and Tokyo Century USA. Falcon Equipment Leasing is listed as an emerging player.
Does Equify Financial have an API?
No public API is recorded for Equify Financial.
What industry is Equify Financial in?
Equify Financial's product category is Equipment Financing. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52222 and its SIC code is 6172.