Current Financial

What Current Financial does

Current Financial Corp. is an Edmonton, Alberta-based direct commercial equipment lender founded in 2010 and serving small and mid-market businesses across five Canadian provinces (Alberta, British Columbia, Saskatchewan, Manitoba, and Ontario). The company originates equipment financing, equipment refinancing, and sale-leaseback facilities for operators in transportation, construction, oilfield, forestry, manufacturing, aggregate, and general small business — industries that build, haul, dig, and operate heavy equipment. Current Financial positions itself explicitly as "not a bank, not a broker": it lends its own capital, performs in-house underwriting, and issues credit decisions directly, with single approvals up to $2.5 million and beyond and most transactions closing in the $100,000 to $2.5 million band.

The revenue model is built on interest income and origination fees on equipment loans, recurring lease payments on sale-leaseback arrangements, and transactional revenue from selling portfolio equipment. Pricing is quote-based, with payment structures tailored to borrower cash flow cycles and approval amounts scaled to underwriting outcomes rather than published tier pricing. Distribution is relationship-driven: direct borrower applications by phone, email, and online inquiry; a broker and professional referral network (equipment brokers, vendors, dealers, accountants, restructuring advisors, and lawyers) with 1-2 business day credit-decision turnaround; and IronPlanet auction-marketplace listings that double as a channel for both remarketing portfolio equipment and attaching financing to auction purchases. The company actively preserves broker relationships by referring clients back to their originating professional.

The firm operates without a proprietary technology platform, relying instead on in-house credit specialists and analysts using practical, judgment-led underwriting. The team comprises approximately 15 staff across leadership (Founder Rod Marlin and President Maya Winfrey), credit (Credit Manager plus senior and junior analysts), finance & operations (Controller, Director of Finance & Technology, Operations Enablement), documentation, and collections. No external funding rounds, institutional investors, parent companies, or M&A activity are disclosed; ownership appears founder-led and operationally self-funded.

Name

Current Financial

Legal name

Current Financial Corp.

Website

https://currentfinancial.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Current Financial Corp. is an Edmonton-based direct commercial equipment lender providing equipment financing, refinancing, and sale-leaseback facilities to SMBs in transportation, construction, oilfield, forestry, manufacturing, and related industries across five Canadian provinces.

Ownership category

akta.pro rank

Product category

Commercial Equipment Financing

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (52222)

SIC

Finance Lessors (6172)

akta.pro primary industry

Middle-Market Lending (FSANADAI)

Keywords

• Commercial equipment financing
• Equipment leasing
• Sale-leaseback financing
• Equipment refinancing
• Commercial lending

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equipment Financing: Originating loans to finance new or used commercial equipment purchases for businesses in construction, transportation, oilfield, forestry, manufacturing, and other equipment-heavy industries. Loans are structured and serviced directly by Current Financial with in-house underwriting.
2. Equipment Refinancing: Refinancing owned equipment, consolidating equipment debt, or restructuring obligations using equipment equity. Generates revenue through interest and origination fees on refinanced facilities.
3. Sale-Leaseback Financing: Company purchases owned equipment from a business and leases it back, allowing the business to access working capital while continuing to use the equipment. Generates lease payment revenue over the term of the lease agreement.
4. Equipment Portfolio Sales: Current Financial maintains a portfolio of commercial equipment currently listed for sale through IronPlanet auction platform. Revenue generated from sale of repossessed or consigned equipment in their portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Current Financial is a direct commercial equipment lender that finances new or used equipment purchases, refinances existing equipment debt, and provides sale-leaseback financing for businesses in transportation, construction, forestry, oilfield, manufacturing, and aggregates. The company lends its own capital, underwrites transactions in-house, and serves borrowers across Alberta, British Columbia, Saskatchewan, Manitoba, and Ontario with approvals typically between $100K and $2.5M and beyond for qualified borrowers.

Product overview

Current Financial is a direct lender offering three interconnected equipment financing services: Equipment Financing for purchasing new or used commercial equipment, Equipment Refinancing for consolidating or restructuring existing equipment debt, and Sale-Leaseback Financing for accessing working capital while continuing to use owned equipment. The company also maintains an Equipment Inventory portfolio of commercial equipment listed through IronPlanet, with flexible financing terms available to qualified buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Financing

Quantifiable outcome

• Single approvals up to $2.5M+ for qualified borrowers; most transactions close between $100K and $2.5M
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IronPlanetcoreChannel Partner/ Reseller/ DistributorCurrent Financial uses IronPlanet as the primary auction and remarketing platform for its equipment portfolio. Equipment units from Current Financial's portfolio are listed on IronPlanet with financing options available for qualified buyers. The partnership enables Current Financial to remarket repossessed and consigned equipment while offering buyers flexible financing on auction purchases.
• Equipment BrokerscoreChannel Partner/ Reseller/ DistributorEquipment brokers who bring commercial equipment financing deals to Current Financial. Brokers submit deal information and receive credit decisions within 1-2 business days. The company maintains broker relationships by ensuring clients remain with the referring broker.
• Equipment Vendors and DealerscoreChannel Partner/ Reseller/ DistributorEquipment vendors and dealers who refer customers needing financing for equipment purchases. Current Financial pays dealers/vendors directly upon credit approval, facilitating seamless equipment transactions for buyers referred by the dealer network.
• Accountants, Restructuring Advisors, and LawyersminorImplementation/ SI/ Consulting PartnerProfessional advisors including accountants, restructuring advisors, and lawyers whose clients require commercial equipment financing. These professionals send files to Current Financial and receive timely responses, with the client remaining with the referring professional.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wells Fargo Equipment Finance: U.S. equipment finance business of Wells Fargo offering direct loans and leases to mid-market and large commercial customers. Comparable product set (financing, refinancing, lease) but at materially larger scale and broader geography.
• DLL (De Lage Landen): Global equipment finance and vendor finance company with significant Canadian operations. Overlaps in equipment financing across transportation, construction, and industrial verticals but at much larger scale and with vendor-finance focus.
• RBC Equipment Finance: Equipment finance arm of Royal Bank of Canada offering commercial equipment financing and leasing. Comparable Canadian focus and mid-market overlap but with bank balance sheet and broader product suite.

Direct peers

• GreatAmerica Financial Services: U.S. independent equipment finance company offering commercial financing and leasing through vendor and broker channels. Comparable relationship-driven, mid-market equipment finance model, primarily U.S. footprint.
• PEAC Solutions: Independent commercial equipment finance company offering direct loans and leases to mid-market businesses across multiple U.S. and Canadian verticals. Closely comparable business model — in-house underwriting, broker channel, mid-market ticket sizes.
• Meridian OneCap Credit Corp: Canadian commercial equipment leasing and finance provider affiliated with Meridian Credit Union. Comparable in offering equipment financing, leasing, and sale-leaseback to mid-market Canadian businesses across multiple provinces.
• Concentra (formerly Wells Fargo Equipment Finance Company Canada): Canadian equipment and asset finance provider offering vendor and direct equipment financing across commercial verticals. Operates in the same mid-market Canadian equipment finance space with broader product breadth.
• CWB Maxium Financial (Canadian Western Bank Equipment Finance): Canadian mid-market equipment financing arm of CWB. Directly comparable as a Canadian direct equipment lender serving similar mid-market transaction sizes and verticals, but with bank deposit funding and broader scale.
• AgDirect / Farm Credit Canada: Agricultural and commercial equipment financing provider with Canadian operations through Farm Credit Canada. Comparable equipment-backed lending model serving forestry, agricultural, and rural commercial customers in Canada.

Regional players

• ATB Financial: Alberta-based provincial financial institution offering commercial lending and equipment financing. Operates in Current Financial's primary geography (Alberta) with similar SMB and equipment customer base but with broader deposit-backed balance sheet.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/current-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Current Financial