Elastik

What Elastik does

Elastik is a strategic design bureau headquartered in Den Haag, Netherlands, founded in 2009 and operating with approximately 10 team members. The firm delivers cross-media creative services — branding, website design and development, content production, and publication design — for enterprise, public-sector, and non-profit clients across diverse verticals including travel, real estate, healthcare, education, sustainability, energy, government, chemicals, consulting, and financial services. Its documented client roster includes ING Nederland, Caldic, Djoser, V2Development, BurnoutPoli, Meer School, Sthenos, COmON Foundation, Afinius, HalloStroom, H2 Ecosystems, and SiRM. The leadership layer is anchored by Founder/Creative Director & Art Director Bob van der Plas.

Technically, Elastik is not a SaaS or platform company. Its web delivery stack is built around Craft CMS and WordPress, with in-house front-end and back-end development. Beyond client services, the firm has developed three proprietary side initiatives — Qrip.io (a QR-code tool), Boekenlab.nl (a book concept, publication, and sales platform), and Onbrand.nl (a brand-experience management solution) — which extend its product surface and provide recurring touchpoints with clients. AI tooling is applied across image, text, video, and photography workflows in an assistive capacity, with an "AI assistant" team member listed alongside creative staff.

Commercially, Elastik operates a project-based professional services model with custom-quoted engagements and no publicly disclosed pricing. Distribution is sales-led and direct: clients are acquired through referrals, network, and the firm's website portfolio. The company also maintains a strategic partnership with Goodmorrow for organization development and storytelling, and markets itself through its website, Instagram, and LinkedIn. The business is privately held, registered in the Netherlands, and currently active with no disclosed funding events or M&A activity.

Name

Elastik

Legal name

Elastik

Website

https://elastik.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Elastik is a Den Haag-based strategic design bureau of approximately 10 people delivering cross-media branding, website development, content production, and publication design for enterprise, public-sector, and non-profit clients across diverse sectors.

Ownership category

akta.pro rank

Product category

Brand & Digital Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Branding services
• Creative agency
• Website design
• Publication design
• Content production

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Design and branding services: Project-based design services including branding, website design and development, content creation, and publication design. Services are delivered through direct client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elastik is a strategic design bureau that delivers cross-media branding, high-end website design and development, content creation, and tangible publication services (books, magazines, annual reports, brochures). The firm works from concept through creation for organizations seeking consistent brand identity, digital presence, and high-quality print materials.

Product overview

Elastik is a strategic design bureau based in The Hague that operates as a full-service creative agency rather than a SaaS product company. The company offers four main service pillars: (1) Branding Services covering logo design, brand strategy, positioning, rebranding, brand guides, naming, art direction, iconography, illustrations, typeface design, and visual language; (2) Website Development Services including UX/UI design, web design, progressive web apps, design systems, prototyping, accessibility, front-end and back-end development, CMS implementation, SEO optimization, and employer branding websites; (3) Content Services encompassing photography, animation, motion graphics, video production, brand visuals, copywriting, and content strategy; and (4) Books & Publications Services including jubilee books, annual reports, brochures, magazines, museum books, cookbooks, family histories, photo books, management books, folders, whitepapers, printing, and sales platforms. Elastik also maintains three internal initiatives: Qrip.io (QR code tool), Boekenlab (book concept and publication platform), and On Brand (brand experience management). The company uses Craft CMS and WordPress as technical foundations for website projects.

Differentiator

Problem solved

Functional benefit

Brands

• Qrip.io: QR code tool offering innovative QR-code solutions for enhancing customer experience and optimizing business processes.
• Boekenlab.nl
• Onbrand.nl

Products and services

• Branding Services Strategic branding service covering logo design, brand strategy, brand positioning, rebranding, brand guides, naming, art direction, iconography, illustrations and infographics, typeface design, and visual language. Built for organizations that want consistent, professional brand identity across all communications.
• Website Development Services Custom website design and development service including UX design, UI design, progressive web apps, design systems, prototyping, accessibility, front-end and back-end development, CMS integration, and SEO optimization. Targeted at organizations seeking high-end digital presence built on modern CMS foundations.
• Content Services Multimedia content production service covering photography, animation, motion graphics, video production, brand visuals, copywriting, and content strategy. Delivered for organizations that need integrated content aligned with their brand and digital presence, leveraging AI tooling for efficiency.
• Books & Publications Services Publication design and production service including jubilee books, annual reports, brochures, magazines, museum books, cookbooks, family histories, photo books, management books, folders, whitepapers, printing, and sales platforms. Targeted at organizations and authors requiring high-quality tangible communications that build lasting audience connections.
• Qrip.io Innovative QR code solution tool that enriches customer experiences and optimizes business processes through smart technology. Offered as an Elastik side initiative to stimulate brand activation.
• Boekenlab Platform for concept development, publication, and sales of books, supporting authors and companies in creating inspiring content. Covers concept, publication, and sales as an Elastik side initiative.
• On Brand Brand experience management solution that ensures consistent and powerful brand presence across all marketing materials. Allows easy management of all marketing materials and guarantees a strong brand experience.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GoodmorrowcoreStrategic or Co-development PartnerStrategic partnership for organization development and storytelling. Goodmorrow's expertise in these areas combined with Elastik's design capabilities enables them to jointly strengthen brands, stories, and digital experiences for clients.
• Qrip.iominorOthersInnovative QR code solutions that are simple yet effective. Part of Elastik's own initiatives aimed at stimulating brand activation. The tool enriches customer experiences and optimizes business processes through smart technology.
• Boekenlab.nlminorOthersPlatform where stories take shape. Elastik's initiative supporting authors and companies in creating beautiful books and content that inspire and connect. Covers concept, publication and sales.
• Onbrand.nlminorOthersEnsures consistent and powerful brand presence across all communications. Solutions allow easy management of all marketing materials and guarantee strong brand experience.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Studio Dumbar: Rotterdam-based design agency specializing in visual identities, branding systems, and editorial design. Comparable to Elastik as a Dutch boutique design bureau with a similar focus on strategic branding and visual identity work for institutional and cultural clients.
• Lava: Amsterdam creative agency focused on brand design, identity, and visual communications. Closely comparable to Elastik in service mix, scale, and Dutch B2B enterprise client base.
• Thonik: Amsterdam design studio specializing in visual identity, branding, and cross-media design for cultural and commercial clients. Comparable as a Netherlands-based boutique design practice with a similar integrated design philosophy.
• Total Design: Historic Amsterdam-based design agency offering branding, corporate identity, and communication design. Comparable as a Netherlands-headquartered multi-disciplinary design firm serving similar B2B enterprise and institutional clients.
• Selmore: Amsterdam brand strategy and creative agency offering brand positioning, identity design, and integrated campaigns. Comparable to Elastik in combining strategic thinking with brand design execution for mid-market and enterprise Dutch clients.
• &samhoud: Dutch creative agency working at the intersection of brand, change, and storytelling. Comparable to Elastik in combining strategic positioning with creative execution, and in serving Dutch B2B enterprise clients.

Broad incumbents

• Dept: Large Amsterdam-based digital agency offering branding, web, content, and technology services. Overlaps with Elastik's full-service creative offering but operates at significantly greater scale with global footprint.
• BBDO Amsterdam: Amsterdam office of the global BBDO advertising network, offering brand strategy, advertising, and creative services. Overlaps with Elastik's branding and communications work but as part of a much larger international holding group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elastik--concepts
• Instagraminstagram.com/elastik.design
• Xx.com/elastikconcepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastik