Kenmore Designs
- Company typePrivate
- Founded2007
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Kenmore Designs firmographics
Firmographics- Name
- Kenmore Designs
- Legal name
- Kenmore Design LLC
- Website
- https://kenmoredesign.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Kenmore Designs is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kenmore Designs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- CRM Software Licensing: Kenmore Design generates revenue through licensing their proprietary CRM platforms (Forex CRM and Prop Firm CRM) to forex brokerages and proprietary trading firms. The model appears to be subscription or license-based with setup and ongoing support services.
- Implementation & Professional Services: The company provides implementation, customization, and technical support services alongside their software products, including web development, platform integration, and ongoing technical assistance.
- Web Design & Development Services: Custom and ready-made industry-tailored web design solutions for forex and prop firm clients, including front-end development and branding services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise CRM Solutions - Custom pricing based on client requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Kenmore Designs product offering
Product offeringCore offering
Kenmore Designs develops and licenses proprietary CRM software — the Forex CRM and Prop Firm CRM platforms — that operate the back-office for forex brokerages and proprietary trading firms, covering client onboarding, Multi-Level IB/affiliate commissions, MAM/PAMM account management, real-time risk controls, payment aggregation, and challenges/competitions. The platforms are API-first with native integrations to MetaTrader 4/5, cTrader, DXtrade, and Match-Trader, and are complemented by custom web design and development services for the same verticals.
Product overview
Kenmore Design offers two main product lines: Forex CRM and Prop Firm CRM solutions. The Forex CRM is a feature-rich operations and sales platform for brokers including Traders Room, Multi-Level IB, MAM/PAMM, Payment Solutions, Web Design, Reports, and Developer APIs. The Prop Firm CRM is an all-in-one solution for proprietary trading firms featuring Dashboard, Multi-Level Affiliates, Risk Management, Leaderboards, Competitions, and Multi-Trigger System. Both solutions share common infrastructure including Developer APIs, Web Design services, and Payment Solutions, and support integration with major trading platforms including MT4, MT5, cTrader, DXtrade, and Match-Trader.
Differentiator
Problem solved
Functional benefit
Products and services
- Forex CRM Feature-rich operations and sales CRM platform for retail and institutional forex brokerages, covering client onboarding, Multi-Level IBs, MAM/PAMM, Social Trading, integrated payments, and reporting for brokerage back-office operations.
- Prop Firm CRM All-in-one CRM platform for proprietary trading firms with built-in Equity Triggers, Affiliate Management, and Risk Controls to manage traders, accounts, challenges, payouts, competitions, and leaderboards.
- Prop Firm Software Enterprise proprietary trading software suite for prop firms that bundles compliance, reporting, risk management, and CRM modules into a single platform.
- Trader's Room Back-office portal where traders on a brokerage's platform can manage their trading accounts, view reports, and access trading services, sold as a standalone offering alongside the Forex CRM.
- Developers API Documented JSON APIs with staging environment, encryption, high-availability architecture, data replication services to MySQL, custom trader metrics, and automation hooks for account lifecycle events, enabling brokers and prop firms to integrate Kenmore CRM into their platforms.
- Forex Web Design and Development Custom and ready-made industry-tailored website design and development services for forex brokerages, covering front-end development and branding.
- Prop Firm Web Design and Development Website design and development services tailored for proprietary trading firms, including front-end development and branding aligned with prop firm operations.
Quantifiable outcome
- 1.5M+ daily users across 135+ countries
- +1 more outcomes
Companies that use Kenmore Designs
Customer profileSegments2 records
Ideal customer profiles2 records
Kenmore Designs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature12 records
Kenmore Designs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MetaQuotes (MT4/MT5)coreMetaQuotes is a key technology partner providing the MT4 and MT5 trading platforms that Kenmore Design integrates with. The partnership enables forex brokers to connect their trading operations with Kenmore's CRM systems, supporting the full trading workflow from account management to trade execution.
- Spotware (cTrader)coreSpotware's cTrader platform integration with Kenmore Design CRM enables prop firms and brokers using cTrader to manage trading operations through Kenmore's administrative systems, including account management, reporting, and risk controls.
- Devexperts (DXtrade)coreDevexperts DXtrade platform partnership allows Kenmore Design to provide integrated solutions for brokers and prop firms using the DXtrade multi-asset trading platform, with data replication and API connectivity.
- Match-TradercoreMatch-Trader platform integration enables Kenmore Design to offer CRM solutions for brokers and prop firms using the Match-Trader trading platform, including data replication services to MySQL.
- FinPRminorFinPR appears to be a PR/marketing partner providing visibility and promotional services for Kenmore Design within the forex industry.
- Frank Nagy Financial ServicesminorFrank Nagy Financial Services is listed as a strategic partner, potentially providing industry connections or specialized financial services expertise.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Kenmore Designs competitors and assessment
Company assessmentDirect peers
- B2Broker: B2Broker is a B2B fintech that provides turnkey brokerage solutions, CRMs, liquidity, and trading tech to FX brokerages and prop firms. It directly competes with Kenmore Design in the brokerage-CRM and prop-firm-tech category, often being the alternative shortlisted alongside Kenmore.
- Tools for Brokers: Tools for Brokers offers trade server plugins, bridging, risk, and CRM-adjacent automation for MT4/MT5 brokerages and prop firms. Named explicitly as a Kenmore partner, it overlaps most directly on broker operational tooling and CRM-adjacent automation.
- Brokeree Solutions: Brokeree Solutions builds MT4/MT5/cTrader extensions including social trading, PAMM, liquidity bridge, and prop-firm challenge/evaluation tools — the same workflow modules Kenmore sells under its Prop Firm CRM. Strongly comparable on product surface and target buyer.
- Leverate: Leverate supplies brokerage technology — CRM, back office, trading platforms, and liquidity — to FX brokerages and prop firms globally. Comparable as a horizontally-integrated brokerage-tech vendor competing with Kenmore's vertical-CRM focus.
- FXCubic: FXCubic sells CRM, liquidity, and back-office technology specifically to retail FX brokerages. Comparable niche overlap with Kenmore's Forex CRM product in target customer and category.
Broad incumbents
- MetaQuotes (MT4/MT5): MetaQuotes owns MT4 and MT5, the dominant retail FX trading platforms that Kenmore integrates with. As the upstream platform owner and named Core partner, MetaQuotes is the broad incumbent whose platform roadmap most shapes Kenmore's market.
Others
- Spotware (cTrader): Spotware builds the cTrader trading platform, a Core integration partner of Kenmore. While not a direct CRM competitor at scale, Spotware's platform-level tools (cTrader One, cTrader Store apps) increasingly encroach on adjacent CRM/admin functionality.
- Devexperts (DXtrade): Devexperts provides DXtrade, a multi-asset trading platform integrated with Kenmore CRM. Comparable as a Core platform-partner technology vendor whose first-party admin/back-office features overlap with portions of Kenmore's offering.
- Match-Trade (Match-Trader): Match-Trade operates Match-Trader, a Core trading platform integrated with Kenmore CRM. Like Spotware and Devexperts, it is a partner today but a potential competitor as platforms expand their native admin/CRM features.
Emerging players
- Finologee / AQX-style prop CRM vendors: Emerging prop-firm-specific CRM and operating platforms (e.g., AQX) compete in the same prop-firm-evaluation workflow that Kenmore addresses. They are typically narrower in scope but well-funded, pressuring Kenmore in newer cohorts of prop firm entrants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kenmore Designs social profiles
Digital presenceKenmore Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kenmore Designs leadership team
Management profileNumber of profiles
Kenmore Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kenmore Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kenmore Designs
What does Kenmore Designs do?
Kenmore Designs develops and licenses proprietary CRM software — the Forex CRM and Prop Firm CRM platforms — that operate the back-office for forex brokerages and proprietary trading firms, covering client onboarding, Multi-Level IB/affiliate commissions, MAM/PAMM account management, real-time risk controls, payment aggregation, and challenges/competitions. The platforms are API-first with native integrations to MetaTrader 4/5, cTrader, DXtrade, and Match-Trader, and are complemented by custom web design and development services for the same verticals.
Is Kenmore Designs a public or private company?
Kenmore Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kenmore Designs founded?
Kenmore Designs was founded in 2007. It employs 11 to 50 people.
Where is Kenmore Designs based?
Kenmore Designs is headquartered in Boston, United States, in the North America region.
How does Kenmore Designs make money?
Three revenue lines are on record. CRM Software Licensing is the primary driver. The others are implementation & Professional Services and web Design & Development Services.
Who are Kenmore Designs's main competitors?
Direct peers on record are B2Broker, Tools for Brokers, Brokeree Solutions, Leverate and FXCubic. MetaQuotes (MT4/MT5) is listed as a broad incumbent. Others are Spotware (cTrader), Devexperts (DXtrade) and Match-Trade (Match-Trader). Finologee / AQX-style prop CRM vendors is listed as an emerging player.
Does Kenmore Designs have an API?
Yes. All Kenmore Design Forex and Prop Firm Web Solutions are API-Based, built for growth, scalability, and deep integration. The APIs provide Simple JSON API, Staging Environment for Testing, Data Security and Encryption, High Availability Architecture, Dedicated Developer Support, Custom Trader Metrics via API, and Automation Hooks for Account Lifecycle Events. Developer documentation is at www.kenmoredesign.com/forex-api-for-developers.