National Parking & Valet

What National Parking & Valet does

National Parking & Valet is a privately held California-based hospitality and parking services company founded in the mid-1990s and headquartered in Monterey, with a second regional office in San Diego. The company specializes in valet parking, parking management, and related hospitality services — including doormen, greeters, directional parking and flagging, and security personnel — for private parties, corporate events, permanent venues (hotels, country clubs, hospitals, healthcare facilities, office buildings, public garages, and historic landmarks), and luxury automotive events such as Pebble Beach Car Week and the AT&T Pebble Beach Pro-Am.

The core technology stack is deliberately heterogeneous: the company matches solutions to each client, ranging from low-tech attendant services with coded tickets, to booth-attendant-operated automated control arms at entry and exit, to Pay and Display self-service payment kiosks at newer locations. Service delivery is people-intensive — 51–100 regular employees scaling to 125+ uniformed crew in signature red jackets during peak events — with custom per-client training programs and a partnership-enabled ecosystem for security guards (Uretsky Security), fingerprinting and background checks (Monterey Live Scan, 3rd Watch Security), and personal driver services (MyVipDriver.com).

Revenue is generated through quote-based pricing on two axes: one-time and recurring event valet services (private parties, weddings, corporate functions, automotive OEM activations) and multi-year permanent managed-services contracts for hospitality venues. Customer acquisition is primarily event-driven and referral-led, anchored by long-standing relationships with luxury automotive OEMs (Ferrari, Mercedes, Lamborghini, Rolls Royce, Bentley, Bugatti, Porsche, Audi, Aston Martin, McLaren, Cadillac, Lexus), Fortune 500 corporate clients (LinkedIn, Google, Hyundai, Honda), and venue partners including Pebble Beach Company and Club Auto Sport. The company is co-owned and operated by Steven Summers and Stefan Nguyen, with team leaders Mary Pozzi, Shaumbe Wright, and Lester Lesavoy, and has served as the standard valet provider in Monterey County since 2000.

Name

National Parking & Valet

Legal name

National Parking & Valet

Website

https://nationalparkingvalet.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

National Parking & Valet is a privately held California-based valet and parking management company serving luxury automotive events (Pebble Beach Car Week), Fortune 500 corporate clients (LinkedIn, Google), and permanent hospitality venues (hotels, country clubs, hospitals) across Monterey County, the Bay Area, and San Diego.

Ownership category

akta.pro rank

Product category

Valet Parking and Parking Management Services

NAICS

Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Valet Parking Services (BPABAKAC)

akta.pro secondary industries

Parking & Valet Coordination Staff (Non-security) (HSACAEAK), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), VIP Transportation & Motorcade Services (HSACAMAG)

Keywords

• Valet parking services
• Parking management
• Hospitality services
• Event parking
• Automotive event services

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Valet Services: Valet parking and hospitality services for one-time and recurring events including private parties, corporate functions, weddings, charity events, holiday events, and conventions. Revenue is event-based, typically quoted per event with a complimentary site inspection to determine pricing.
2. Permanent Valet & Parking Management Contracts: Ongoing valet and parking management services for hotels, health care facilities, hospitals, office buildings, country clubs, restaurants, public garages, and historic landmarks. Contracts are established per client with custom training programs and consistent staff to maximize retention.
3. Automotive Industry Event Services: Specialized valet and transportation services for automotive manufacturers and dealers, including courtesy shuttles, vehicle staging, media transportation, and car show/event support for luxury brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

National Parking & Valet provides professional valet parking, parking management, and hospitality services for one-time events (corporate functions, private parties, automotive events such as Pebble Beach Car Week, weddings, charity events) and permanent venue contracts (hotels, hospitals, country clubs, restaurants, office buildings, public garages, historic landmarks). Service delivery combines uniformed attendants in signature red jackets with complementary roles such as doormen, greeters, directional parking, and security coordination, with site-specific technology choices ranging from coded ticket systems and automated control arms to Pay and Display hardware.

Product overview

National Parking & Valet is a hospitality services company operating as a single unified offering built around valet parking and parking management. The core product portfolio consists of Valet Parking, Parking Management, Doormen, Greeters, and Directional Parking services, supplemented by Corporate Events and Private Parties services. Additional capabilities include Security Services via Uretsky Security partnership and Pay and Display Technology at select locations. The company operates two regional brands: Central Coast services from Monterey County and expanded San Diego County services. Founded over three decades ago, the company serves automotive events, corporate clients, and private residences with approximately 125 team members.

Differentiator

Problem solved

Functional benefit

Products and services

• Valet Parking Professional valet parking delivered by uniformed attendants in signature red jackets, providing vehicle parking and retrieval for hotels, restaurants, country clubs, and private events.
• Parking Management Comprehensive parking solutions for surface lots and full-service garages serving land developers, municipalities, shopping centers, and public garages, including cash handling and customer service.
• Corporate Events Valet and hospitality services for business conferences, corporate seminars, and Fortune 500 special events, bundled with shuttles, greeters, drivers, window decalers, car detailing, and security personnel.
• Private Parties Valet services for residential and private property events including weddings, birthday parties, and holiday events at homes and country clubs, with valets arriving in uniform and supplies to manage guest vehicles.
• San Diego Valet Services Geographic expansion of the company's valet, parking management, doormen, greeter, and event services to San Diego County in 2023.
• Security Services Security guard services delivered through partnership with Uretsky Security, including armed and unarmed guards, background checks, and fingerprinting for events and permanent locations.

Quantifiable outcome

• High employee retention leads to sustained client satisfaction
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Uretsky SecurityminorStrategic or Co-development Partner · 2 March 2010National Parking partnered with Uretsky Security to expand service offerings to include armed and unarmed security guards, background checks, and fingerprinting services for events and permanent locations throughout California. Particularly targeted at nonprofit organizations requiring employee and volunteer background screening.
• Monterey Live ScanminorStrategic or Co-development PartnerMonterey Live Scan provides live scan fingerprinting services to National Parking's employees and clients. They offer portable services for off-site group needs across the Monterey Peninsula and Salinas Valley.
• MyVipDriver.comminorStrategic or Co-development PartnerMyVipDriver.com provides personal driver services as an alternative to traditional chauffeuring. Professional drivers are sent to the client's location to drive their own vehicle on an hourly basis, serving daily driving needs throughout Northern California.
• 3rd Watch Security and Investigations, Inc.minorStrategic or Co-development Partner3rd Watch Security and Investigations provides off-duty and retired police officers for specialized security details and discrete investigations, serving California clients of National Parking.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ACE Parking: San Diego-headquartered valet and parking management company operating across California. Highly comparable in service mix (event valet, permanent venue contracts, parking management) and regional footprint, with overlapping Bay Area and Southern California presence.
• Towne Park: National hospitality-focused valet, parking, and guest services provider serving hotels, resorts, and healthcare. Comparable in permanent managed-services model, enterprise hospitality contracts, and bundled greeter/door/security offerings.
• Propark America: Privately held parking management and valet company with comparable event-driven and permanent-contract service mix. Similar profile in hospitality valet, residential/private events, and corporate accounts.
• Parking Concepts Inc. Regional parking and valet operator with presence in California and the Western U.S. Comparable mix of event valet, hotel/restaurant contracts, and parking management services.

Broad incumbents

• LAZ Parking: One of the largest U.S. parking management companies, operating thousands of locations. Comparable in parking management and valet for hotels/hospitals/event venues, but operates at far broader national scale.
• SP+ Corporation: Major national parking facility operator providing valet, self-park, and shuttle services across commercial, hospitality, and event segments. Overlaps with NPV's permanent venue and event service lines.
• ABM Industries: Large facility-services company whose ABM Parking & Transportation Solutions division competes with NPV's parking management and event valet services, particularly at hotels, hospitals, and corporate campuses.

Emerging players

• Metropolis Technologies: Tech-enabled parking and mobility platform providing automated payment, access, and analytics. Represents the technology direction the parking/valet industry is moving, and overlaps with NPV's newer Pay and Display deployments.
• ParkMobile: Consumer-facing parking app for digital payment and space reservation. Adjacent to NPV's parking management business; relevant to the company's Pay and Display technology direction.

Regional players

• Five Star Valet Services: Regional luxury event and hotel valet operator serving high-end hospitality and private events. Comparable in service tier and event-valet specialization, though not present in NPV's core California markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/national_parking_and_valet
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Parking & Valet