Parkstone
Parkstone (Parkstone Companies / The Parkstone Group) is a privately held, full-service commercial and multi-family real estate firm founded in 1989 in San Diego, delivering property management, asset management, brokerage, leasing, and development services to property owners, investors, and tenants across Southern California.
- Company typePrivate
- Founded1989
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parkstone does
Parkstone (operating as The Parkstone Group / Parkstone Companies) is a privately held, full-service commercial and multi-family real estate firm headquartered in San Diego, California. Founded in 1989 by Ross Beal, the firm operates from three Southern California offices (San Diego, Westlake Village/Ventura County, and San Marcos) and delivers an integrated service stack across three pillars: management services (property management, asset management, tenant improvements, investment sales); brokerage (leasing and acquisition/disposition across industrial, retail, office, and multi-family); and development services (market analysis, site plan development, entitlement, and construction management). Two specialty service lines — receivership and REO property management for financial institutions, and commercial condo association management — extend the core offering. Parkstone Capital Management functions as the firm's own investment and principal-deployment arm.
The business is relationship-driven, regional, and asset-light in terms of technology. Go-to-market is direct enterprise field sales to commercial property owners, investors, and tenants across Southern California, with services delivered by a small, experienced team (11–50 employees). Revenue is generated from three streams: recurring managed services fees (property and asset management, condo association management); transactional fees (brokerage, leasing, investment sales); and project-based professional services fees (development, entitlement, construction management). Pricing is not publicly disclosed and is customized per property and engagement. Reported scale includes a commercial real estate portfolio with stated market value in excess of $750 million under asset management, over $1 billion in completed transactions and projects, and 3 million+ square feet entitled and developed. The firm holds a California Department of Real Estate Broker License (#01121647) and operates a third-party SecureCafe tenant portal for tenant account management.
The company is led by Founding Partners Ross Beal and Mike Penrod, supported by a tenured management team (David Basson since 1996, Cathy Thompson with 25+ years in Ventura County, Tracey Beal since early in her career) and more recent additions including Controller Patrick Paramore (since 2011) and Commercial Advisor Saeed Jafaei (2023). Notable disclosed engagements include the Santee Town Center (national tenants Ross Dress for Less, Michaels, Big Lots, Sportsman's Warehouse, Dollar Tree, Scripps Clinic) and the disposition of a 37,189 sq. ft. AT&T-occupied data center in Riverside, CA. Parkstone has disclosed no external funding, no M&A activity, no partnerships, and no proprietary technology or AI/ML capability beyond standard CRE SaaS tooling.
Parkstone firmographics
Firmographics- Name
- Parkstone
- Legal name
- Parkstone Companies
- Website
- https://parkstoneinc.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parkstone (Parkstone Companies / The Parkstone Group) is a privately held, full-service commercial and multi-family real estate firm founded in 1989 in San Diego, delivering property management, asset management, brokerage, leasing, and development services to property owners, investors, and tenants across Southern California.
- Ownership category
- akta.pro rank
Parkstone industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Real Estate and Rental and Leasing (53), Other Activities Related to Real Estate (53139)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Parkstone is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Parkstone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Property Management Services: Ongoing management fees for commercial properties including property management, asset management, tenant improvements, and investment sales.
- Brokerage and Leasing Services: Acquisition, disposition, leasing, renewal, expansion, contraction and termination brokerage services across industrial, retail, office and multi-family sectors.
- Development Services: Market analysis, site plan development, entitlement and construction management services for commercial development projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Parkstone product offering
Product offeringCore offering
Parkstone is a full-service commercial and multi-family real estate firm providing property management, asset management, tenant improvements, and investment sales for office, retail, industrial, and multi-family properties across Southern California. It also delivers brokerage services (acquisition, disposition, leasing, renewals, expansions, contractions and terminations) and end-to-end development services including market analysis, site plan development, entitlement, and construction management for new mixed-use, retail, office and housing projects.
Product overview
Parkstone is a full-service commercial and multi-family real estate firm offering an integrated suite of property management and development services. The core offering consists of three main service pillars: (1) Management Services including Property Management, Asset Management, Tenant Improvements, and Investment Sales; (2) Brokerage Services covering Leasing across industrial, retail, office, and multi-family sectors; and (3) Development Services encompassing Market Analysis, Site Plan Development, Entitlement, and Construction Management. The firm also specializes in receivership and REO property management for financial institutions, and commercial condo association management. Parkstone serves clients across Southern California with offices in San Diego, Westlake Village, and San Marcos.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Comprehensive property management services creating customized management plans for each property with the goal of maximizing project value; covers operations, follow-through, and tenant retention for office, retail, industrial and multi-family assets.
- Asset Management Strategic asset management services focused on maximizing the value of commercial real estate portfolios through active oversight, optimization, and direct involvement of founding partners.
- Investment Sales Acquisition and disposition brokerage services for commercial properties, including retail, office, industrial, and multi-family investments, across multiple Southern California markets.
- Leasing Services Full-service leasing brokerage across industrial, retail, office, and multi-family sectors, covering lease renewals, expansions, contractions, and terminations.
- Tenant Improvements Management of tenant improvement construction projects to customize commercial spaces for tenant needs across managed and brokered properties.
- Market Analysis Comprehensive market analysis services to support real estate development and investment decisions for office, retail, industrial, multi-family and mixed-use projects.
- Site Plan Development Conceptual site plan development for commercial projects from initial design through implementation, including mixed-use, retail, office and housing developments.
- Entitlement Services Entitlement and permitting services for office, retail, industrial, multi-family and mixed-use projects, leveraging Mike Penrod's track record of 1.5M+ sq. ft. of entitled power centers and 1,000+ residential units.
- Construction Management End-to-end construction management services overseeing building design and construction for development projects across multiple property types.
- Receivership & REO Property Management Specialized management of receivership and REO (Real Estate Owned) properties for financial institutions, led by Cathy Thompson with 25+ years of experience and prior engagements with Home Savings of America, Coast Federal Bank, OCWEN Financial and others.
- Commercial Condo Association Management Management services for commercial condo associations, including multi-building properties with residential and commercial tenants (e.g., Triad Plaza Maintenance Corporation engagement).
Quantifiable outcome
- 30 years of operation with consistent mission to leave communities better off
- +2 more outcomes
Companies that use Parkstone
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Parkstone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Parkstone partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Parkstone competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield: Global commercial real estate services firm with property management, capital markets and leasing practices; broad incumbent competing with Parkstone for owner mandates in California.
- Colliers International: Global full-service commercial real estate firm offering brokerage, property management, valuation and project management; competes with Parkstone in Southern California but at much broader scale.
- CBRE Group: Largest global commercial real estate services firm providing investment management, property management, leasing and valuation; competes with Parkstone for institutional mandates in Southern California.
- JLL: Global real estate services and investment management firm covering brokerage, property management, valuation and development services; broader incumbent competing in similar service lines.
Direct peers
- Avison Young: Privately-held global commercial real estate services firm offering investment sales, leasing, property management and consulting; overlaps directly with Parkstone's service mix but at greater scale.
- SRS Real Estate Partners: National commercial real estate firm specializing in retail tenant representation, leasing and investment sales; comparable to Parkstone's retail-heavy brokerage and management practice.
- Marcus & Millichap: Specialized commercial real estate investment sales and financing firm offering brokerage across office, retail, industrial and multi-family — directly comparable to Parkstone's investment sales and leasing brokerage lines.
- Kidder Mathews: Western U.S. commercial real estate firm offering brokerage, property management and project management services; very similar in size, regional focus and full-service model to Parkstone.
- Lee & Associates: Privately-held, full-service commercial real estate brokerage and management firm with a strong West Coast presence, competing head-to-head with Parkstone in Southern California property management and leasing.
Regional players
- Greater San Diego Association of REALTORS Commercial Members (regional brokerage firms): A constellation of regional San Diego commercial brokerages (e.g., Pacific Coast Commercial, Flocke & Avoyer, Retail Insite) competing with Parkstone for local owner and tenant mandates in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Parkstone social profiles
Digital presenceParkstone compliance and trust
Trust signalCompliance1 record
Parkstone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parkstone leadership team
Management profileNumber of profiles
Profiles8 records
Parkstone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parkstone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parkstone
What does Parkstone do?
Parkstone is a full-service commercial and multi-family real estate firm providing property management, asset management, tenant improvements, and investment sales for office, retail, industrial, and multi-family properties across Southern California. It also delivers brokerage services (acquisition, disposition, leasing, renewals, expansions, contractions and terminations) and end-to-end development services including market analysis, site plan development, entitlement, and construction management for new mixed-use, retail, office and housing projects.
Is Parkstone a public or private company?
Parkstone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parkstone founded?
Parkstone was founded in 1989. It employs 11 to 50 people.
Where is Parkstone based?
Parkstone is headquartered in San Diego, United States, in the North America region.
How does Parkstone make money?
Three revenue lines are on record. Property Management Services are the primary driver. The others are brokerage and Leasing Services and development Services.
Who are Parkstone's main competitors?
Broad incumbents on record are Cushman & Wakefield, Colliers International, CBRE Group and JLL. Direct peers are Avison Young, SRS Real Estate Partners, Marcus & Millichap, Kidder Mathews and Lee & Associates. Greater San Diego Association of REALTORS Commercial Members (regional brokerage firms) is listed as a regional player.
Does Parkstone have an API?
No public API is recorded for Parkstone.
What industry is Parkstone in?
Parkstone's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53 and its SIC code is 6531.