Italwax

What Italwax does

Italwax is the professional depilation cosmetics brand of Italian private limited company Filo Bianco SRL, headquartered in Giussano and operating a private formulation laboratory in Milan. Founded in 2005, the company manufactures and distributes professional wax-based hair removal products under Italian formulas, using German and Italian production equipment that preserves natural and organic raw materials. Its portfolio centers on three core wax technologies: film wax, liposoluble warm waxes, and water-soluble sugar paste, supported by sub-brands such as Top Line (synthetic low-temperature film wax for sensitive skin), Italwax Flex, Colors Line, Vanira aromatic SPA, and Miraveda skincare cosmetics, plus complementary pre- and post-wax treatments, ingrown hair therapy, heaters, disposable accessories, and marketing materials.

The company generates revenue through four streams: professional B2B product sales to beauty salons, spas, and aesthetic clinics; retail sales of Italwax Solo and refill face waxing kits to individual consumers via e-commerce; private label contract manufacturing of cartridges, film wax, disposables, paraffins, treatments, and canned wax for third-party brands; and training services through Italwax Academy, including a recently launched pre-recorded webinar library. Distribution is primarily B2B via a professional distributor network and direct salon relationships across nine country-localized websites, supplemented by trade show presence at Cosmoprof Bologna, Beauty Istanbul, and Cosmoprof Asia Hong Kong. Pricing for professional products is quote-based and not publicly disclosed, while retail products are sold direct-to-consumer.

Italwax serves two customer segments: a primary professional channel (beauty salons, day spas, aesthetic clinics, and waxing specialists) needing complete depilation ecosystems and procedure-grade results, and a secondary retail segment (individual home users) purchasing Italwax Solo kits. The owner-operated structure, with no disclosed institutional investors, parent company, or public listing, supports a niche, brand- and formulation-led business model rather than a high-velocity scale model.

Name

Italwax

Legal name

FILO BIANCO SRL

Website

https://italwax.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Italwax, the professional depilation brand of Italian Filo Bianco SRL, manufactures and distributes waxing cosmetics (film wax, liposoluble waxes, sugar paste) and skincare adjacencies to beauty salons, spas, and aesthetic clinics across nine country markets, with retail and private-label offerings.

Ownership category

akta.pro rank

Product category

Professional Depilation Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Waxing & Depilatory Professional Products (CRABALAH)

Keywords

• Professional waxing products
• Depilation cosmetics
• Film wax manufacturing
• Beauty salon supplies
• Hair removal cosmetics

Headquarters

HQ city

Giussano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Products B2B: Sale of professional depilation cosmetics to beauty salons, spas, and aesthetic clinics. Products include film waxes, liposoluble warm waxes, sugar pastes, pre/post wax products, heaters, and accessories. Sold through professional distribution channels.
2. Retail Products B2C: Sale of retail products including Italwax Solo home waxing kits and refill face waxing kits to individual consumers for home use.
3. Private Label Manufacturing: Custom manufacturing services under client brand names. The private label section offers manufacturing of cartridges, film wax, disposable accessories, paraffins, treatments for skin, and wax in cans for other brands.
4. Training and Education: Italwax Academy provides professional training programs for depilation techniques and product usage for beauty professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Italwax manufactures and supplies professional cosmetics for depilation, including film waxes, liposoluble warm waxes, sugar pastes, and ancillary skincare products. Production takes place under strict supervision of a private laboratory in Milan using German and Italian equipment and natural and organic raw materials. The company sells primarily to professional beauty salons, spas, and aesthetic clinics through B2B channels, while also offering retail home-use kits (Italwax Solo) and private label manufacturing services for other brands.

Product overview

Italwax is a professional cosmetics manufacturer specializing in hair removal (depilation) products. The company operates a private laboratory in Milan and produces waxes under Italian formulas using German and Italian equipment. The product portfolio centers around three core wax types: Film Wax (hard film wax removed without strips), Liposoluble Warm Waxes (oil-based warm waxes in various densities), and Water Soluble Sugar Paste (sugar-based depilation). These core products are supported by specialized sub-brands including Top Line (premium synthetic waxes for sensitive skin), Colors Line (colored cartridge waxes), Italwax Flex (flexible film waxes), Vanira (aromatic SPA fragrances), and Help Line (professional treatment products). Complementary product lines include Miraveda skincare cosmetics (scrubs and lotions), Pre and After Wax Products (lotions, gels, powders), Ingrown Hairs Therapy, Paraffins, Wax and Paraffin Heaters, Disposable Accessories (spatulas, strips, rolls, cans), and Marketing Materials (posters, bags). The company also offers retail products under Italwax Solo and Refill Face Waxing Kit brands for home use. The products are distributed through professional beauty supply channels and the company participates in international trade shows including Cosmoprof Bologna, Beauty Istanbul, and Cosmoprof Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Miraveda: Skin care cosmetics product line
• Vanira
• Italwax Solo

Products and services

• Film Wax

Quantifiable outcome

• Hair removal effective, fast, safe and relatively painless
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waxness: US-based professional wax brand selling hard wax beans, film wax, and pre/post products to licensed estheticians and salons. Comparable product portfolio with both professional and direct-to-consumer distribution.
• Perron Rigot: French professional depilation wax manufacturer with a long heritage in salon-grade wax formulations. Comparable European professional wax producer with similar B2B salon distribution and formulation depth.
• Caronlab Australia: Australian professional wax and waxing accessories manufacturer distributed globally through beauty wholesalers. Comparable professional depilation product range and B2B salon go-to-market motion.
• Lycon Cosmetics: Australian professional wax manufacturer offering hard and strip waxes to salons and spas globally. One of the most established direct competitors to Italwax in the professional depilation category with a comparable B2B salon-channel focus.
• Starpil Wax: Spanish-origin professional wax brand specializing in film and hard waxes distributed to beauty professionals internationally. Directly comparable product portfolio and target customer (professional salons) as Italwax.
• Depileve: Spanish/European professional wax brand offering a full range of depilation products to salons and spas. Directly comparable in product breadth and European professional beauty channel focus to Italwax.
• GiGi Wax (Hampton Adams): US-based professional hair removal wax brand serving salons, spas, and licensed estheticians. Direct competitor with overlapping product types (film, soft, sugar waxes) and B2B salon distribution.
• Marzena Body Care: German professional depilation brand selling wax products, sugar pastes, and pre/post treatment lines to salons. Closely comparable in product ecosystem (wax + sugar + skincare) and European salon distribution.

Broad incumbents

• European Wax Center: Large US franchised chain of professional waxing service centers. Not a product peer but a major consumer of professional wax and a downstream influencer of which brands salons adopt.

Emerging players

• MOOM Organic Sugaring: Organic sugar-based hair removal brand operating primarily in retail and salon channels. Partial overlap — competes in sugaring, one of Italwax's three core modalities (film, liposoluble, sugar paste).

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italwax