MSM Solutions

What MSM Solutions does

MSM Solutions is a privately-held technology integrator founded in 1981 and headquartered in Memphis, Tennessee, that provides barcode and RFID data collection solutions to enterprise customers. The company's core offering is PortalTrack, a proprietary software platform that delivers real-time IoT visibility across inventory, asset tracking, and supply chain operations for industries including retail and apparel, manufacturing, healthcare, distribution and logistics, and automotive. Named customers include AT&T, Bosch, Johnson & Johnson, ASICS, Hanes, Aegis Laboratory, Randa, PMC Biogenix, Barr Brands, and NDX Green Laboratory, alongside an undisclosed premium automotive manufacturer.

The technical architecture combines passive and active RFID infrastructure (fixed and handheld readers), barcode scanners, mobile computers, and industrial printers, primarily sourced through technology partners such as Zebra Technologies (Premium Solution Partner), SATO (Platinum Partner), Avery Dennison, Seagull Scientific, and Brother, with PortalTrack's middleware providing integration to Oracle, SAP, SQL, Web Services, and WMS/ERP environments. PortalTrack claims pioneering capabilities in multi-chip vendor EPC serialization and processes millions of RFID events per day, with the platform supporting both cloud and on-premise deployment and shipping with industry-specific modules for retail/apparel, manufacturing, healthcare, distribution/logistics, and automotive workflows.

Revenue is generated across five streams: PortalTrack software licensing and subscriptions; resale of RFID and barcode hardware from partners; recurring sale of consumables (labels, ribbons, tags); a managed printing service bureau priced on a per-label basis with no upfront capital expenditure for clients; and service and support contracts including authorized Zebra printer repair. The go-to-market is enterprise field sales, augmented by a channel partner ecosystem and event-driven demand generation, with a sales motion built around free inventory process audits and custom ROI calculations for prospects. Pricing is not publicly disclosed and is tailored to deployment scope.

Name

MSM Solutions

Legal name

MSM Solutions

Website

https://msmsolutions.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

MSM Solutions is a Memphis-based technology integrator founded in 1981 that provides barcode and RFID data collection solutions, centered on its proprietary PortalTrack software, to enterprise customers across retail, manufacturing, healthcare, distribution, and automotive industries.

Ownership category

akta.pro rank

Product category

RFID and Barcode Inventory Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

akta.pro secondary industries

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• RFID inventory management
• Barcode data collection
• Asset tracking software
• Label printing services
• Supply chain visibility

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. PortalTrack Software Licensing and Subscriptions: PortalTrack is offered as a customizable, scalable software platform with cloud-based and on-premise deployment options. Revenue is generated through software licensing, likely with subscription components for SaaS/cloud access, device management, and ongoing support. The platform is tailored cost-wise from single application to global enterprise deployments.
2. RFID and Barcode Hardware Sales: MSM Solutions resells and integrates RFID readers, antennas, tags, barcode scanners, handheld devices, fixed industrial scanners, printers, and labeling equipment from technology partners including Zebra, Avery Dennison, SATO, Brother, and others. Hardware revenue includes fixed RFID readers, handheld RFID readers, barcode printers, mobile computers, and fixed industrial scanners.
3. Supplies (Labels, Ribbons, Tags): Sale of consumables including direct thermal and thermal transfer ribbons, RFID and barcode labels and tags (paper, synthetic, harsh environment, tamper-evident, tear-proof), and Zebra Certified Supplies. These represent recurring revenue from consumable replenishment.
4. Managed Printing Service Bureau: Outsourced label printing service bureau providing high-speed printing, data encoding, and quality verification. Revenue is generated through a fixed, predictable cost-per-label model with zero upfront hardware investment for clients. Includes RFID tag encoding service, compliance labeling, barcode labels, and variable data printing.
5. Service, Support, and Maintenance: Customer First Service & Support program covering on-site repair, depot services, hot swaps, spares, mission-critical 24/7 support, hardware check-ups, on-site training and installation. Revenue from service contracts and time-and-materials repairs for Zebra-authorized printer repair and mobile computer service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MSM Solutions provides integrated RFID and barcode technology solutions anchored by its proprietary PortalTrack software platform, delivering real-time IoT visibility for inventory management, asset tracking, and supply chain operations across retail, manufacturing, healthcare, distribution, and automotive industries. The company integrates hardware (RFID readers, barcode scanners, printers from Zebra and other partners), consumables (labels, ribbons, tags), and managed services (printing service bureau, Customer First Service & Support) into turnkey enterprise deployments.

Product overview

MSM Solutions provides a portfolio of RFID and barcode technology solutions centered on its proprietary PortalTrack software platform, combined with hardware integration and managed services. The core PortalTrack platform serves as a customizable RFID and barcode data collection software providing real-time IoT visibility across inventory management, asset tracking, and supply chain operations. This core product is supplemented by industry-specific PortalTrack modules (Retail and Apparel, Manufacturing, Healthcare, Distribution & Logistics, and Automotive) that tailor the platform to specific vertical needs. MSM also offers Barcode Technology Solutions and RFID Technology Solutions as standalone core offerings, complemented by Fixed Industrial Scanning (Zebra FS/GS Series), Printing Service Bureau, Customer First Service & Support, and Supplies. The company operates as a technology integrator partnering with Zebra Technologies as primary hardware partner, while also reselling third-party software solutions including BarTender and EASYLABEL.

Differentiator

Problem solved

Functional benefit

Brands

• PortalTrack: Proprietary RFID and barcode software platform enabling real-time inventory visibility and asset tracking from point of origin to point of sale.

Products and services

• PortalTrack Software Platform Customizable, scalable RFID and barcode inventory management software providing real-time IoT visibility across retail, manufacturing, healthcare, distribution, and automotive operations. Supports cloud-based and on-premise deployment, real-time monitoring, analytical reporting, WMS/ERP integration (Oracle, SAP, SQL, Web Services), and device management.
• Barcode Technology Solutions Comprehensive barcode data collection solutions including 1D, 2D, QR, and Matrix type barcodes, leveraging over 30 years of proven barcode system integration experience for enterprise customers.
• RFID Technology Solutions Complete RFID solutions including fixed RFID readers, handheld RFID readers, RFID antennas, and RFID tags and labels, backed by four decades of RFID system integration expertise for enterprise customers.
• Printing Service Bureau Managed barcode and RFID printing services providing high-speed printing, data encoding, and quality verification with zero upfront hardware investment, offering fixed per-label pricing and compliance labeling (GS1, retail).
• Customer First Service & Support Comprehensive service and support program including on-site repair, depot services, hot swaps, mission-critical 24/7 support, hardware check-ups, on-site training, and installation, with all service engineers certified as Zebra Authorized Service Engineers.
• Zebra Fixed Industrial Scanning (FS and GS Series) Zebra FS and GS Series Fixed Industrial Scanners for automated barcode scanning and inline barcode verification in manufacturing, warehousing, and logistics environments. Designed for conveyor scanning, forklift scanning, cross-docking, and packaging inspection.
• Supplies (Labels, Ribbons, Tags) Consumables including direct thermal and thermal transfer ribbons, RFID and barcode labels and tags (paper, synthetic, harsh environment, tamper-evident, tear-proof), Zebra Certified Supplies, and the Zebra Printhead Protection Program covering printhead replacements.

Quantifiable outcome

• Inventory accuracy improved from typical 65% to over 99%
• +8 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, key and supporting.

• Zebra TechnologiescoreTechnology or IntegrationPremium Solution Partner for Zebra Technologies. MSM Solutions provides Zebra fixed RFID readers, handheld RFID readers, mobile computers, barcode printers, and fixed industrial scanners (FS and GS Series). All MSM Solutions service engineers are certified Zebra Authorized Service Engineers. Authorized Zebra Printer Repair Specialist.
• SATOcoreTechnology or IntegrationPlatinum Partner for SATO, a leading global provider of integrated AIDC solutions leveraging barcode and RFID technologies. SATO offers complete solutions integrating hardware, software, media supplies and maintenance services.
• Avery DennisoncoreTechnology or IntegrationTechnology partner for RFID inlays and tags and pressure-sensitive labeling materials. Avery Dennison designs and manufactures labeling solutions including RFID inlays, tags, and converted products.
• Seagull Scientific (BarTender)keyTechnology or IntegrationPartnership to deliver complete barcode printing and labeling solutions using BarTender industry-leading label design and barcode software. MSM resells BarTender alongside its PortalTrack software. Integrates with SAP, MS Dynamics, Oracle, Epicor, Infor, Körber, and NetSuite.
• Tharo Systems (EASYLABEL)keyTechnology or IntegrationMSM Solutions resells EASYLABEL from Tharo for barcode generation, label design, printing, and data integration. Tharo also develops thermal transfer label printers (T-Series, H-Series, V-Series) and is a Master Distributor for DNP thermal transfer ribbons.
• Brother Mobile SolutionssupportingTechnology or IntegrationTechnology partner for mobile printing and labeling solutions. Brother Mobile Solutions provides leading-edge printing and labeling solutions with lifetime customer support.
• REA VerifiersupportingTechnology or IntegrationPartnership for barcode verification technologies. REA Verifier develops code verification solutions for logistics, pharma, and automotive industries to check and evaluate readability of printed and directly marked codes.
• TageossupportingTechnology or IntegrationTechnology partner and leading manufacturer of RFID inlays and tags. Tageos offers RAIN RFID (UHF), NFC and HF products for identification, authentication, and track and trace applications.
• cab TechnologiesupportingTechnology or IntegrationTechnology partner specializing in barcode label printers, print and apply systems, and marking laser systems for manufacturing, service, and trade industries.
• KeyencesupportingTechnology or IntegrationTechnology partner providing sensors, measuring systems, laser markers, microscopes, and machine vision systems for factory automation operations across manufacturing industries.
• CTM Labeling SystemssupportingTechnology or IntegrationTechnology partner for labeling systems including label applicators, print-and-apply solutions, standard and custom labeling systems, and semi-automatic labeling systems for produce, electronics, distribution centers, automotive, food & beverage industries.
• Code CorporationsupportingTechnology or IntegrationTechnology partner for barcode scanning devices for over 20 years. Code provides handheld and hands-free scanning devices, software, and support for healthcare, manufacturing, and industrial applications.
• Labelmate USAsupportingTechnology or IntegrationTechnology partner for label handling equipment including rewinders, unwindlers, dispensers, counters, slitters, splicers, and core chucks, serving customers in over 70 countries.
• TAKE-A-LABELsupportingTechnology or IntegrationTechnology partner and manufacturer of label dispensers, applicators, and rewinders. Family-owned company in business since 1974 serving a variety of industries.
• Epson (ColorWorks)keyChannel Partner/ Reseller/ DistributorAuthorized Epson ColorWorks Reseller as part of Epson's ProFocus ColorWorks Program. Enhancing label printing solutions across the globe.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Impinj: Provider of RAIN RFID tag chips, readers, and software for item-level visibility. Comparison: Impinj is one of MSM's multi-chip vendor partners (along with Alien), and their platform competes in adjacent layers of the RFID stack serving the same retail, healthcare, and logistics customers.
• Alien Technology: Manufacturer of UHF RFID inlays and tags serving retail, apparel, and supply chain markets. Comparison: Alien is one of MSM's multi-chip vendor partners for EPC serialization, and its tags are integrated into PortalTrack deployments — overlap in retail/apparel source tagging use cases.
• Seagull Scientific (BarTender): Developer of BarTender, a leading label design and barcode generation software used in enterprise labeling. Comparison: Seagull is a Key technology partner that MSM resells alongside PortalTrack; their software competes/integrates with the labeling workflow MSM enables.
• rf IDEAS: Provider of RFID readers for authentication, identification, and tracking in healthcare, manufacturing, and government. Comparison: rf IDEAS targets similar healthcare/identity use cases as MSM's healthcare PortalTrack module and competes in healthcare RFID reader deployments.

Direct peers

• Datalogic: Italian-headquartered global provider of barcode readers, mobile computers, RFID, and machine vision for retail, manufacturing, transportation/logistics, and healthcare. Direct comparison: Datalogic offers the same integrated AIDC stack (hardware, software, services) that MSM delivers through PortalTrack plus Zebra hardware.
• Cognex Corporation: Provider of machine vision and industrial barcode readers for factory automation, logistics, and manufacturing. Comparison: Cognex's industrial barcode scanning solutions overlap with MSM's fixed industrial scanning and manufacturing module offerings, serving similar manufacturing and logistics customers.
• SATO Holdings: Japan-based global provider of integrated AIDC solutions combining barcode/RFID hardware, software, media supplies, and maintenance services. Direct comparison: SATO competes in the same integrated AIDC value chain (hardware + software + supplies + service) and is MSM's Platinum Partner — closely aligned business model and customer base.

Broad incumbents

• Avery Dennison: Global manufacturer of pressure-sensitive labels, RFID inlays, and specialty materials — a Core technology partner of MSM Solutions. Comparison: Avery Dennison supplies the RFID tags/inlays that MSM integrates into PortalTrack deployments; they overlap in serving global apparel/retail brand owners for source tagging.
• Honeywell Safety and Productivity Solutions: Division of Honeywell providing mobile computers, barcode scanners, RFID, printing, and voice/workflow software to retail, logistics, and manufacturing. Broad comparison: Honeywell competes with MSM as a full-stack AIDC vendor and frequently delivers integrated solutions at global enterprise scale.
• Zebra Technologies: Global leader in enterprise asset intelligence, barcode/RFID hardware, and location/printing solutions. Direct comparison: Zebra is MSM's primary hardware partner and simultaneously the most prominent broader incumbent in AIDC — both sell integrated RFID/barcode solutions into retail, manufacturing, healthcare, and logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/msmsolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSM Solutions