Montana Colors

Name

Montana Colors

Legal name

MONTANA COLORS S.L.

Website

https://montanacolors.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Montana Colors is a Spanish aerosol paint manufacturer (founded 1994, Barcelona) producing proprietary graffiti, fine arts, automotive, and home improvement spray paints and markers sold globally through DTC e-commerce, B2B distribution, and physical retail shops.

Ownership category

akta.pro rank

Product category

Aerosol Coatings and Spray Paint Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Aerosol spray paint
• Graffiti art supplies
• Industrial spray coatings
• Paint markers and inks
• Automotive refinishing paint

Headquarters

HQ city

San Vicente De Castellet

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spray Paint Sales: One-time purchase of aerosol spray paints across multiple product lines (MTN 94, Hardcore, Water Based, VICE, Mega, etc.) in various sizes from 30ml to 750ml
2. Markers and Refills: Sale of acrylic markers, graphic markers, technical markers, street paint markers, and corresponding refills
3. Accessories: Sale of protective equipment (gloves, masks), tools (spray handles, tool belts), apparel, books, and specialized accessories
4. WEPRO Professional Line: Professional-grade paints for home improvement and automotive applications including primers, varnishes, decorative effects, and specialty coatings
5. Limited Edition Collaborations: Special limited edition products created with renowned street artists (Shepard Fairey, Jean-Michel Basquiat, Keith Haring, Okuda, and 70+ others) featuring exclusive designs and commemorative merchandise

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Montana Colors manufactures and sells aerosol spray paints, markers, and refills for graffiti, fine arts, DIY home improvement, and automotive refinishing applications, alongside related accessories such as spray caps, gloves, and protective equipment. The portfolio spans multiple paint chemistries (alkyd, water-based, solvent-based), formats from 30ml to 750ml, and includes the WEPRO professional coatings line plus limited edition artist collaborations.

Product overview

Montana Colors is a spray paint manufacturer headquartered in Barcelona, Spain, offering a comprehensive portfolio of aerosol paints and accessories. The product lineup centers on core spray paint products including MTN 94 (217 colors, matte, 400ml), Hardcore (142 colors, gloss, 400ml), Water Based 400 (91 colors, matte, 400ml), Mega Colors (16 colors, 600ml), and VICE (50 colors, satin, 400ml), alongside expanded formats like Maximo, MAD MAXXX, and K-750. The WEPRO sub-brand extends into home improvement with all-purpose paints, decorative effects (Marble Effect, Reflective Paint, Glass to Mirror, Frosted Glass, Rust Effect, Luminous, Chalkboard), primers, and specialty finishes (Chrome, Metallic, Fluor). An automotive line covers preparation, protection, and paint products for vehicles. Marker products include Acrylic Marcador, 94 Graphic Markers, Technical Markers, and Street Paint Markers with corresponding refills. Accessories encompass safety gear (gloves, masks), application tools (caps, systems, sprayhandle), and merchandise (apparel, books, stickers). Fine arts products include protective varnishes, primers, and fixatives. The ecosystem is supported by MTN Academy educational platform and WEPRO Makers community with YouTube tutorials.

Differentiator

Problem solved

Functional benefit

Brands

• MTN: Primary brand for graffiti spray paints and markers
• MTN WEPRO
• WEPRO Makers

Products and services

• MTN 94 Spray Paint Premium graffiti aerosol spray paint available in 400ml format with 217 colors in a matte finish, sold directly to graffiti artists and consumers.
• Hardcore Spray Paint High-quality graffiti and fine arts spray paint in 400ml format with 142 colors in a gloss finish, sold to artists and professionals.
• Water Based 400 Spray Paint Water-based graffiti spray paint in 400ml matte finish with 91 colors, designed as a more environmentally friendly option for graffiti and fine arts.
• Mega Colors Spray Paint Large-format graffiti spray paint in 600ml format with 16 colors in gloss finish for coverage of larger surfaces.
• Nitro 2G Black Spray Paint Premium black spray paint available in 500ml and 400ml formats featuring proprietary Silver Killer Technology for deep black coverage.
• VICE Spray Paint Versatile spray paint in 400ml format with 50 colors in satin finish, suitable for both indoor and outdoor applications.
• Maximo Spray Paint Extra-large format graffiti spray paint in 750ml with 3 colors in gloss finish for extensive surface coverage.
• MAD MAXXX Spray Paint Large-format spray paint in 750ml with 8 colors in gloss finish, part of the expanded-format graffiti line.
• K-750 Spray Paint Industrial-format matte spray paint in 750ml, designed for professional and large-scale graffiti applications.
• Pocket Spray Paint Compact 150ml spray paint with 6 colors in matte finish for detail work and portability.
• Micro Spray Paint Miniature 30ml spray paint in gloss finish for extremely fine detail work.
• Acrylic Marcador Markers Water-based acrylic marker available in 7 widths and 17 colors for artistic and graffiti applications.
• 94 Graphic Markers Alcohol-based graphic marker available in widths from 0.5 to 7mm and 72 colors for detailed illustration work.
• Technical Markers Professional-grade markers available in 9 widths and Black, Gold, and Silver colors for technical and artistic applications.
• Street Paint Markers and Dabbers Solvent-based paint markers and dabbers in 12 colors for street art and outdoor applications.
• MTN WEPRO All-Purpose Paint Versatile multi-purpose spray paint in 400ml format under the WEPRO professional line for home improvement applications.
• MTN WEPRO Water-Based Paint Eco-friendly water-based spray paint in 400ml format for home improvement projects.
• MTN PRO Chrome Effect Paint Decorative spray paint in 400ml with 3 finishes producing a metallic chrome appearance on surfaces using LEAFING pigment technology.
• MTN PRO Marble Effect Paint Decorative spray paint based on acrylic solvent that mimics marble aesthetics, applied to metal, most plastics, stone, ceramics, glass and pre-painted surfaces; available in white and black.
• MTN PRO Reflective Paint Reflective spray paint in 150ml aerosol containing special resins and pigments that reflect light back to source, suitable for road markings and reflective markings on metal, plastic, glass, wood, and stone.
• MTN PRO Luminous Paint Luminescent spray paint available in 400ml and 150ml sizes for glow-in-the-dark applications.
• MTN PRO Chalkboard Paint DIY chalkboard spray paint in 400ml that transforms surfaces into writable chalkboards.
• MTN PRO Brake Caliper Paint Specialized spray paint for coating automotive brake calipers with heat and brake-dust resistance.
• MTN PRO Rim Paint Paint specifically formulated for aluminum wheels and rims in automotive refinishing applications.
• MTN PRO Multi-Surface Primer Universal primer in 400ml for preparing most surfaces before painting under the WEPRO professional line.
• MTN PRO 2K Varnish Two-component professional varnish spray for maximum durability and chemical resistance on painted surfaces.
• MTN Caps Range Complete range of spray caps in various sizes for different line widths and spray patterns, including the Patente Donut design.
• 25th Anniversary Limited Edition Collection Limited edition commemorative products including MTN Scarf, MTN Water Bottle 25th, MTN Black Book 25th, MTN Pin 25th, MTN Hoodie 25th, and MTN Polo 25th celebrating Montana Colors' 25-year history.
• MTN Swatchbooks Color chart reference books for selecting and matching MTN spray paint colors across product lines.
• MTN Sprayhandle Ergonomic handle attachment for spray cans that improves grip and control during painting sessions.

Quantifiable outcome

• 217 colors available in MTN 94 line, 142 colors in Hardcore line, 91 colors in Water Based 400 line
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Pull&BearminorGTM or Marketing PartnerCollaborative limited edition product featuring customisable trainers co-branded with Pull&Bear x MTN
• KappaminorGTM or Marketing PartnerApparel collaboration between Kappa and MTN featuring co-branded clothing items
• Garage Beer Co.minorGTM or Marketing PartnerCollaboration between MTN and Garage Beer Co. for co-branded merchandise and cross-promotion

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Krink: NYC-born graffiti brand known for premium ink, markers, and specialty paint products with strong cultural cachet. Directly comparable to Montana Colors as a culturally-driven graffiti brand with both consumables and lifestyle/merchandise offerings.
• Montana Cans: German premium spray paint brand widely used in graffiti and urban art (distinct from Montana Colors despite name similarity). Offers comparable color range, finishes, and cap systems targeting the same graffiti artist and fine arts customer base globally.
• Loop Colors: Spanish spray paint manufacturer specializing in graffiti and fine arts aerosols. Headquartered in Spain like Montana Colors, Loop Colors directly competes in the same Iberian and broader European market with artist-grade spray paint lines.
• Ironlak: Australian graffiti spray paint brand with strong presence in Asia-Pacific and European markets. Direct competitor in the artist-grade aerosol paint category with overlapping color ranges and cap systems targeting graffiti writers and street artists.
• Belton: German manufacturer of specialty spray paints serving both graffiti and industrial/deco paint segments. Comparable to Montana Colors' WEPRO line in particular, with similar positioning across automotive, decorative, and protective aerosol coatings.
• Molotow: German manufacturer of graffiti and street art spray paints and markers. Molotow directly competes with Montana Colors across graffiti spray cans, ink markers, and refill systems, with comparable color ranges and a similar premium positioning in the street art community.

Broad incumbents

• Krylon: Major US aerosol paint brand covering craft, DIY, automotive, and industrial coatings. Broad incumbent competitor to Montana Colors' WEPRO line in the home improvement and automotive spray paint segments, with much wider retail penetration in North American big-box stores.
• Edding: German manufacturer of markers, pens, and specialty inks with strong European brand recognition. Adjacent competitor to Montana Colors' marker and refill lines, with broader office/consumer reach and established retail distribution across Europe.
• Rust-Oleum: Global leader in specialty coatings including aerosol spray paints for home improvement, automotive, and industrial use. Competes with Montana Colors' WEPRO home improvement and automotive lines, with much larger retail distribution, marketing budgets, and product breadth across the broader coatings category.

Emerging players

• Posca: Uni-ball's paint marker brand widely used by artists, illustrators, and street artists. Adjacent competitor to Montana Colors' marker product lines (94 Graphic, Acrylic Marcador), with similar use cases in fine arts and street art but focused on markers rather than aerosols.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wepro_makers
• TikToktiktok.com/@montana_colors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana Colors