Krylon Products Group
Krylon Products Group is a Cleveland-based, 75+ year-old manufacturer of aerosol and brush-on spray paints, operating as a brand within Sherwin-Williams' Consumer Brands Group and selling 381+ SKUs across DIY, craft, and professional segments through major U.S. retailers.
- Company typePrivate
- Founded1947
- HeadquartersCleveland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Krylon Products Group does
Krylon Products Group is a Cleveland, Ohio-based manufacturer of aerosol and brush-on spray paints, founded in 1947 in Philadelphia by Howard E. Kester and now operated as a brand inside the Sherwin-Williams Consumer Brands Group (a division of The Sherwin-Williams Company, NYSE: SHW). The company sells 381+ SKUs organized into three core families: Fusion All-In-One (premium multi-surface paint with proprietary adhesion technology claiming 5X stronger adhesion, no sanding or priming, and maximum rust protection with a No-Peel Guarantee), COLORmaxx (paint + primer with broad color/sheen variety), and Rust Tough with Anti-Rust Technology (corrosion-prevention coatings offering 40% stronger protection versus predecessor formulas). Specialty lines extend into automotive primers, farm & implement paints, craft finishes (Glitter Blast, Chalky Finish, Sea Glass, Stained Glass, Glowz, Neon, Marbelizing), camouflage, and clear coatings. Krylon maintains an annual Color of the Year program as a marketing-led design-trend platform.
The business model is direct-to-consumer and channel-partner-based, retailing through national home improvement chains (Lowe's, Home Depot, Ace Hardware, True Value, Do It Best), mass merchants (Walmart), craft stores (Michaels, Jo-Ann, Hobby Lobby), Sherwin-Williams company-owned stores, automotive parts retailers (O'Reilly, Advance, NAPA), and online (Amazon, retailer websites, krylon.com). Pricing is unit-based at $5-$12 per 12-oz aerosol can with wholesale dealer pricing available via the Dealer Resource Center. Krylon does not disclose standalone revenue; it operates as a brand within Sherwin-Williams' Consumer Brands Group, which includes sibling brands such as Valspar, Minwax, Dutch Boy, Purdy, Thompson's Water Seal, Cabot, HGTV Home, and Dupli-Color. The company employs 101-250 people, serves primarily DIY homeowners with secondary craft/art and professional/trade segments, and operates within North America.
Krylon Products Group firmographics
Firmographics- Name
- Krylon Products Group
- Legal name
- Krylon Products Group
- Website
- https://krylon.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Krylon Products Group is a Cleveland-based, 75+ year-old manufacturer of aerosol and brush-on spray paints, operating as a brand within Sherwin-Williams' Consumer Brands Group and selling 381+ SKUs across DIY, craft, and professional segments through major U.S. retailers.
- Ownership category
- akta.pro rank
Krylon Products Group industry classification
Industry- Product category
- Spray Paint and Aerosol Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (32552)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
Keywords
Where Krylon Products Group is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Krylon Products Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consumer Spray Paint Products: Sale of aerosol spray paint cans in various product lines including Fusion All-In-One, COLORmaxx, Rust Tough, and specialty finishes. Products sold as one-time purchases through retail distribution at price points typically ranging from $5-$12 per 12-oz can.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for 12-oz spray paint cans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Krylon Products Group product offering
Product offeringCore offering
Krylon Products Group manufactures and sells aerosol and brush-on spray paint products for DIY, craft, automotive, and professional applications. Its core product lines include Fusion All-In-One (premium multi-surface paint with 5X stronger adhesion), COLORmaxx (paint + primer), and Rust Tough (rust preventive coatings). The company also offers specialty craft finishes (Chalky Finish, Glitter Blast, Stained Glass) and professional coatings distributed through national retail chains.
Product overview
Krylon Products Group is a spray paint manufacturer offering a diverse portfolio of aerosol and brush-on paint products for DIY, craft, and professional use. The core product families include Fusion All-In-One (premium multi-surface spray paint with superior adhesion), COLORmaxx (paint + primer with extensive color options), and Rust Tough (rust prevention coatings). Fusion All-In-One variants include Clear, Hammered (textured metallic finish), Metallic, and Textured finishes. COLORmaxx includes spray, brush-on, primer, and metallic variants. The Rust Tough line offers enamel, clear finish, metallic, primer, and zinc-rich galvanizing primer for industrial-strength rust protection. Specialty products include automotive primers and coatings, farm implement paints, and craft products including Chalky Finish, Chalkboard, Glitter Blast, Frosted Glass, Sea Glass, Stained Glass, Marbelizing, Coarse Stone Textured, Glowz glow-in-the-dark, and Neon paints. Krylon also provides color collections and annual Color of the Year selections. The company operates under Sherwin-Williams Consumer Brands Group, manufacturing since 1947.
Differentiator
Problem solved
Functional benefit
Brands
- Fusion All-In-One®: Premium all-purpose spray paint with 5X stronger adhesion, no sanding or priming required, indoor/outdoor use with rust protection.
- COLORmaxx™
- Rust Tough®
- Rust Protector™
- Chalky Finish Paint
- Brilliant Metallic
- Chalkboard Paint
- Glitter Blast®
- Triple-Thick Glaze
- Fusion All-In-One® Clear
- Fusion All-In-One® Hammered
- Fusion All-In-One® Metallic
- Fusion All-In-One® Textured
Products and services
- Fusion All-In-One Premium all-purpose spray paint with 5X stronger adhesion that sticks to difficult surfaces without sanding or priming. Indoor/outdoor use with maximum rust protection and No-Peel Guarantee. Dries to touch in 20 minutes.
- Fusion All-In-One Clear Premium clear spray paint + primer with advanced acrylic formula providing non-yellowing, durable protective finish. Available in multiple sheens.
- Fusion All-In-One Hammered Textured spray paint delivering dimensional metal-like texture that mimics hammered metal with outstanding adhesion on challenging surfaces without sanding or priming.
- Fusion All-In-One Metallic Spray paint engineered to deliver rich, dimensional metallic finishes with exceptional adhesion. Fast-drying formula with maximum rust protection without sanding or priming.
- Fusion All-In-One Textured High-performance textured spray paint creating rugged, dimensional finish for indoor and outdoor projects with dependable coverage and maximum rust protection.
- COLORmaxx Paint + Primer Spray paint providing brilliant, on-trend colors in a variety of sheens with smooth application and added rust protection. Features big button spray tip for spraying at any angle. Indoor/outdoor use.
- COLORmaxx Brush On Brush-on paint providing brilliant, on-trend colors in variety of sheens with smooth application and rust protection. Dries in less than 30-60 minutes.
- Rust Tough with Anti-Rust Technology Enamel Premium protection from corrosion and rust on metal with chemical resistance and fade resistance. Can be applied directly to metal surfaces without primer. 40% stronger protection than previous formula.
- Rust Tough with Anti-Rust Technology Clear Finish Clear protective finish providing premium protection from corrosion and rust on metal surfaces.
- Rust Tough with Anti-Rust Technology Metallic Metallic finish providing premium performance on metal with fast dry time and brilliant finish. Can be applied directly to metal surfaces.
- Rust Tough Zinc-Rich Galvanizing Primer
Quantifiable outcome
- 5X stronger adhesion compared to Krylon general purpose paints
- +3 more outcomes
Companies that use Krylon Products Group
Customer profileSegments3 records
Ideal customer profiles3 records
Krylon Products Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Krylon Products Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sherwin-Williams Consumer Brands GroupcoreKrylon is a brand under Sherwin-Williams Consumer Brands Group, which manufactures and distributes innovative products under well-known brands including Valspar, HGTV Home by Sherwin-Williams, Dutch Boy, Purdy, Minwax, Thompson's Water Seal, Cabot, and Dupli-Color. Sherwin-Williams, founded in 1866, is a global leader in paints and coatings serving professional, industrial, commercial, and retail customers worldwide.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Krylon Products Group competitors and assessment
Company assessmentDirect peers
- Rust-Oleum: Rust-Oleum (RPM International) is the dominant competitor in consumer aerosol spray paint, offering directly overlapping product lines including protective coatings, general-purpose paints, and specialty finishes sold through the same retail channels as Krylon.
- Dupli-Color: Dupli-Color is a sister Sherwin-Williams brand specializing in automotive touch-up and refinish spray paint, directly overlapping with Krylon's automotive product lines and serving the same retail auto parts channel.
- Montana Cans: Montana Cans is a premium art and graffiti spray paint brand competing directly with Krylon in the craft and artist segment, with strong brand recognition among younger creative consumers.
- FolkArt: FolkArt (Plaid Enterprises) is a craft paint brand competing directly with Krylon in the craft and hobbyist segment, sold through the same craft retail channels including Michaels and Hobby Lobby.
- Testors: Testors (Rust-Oleum brand) specializes in model and hobby spray paints, directly competing with Krylon in the specialty and craft segments and sharing retail distribution with hobby retailers.
- Apple Barrel: Apple Barrel (Plaid Enterprises) is a value-positioned craft paint brand competing with Krylon in the craft segment through the same Michaels and Hobby Lobby retail channels, with overlap in chalk and acrylic finishes.
Broad incumbents
- Valspar: Valspar is a sister brand under Sherwin-Williams Consumer Brands Group offering architectural and consumer paints with overlapping retail presence. While broader in scope than Krylon's aerosol focus, it competes in adjacent DIY paint categories through the same parent distribution channels.
- Minwax: Minwax is a sister Sherwin-Williams brand focused on wood finishing stains and coatings, competing with Krylon in DIY home improvement retail and sharing the Sherwin-Williams Consumer Brands Group distribution infrastructure.
Emerging players
- Plasti Dip: Plasti Dip specializes in rubberized peelable coatings sold in aerosol form, representing a niche but growing category that competes with Krylon's specialty coating products for DIY and automotive customization applications.
- Liquitex: Liquitex (Colart) is a professional artist paint brand with aerosol spray paint lines serving the art and craft segment adjacent to Krylon's craft offerings, with stronger professional artist positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Krylon Products Group social profiles
Digital presenceKrylon Products Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krylon Products Group leadership team
Management profileNumber of profiles
Profiles3 records
Krylon Products Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krylon Products Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krylon Products Group
What does Krylon Products Group do?
Krylon Products Group manufactures and sells aerosol and brush-on spray paint products for DIY, craft, automotive, and professional applications. Its core product lines include Fusion All-In-One (premium multi-surface paint with 5X stronger adhesion), COLORmaxx (paint + primer), and Rust Tough (rust preventive coatings). The company also offers specialty craft finishes (Chalky Finish, Glitter Blast, Stained Glass) and professional coatings distributed through national retail chains.
Is Krylon Products Group a public or private company?
Krylon Products Group is a private company. It is classified as corporate owned and is currently operating.
When was Krylon Products Group founded?
Krylon Products Group was founded in 1947. It employs 101 to 250 people.
Where is Krylon Products Group based?
Krylon Products Group is headquartered in Cleveland, United States, in the North America region.
How does Krylon Products Group make money?
One revenue line is on record: consumer Spray Paint Products.
Who are Krylon Products Group's main competitors?
Direct peers on record are Rust-Oleum, Dupli-Color, Montana Cans, FolkArt, Testors and Apple Barrel. Broad incumbents are Valspar and Minwax. Emerging players are Plasti Dip and Liquitex.
Does Krylon Products Group have an API?
No public API is recorded for Krylon Products Group.
What industry is Krylon Products Group in?
Krylon Products Group's product category is Spray Paint and Aerosol Coatings. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 325510 and its SIC code is 2851.