Rent An Attire

Name

Rent An Attire

Legal name

Laitonjam Rental Solution Private Limited

Website

https://rentanattire.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fashion Rental Services

NAICS

Formal Wear and Costume Rental (532281), All Other Consumer Goods Rental (532289), Other Consumer Goods Rental (53228)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)

Keywords

• Designer apparel rental
• Bridal lehenga rental
• Wedding outfit rental
• Mens sherwani rental
• Occasion wear rental

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fashion Apparel Rentals: Primary revenue from renting designer ethnic, western, and Indo-western outfits for 3, 5, 7, or 10 days. Rental prices range from ₹1,199 to ₹34,999 depending on garment type, designer brand, and MRP. Security deposits (refundable) range from ₹5,000 to ₹50,000 depending on rental value tier.
2. Peer Marketplace (Earn Through Us): A peer-to-peer marketplace where third-party owners list their designer outfits on the platform for rental. Rent An Attire retains 30% of net profit as commission, with net profit defined as total rental proceeds minus discounts, dry-cleaning costs, alterations, and applicable taxes. Owners receive quarterly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rent An Attire rents designer ethnic, Indo-western, and formal outfits for men and women for periods of 3, 5, 7, or 10 days at prices ranging from ₹1,199 to ₹34,999, with tiered refundable security deposits, custom alteration to size, dry-cleaning before delivery, and free pickup. Inventory spans bridal lehengas, designer lehengas, gowns, sherwanis, suits, blazers, and tuxedos from premium brands such as Sabyasachi, Dolly J, Kalki, Pallod, Kora, and Vandana Sethi, plus in-house RAA Classics and RAA Luxe lines. The service is delivered via rentanattire.com and three offline stores, with a peer marketplace (Earn Through Us) supplementing owned inventory.

Product overview

Rent An Attire operates as a fashion rental marketplace offering premium designer outfit rentals for men and women across India. The core platform provides rental services through its website and physical stores, featuring two in-house sub-brands (RAA Classics and RAA Luxe) alongside third-party designer brands including Sabyasachi, Dolly J, Kalki, Pallod, Kora, and Vandana Sethi. The product portfolio centers on occasion wear: bridal lehengas, designer lehengas, gowns, sherwanis, suits, blazers, and tuxedos. The company operates a hybrid model combining owned inventory with peer-listed products through its Earn Through Us program, and supplements the core rental service with loyalty (Sandook referral program), customization (custom fitting service), and membership tiers (Silver, Gold, Platinum). Rental periods range from 3 to 10 days with free pickup and delivery on orders above Rs 5,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Outfit Rental Service Renting of designer ethnic, Indo-western, and formal outfits for men and women for special occasions including weddings, receptions, sangeet, festive events, and cocktail parties. Outfits from brands such as Sabyasachi, Dolly J, Kalki, Pallod, Kora, and Vandana Sethi are altered to customer measurements, dry-cleaned, and delivered, with rental tiers from ₹1,199 to ₹34,999 and refundable security deposits from ₹5,000 to ₹50,000. Target customers are individual consumers in India seeking premium occasion wear without the cost of purchase.
• Earn Through Us (Peer Listing Program) A peer-to-peer revenue-share program that lets individual owners list their designer outfits on the Rent An Attire platform for rental. Owners retain ownership of the garment while Rent An Attire handles listing, photography, maintenance, dry-cleaning, and rental logistics, paying the owner 70% of net profit quarterly. For customers, the program expands the catalog breadth beyond company-owned inventory.
• Custom Fitting Service Personalized outfit customization and alteration service based on individual body measurements, performed at Rent An Attire's workshop before delivery. Measurement-taking can be done remotely via phone or email, in-store at one of the experience stores, or via the customer's own tailor. Included with rentals of women's blouses and other garments to ensure proper fit on delivery.

Quantifiable outcome

• Renting designer outfits costs a fraction of retail prices, enabling access to Sabyasachi, Dolly J, Kalki, and other premium brands without purchase.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flyrobe: Flyrobe is India's largest and most directly comparable fashion-rental platform, offering designer apparel and accessories for men and women on a rental basis with both online and offline presence. It competes head-to-head with Rent An Attire on bridal, occasion wear, and ethnic categories and has raised institutional capital, making it the primary domestic peer for benchmark comparison.
• Stage3: Stage3 is an India-based fashion-rental startup focused on designer occasion wear and accessories for women, with a curated catalog and subscription-led model. It targets a similar bridal and party-wear customer base as Rent An Attire and competes directly for premium ethnic-wear rental share in Indian metros.
• Aisle (Closed Loop): Aisle (formerly Klozee) is an India-based occasion-wear rental platform focused on women's dresses, gowns, and wedding guest attire. It targets a similar bridal-adjacent and formal-event customer as Rent An Attire, though with a more western-leaning catalog.

Broad incumbents

• Rent the Runway: Rent the Runway is the global pioneer and largest fashion-rental platform, operating a subscription and on-demand rental model in the US. It is comparable as the category-defining incumbent for designer apparel rental, providing a global benchmark for unit economics, membership tiers, and reverse-logistics models relevant to Rent An Attire.
• Kalki Fashion: Kalki Fashion is one of India's largest bridal and ethnic-wear omnichannel retailers with a deep catalog across lehengas, sarees, and occasion wear. While primarily a retailer (not rental), it is a directly comparable brand in terms of customer overlap, designer positioning, and occasion-wear catalog breadth in India.
• Sabyasachi (Aditya Birla Fashion & Retail): Sabyasachi is India's most prestigious bridal couture brand, now part of Aditya Birla Fashion & Retail, and is featured as a rental brand on Rent An Attire. As the anchor designer on the platform, Sabyasachi represents both a key supply dependency and a potential vertical competitor if it launched its own rental channel.
• Myntra: Myntra is India's largest online fashion marketplace, carrying ethnic, western, and occasion wear from thousands of brands. While not a rental platform, it is a benchmark for online apparel scale in India and a potential competitive channel if it expands into rental or exclusive designer offerings.
• Nykaa Fashion: Nykaa Fashion is the fashion-retail arm of FSN E-Commerce Ventures and offers ethnic and western apparel across India. As a large, well-funded fashion destination with similar premium-designer positioning, it is a comparable incumbent customer-acquisition channel for occasion-wear shoppers.
• Pantaloons (ABFRL): Pantaloons is a large Indian family fashion and value-apparel retailer owned by Aditya Birla Fashion & Retail with pan-India physical and online presence. It is comparable as a broad Indian apparel incumbent serving similar value-conscious occasion-wear shoppers, though not a direct rental peer.

Regional players

• Tjori: Tjori is an Indian DTC brand selling handcrafted ethnic apparel and accessories, primarily through its own e-commerce site. It is comparable as an India-based ethnic-wear digitally native brand serving a similar premium-conscious consumer, though operating primarily in sales (not rental) of designer-inspired pieces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/rentanattire
• Xx.com/rentanattire
• Facebookfacebook.com/rentanattire
• LinkedInlinkedin.com/company/rentanattire

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent An Attire