Quantra Quartz
Quantra Quartz is the designer and manufacturer of engineered quartz slabs, sinks, basins, vanity tops, and shower trays for residential kitchens and bathrooms, commercial fit-outs, and hospitality projects. It is India's largest quartz exporter, with 15M+ sq ft of Breton-powered capacity serving India, Maldives, and Thailand via DTC, dealers, and partners.
- Company typePrivate
- Founded2012
- HeadquartersSecunderabad, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Quantra Quartz does
Quantra Quartz is a Secunderabad, India-based designer and manufacturer of engineered quartz surfaces operating as a brand within the Pokarna group (founded 1997). The company was established in 2012 by Gautam Chand Jain and operates two state-of-the-art manufacturing plants powered by Breton SpA of Italy's Bretonstone technology, representing over USD 100 million of cumulative investment and more than 15 million square feet of installed capacity — making Quantra India's largest exporter of quartz surfaces. Its core products are quartz slabs across multiple collections (Calacatta, Marble-look, Granite-look, Concrete-look, etc.) and design attributes, complemented by an extended bathroom surface portfolio including integrated vanity sinks, kitchen sinks, wash basins, and shower trays. A flagship service offering, Quantra 360 Degree, provides custom site survey, factory fabrication, delivery, and installation for enterprise projects.
Quantra sells through three primary channels: a direct-to-consumer e-commerce site and virtual consultation service, a Where-to-Buy dealer/store network across India, and a partner program targeting architects, interior designers, builders, and modular kitchen manufacturers. It also runs direct enterprise sales for large commercial projects, with marquee case studies including the LEED-certified JP Morgan Chase campus in Hyderabad (822,000 sq-ft project with Gensler), the Emerald Maldives Resort & Spa (with RQ London), JW Marriott Kolkata, and the Windshell Naradhiwas Condo in Bangkok. Notable brand and channel partnerships include IKEA India, while the broader modular kitchen partner network spans Bengaluru, Delhi, and Vijayawada. Revenue streams are predominantly one-time unit sales of slabs, sinks, basins, shower trays, and vanity tops, with pricing disclosed only for small-format samples and select sinks while full project pricing is quote-based.
The company holds NSF51 (food safety), GREENGUARD GOLD (low emissions), and US Green Building Council certifications that support specification into LEED-certified and food-service projects. Its raw material sourcing is concentrated within a 75-kilometer radius of its facilities (over 80% by weight), and its industrial water usage is operated as a closed-loop system (97%+ reuse). The current leadership team is led by CEO Paras Kumar Jain, with the firm operating at 251-500 employees. No funding rounds, M&A activity, or restructuring events are disclosed in the available data.
Quantra Quartz firmographics
Firmographics- Name
- Quantra Quartz
- Legal name
- Quantra Quartz (a brand of Pokarna)
- Website
- https://quantra.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Quantra Quartz is the designer and manufacturer of engineered quartz slabs, sinks, basins, vanity tops, and shower trays for residential kitchens and bathrooms, commercial fit-outs, and hospitality projects. It is India's largest quartz exporter, with 15M+ sq ft of Breton-powered capacity serving India, Maldives, and Thailand via DTC, dealers, and partners.
- Ownership category
- akta.pro rank
Quantra Quartz industry classification
Industry- Product category
- Engineered Quartz Surfaces
- NAICS
- All Other Nonmetallic Mineral Product Manufacturing (32799), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)
- SIC
- Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Silica (Quartz, Fumed, Precipitated) (IMAEAFAD)
Keywords
Where Quantra Quartz is headquartered
LocationHeadquarters
- HQ city
- Secunderabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Quantra Quartz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Quartz Slabs: Sale of quartz slabs in various sizes (Regular, Jumbo, Super Jumbo) and thicknesses (20mm, 30mm). Primary product category offered in multiple collections (Calacatta, Concrete, Marble, Granite, etc.) and color/pattern variations.
- Quartz Sinks: Prefabricated quartz kitchen sinks sold individually. Available in Overmount, Undermount, and Farmhouse types with various dimensions and color options.
- Quartz Basins and Shower Trays: Prefabricated quartz wash basins and shower trays sold as completed products with various shapes and sizes.
- Vanity Tops: Integrated vanity sinks and vanity tops sold as complete solutions.
- Quantra 360 Degree Installation Services: Factory-finished custom fabrication and installation service for projects requiring precision-based design and custom-cut quartz products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample Products - Small format samples for color/design selection |
| Unit Pricing | Pay-as-you-go | Sink Products - Kitchen and bathroom sinks |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Quantra Quartz product offering
Product offeringCore offering
Quantra Quartz manufactures and sells engineered quartz surfaces produced from raw quartz and high-quality resin using Breton SpA technology licensed from Italy. The product portfolio centers on quartz slabs in multiple collections (Calacatta, Concrete, Marble, Granite-look and others), complemented by prefabricated quartz kitchen sinks, vanity sinks, wash basins, and shower trays. The Quantra 360 Degree service provides custom-cut, factory-finished fabrication and end-to-end installation for residential and commercial projects.
Product overview
Quantra Quartz is a manufacturer of engineered quartz surfaces for interior applications. The product portfolio centers on quartz slabs in various colors, textures, and finishes (marble-look, granite-look, concrete-look, etc.) as the core offering, complemented by integrated vanity sinks, standalone quartz sinks, wash basins, and shower trays. Products are available through standard catalog offerings and the Quantra 360 Degree custom-cut factory-finished service for large-scale projects. The company operates two state-of-the-art manufacturing plants using Breton technology and claims over 15 million square feet of installed capacity, making it India's largest quartz exporter.
Differentiator
Problem solved
Functional benefit
Products and services
- Quartz Slabs Engineered quartz slabs in various colors, textures, and finishes for kitchen countertops, bathroom surfaces, flooring, wall cladding, fireplace mantels, furniture tops, shower and tub surrounds, and other interior applications. Available in collections mimicking marble, granite, concrete, limestone, onyx, quartzite, sandstone, slate, and travertine.
- Integrated Vanity Sinks / Vanity Tops Prefabricated quartz vanity tops with seamlessly integrated sinks, available in multiple lengths (20-29, 30-39, 40-49, 50-59, 60-69, 70+ inch) and widths, designed for residential and commercial bathroom installations with no joints.
- Quartz Kitchen Sinks Premium designer kitchen sinks manufactured from quartz, available in overmount, undermount, and farmhouse configurations and rectangular or circular shapes. NSF51 certified for food safety and featuring seamless finish with stain-resistant properties. Specific models include Como (QS2101), Garda (QS2102), Orta (QS2103), Iseo (QS2104), Lugano (QS2105), and Bracciano (QS2106).
- Quartz Wash Basins Prefabricated quartz wash basins for bathrooms, available in over-counter, wall-mounted, and undermount configurations in rectangular, circular, and oval shapes.
- Quartz Shower Trays Low-maintenance quartz shower trays with anti-slip surfaces available in circular, rectangular, D-shape, pentangle, and quadrant designs for recessed or on-floor installation in bathrooms and wellness centers.
- Quantra 360 Degree Custom Fabrication and Installation Service Comprehensive custom-cut, factory-finished quartz solution covering site survey, fabrication drawings, manufacturing, delivery, and expert installation. Reduces construction waste and ensures precision-based design execution with robotics and high-tech equipment. Target customers are architects, builders, designers, and enterprises executing large residential or commercial projects.
- Calacatta Series Quartz Slabs Premium engineered quartz collection featuring 11 distinct Calacatta marble-inspired designs that replicate the aesthetic of natural Calacatta marble with superior quartz durability, anti-microbial properties, and stain resistance.
Quantifiable outcome
- 97%+ of water in industrial processes treated and reused in closed loop systems
- +4 more outcomes
Companies that use Quantra Quartz
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Quantra Quartz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Quantra Quartz partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship, major, minor and partner.
- Breton SpA of ItalycoreTechnology licensing and partnership for Bretonstone manufacturing technology. Quantra's facilities are powered by Breton's advanced engineered stone technology, making Quantra the first Indian manufacturer to deploy this technology. This partnership ensures Quantra's manufacturing meets global quality standards.
- IKEA IndiaflagshipGlobal brand partnership with IKEA in India for kitchen surface solutions. Quantra is described as 'the other half of great partnerships' with IKEA being one of many market leaders partnered across various segments and regions.
- GenslermajorGlobal architecture and design firm that designed the JP Morgan Chase campus in Hyderabad. Gensler specified Quantra Quartz for the reception, restaurant, and cafe surfaces requiring precision-based custom fabrication.
- RQ LondonmajorDesign firm RQLONDON that designed the Emerald Maldives Resort & Spa, specifying Quantra Quartz 'signature lights' throughout the luxury resort property.
- VestianminorReal estate services firm associated with the JP Morgan Chase campus project in Hyderabad as consultant/agent.
- D'Curve BengalurupartnerQuantra partner specializing in modular kitchens in Bengaluru. Featured in Tête-à-Tête partner interview series.
- SEA Bauformat DelhipartnerQuantra partner offering German-engineered custom modular kitchens in Delhi.
- Home AffairspartnerQuantra partner committed to 'Made in India' modular kitchen designs and Indian makers.
- Saviesa HomespartnerQuantra partner offering modular kitchen solutions.
- Cromatica VijayawadapartnerQuantra partner in Vijayawada known for new modular kitchen materials gaining popularity in India.
- Pravisree BengalurupartnerQuantra partner in Bengaluru offering modern quality kitchens and countertop solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Quantra Quartz competitors and assessment
Company assessmentDirect peers
- Cosentino (Silestone): Spanish multinational producing Silestone engineered quartz and other Dekton/ultra-compact surfaces; the most direct global competitor to Quantra across slabs, integrated sinks, and architectural projects.
- Cambria: US-based premium engineered quartz surface manufacturer focused on design-driven collections for residential and commercial use; comparable in product mix, premium branding, and large-project execution.
- HanStone Quartz: Korean-owned engineered quartz manufacturer selling premium collections in North America; comparable to Quantra in product positioning, Breton-style technology adoption, and project-based sales.
- LG Hausys (Viatera): Korean surfaces manufacturer with the Viatera quartz line sold globally; comparable in technology-driven quartz slab manufacturing and broad distribution through builder and dealer channels.
- Caesarstone: Global pioneer and category leader in engineered quartz surfaces with a broad slab portfolio for residential and commercial kitchens and bathrooms; directly comparable to Quantra in product, customer segments, and premium positioning.
Emerging players
- Quarella: Italian engineered quartz and marble-composite surfaces producer with strong presence in European and Middle Eastern architectural projects; relevant as a competitor in the premium hospitality/commercial segment Quantra targets.
Others
- Pokarna: Indian parent conglomerate of Quantra Quartz operating in fashion apparel and natural stone; relevant as the corporate parent rather than a market competitor, but useful for understanding capital allocation and group strategy.
Broad incumbents
- Daltile: Major US tile and quartz surface brand under Mohawk Industries with nationwide distribution; overlaps with Quantra in quartz countertops for residential and commercial applications.
- Wilsonart: US-based engineered surfaces company offering quartz, solid surface, and laminate products; competes with Quantra in commercial and residential surfaces segments with broader category breadth.
- MSI (M S International): Large US distributor and manufacturer of surfaces including quartz, natural stone, and flooring; competes with Quantra across slabs and project distribution at scale, especially in the US and Middle East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Quantra Quartz social profiles
Digital presenceQuantra Quartz compliance and trust
Trust signalCompliance3 records
Quantra Quartz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quantra Quartz leadership team
Management profileNumber of profiles
Profiles2 records
Quantra Quartz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quantra Quartz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quantra Quartz
What does Quantra Quartz do?
Quantra Quartz manufactures and sells engineered quartz surfaces produced from raw quartz and high-quality resin using Breton SpA technology licensed from Italy. The product portfolio centers on quartz slabs in multiple collections (Calacatta, Concrete, Marble, Granite-look and others), complemented by prefabricated quartz kitchen sinks, vanity sinks, wash basins, and shower trays. The Quantra 360 Degree service provides custom-cut, factory-finished fabrication and end-to-end installation for residential and commercial projects.
Is Quantra Quartz a public or private company?
Quantra Quartz is a private company. It is classified as corporate owned and is currently operating.
When was Quantra Quartz founded?
Quantra Quartz was founded in 2012. It employs 251 to 500 people.
Where is Quantra Quartz based?
Quantra Quartz is headquartered in Secunderabad, India, in the Asia region.
How does Quantra Quartz make money?
Five revenue lines are on record. Quartz Slabs are the primary driver. The others are quartz Sinks, quartz Basins and Shower Trays, vanity Tops and quantra 360 Degree Installation Services.
Who are Quantra Quartz's main competitors?
Direct peers on record are Cosentino (Silestone), Cambria, HanStone Quartz, LG Hausys (Viatera) and Caesarstone. Quarella is listed as an emerging player. Pokarna is listed as an others. Broad incumbents are Daltile, Wilsonart and MSI (M S International).
Does Quantra Quartz have an API?
No public API is recorded for Quantra Quartz.
What industry is Quantra Quartz in?
Quantra Quartz's product category is Engineered Quartz Surfaces. Its primary akta.pro industry code is IMAEAFAD, Silica (Quartz, Fumed, Precipitated). Its NAICS code is 32799 and its SIC code is 3290.