What mobilcom-debitel does

freenet AG, the parent group of mobilcom-debitel, is a German telecommunications reseller and service provider operating primarily as a direct-to-consumer mobile, TV, and internet platform. The company sells mobile contracts across all three major German networks — Telekom, Vodafone, and O2/Telefonica — functioning as a network-agnostic tariff aggregator, and distributes these offerings through three channels: e-commerce (freenet.de), physical retail stores located throughout Germany with appointment-based consultation, and phone-based sales. It also offers contract-bundled smartphones and tablets from Apple, Samsung, Google, Xiaomi, and Motorola, alongside contract-free device sales.

The product portfolio extends beyond mobile into TV (freenet TV via DVB-T2 antenna and waipu.tv IPTV streaming at €11.99/month for Perfect Plus), home internet via DSL and 5G routers, and a portfolio of sub-brands (klarmobil.de, freenet-funk.de, freenet-internet.de, unlimited-mobile.de, happy-sim.de, mobilfunk.de, mega-sim.de, freenet-video.de) targeting segment-specific pricing and persona positioning. The freenet Mobilfunk App provides customer self-service for contract management, invoicing, eSIM/SIM replacement, PUK blocking, and multi-SIM provisioning. Technology components include eSIM support, 5G infrastructure, and IP-based TV streaming via the waipu.tv partnership.

The business model is subscription-recurring across mobile tariffs (typically 24-month or monthly-cancellable), TV streaming, and internet, supplemented by one-time hardware sales and device financing bundled into monthly tariff fees. Customer segments split between consumer (individual, families, young people) and business (Geschäftskunden), with promotional pricing (e.g., code WM26 offering Unlimited M at €24.99/month versus €39.99 regular) used as an acquisition lever. Marketing is multi-channel, combining a content magazine (Digital Republic), owned social media, referrals (Freunde werben), and organic search.

Name

mobilcom-debitel

Legal name

freenet AG

Website

https://mobilcom-debitel.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

German telecommunications reseller (freenet AG group) offering mobile tariffs across Telekom, Vodafone, and O2 networks, plus TV, internet, and devices, to consumer and business customers via e-commerce, physical retail, and phone sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Büdelsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Mobile Subscription Contracts: Monthly recurring revenue from mobile phone contracts with 24-month terms or monthly cancellable options. Includes tariffs with voice, SMS, and data bundles across multiple network providers.
2. Device Sales: One-time revenue from sales of smartphones (Apple, Samsung, Google, Xiaomi, Motorola) and tablets with or without contract捆绑
3. TV Services: Revenue from TV services including freenet TV (antenna-based) and waipu.tv streaming subscriptions
4. Internet Tariffs: DSL and 5G router internet tariffs for home broadband connectivity
5. Additional Options and Add-ons: Supplementary services including data volume add-ons, international roaming, and premium content options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

mobilcom-debitel, operating as a sub-brand within freenet AG, is a German mobile telecommunications service provider that resells mobile tariffs across all major German networks (Telekom, Vodafone, O2/Telefonica). The company sells mobile contracts, smartphone and tablet bundles, TV streaming services (freenet TV via antenna and waipu.tv), DSL and 5G home internet, and travel tariffs through its website, physical retail stores, and phone-based sales channels.

Product overview

freenet AG operates a multi-brand telecommunications platform offering mobile tariffs across all major German networks (Telekom, Vodafone, O2/Telefonica), along with TV streaming services (freenet TV via antenna, waipu.tv IP-TV), internet connectivity solutions including 5G routers, and device sales (smartphones, tablets). The portfolio is distributed across multiple sub-brands including klarmobil.de, freenet-funk.de, and freenet-travel, with a dedicated customer mobile app for self-service management. The company targets both consumer and business segments with products ranging from budget-friendly tariffs to premium unlimited data plans.

Differentiator

Problem solved

Functional benefit

Brands

• freenet TV: Live-TV über Antenne (Live TV via antenna)
• waipu.tv
• freenet Mobilfunk App
• Digital Republic

Products and services

• Handytarife (Mobile Tariffs) Mobile phone tariff contracts available across all major German networks (Telekom, Vodafone, O2/Telefonica), with options for unlimited data, monthly cancellable terms, and different data volumes. Targeted at consumer and business customers seeking flexible mobile plans.
• Handy mit Vertrag (Smartphones with Contract) Smartphone devices bundled with mobile service contracts, including Apple, Samsung, Google, Xiaomi, and Motorola devices. Targeted at consumers seeking device-plus-tariff packages.
• Tablet mit Vertrag (Tablets with Contract) Tablet devices (Apple and Samsung) available with mobile service contracts. Targeted at consumers wanting tablet-plus-mobile-data bundles.
• freenet TV via Antenne Live TV streaming service delivered over antenna (DVB-T2), allowing users to watch television without a cable connection. Targeted at German consumers seeking antenna-based TV.
• waipu.tv IP-based television streaming service offering flexible, independent TV reception without cable connection, including 4K streaming options and the Perfect Plus subscription (€11.99/month). Targeted at consumers seeking IP-based streaming TV.
• 5G Router mit Vertrag (5G Router with Contract) 5G wireless router bundled with mobile contracts, providing home internet connectivity without fixed-line infrastructure. Targeted at consumers and small businesses needing broadband without DSL/cable.
• freenet Travel Travel-specific mobile tariff options for international usage. Targeted at consumers and businesses needing roaming and international mobile service.
• freenet Funk Mobile tariff sub-brand under the freenet AG group offering flexible mobile plans. Targeted at consumers seeking straightforward mobile service.
• klarmobil.de Mobile tariff sub-brand under the freenet AG group. Targeted at consumers seeking mobile plans via a separate brand.
• freenet Mobilfunk App Customer mobile application that allows users to manage contracts, view invoices, access online postbox, and handle SIM card services including replacement, PUK blocking, and multi-SIM ordering. Targeted at freenet AG customers across all sub-brands.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• TelekomcoreChannel Partner/ Reseller/ Distributorfreenet offers mobile tariffs on the Telekom network, including Magenta Mobil, Magenta Young, and data tariffs. As a reseller, freenet provides Telekom contracts to customers with access to Telekom's network infrastructure.
• VodafonecoreChannel Partner/ Reseller/ Distributorfreenet offers mobile tariffs on the Vodafone network, including GIGA tariffs and data plans. As a reseller of Vodafone services, freenet provides access to Vodafone's mobile network to customers.
• O2 / TelefonicacoreChannel Partner/ Reseller/ Distributorfreenet offers O2 mobile tariffs including Unlimited plans and data options. As a reseller partner of Telefonica, freenet provides access to O2 network services.
• waipu.tvcoreTechnology or Integrationwaipu.tv is a strategic partner for IP-TV streaming services. freenet promotes waipu.tv services including the 4K Stick and Perfect Plus subscription (€11.99/month), offering customers live TV streaming without cable connection.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WinSIM / PremiumSIM (Drillisch): Drillisch/1&1 discount tariff brands offering low-cost mobile contracts over multiple networks; competes with freenet on price-sensitive tariff tiers and online-only acquisition.
• 1&1 AG (United Internet): Largest German independent mobile/internet provider and direct competitor; operates its own MVNO and reseller tariffs across multiple networks, mirroring freenet's multi-network strategy and serving similar consumer/SMB segments.
• Otelo (Vodafone reseller): Vodafone-owned prepaid/postpaid brand targeting value-conscious consumers; competes head-to-head with freenet's sub-brands on low-end tariffs and overlapping customer acquisition channels.
• Congstar (Telekom reseller): Telekom's discount/MVNO brand offering mobile and DSL tariffs over Telekom's network; directly competes with freenet on Telekom-network tariffs, family plans, and youth segments.

Others

• waipu.tv (Exaring AG): Strategic IP-TV streaming partner of freenet; comparable in adjacent streaming/IPTV space and an ecosystem dependency for freenet's TV bundle proposition.
• Klarna (telecom financing tie-ups): Listed as a freenet payment option; adjacent enabler in device financing/BNPL for telecom retail, indirectly comparable on subscription commerce infrastructure.

Broad incumbents

• Telefonica Deutschland (O2): One of freenet's wholesale network partners AND a direct competitor; sells O2-branded tariffs and devices direct-to-consumer, competing with freenet's O2 offerings while also providing the underlying network.
• Vodafone Germany: Major German carrier supplying network capacity to freenet via GIGA tariffs while also selling direct, creating channel conflict and partnership tension.
• Deutsche Telekom: Germany's incumbent carrier and a freenet wholesale partner; competes directly via MagentaMobil tariffs while also supplying freenet's Telekom-network products.

Emerging players

• MediaMarkt / Saturn: Major German consumer electronics retailer that resells mobile tariffs and devices; competes with freenet on physical-store handset+contract sales and in-store consultation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCy4JL5-eT7YLyI51KpfZhoQ
• Facebookfacebook.com/mobilcomdebitel
• Instagraminstagram.com/freenet/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mobilcom-debitel