Seguralta

What Seguralta does

Seguralta is a Brazilian insurance brokerage operating a digital-first platform under the brand Portal Seguralta, founded in 1968 and headquartered at Avenida Waldemar Haddad 801 in São José do Rio Preto, São Paulo. The company distributes 21 insurance products organized into two main customer segments: personal lines for individual consumers (Auto, Residencial, Vida, Viagem, Acidentes Pessoais, Bike, Odontológico, Moto, Pet, and Equipamentos Portáteis) and commercial lines for businesses (Empresarial, Vida Empresarial, Plano de Saúde Empresarial, Frota, Equipamentos, Agrícola, Responsabilidade Civil, Risco de Engenharia, Garantia, and Fiança), plus a Consórcio group-savings service that enables interest-free acquisition of vehicles, real estate, events, and travel. The underlying technology is a self-serve web portal that lets customers select a product, submit their data, and receive a personalized quote, supported by a 24-hour assistance channel and a content/blog layer for top-of-funnel acquisition.

The business model is commission-based brokerage: Seguralta earns commissions from insurance carriers for policies placed through its platform and franchise network, functioning as an intermediary rather than an underwriter. Distribution is dual-channel — a direct-to-consumer digital storefront for online self-serve purchase plus a national franchise network (Franquia Seguralta) that delivers local sales and advisory support across Brazil, targeting both SMB/individual (digital) and enterprise (franchise) buyer profiles. Pricing is not publicly disclosed; customers are routed to personalized quote flows.

Operating status is "active," with a 251–500 employee headcount band and no public listing, no disclosed institutional investors or parent company, and no ventures funding. The company markets through its website, blog, and franchisee referrals, and self-describes as "one of the largest brokerages in Brazil." No M&A, leadership changes, regulatory actions, or external funding events are disclosed in the input data.

Name

Seguralta

Legal name

Seguralta

Website

https://seguralta.com.br

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Seguralta is a Brazilian digital insurance brokerage founded in 1968 and headquartered in São José do Rio Preto. It distributes 21 insurance products and a Consórcio savings service to individual consumers and businesses across Brazil through a self-serve online portal and a national franchise network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF)

akta.pro secondary industries

Claims Administration & TPA Services (FNOL, Subrogation, Litigation Mgmt) (TLABANAH), Third-Party Administrator (TPA) & Program Administrator Services (FSAJALAF)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance products
• Consortium services
• Franchise insurance network

Headquarters

HQ city

São José do Rio Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Seguralta operates as an insurance broker earning commissions from insurance providers for policies sold. The company offers quotes and facilitates the purchase of various insurance products including auto, residential, life, travel, equipment, personal accident, bike, dental, motorcycle, pet insurance for individuals, and business, life, health plans, fleet, equipment, agricultural, civil liability, engineering risk, surety bond, and rental guarantee insurance for businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Seguralta is an insurance brokerage that matches customers with personal and commercial insurance policies from third-party insurers, earning commissions on policies sold. Through its digital portal and franchise network, it provides quote generation, personalized proposals, and 24-hour assistance across 21 insurance products (auto, home, life, travel, dental, motorcycle, pet, bike, personal accident, portable equipment, corporate, fleet, equipment, agricultural, civil liability, engineering risk, guarantee, surety bond, rental guarantee) plus a Consórcio group-savings service.

Product overview

Seguralta is an insurance brokerage platform operating as a single unified service offering insurance comparison and quotation for both individual and corporate clients in Brazil. The platform provides a comprehensive portfolio of 21 distinct insurance products organized into two main segments: personal insurance (Seguro Auto, Seguro Residencial, Seguro de Vida, Seguro Viagem, Seguro Equipamentos Portáteis, Seguro Acidentes Pessoais, Seguro Bike, Seguro Odontológico, Seguro de Moto, Seguro Pet) and business insurance (Seguro Empresarial, Seguro de Vida Empresarial, Plano de Saúde Empresarial, Seguro Frota, Seguro de Equipamentos, Seguro Agrícola, Seguro de Responsabilidade Civil, Seguro Risco de Engenharia, Seguro Garantia, Seguro Fiança), plus a Consórcio service for interest-free group savings. Users select a product, provide their data, and receive a personalized quote through the platform's digital portal.

Differentiator

Problem solved

Functional benefit

Brands

• Seguralta Franquia: Franchise opportunity for insurance brokerage operations under the Seguralta brand

Products and services

• Seguro Auto Comprehensive car insurance with full coverage and 24-hour assistance for individual vehicle owners in Brazil.
• Seguro Residencial Home insurance protecting Brazilian households against unforeseen events such as fires, thefts, and other property damages.
• Seguro de Vida Life insurance providing financial security for individuals and their families in Brazil.
• Seguro Viagem Travel insurance covering trip-related risks and emergencies for individual travelers.
• Seguro Equipamentos Portáteis Insurance for portable electronic equipment and devices used by individuals.
• Seguro Acidentes Pessoais Personal accident insurance covering injuries and related expenses for individuals.
• Seguro Bike Insurance coverage for bicycles and bike-related incidents for individual owners.
• Seguro Odontológico Dental insurance providing coverage for dental care and procedures for individuals.
• Seguro de Moto Motorcycle insurance with coverage and assistance services for individual motorcycle owners.
• Seguro Pet Pet insurance covering veterinary expenses and pet-related incidents for individual pet owners.
• Consórcio Group-savings consortium service enabling interest-free acquisition of houses, cars, events, or travel for individuals and businesses.
• Seguro Empresarial Comprehensive business insurance providing coverage for companies of various sizes against operational risks.
• Seguro de Vida Empresarial Corporate life insurance for businesses to protect employees and their families.
• Plano de Saúde Empresarial Corporate health insurance plans for businesses and their employees.
• Seguro Frota Fleet insurance covering multiple vehicles under a single policy for businesses.
• Seguro de Equipamentos Equipment and machinery insurance protecting business assets from damage or loss.
• Seguro Agrícola Agricultural insurance covering crops, livestock, and farming operations for agribusinesses.
• Seguro de Responsabilidade Civil Civil liability insurance protecting businesses from third-party claims and damages.
• Seguro Risco de Engenharia Engineering risk insurance covering construction and installation projects.
• Seguro Garantia Guarantee insurance for contract fulfillment and performance bonds.
• Seguro Fiança Rental guarantee insurance replacing traditional security deposits for landlords and tenants.
• Seguralta Franquia Franchise opportunity allowing entrepreneurs to operate local Seguralta insurance brokerage branches across Brazil.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Akko Seguros: Akko is a Brazilian insurtech focused on gadget and electronics insurance, extending into broader personal lines. Represents an emerging digital-first competitor targeting the same younger, digitally-engaged Brazilian consumer that Seguralta's 24h portal and digital channels serve.
• Justos: Justos is a Brazilian insurtech offering auto insurance directly via a digital app with telematics-based pricing. Represents the digital-native disruption threat to traditional brokerages like Seguralta in the auto segment, where Seguralta's largest personal line is concentrated.
• 180 Seguros: 180 Seguros is a Brazilian digital insurance broker offering multi-line coverage (auto, home, life, travel) through a fully online, app-based platform. A direct comparable in target customer and product mix, but with a pure digital model that competes against Seguralta's digital offering.

Direct peers

• Ypió Casimiro & Associados (Corretora de Seguros): YPió is a traditional Brazilian multi-line insurance broker with strong franchise-like regional presence offering auto, home, life, and business lines. Closest direct competitor in the corretora de seguros business model and franchise-style distribution that mirrors Seguralta.
• Z1 Corretora de Seguros: Z1 Corretora is a mid-sized Brazilian insurance brokerage offering multi-line personal and commercial insurance through digital and agent channels. Comparable scale and broker-only model competing with Seguralta in regional markets.

Broad incumbents

• SulAmérica: SulAmérica is one of Brazil's largest insurance and health/benefits groups, offering life, health, auto, home, and business coverage through brokers and corporate channels. Comparable to Seguralta's B2B health plan and corporate life offerings and a benchmark for Brazilian multi-line distribution.
• Bradesco Seguros: Bradesco Seguros is the insurance arm of Banco Bradesco and one of Brazil's largest insurers, distributing life, health, auto, and pension products through bank channels and brokers. Comparable in scale and product breadth to Seguralta, especially for corporate and life/health lines.
• Tokio Marine Seguradora: Tokio Marine is a major Japanese-owned insurer operating in Brazil across auto, property, life, and specialty lines, distributing heavily through broker and franchise channels. Its size, multi-line portfolio, and reliance on broker intermediation make it a direct competitor for Seguralta's franchise-driven distribution model.
• Porto Seguro: Porto Seguro is Brazil's largest multi-line insurance and brokerage conglomerate, offering auto, home, life, health, and business insurance with a vast franchise and proprietary agent network. It is the most relevant scaled incumbent that Seguralta competes against in both B2C and B2B brokerage distribution.
• Mapfre Brasil: Mapfre Brasil is the Brazilian arm of global insurer Mapfre, offering auto, property, life, and business insurance with strong broker distribution. Competes with Seguralta in the same multi-line brokerage-led Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seguralta
• LinkedInlinkedin.com/company/seguralta-bolsa-de-seguros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguralta