What Mapfre Brasil does

MAPFRE Brasil operates as the Brazilian subsidiary of MAPFRE, the Spanish multinational insurance conglomerate headquartered in Majorca, and is one of the established multi-line insurers in the Brazilian market. Its product portfolio spans auto (AutoMais and variants for trucks, taxis, fleets, motorcycles, theft-only, and tires), life insurance (individual and SME/group variants including women-targeted and redeemable plans), residential (standard, micro, mortgage, rental, and credit-linked), travel, agribusiness (hail, harvest, coffee, forestry, livestock, multi-risk rural), aviation and maritime, business insurance (property, engineering, general liability, professional liability), capitalization, consortiums, and consumer specialty covers (GAP, card protection, electronics, extended warranty). The company is also administrator of DPVAT, Brazil's mandatory vehicle personal-injury insurance program.

The technology stack is a conventional insurance platform: the APP MAPFRE mobile application (iOS/Android) and a web portal for policy management, claims filing, online quoting, and assistance requests, supported by digital channels including WhatsApp, online chat, and 0800 contact centers; no proprietary AI/ML systems, public APIs, or advanced analytics are documented in the available material. Operations span 30+ physical offices across Brazil with a São Paulo headquarters.

Revenue is generated primarily through insurance premiums (subscription/recurring) across multiple lines, supplemented by transaction/administrative fees from DPVAT processing and consortium/capitalization products. Distribution combines an independent insurance broker (corretor) network, direct digital self-service, physical branches, and an extensive bancassurance/retail partner ecosystem including Sicredi, Sicoob, TIM, VIVO, Casas Bahia, Algar, BV (Votorantim), and Méliuz, with co-branded products embedded into partner channels. Customer segments are hybrid — individual consumers, SMEs (PMEs), large enterprises, agribusiness operators, and transportation professionals (truckers, taxi drivers).

Name

Mapfre Brasil

Legal name

MAPFRE Seguros Gerais S.A.

Website

https://mapfre.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Short description

MAPFRE Brasil is the Brazilian subsidiary of Spanish insurer MAPFRE, offering a diversified portfolio of auto, life, residential, travel, agribusiness, and business insurance products distributed through brokers, 30+ branch offices, digital channels, and major bancassurance and retail partners across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance Premiums: Core revenue from property and casualty, life, auto, and other insurance premiums collected from policyholders. Revenue model is primarily subscription-based with annual or monthly premium payments.
2. DPVAT Processing: Processing fees from mandatory vehicle insurance (DPVAT - Danos Pessoais Causados por Veículos Automotores de Via Terrestre) administration services.
3. Consórcios (Savings Groups): Capitalization and consortium products for vehicles, real estate, and services, generating administrative fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

MAPFRE Brasil is a diversified insurance and financial services company that sells a broad portfolio of insurance products to individuals, SMEs, large enterprises, and agribusiness clients in Brazil. Its core offerings include auto (personal, taxi, truck, fleet), life, residential, travel, business, engineering, aviation, maritime, and agricultural insurance, complemented by capitalization, consortium, and investment products distributed through brokers, partner brands, digital channels, and a network of 30+ offices.

Product overview

MAPFRE Brasil operates as a diversified insurance and financial services company offering a comprehensive portfolio of insurance products and financial solutions. The core product lines include AutoMais (personal auto insurance with variants like Gold, Caminhão for trucks, Táxi for taxis, and Frota for fleets), life insurance products (individual Vida offerings for women, multiflex, special, and redeemable plans, plus group/SME offerings like Vida PME), residential insurance (Seguro Residencial, Microsseguro, Habitacional), and travel insurance for multiple international and domestic destinations. Additional offerings encompass agricultural insurance (granizo, harvest, coffee, forestry, revenue, cost, multirisk rural, livestock), aviation and maritime insurance, business insurance (empresarial, engineering, machinery), professional liability, extended warranties, GAP insurance, capitalization certificates, consortium plans, and investment products. The company also provides digital services including a mobile app, online claims processing, and partner channels. The portfolio spans individuals, SMEs, large enterprises, and agricultural clients, with distribution through agents, brokers, digital channels, and partner networks.

Differentiator

Problem solved

Functional benefit

Brands

• AutoMais: Auto insurance brand offering coverage for automobiles, taxis, and trucks.
• AutoMais Frota
• AutoMais Táxi
• AutoMais Caminhão
• Club MAPFRE

Products and services

• AutoMais Auto Insurance Comprehensive personal auto insurance covering collision, fire, theft, and third-party liability for individual vehicles in Brazil.
• AutoMais Gold Auto Insurance Premium-tier personal auto insurance with enhanced coverage and benefits for individual vehicles.
• AutoMais Caminhão Truck Insurance Truck insurance designed for truck drivers and transport companies, covering light and heavy trucks with 24-hour mechanical assistance.
• AutoMais Táxi Taxi Insurance Taxi insurance designed for taxi drivers and taxi fleet owners, providing day and night protection at affordable pricing.
• AutoMais Frota Fleet Insurance Fleet vehicle insurance that covers company vehicles under a single policy, protecting both assets and executives/employees who use company automobiles.
• Seguro Duas Rodas Motorcycle Insurance Motorcycle insurance product line (Duas Rodas Special and Duas Rodas Online) for two-wheeled vehicles, available for online purchase.
• Life Insurance Line (Vida Você) Individual life insurance product family with multiple variants including Vida Você Mulher (for women), Vida Você Multiflex (flexible), Vida Você Special (enhanced benefits), Vida Resgatável Bien Vivir (redeemable), and Doenças Graves (critical illness).
• SME Life Insurance (Vida PME) Life insurance designed for small and medium-sized enterprises to protect employees, including Vida PME Global and a simplified enrollment version.
• Group Life Insurance (Vida em Grupo) Group life insurance for organized groups, associations, and corporate clients, along with related offerings such as Acidentes Pessoais, Pró-Trabalho, and AP Proteção Programada.
• Residential Insurance (Seguro Residencial) Home insurance product line including Seguro Residencial, Microsseguro Residencial (for lower-value properties), Seguro Habitacional (housing mortgage), Crédito Imobiliário, and Seguro Aluguel (rental).
• Travel Insurance (Seguro Viagem) Travel insurance offered for Brazil, South America, North/Central America, Europe, and Asia/Africa/Oceania destinations.
• Aviation and Maritime Insurance Aviation insurance (Seguro Aeronáutico) for aircraft and maritime insurance (Seguro Náutico) for boats and watercraft.
• MAPFRE Empresarial Business Insurance Business insurance protecting companies against property and liability risks, including engineering, machinery, and equipment coverage.
• General Civil Liability Insurance (RCG) General civil liability insurance covering third-party damages for businesses, plus professional liability for doctors, dentists, and other healthcare professionals.
• Agricultural Insurance Portfolio Comprehensive agribusiness insurance portfolio including Seguro Granizo (hail), Colheita Garantida (harvest), Cafezal (coffee), Floresta (forestry), Faturamento Agrícola Protegido (revenue), Custeio Agrícola (cost), Multirrisco Rural, Penhor Rural (pledge), and Pecuário (livestock) coverage.
• Consórcios (Consortium Plans) Consortium savings plans for vehicles, real estate, motorcycles, and services, generating administrative fees for MAPFRE.
• Capitalization Products (Capitalização) Capitalization certificates combining savings accumulation with prize drawings for Brazilian consumers.
• Investment Solutions (Investimentos) Investment products offered through MAPFRE's financial solutions portfolio to Brazilian consumers.
• Other Personal Insurance (Cartão Protegido, Eletrônicos, Estendida, GAP) Miscellaneous personal insurance offerings including protected card insurance, portable electronic equipment insurance, extended warranty for appliances, and GAP insurance for vehicle financing shortfall.
• Educational Institution Insurance School protection (Proteção Escolar Multiflex) and educational protection (Proteção Educacional Multiflex) insurance for educational institutions and students.
• DPVAT Administration Services Administration services for DPVAT, Brazil's mandatory personal injury vehicle insurance, generating processing fees for MAPFRE.

Quantifiable outcome

• Indenização paga em até 5 dias úteis (Claims paid within 5 business days)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• SicredicoreChannel Partner/ Reseller/ DistributorBancassurance partnership offering MAPFRE insurance products through Sicredi cooperative banking network across Brazil.
• SicoobcoreChannel Partner/ Reseller/ DistributorBancassurance partnership offering MAPFRE insurance products through Sicoob cooperative banking network.
• TIMmajorChannel Partner/ Reseller/ DistributorCo-branded home insurance product (MAPFRE Casa Protegida TIM) distributed through TIM's retail channels and customer base.
• VIVOmajorChannel Partner/ Reseller/ DistributorCo-branded residential protection product (MAPFRE Proteção Residencial VIVO) distributed through VIVO's customer base.
• Casas BahiamajorChannel Partner/ Reseller/ DistributorRetail partnership offering MAPFRE home insurance and protection products through Casas Bahia store network.
• AlgarmajorChannel Partner/ Reseller/ DistributorCo-branded home protection product (MAPFRE Casa Protegida Algar) distributed through Algar's service channels.
• BV (Banco Votorantim)majorChannel Partner/ Reseller/ DistributorFinancial services partnership offering MAPFRE insurance products through BV (Votorantim) banking network.
• MÉLIUZminorChannel Partner/ Reseller/ DistributorCashback platform partnership offering MAPFRE insurance products with cashback rewards to MÉLIUZ users.
• DPVAT (Mandatory Vehicle Insurance)coreOthersAdministering mandatory personal injury insurance for all vehicle owners as required by Brazilian law.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/mapfre_br
• YouTubeyoutube.com/MAPFREBrasil
• Facebookfacebook.com/MAPFREbr
• LinkedInlinkedin.com/company/mapfre-brasil
• Instagraminstagram.com/mapfrebr/?hl=pt-br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapfre Brasil