What The Change Organisation does

The Change Organisation is a specialist IT hardware and software distributor headquartered in Canterbury, Kent, United Kingdom. Founded in November 1993, the company distributes enterprise-grade computer hardware, software licences, and related services to IT resellers, data centres, and small-to-medium enterprises across the UK and EMEA, operating from four UK sites with a workforce of more than 70 staff. The company serves approximately 13,323 customers across 32 countries and positions itself as one of the fastest-growing specialist distributors in the region.

The company's product portfolio is built around distribution partnerships with major OEM brands, including HP, Dell, Lenovo, HPE (as a Gold Partner), Microsoft, Samsung, Aruba, Ruijie Reyee, QNAP, Juniper Networks, and Intel, spanning laptops, desktops, servers, storage, networking, peripherals, and software. On top of its distribution core, the company layers several value-added services: vendor-accredited build-to-order configuration of servers, laptops and desktops with next-business-day dispatch; a managed services bundle branded TCO SmartCare covering vendor-supported and end-of-life system maintenance with 24/7 availability; an environmental asset disposal and refurbishment line for IT hardware; and a BigCommerce-based e-commerce trade portal at store.thechange.co.uk. Operational infrastructure includes over 100,000 physical stock units across 3,000+ product lines, a network of 200+ accredited global distributors, and a 99.2% next-day delivery success rate.

The Change Organisation generates revenue through a mix of hardware resale, software licence distribution, configuration professional services, and recurring managed services subscriptions (TCO SmartCare). Pricing is not publicly disclosed and is quote-based; trade accounts must be applied for through a formal onboarding process before pricing visibility is granted. Go-to-market is sales-led, with dedicated account managers handling end-to-end customer relationships, complemented by an e-commerce channel for direct ordering. The company is a privately held UK limited company (The Change Organisation Limited, company number 02874305), appears to be founder/management-owned with no disclosed institutional or private equity backing, and reports a stated group turnover of £80 million.

Name

The Change Organisation

Legal name

The Change Organisation Limited

Website

https://thechange.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

The Change Organisation is a UK-based specialist IT hardware and software distributor serving IT resellers and datacenters across 32 countries in EMEA, distributing enterprise brands and offering configuration, managed support, and refurbishment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Distribution of specialist computer hardware including servers, laptops, desktops, networking equipment, and peripherals from major brands (HP, Dell, Lenovo, HPE, Aruba, Samsung, Ruijie, QNAP, Juniper, Intel)
2. Software Distribution: Distribution of software products including operating systems, desktop applications, server applications, software licenses and upgrades
3. Configuration Services: Custom build and configuration of servers, laptops, and desktops by vendor-accredited technicians with next-day options for laptop configuration
4. TCO SmartCare Maintenance: Competitively priced bundle of ongoing IT support and maintenance including vendor-supported and EOL systems maintenance, warranty upgrades, available 24/7
5. Environmental Asset Disposal: Sustainable disposal and refurbishment of IT hardware including refurbished servers and laptops

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Change Organisation is a specialist IT hardware and software value-added distributor that supplies laptops, desktops, servers, networking equipment, peripherals, and software from major brands (HP, HPE, Dell, Lenovo, Microsoft, Samsung, Aruba, Ruijie, QNAP, Juniper, Intel) to IT Resellers and Datacenters across the UK and EMEA. It complements distribution with vendor-accredited configuration services, TCO SmartCare maintenance, sustainable IT asset disposal, next-day and same-day delivery, and trade credit facilities.

Product overview

The Change Organisation is a specialist IT hardware and software distributor offering a portfolio of distributed brands combined with value-added services. The core offering consists of distributed enterprise brands (HP, Dell, Lenovo, HPE, Aruba, Ruijie Reyee, Microsoft, Samsung, QNAP, Juniper Networks, Intel) spanning laptops, desktops, servers, networking equipment, peripherals, and software. These are complemented by configuration services for custom-built servers, laptops, and desktops from HPE and Dell; TCO SmartCare IT support and maintenance; sustainability and refurbished hardware services; next-day and same-day delivery across UK and Europe; and an e-commerce online store platform.

Differentiator

Problem solved

Functional benefit

Brands

• TCO SmartCare: A competitively priced and flexible bundle of ongoing IT support and maintenance, tailored to end user requirements, covering vendor-supported and EOL systems maintenance, warranty upgrades, available 24/7

Products and services

• Configuration Services Custom build-to-order configuration of servers, laptops, and desktops by vendor-accredited technicians; customers specify processor, memory, storage, and support requirements and receive hardware fully configured and tested, with Next Business Day deployment options.
• TCO SmartCare A bundled IT support and maintenance service covering vendor-supported and end-of-life systems, warranty upgrades, and 24/7 availability on flexible SLAs tailored to end-user requirements.
• Sustainability Services Environmental asset management including sustainable disposal, refurbishment, and resale of IT hardware such as servers and laptops for trade customers.
• Delivery Services Next Business Day and same-day delivery across the UK, express delivery across mainland Europe, and custom label shipment options for trade customers.
• Credit Facilities Agile trade credit policy offering buy-now-pay-later terms to eligible customers, accessed through the UK/Ireland and Europe account application processes.
• Online Trade Store BigCommerce-based e-commerce storefront providing registered trade customers with browsing, login-based pricing, and ordering across AV & Collaboration, Desktops, Laptops, Monitors, Printing, Audio/Video/Image, Servers, Components, Mobility & IoT, Networking, Peripherals, and Software categories.

Quantifiable outcome

• 99.2% next business day delivery rate
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorHP is one of the major brand partners whose products are stocked and distributed, including HP laptops, monitors, accessories, and USB docks. The company operates an HP Brand Showcase page and offers HP solutions including Windows 11 migration.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ DistributorHPE is a Gold Partner distributing HPE servers, storage solutions, and enterprise products. Configuration services offered for HPE servers with refurbished options available.
• DellcoreChannel Partner/ Reseller/ DistributorDell products including laptops, desktops, monitors, and workstations are stocked and distributed. Dell Outlet also available.
• LenovocoreChannel Partner/ Reseller/ DistributorLenovo corporate products including laptops and ThinkPad lineup are distributed.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft products including Surface devices, operating systems (Windows 10/11), and software licenses are distributed.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung products including displays and mobile devices are distributed.
• Aruba (HPE Aruba)majorChannel Partner/ Reseller/ DistributorAruba networking products including wireless access points and network switches are distributed.
• Ruijie Networks (Reyee)majorChannel Partner/ Reseller/ DistributorRuijie is featured as a brand showcase partner with extensive product range including wireless access points, switches, routers, industrial switches, SFP modules, and home WiFi. Ruijie has been recognized in Gartner Magic Quadrant and serves 50,000+ businesses globally.
• QNAPmajorChannel Partner/ Reseller/ DistributorQNAP network attached storage (NAS) systems and storage solutions are distributed.
• Juniper NetworksmajorChannel Partner/ Reseller/ DistributorJuniper Networks enterprise networking products are distributed.
• IntelminorChannel Partner/ Reseller/ DistributorIntel processors and components are distributed.
• LogitechminorChannel Partner/ Reseller/ DistributorLogitech peripherals including keyboards, mice, webcams, headsets, and video conferencing equipment are distributed.
• APC (by Schneider Electric)minorChannel Partner/ Reseller/ DistributorAPC UPS (uninterruptible power supplies) and power protection equipment are distributed.
• 200+ Global Accredited DistributorscoreChannel Partner/ Reseller/ DistributorLong-term partnerships with over 200 accredited distributors globally maximising product availability whilst keeping supply chain to a minimum.

Scale indicators9 records

Recent moves1 record

Direct peers

• CMS Distribution: Specialist UK & Ireland IT distributor focused on enterprise hardware and value-added services; competes directly for IT reseller and data center accounts in the same geographies.
• Northamber: UK-based IT distribution company serving resellers and integrators across enterprise hardware, networking and software categories; comparable mid-sized UK distribution competitor.
• Westcoast: UK-based IT distributor distributing hardware, software and peripherals to resellers across the UK and Ireland; operates a comparable distribution-plus-services model with similar vendor authorizations and same-day/next-day delivery capabilities.
• Also Group: Pan-European IT distribution group operating across multiple EMEA countries with vendor-authorized distribution of hardware, software and value-added services; closest geographic and product mix comparable for The Change Organisation.
• Exclusive Networks: Global specialist distributor for cybersecurity and enterprise networking (including Juniper, Aruba, HPE Aruba-type vendor lines); comparable EMEA footprint and channel model for the networking portion of The Change Organisation's portfolio.
• Maverick AV Solutions: UK-based AV and collaboration hardware distributor; comparable trade-distribution model serving resellers across AV/peripherals categories that overlap with The Change Organisation's audio/video/collaboration offering.

Broad incumbents

• Ingram Micro: World's largest IT broadline distributor with global reach across hardware, software and services; represents the upper bound of competitive scale against which a mid-sized specialist like The Change Organisation is benchmarked.
• TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX; broadline competitor with overlapping enterprise hardware, networking and software distribution lines across the same EMEA territories.
• Arrow Electronics: Global broadline distributor of enterprise computing, networking and storage products to resellers and integrators; broader portfolio but directly comparable in the server, storage and networking categories the company focuses on.
• Avnet: Global broadline distributor with significant enterprise hardware and software distribution; competes on vendor authorizations across EMEA with deeper balance sheet and broader SKU coverage.

Market position

Strengths5 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-change-organisation-ltd-
• Xx.com/thechangetweet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Change Organisation