Metra Home Theater Group

What Metra Home Theater Group does

Metra Home Theater Group is a privately held U.S. company founded in 1964 and headquartered in Holly Hill, Florida, that designs, sources, and distributes home theater and professional AV installation hardware. The company operates primarily through its Ethereal brand, with a portfolio of five wholly-owned sub-brands — Ethereal (premium professional cables and installation hardware), Helios (retail consumer solutions), Velox (high-performance fiber and HDMI cables), Install Bay (installation accessories, connectors, fasteners), and Big Dog Power (UPS, PDU, surge protection, and in-wall power solutions) — collectively covering the full AV installer product stack from HDMI cables to power management.

The underlying technology is conventional AV connectivity and installation hardware: HDMI cables supporting up to 8K/48 Gbps, full-motion TV mounts rated to 150 lbs, online UPS systems with pure sine wave output, IR distribution kits, and structured wiring components. The company does not disclose proprietary chip-level technology, firmware platforms, or software products; value is delivered through product breadth, brand segmentation, and installer-grade specifications rather than differentiated core technology.

Metra's business model is a B2B2C hardware sales operation. The company sells to professional AV installers and custom integrators through an authorized reseller/dealer network accessed via an authenticated B2B portal at etherealpro.com, which provides volume-based pricing, quoting worksheets, order management, and historical shipment tracking. A secondary direct e-commerce channel serves smaller buyers and the Helios retail line. Revenue is generated through unit sales of physical hardware SKUs; no subscription, licensing, or service-based revenue streams are disclosed. The company is privately held with no institutional investors, no funding rounds, and no public listing identified.

Name

Metra Home Theater Group

Legal name

Ethereal

Website

https://metrahometheater.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Metra Home Theater Group is a privately held U.S. company that designs and distributes professional AV installation hardware — including HDMI cables, TV mounts, power management, and installation accessories — through five sub-brands (Ethereal, Helios, Velox, Install Bay, Big Dog Power) sold primarily via an authorized dealer network to AV installers.

Ownership category

akta.pro rank

Product category

AV Installation Hardware

NAICS

Audio and Video Equipment Manufacturing (334310), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670)

akta.pro primary industry

Home Theater Systems & AV Packages Retail (CRACAEAD)

akta.pro secondary industry

Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

Keywords

• HDMI cables
• AV installation hardware
• TV wall mounts
• Power management equipment
• Audio video distribution

Headquarters

HQ city

Holly Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Revenue generated through direct sales of proprietary AV hardware products including HDMI cables, audio cables, TV/speaker mounts, power management equipment, and installation hardware. Products sold through authorized dealer network and direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Metra Home Theater Group manufactures and distributes a multi-brand portfolio of professional and consumer audio/video installation hardware through its Ethereal subsidiary. Core products include HDMI cables (supporting up to 8K/48 Gbps, including fiber optic variants), audio and network cables, TV and speaker mounts (up to 150 lbs load), AV distribution and IR distribution equipment, structured wiring components, and intelligent power solutions such as online UPS systems, surge protectors, and PDUs. Branded as Ethereal, Helios, Velox, Install Bay, and Big Dog Power, the portfolio targets professional AV installers via an authorized dealer network while also serving retail consumers through the Helios retail line.

Product overview

Metra Home Theater Group operates a multi-brand portfolio under the Ethereal umbrella, offering home theater and AV installation products. The portfolio consists of five sub-brands: Ethereal (core premium brand for cables and installation hardware), Helios (affordable retail solutions), Velox (high-performance cable specialty), Install Bay (installation accessories and components), and Big Dog Power (intelligent power solutions). Product categories include HDMI and audio cables, AV distribution equipment, TV and speaker mounts, IR distribution systems, power/PDU solutions, structured wiring, and installation hardware. The company serves professional integrators through dealer channels and retail customers through various brands.

Differentiator

Problem solved

Functional benefit

Brands

• Helios: Retail-focused brand delivering reliable home theater solutions driven by performance, reliability, and affordability.
• Velox
• Install Bay
• Big Dog Power

Products and services

• Velox Fiber Ultimate High-Speed HDMI Cable, 8K, 48 Gbps
• Velox Fiber Ultimate High-Speed HDMI Cable, 8K, 48 Gbps High-performance fiber optic HDMI cable supporting 8K resolution at 48 Gbps bandwidth, Stock No. EHV-HDG2, for professional AV installations requiring extended runs and latest-format support.
• HDMI Cable GL 48G 30AWG HDMI cable supporting 48 Gbps bandwidth with 30AWG gauge, Stock No. MHX-LUHDME, for high-bandwidth AV signal transmission.
• Full Motion TV Wall Mount, VESA 200x100 to 700x500, 150 lbs Full motion TV wall mount compatible with VESA patterns from 200x100 to 700x500 and supporting up to 150 lbs, Stock No. FMXL75, for large-display professional and consumer installations.
• 1000VA Online UPS 8-Outlets Pure Sine Wave 1000VA online UPS with 8 outlets and pure sine wave output for clean power protection of AV and electronic systems, Stock No. PR-R8U1K.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• APC by Schneider Electric: Global leader in UPS, surge protection, and PDU solutions; competes with Big Dog Power in the AV power management niche but operates at enterprise scale across many other verticals.
• Snap One: Broad AV distribution and smart-home integration platform (formerly SnapAV) supplying cables, mounts, networking, and control to the same custom installer channel as Metra, with a much larger and more diversified portfolio.
• Tripp Lite (Eaton): Major manufacturer of PDUs, UPS systems, surge protectors, and power management — directly comparable to Metra's Big Dog Power brand, but with a vastly broader product and customer footprint.
• Belden: Diversified cable and connectivity manufacturer serving broadcast, enterprise, and AV markets; overlaps with Metra at the bulk-wire and structured-wiring layers of the AV install stack.

Direct peers

• Monoprice: Direct competitor offering HDMI cables, AV accessories, mounts, and structured wiring at value price points, with a similar B2B/prosumer channel strategy and a heavy direct e-commerce presence.
• AudioQuest: Premium AV cable and accessory brand selling HDMI, audio, and power products to audiophiles and custom installers — directly comparable to Metra's Velox and Ethereal premium cable lines.
• Legrand AV: Parent of C2G, Cables To Go, and other AV connectivity brands; competes directly with Metra in HDMI cables, AV distribution, and rack/power products sold through installer and pro-AV channels.
• Wireworld Cable Technology: Specialist in high-end HDMI, audio, and video cables, with similar premium positioning to Metra's Velox line and overlapping custom-install customer base.
• Tributaries Cable: U.S. maker of AV cables, installation accessories, and power products marketed primarily through custom installers — close product and channel overlap with Ethereal and Install Bay.
• Sanus: Specialist in TV and speaker mounts, AV furniture, and installation accessories; competes head-to-head with Metra's TV mount and AV installation hardware SKUs in the same retail and pro channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/metrahome
• Facebookfacebook.com/Etherealhometheater
• LinkedInlinkedin.com/company/ethereal-home-theater

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metra Home Theater Group